CLASS PLAN

DATE: Module 1 – CHAPTER # 1 PROFESSOR: Mark Stoiko

May 19 20 21, 2020

1. Welcome; Introductions (20 minutes)

2. Biography (10 minutes)
3. Course Outline + Critical Path (15 minutes)
4. Chapter 1 – Integrated Marketing Communications: An Overview (20 minutes)
5. Break (15 minutes)
6. IMC Highlight – Boston Pizza Goes Family (10 minutes)
7. Chapter 1 Review Questions (10 minutes)
8. Kahoot quiz chapter 1 (10 minutes)
9. Prep for Presentation on Chapter 2 (due Week 3 for 5%) (5 minutes)
10. Administration and Academic Integrity (5 minutes)
11. What are 3 things you learned today? (5 minutes)
12. Next week’s assignment (5 minutes)

ASSIGNMENT

Chapter 2 - The Strategic Planning Principles

Chapter 3 – Branding Strategy

NOTES