Q3)

1)product line pricing

Product line pricing can be defined as dividing products into different cost categories to create different
perception of quality levels in the minds of consumers that the brand offers, Samsonite here is observed
taking the same strategy.

2) Two part pricing

Two part pricing is a pricing strategy n which consumers are charged both an entry fee and a usage fee,
Aladdin family park does the same, it charges an entry fee, then it charges additional fee for a few rides

3) Optional feature pricing

Optional feature pricing is you sell your product for a cheaper price than you'd normally would and rely
on the sales of additional product that may add value for the customers, the same thing is observed in
this scenario.

4) By product pricing

a pricing method used where a byproduct results in the manufacturing process which could be sold
separately, bringing down the price of the main product, in this scenario the same thing is seen.

5) Product bundling pricing

Product bundling pricing is combining various products single comprehensive package for an all-inclusive
reduced price KFC is seen doing the same here, although the products are offered at a discounted price,
it still increases profits by selling more products.

Q4)

Objectives

To launch the product in the maket at the start of 2021 and create Create strong positioning in the
minds of children, gain digital presence and maximize market share, creating awareness and maximizing
sales.

Sales projection

Units Price (pkr) Total

Sales projected in the 1000,000 30 30,000,000
first year
Budget

Budget In the first year of launching the product, I'd go with using the 30% of total forecasted revenue
for the year, to start a strong marketing campaign and get market share quick.

Marketing budget 9,000,000

Tele advertising 3,000,000
Bill Boards 3,000,000
Social Media 1,500,000
School Canteens 1,000,000

Marketing Channels.

I would use an integrated marketing approach using various channels, starting with television, playing an
ad on a cartoon channel, the favorite being cartoon network, in prime time, where viewing is at the top,
moving forward, using billboards, wherever there are schools, placing billboards near schools so that
they catch the eye of the students, furthermore, using facebook, for the older audience, 12-15 to be
more specific and finally, making cabins for school canteens with our logos and livery on it.

Q5) BCG MATRIX

RELATIVE MARKET SHARE

Swift
Wagon R
Cultus
Alto

Mehran Jimny
Bolan Kizashi
MARKET
GROWTH

Star:

star products of Suzuki are wagon r , cultus and alto, with the highest market share in compact vehicles
and their market growing fast with as more and more young generation are buying cars with every
passing year

Question mark:

Swift is in the question mark dividend of the BCG matrix, as it has high market growth but has low
market share

Cash cows:

Mehran and bolan are cash cows as they have a good market share but their market isn't growing with
the Japanese imports taking over the market

Dogs

Jimny and Kizashi are the dog products of suzuki, they both have low market share and low market
growth.