Splitter: Excel Add-In For Google Forms

Survey Data Analytics Tutorial

With Solution for Multiple Data in A Cell, Splitter Will Make your Excel
powerful survey analytics tool

Pro X version

June 2020
Google Forms Survey Data Downloaded as Excel
Example of Google Forms survey data downloaded as Excel

2
Pen Paper Survey with Data Entry in Excel

Example of Survey data entered manually in Excel

Manual data entry mainly contains Manual data entry can also
“codes”. Codes here are numbers that contain text to record answers
represent text, option answer of closed to open end questions
end questions in a questionnaire.

3
Difference between Splitter Pro X version and Pro version

• While Splitter Pro X can read Google Forms survey data downloaded as Excel, the
main function for Pro X version is to accommodate survey data that contains “codes”.
• Codes here are numbers that represent texts. For manual data entry it is much
easier to type number that represents text rather than typing the actual text.

• Therefore the main feature of Splitter Pro X is to associate each code with text, option
answer in a question.
• No automatic coding as in Pro version.

4
Download Links

• Download Splitter Pro X version program from our Google Drive here
• How to Install and Run Splitter in Appendix of this tutorial
• Download Excel file for exercise in this tutorial
• Product Test for Pro X. Download here.

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 SPLITTER
PRO X VERSION
OVERVIEW

6
 Manual Data Entry in Excel for Splitter Pro-X
• If you conduct a paper and pen survey and use Excel as data
entry for Splitter Pro X, typically would look like below.
• For first time running a survey data set, the data need to be
active or the top sheet. Click Splitter Pro X.
Splitter Pro X text button
Sheet containing survey data on the top, if
you have several sheets.
Splitter Pro X Data Entry Guidelines:
1.Start at A1
2.Top row is for questions in the questionnaire
3.Each column contains answer for each question
4.Answer can be Text or ‘code’ or empty
5.Multiple value is allowed, separate by a comma “,”
6.Mixed text with code is allowed
7.In multiple answer, order is not important (a,b =b,a)
8.Long text as in open end question is accepted
9.Numeric value is accepted
Click Splitter Button to Show Analytics Window
• Shortly after clicking Splitter button a window pops up.
• The window contains list of questions in questionnaire and analytics tabs.

Splitter button

Analytics Window

Questions in the
questionnaire

Analytics Tabs

For first time running a survey data set, we will

be moved to another sheet “New Sheet”
The sheet that contains survey data will be
renamed to “Form Response 1”

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 Prepare List of Codes
List of Codes for the Survey: What each number means for each Question
Questions
B6a. How B6b. On B7 What is
B2b What
B1 How do B4a. How do you like the your
do you B3 How do B4b. On B5a. How B5b. On
Social you like B2a How do you like the thickness/j overall
Code think you like the do you like the
Gender Age Group Economic the do you like the thickness/j uicy-ness liking
number about the the overall sweetness the tanginess,
Status appearanc the color ? sweetness uicy-ness of the towards
color, is taste? , is it….? tanginess? is it…?
e? ? of the product, is the
it…?
product? it…? product?
Code number
Do not like Do not like Do not like Do not like Do not like Do not like Do not like
1 Male 13 - 17 yo Low Too weak Too weak Too weak Too weak
very much very much very much very much very much very much very much

Middle A bit too A bit too A bit too A bit too

2 Female 18 - 24 yo Do not like Do not like Do not like Do not like Do not like Do not like Do not like
low weak weak weak weak

Do not like Do not like Do not like Do not like Do not like Do not like Do not like
3 25 - 30 yo Middle Just right Just right Just right Just right
somewhat somewhat somewhat somewhat somewhat somewhat somewhat

A bit too A bit too A bit too A bit too

4 Upper 1 So so So so So so So so So so So so So so
strong strong strong strong

Like Like Like Like Like Like Like

5 Upper 2 Too strong Too strong Too strong Too strong
somewhat somewhat somewhat somewhat somewhat somewhat somewhat

6 Like Like Like Like Like Like Like

Like very Like very Like very Like very Like very Like very Like very
7
much much much much much much much

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Set Up – Label Input (1)
• In set up, for each code you enter the text part, what each code means.

Type text/label for the Code number Text/label for the code
Code number number
code

Hit “Add”

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Set Up – Label Input (1)
• You can enter the text/label one by one, or multiple texts/labels at once

To enter multiple texts/labels at

once, type all texts and separate Code number and associated text/label
each data using “; sign”

Hit “Add”

Check this box, to separate Hit “preview” for preview

cell content to each data
when it finds “;”

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Summary Tables
• To create summary tables that is tables for all respondents, go to Question tab and select which
question you want to create tables from

Now in Question tab

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Cross-tabulations
• To create cross-tabulation, Select which questions in Question tab and apply which questions in
Across tab

Now in Across tab

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Filter

• When we want respondents with certain criteria only.

Now in Filter tab

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Splitter Pro X Analytics Tabs and Important Information

Across : If in addition to selecting Question : This is the main tab, to display and
questions in Question tab you also select question to run to create summary table.
selecting question in Across tab, you Multiple selection will run all of the selected questions.
will produce summary tables and This will be shown as tables downward, starting from
segment tables where each segment the top most selected question.
is made from respondents choosing
particular answer in selected Across •Sheet name containing
question .
survey data will be renamed
Grid : Another location to produce to Form Response 1.
tables other than Question tab. It is for •If you have additional data
showing in one table multiple questions just add starting from the
having the same labels.
next row after the last data.
Filter : To select •Changing the content of Form
respondents by applying Response 1 sheet after the
criteria from which the data is run will not have any
tables are created. effect.
Numeric : To code numeric •Save before exit to save
data, create groups with tables, code labels and
selected criteria
setting (in hidden sheet)
Coding : Coding functions to
analyze text
Diagnostic: To find error Setup: To enter labels of
(edit/add/combine/exclude)
in data entry and to edit codes/number represent
Search : To search data texts for each question
respondent ID and their
answer to certain Output: The type of output
question for respondents want to be displayed in tables:
meeting criteria count, percentage, average,
standard deviation, significant
test 15
ANALYTICS TABS

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 Set Up Tab
• In Set Up, you type in labels (text, option answers used in each of the question) for each code

Answers for the question

Ques tion
contains texts that needs to be
coded in Coding tab

Added label goes into this box

Type here the label for
particular code number Code number of
then hit Add button or added label
Press Enter 2 times
Swi tch label position up
Now entering label for
Swi tch label position down
this code number.
Cl ea r selected labels
Largest code Del ete selected labels
number found Del ete all labels
in the data.
Undo label i nput
If you do not want to type in
labels, just create dummy
labels code 1, code 2, code 3
Number of
etc. Hit ‘Rough Labeling’ button To edit a label : Select label above
To have a preview l a bels to be
crea ted then type edited label in the box
If you want to type in labels in of labels to be
one go, just separate each created Hit edit button or Press Enter 2
label with semicolon “;” and times to edit the selected label.
check this box

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 Question Tab
• Put your cursor anywhere in any sheet as long as not in Form Response 1 (survey data sheet).
• Check on questions you want to make tables from. Click Run.
Table for the same question after add average
and std dev in Output tab
Table for this
question

Now in Question tab

Select question(s)

Mul ti ple tables can be

produced at once

Click Run to To clear checked To clear checked

To exit
create table(s) questions Questions, Across
Splitter
and Filter

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Across Tab
• Across tab has similar window display with that in Question tab. Here we select questions to be
across variables from which tables are created in addition to the summary/total, ie cross-tabulation.

The checked questions Question tab and in Across tab Showing the tables by Gender and
will create cross-tabulation Age as checked in Across tab
Table for each
segment

Now in Across
tab

Click to apply selection back To clear checked

to Question tab. questions

If in addition to selecting questions in Question tab you also selecting

question in Across tab, you will produce summary tables and segment tables
where each segment is made from respondents choosing particular answer in
selected Across question .
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Grid Tab
• In addition to Question tab, another location you can also produce table is in Grid tab. In Grid tab we
select multiple questions to be shown horizontally as grid, instead of one by one downward as in
Question tab. Splitter recognizes grid when a set of question have similar set of answer options (Labels)

Every checked question creates table to the right.

Each question has the same labels. Labels only shown once on the
first checked question only.

Now in Grid tab

Ea ch question has to have the same

l a bels and in the same order.

Click to produce To clear To clear To exit Splitter

tables on checked checked checked
questions questions questions and
filter

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Filter Tab (1)
• In the Filter tab, we specify the criteria (sub sample) from which the tables are created.
• A filter can be used when producing table in Question tab or Grid tab.

Drop down
menu to select
Filter 1 filter question

Now in Filter In a selected question for filter, check

tab which one you will use for filter. If more
than 1 is checked, that means “OR”. Here
respondents whose social economic are
Middle, Upper 1 OR Upper 2

Click to confirm filter Click to confirm filter Clear All Filters You can add up to 10 filter
selection, go back to selection, go back to question to use. The
Question tab Grid tab relations between filter is
“AND”.

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Filter Tab (2)
• Filter used in Question tab

The top of tables

Now we are on shows filter used. Tables for each
Question tab segment after Filter

Ta bl es for second
question also Filtered

Click to Produce
tables

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Filter Tab (3)
• The same filter used in Grid tab

The top of tables

Now we are on Grid shows filter used.
tab

Click to Produce
tables

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Numeric Tab (1)
• In numeric tab, Splitter will ‘code numeric values’ so tables can be created.
• Numeric values include integers, 0, minus, or fraction. The numeric values should be free of units ($, km,
kg, etc) or any sign (>,=,<) or range (5 - 10).

IN COLUMN Q, OPEN QUESTION THAT

EXPECTS NUMERIC ANSWER

Numbers that are free of units or

symbols are treated as numeric

Codes are also number, however

they actually representative of
text/label. We input text/label for
these numbers in Set Up tab

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Numeric Tab (2)
• The ‘numeric data coding’ in Splitter aims to create groups of numbers by setting group criteria

Drop down menu to show

question with numeric data
Highlight if you want to edit
There are 3 columns in this the value
box: respondent number, Edit here
column 1 content (in this
case it is case number), and
numeric data for each
respondent.
Coding for numeric starts
Minimum and here
maximum value found Select whether to use 2 operators
in the data or 1 operator. 2 operators two
boxes will display, 1 operator only
1 display on the right.
Search function, to look Enter the lower and upper
for respondent value for group criteria. If 1
number having specific operator only the right box
value need value

Respondent number Press set criteria after Click Apply to code after
Clear criteria and the
search result each group criteria is all criteria is set
previous group data
set. Group criteria will
show on the box
below

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Numeric Tab (3)
Example : Creating Groups of Numeric Values

• Suppose after looking at the data, we would make 3 groups out of these numbers < 2, 2 <= x <= 4,
and >4
Select 1 operator Fill in “2” in the right Select 2 operators Fill in “2” in the left and Select 1 operator Fill in “4” in the right
Select option < box. Select option <= and >= “4” in the right box. Select option > box.

Hit set criteria Hit set criteria Hit set criteria

Temporary
criteria shows Temporary
here criteria updated

After all criteria

has been set

Notification that
Click apply to code numeric data has
been coded
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Numeric Tab (4)
Example : Creating Groups of Numeric Values

Coding result

Numeric values

Some notes:
• If the numeric data not coded yet when try to run table, there will be message box to check numeric coding.
• To create another grouping criteria, just hit clear button and set new criteria.
• After coding, you can run the numeric data as Across or Filter variable.
• If you set criteria non exclusively ( example x <2 and 1<x<3) then there will be chances that 1
response will be counted more than 1.
• If you save the workbook, the coding result will remain.
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Coding Tab – Coding* Answers to Open End Questions (1)
Main Steps

• When opening survey data, Splitter Pro X tries to find whether there are uncoded texts in each
question. In Splitter texts have to be coded first in order to create tables.
• For coding open end questions, usually what we want to do is to identify each individual data first
in respondent full answer. We do this by reviewing manually then do necessary editing. As is used
in writing to separate phrase or ideas, Splitter uses comma sign as data separator.
Two types of coding method (1) Label coding where Splitter tries to separate whole cell content into its individual
content using comma sign as separator (2) Cell coding where Splitter captures the whole cell content as individual data.
Uncoded box, showing the text(s) Switch to cell coding. So that we can read the original
that have not been coded through writing as we now capture the whole cell content
default Label coding.

We are in Coding tab

Type revision here. Focus on where

* Coding = Assigning number to text so that tables
can be created
to put comma sign as separator (not
for correct writing purpose though)
In the box is the highlighted text
Hit Edit uncoded to send edited text back to
uncoded box. Or Hit Enter button twice.
Coding Tab – Coding Answers to Open End Questions (2)
Main Steps

• In Splitter, text has to be coded to create table.

• On the other hand, text has to be uncoded to edit it.
If edits have been completed,
switch coding method to Label.
Now answers are separated into its Now all edited texts have been
individual data using comma sign coded, tables can be created
“,” as separator.

Click this to code all

Coding Tab – Coding Answers to Open End Questions (3)
Main Steps

• Now Splitter is ready to create tables for the open end question.
Coding Tab – Edit/Add
Complete Menu for Editing Open End Questions and Add Text

Coded box, showing the

text(s) that have been
coded
To show Coding methodology Coding methodology of the Info that the question is
uncoded that will be applied result text in coded box numeric (therefore should be
Info that the data in the coded in numeric tab)
text to uncoded part
question contains
uncoded text Dropdown menu to view
which question to show coding
Uncoded box,
showing text that
has not been coded To uncode selected coded text

To code uncoded text, only To uncode all coded text

for selected text
To move up, down, clear,
To code uncoded text, delete highlighted
for all texts in the box text/label in coded box

Go to Question tab
This is the preview box for edit highlighted text in
uncoded box / add text
Number of labels will be created
Highlighted text in Clear text being processed
the uncoded box will
be shown here Add i s to create additional text.
Edit the highlighted text The text will be coded and goes
here or to add label. To s end edited text i nto coded box
ba ck to uncoded box
Move hi ghlighted Edi t i s to edit the highlighted text i n
text i n uncoded uncoded box, the result will be coded
box to next l ine a nd goes into coded box
Coding Tab – Combine/Exclude (1)
• Text that has been coded can be combined.

Select texts that want to be

combined

Top most text will be header text

of the combined texts
Components of
highlighted text

Move selected text Combine Sort all texts in

up selected texts the box
Move selected text
down Clear selected
texts

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Coding Tab – Combine/Exclude (2)
• Text that has been combined can be excluded

Components of
highlighted text
after exclusion

Exclude selected
Clear selected
text(s) from the
text(s)
combination

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Coding Tab – Combine/Exclude (3)
• Show components of combined text in tables

Check this box to

show components
of combined text

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Search Tab (1)
• The search function is to look for respondents ID and their responses for a particular question for
respondents who meet criteria through filter. We can apply filters up to 10 level.

Question to use as filter

Responses to the question

to use as filter

Number Responses to
particular question
Column 1 content, Back to view page Add another filter
Clear all filters
here it is case number question
for respondent ID

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Search Tab (2)
• We can have the search result printed in sheet.

Search result printed

Print to Sheet

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Output Tab (1)
• In output tab there are a number of options regarding table presentation

This Count applies to cases of Combined texts in

Coding tab: In net count, multiple responses For cases where missing data exist,
from one respondent if it belongs to the same choose whether to include the
group will be counted only 1 response Show tables in missing data as respondent base or
Percentage or Count just respondents with answers.

To show the
average (of code
number). For question with numeric
data, whether to show
To show standard average and standard
deviation (of code deviation of the actual
number) numeric value or its code
number
To show Top 1, Top2, Top Calculate Pearson Correlation.
3 (of code number) For scaling questions in Grid format.
percentage. Usually for
scaling where we are Check to apply weighting
interested in combining The top cell for the column in spreadsheet that
responses. contains weighting factor should be named
"Weight" or "weight" or "WEIGHT" or "Weight
Significant test on the Variable"
average or proportion
Go to Question tab Go to Grid tab Create data sheet : Code
(Percentage of Top 1,
number format, or
Top2 or Top 3 Boxes)
Label/Text format

37
Output Tab (2)
• An example from a product test research. Splitter creating tables from Grid tab and selecting
Average, Standard Deviation, Significant Test and Pearson Correlation.

38
Formula
• For mean significant difference:

𝑚1 − 𝑚2
𝑡=
𝑠12 𝑠22
𝑛1 + 𝑛2

• For proportion significant difference:

𝑝1 − 𝑝2 𝑝1 𝑛1 + 𝑝2 𝑛2
𝑧= 𝑝=
𝑝(1 − 𝑝) 𝑝(1 − 𝑝) 𝑛1 + 𝑛2
+
𝑛1 𝑛2

• For Pearson correlation:

𝑛
𝑖=1(𝑥𝑖 − 𝑥 )(𝑦𝑖 − 𝑦) Only for Grid, scaling question
𝑟=
𝑛 (𝑥 𝑛 (𝑦
𝑖=1 𝑖 − 𝑥 )2 𝑖=1 𝑖 − 𝑦 )2
39
Diagnostic Tab (1)
Data Entry Editor

• Diagnostic tab aims to check error on survey data as it done manually.

Now in Data
Question in focus Entry Editor tab

Single or Multiple
answer question type
Question type that should
be answered by all
respondents or conditional
Three columns : 1st =
respondent number, 2nd
content of 1st column here
case number, 3rd answer
code for the question for
the respondent
This area show the
type of errors for all
respondents for the
question
In case of error, the box will
display respondent number that
has errors
Display code in
highlighted case
Type in here
edited content
This area show the type of
error specific for the
highlighted case on the left box
Error Type:
1.Empty Cel l : Should be filled but empty
2.Mul ti ple Answer : Multiple codes in a s ingle a nswer
question
3.Fi l l without condition : i n a s kip logic question, s hould be
empty but filled
4.Code out of range : code number larger than number of
l a bels
5.Text : Should be coded
6.Redundant : Sa me code number typed more than 1
(i gnore if a result from combine codes)
7.0 : not a l lowed for code (ignore if it is numeric data)
8.Non i nteger : fraction (ignore i f i t is numeric data)

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Diagnostic Tab (2)
Data Type – Single Multiple
• Splitter will try to identify data type for each question
based on answers found on survey spreadsheet.
• However you can override the result if there is error in
data entry. Of importance here is for Numeric data type
identified as nominal because the data contains text.
The effect is the question will not show up in Numeric
tab.
• Data entry diagnostic will use this Single/Multiple
input to determine whether there are error in
filling multiple answers for a single answer
question.
• As default Splitter will use single answer for each
question. You change it later for multiple answer
question.

Now in Data Type Now in Single/Multiple

tab tab

Change selected to Change selected to

nominal/numeric single/multiple

Make all single

Change selected to “”
(not processed)

Make all
multiple Clear selection
Clear selection

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Diagnostic Tab (3)
Skip Logic

• Data entry diagnostic will use this input to determine whether there are error in question that
conditional : asked only when respondents in previous question answered certain option answers.
• Click on the question that is conditional ie and select question and the options as the condition.

As for default, each

Now in Skip Logic >
question is asked to all Now in Condition tab
Question tab
respondents Select question for the
condition criteria
Change selected to all

Make all
questions
asked to all

Select responses to the

question as condition criteria

Change to Conditional, only

Clear selection respondent meeting criteria The above example means that Question C1 is asked only to
is asked this question those who answer Like and Like very much in Question B7.
So if a respondent answers other than Like and Like very much,
but the spreadsheet contains answer in C1 there must be error.

42
GUIDELINES FOR SURVEY
DATA ENTRY IN EXCEL FOR
SPLITTER PRO X

43
Survey Data Entry in Excel for Splitter Pro X (1)
General
• Survey spreadsheet for Splitter Pro X uses the following format
• Column for question
• Row for case/respondent
• Column / Row has to be continuous. No skipping on Column / Row
• First row is for list of questions
• Second row and so on answer for each question for each respondent.
•The cell content is “code” that is number representing label option in the questionnaire.
• It can also be text, usually for “other mention” or open ended question.
• It can be mixed : code and text
•Or numeric data, that is number that doesn’t represent label option in the questionnaire.

‘codes’
Questions

Case/
Respondent

text numeric
mixed
The label/text for each code will be entered in Setup tab.
44
Survey Data Entry in Excel for Splitter Pro X (2)
Code number for option answers in questionnaire:
• The option answer codes to be used in each question has to be in sequential and continuous number starting
from number 1 (1,2,3, 4 etc). Can not jump.
•It is common for the option of Don’t know or Not Available the assigned code is 98 or 99. For Splitter it is not
allowed. Just assign a number after the last code option number.

Cases for Multiple Answers question:

• Comma is used for multiple entry in a cell : “1,2,3,6”. Other character is not allowed such as “;”, “.”, or “/”
• No comma as preceding or ending data : “,1,2” or “1,2,”. Splitter will recognize as empty data. However this can
be edited later in the program.
• Any order is ok. “1,2” or “2,1” is the same.
• Spacing is allowed : “1, 2” or “ 1,2 ” or “ 1 , 2”
• Codes and text mixed together is allowed “ 1, Blackberry” or “Android, 3, Blackberry”

Cases for open end text:

• Just write as it is, for example “ I like the brand. User friendly, the processor also the fastest”.
• Later answers to open end questions will be reviewed and edited anyway in Coding tab.

Cases for Numeric:

• No comma is allowed for thousands for example “1005” and not “1,005”
• “0” zero, negative and fraction number is acceptable. For fraction use period “.”

Cases Skip Jump:

• Since spreadsheet is in order of question, for skip jump empty column is expected. Have to fill in the right
column/question
45
APPENDIX

46
HOW TO INSTALL
SPLITTER

47
 Download Splitter. Save in your Preferred Directory.
Make sure Macro is Enabled for Splitter.
• Splitter is an Excel Add-Ins /macro program. If at any point during Splitter installation your Excel
asks to “enable macro?”, reply yes.
• A couple of options to make sure macro for Splitter is enabled therefore would not be blocked

Option 1 Option 2
Right click on Splitter file, Go to Add Splitter to
Properties. Check to Unblock Trusted Location
Directory
Trust Center Settings
Trust Center Go to Trust Center in
Excel Options.
In Trust Center
Settings…

Go to Trusted
Trusted Locations Locations.
Add Locations
where Splitter is
Add Locations
Check to unblock located.

48
In Excel Option. To Add Ins.
Click Go in Manage Excel Add Ins

Excel Option

Excel Add Ins

Manage Excel Add Ins, Go…

49
Browse for Splitter in Directory where it is Saved

Browse for Splitter

In directory Splitter
is saved ok

ok

50
Turn On Developer Tab

•Excel 2007 : Excel option, Popular, check Show Developer tab in the ribbon
•Excel 2010, 2013, 2016, 2019 : Excel option, Customize Ribbon, under main tab check Developer
No Developer tab Developer Shows up

Customized Ribbon

Check on Developer

ok

51
On Developer tab, click Visual Basic.
On Visual Basic window, select Splitter. Run
Click Developer tab

Hit play button

Click Visual Basic

On Visual Basic
Run Splitter

Highlight Splitter

Add-In tab shows up

Splitter is installed

52
RUN SPLITTER

53
Running Splitter on Empty Sheet : “Check Survey Spreadsheet”

Click Splitter

On empty sheet it
says “Check survey
spreadsheet”

54
With Survey Data Downloaded from Google Forms as Excel.
The data should start at cell A1. Click Splitter

This is the survey data format in Excel downloaded from Google Forms. Starts at cell A1,
Click Splitter Questions to the right, Respondents downward.

For first time running a survey data set, the sheet containing survey data needs to be the active
sheet, sheet located on the front (if you have several sheets in the workbook).
55
For First time Survey Data Opened Splitter will do Automatic Coding.
We will be taken to new sheet “New Sheet”

If you haven’t entered Activation Code

Trial Period for 7 Days

Click to Continue Trial

Enter Activation Code here

Clik to validate code

We are now in “New Sheet”

The sheet that contains survey data is
renamed “Form Response 1”

56
Splitter Analytics Window Shows Up

Splitter Analytics Window

57
Splitter is Ready for Analysis

58
HOW TO ACTIVATE

59
Buy Activation Code – Splitter Pro X version

• After installing there is a 7 day free trial

• Afterwards, Activation code can be purchased online via paypal.
• Activation code will be sent to your paypal email right after payment.
• To Activate Enter code in Splitter pop up window.
• This is not a subscription. After activation period is over there is no automatic
renewal.
• You’d want to purchase code to re-activate Splitter
Select Activation Period Option
Will go to PayPal Landing Page

1 Month 3 Months 6 Months 1 Year

$17 $38 $68 $102

For alternative payment method contact Splitter@maxiresearch.com

60
OTHER SPLITTER / EXCEL
ADD-INS MATERIALS

61
OTHER SPLITTER / EXCEL ADD-IN MATERIALS
1. Video Tutorial for Splitter Pro X Version
• To complement this tutorial, this video tutorial shows the basics of using Splitter Pro X
version. Click here to watch
• In the Pro X video tutorial we only discuss the additional tabs not available in the Pro and
Student version. For complete tutorial you may want to watch both Student and Pro video
tutorials.
• Watch the Student version here.
• Watch the Pro version here.
2. Using Splitter for Online Survey (Other than Google Forms) Data Analytics
• Splitter can be used as analytics tool for any online survey data. Export the data as Excel
(or file type that can be opened by Excel) and adjust its data format following that of
Google Forms. More detail download here.
3. Easy Pivot: Excel Add-In for Sales Data Analytics.
• For sales data analysis, by creating data breakdowns and filters (example by region,
product, salesperson, etc). Objective of Easy Pivot is to provide alternative, easier to
understand Pivot Table.
• Tutorial here.

62
ABOUT

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MAXI research

• MAXI research is a market research company in Jakarta.

• Visit www.maxiresearch.com
• Splitter: Excel Add-In for Google Forms Survey Data Analytics and Easy Pivot: Excel
Add-In for Sales Data Analytics is developed by MAXI research founder Adhi
Wikantyoso.
• Linkedin profile here
• Splitter Introduction Video here
• Documents uploaded in Slideshare here
• Collection of Google Forms questionnaires in marketing, business, HR, lifestyle
in English and Bahasa Indonesia, that you can copy to your Gdrive for free. Click
here.
• Questions regarding Splitter or Google Forms and trainings email
adhi.wikantyoso@maxiresearch.com

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 THANK YOU
MAXI research
PT. Mulia Karya Inovasi
Office 8, Level 18-A
Jl. Jend Sudirman Kav. 52-53 SCBD
Jakarta Selatan 12910
Indonesia
www.maxiresearch.com
ask@maxiresearch.com