D-1119, Indian Institute of Management, Ahmedabad

NEHA AGARWAL Email: 2nehaa@iimahd.ernet.in

Female, Single, 24 years Tel: + 91 - 79 - 6327119

PROFESSIONAL EXPERIENCE
PatentMetrix India Pvt. Ltd., Delhi (Jan 2002 – June 2002)
Organization PatentMetrix is a U.S. company dealing in the field of Intellectual Property Rights, and manages the patent
portfolios of some of the leading companies in the United States.
Designation Associate
Job • Involved in analyzing markets and generating patents to be filed in the U.S.P.T.O.
Description • Performed infringement analysis for clients thus helping them maximize profits from their existing patents.
• Co-authored business report on interactive television detailing the patent landscape in the field.
EDUCATION
PGDM IIM Ahmedabad (Currently pursuing) (2002-2004)
B.TECH. Jamia Millia Islamia, Delhi 87.4 % (1997-2001)
AISSCE Delhi Public School, R.K.Puram, Delhi 81.4 % (1996-1997)
Vishwa Bharati Public School, NOIDA 93.4 % (1994-
AISSE
1995)
SUMMER INTERNSHIP
National Kidney Foundation (NKF), Singapore (Apr 2003 – June
2003)
Organization NKF is a not-for-profit organization providing healthcare solutions to patients at highly subsidized costs. It has
adopted a business-centric model to achieve its philanthropic mission. Its fundraising activities employ innovative
marketing strategies geared towards individual and institutional donors residing in Singapore.
Designation Senior Marketing Executive – Integrated Direct Marketing (IDM) Department
• Analyzed the lapsed donor data and proposed strategies to reactivate lapsed donors.
• Proposed an early warning system to identify donors which show signs of lapsing out of the system.
Project • Developed a model for segmentation of donor base to enable effective targeting and nurturing of donors.
Details • Identified niche segments for more fund generation by the IDM department and recommended marketing
campaigns for each of these.
The recommendations and models have already been implemented and have helped the department gross
substantial revenues in the last quarter. Was awarded Second Prize for the “Best summer project” among
25 internship projects.
Organization Siemens Ltd., Gurgaon ( Jun 2000 – Jul 2000)
Designation Summer Trainee, Power Transmission and Distribution Division
Project Part of a three-member team that designed control and relay panels for a substation.
Bharat Heavy Electricals Limited (BHEL), Delhi (May 1999 – Jul
Organization
1999)
Designation Summer Trainee, Project Engineering Management Division
Project Studied the technical details of a typical service transformer focusing on the line diagram representations.
LIVE PROJECTS
Second year member in a team of 7 that Conceptualized and set up Students’ Club for Augmenting Innovations
(SCAI) for the National Innovation Foundation (NIF) – Independent consulting project won by
New Venture competitive pitching under SOMA
Planning • Designed the organizational structure for SCAI, involved students from management and technical institutes
& from all over the country, and charted out the responsibilities for each of them.
Implementat • As the Chief SCAI Coordinator for 2003-2004, selected the SCAI coordinators for various institutes and
ion charted out the responsibilities for each of them.
• Organized a business plan competition at an all-India level as SCAI’s initiative for the year 2003.
Profile development of owner-non users of ICICI credit cards and design of appropriate strategy for
increasing usage by the particular segment – Project done for ICICI (Course: Marketing Research & Information
Marketing Systems)
Research • Conducted extensive research on the users and owner-non users of ICICI credit cards, and generated
comparative profiles of the two segments using various statistical tools for data analysis.
• Recommended appropriate promotions and schemes to increase usage by the owner-non users.

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 The project is currently being further pursued to be published as a case for class discussion at IIM
Ahmedabad.
Opportunity Analysis for Product Launch and Brand Extension – Project done for Amul
• Identified the need gap in the market by qualitative and quantitative research.
Brand
Management • Conducted brand equity research to understand the core equity of the brand.
• Determined the market opportunity for the launch of “Amul chocolate spread”.
Study of Organizational cultural transformation process – Independent project done for Zydus Cadila
under Prof. Indira Parikh (Team size 2)
• Explored the inter-functional roles, task linkages, work culture, leadership roles, styles and processes in the
Organization
organization, before and after the transition.
al Behavior
• Explored the impact of existing structure and its interface with the key role holders.
• Identified key cultural, leadership, managerial and structural issues from the key role holders to provide future
directions for growth to the organization.
First year member in a team of 9 that conducted Price sensitivity analysis of carbonated soft drinks done for Coca
Cola India Ltd. – Consulting project won through competitive pitching under Insight ’02
Marketing • Conducted extensive primary research to estimate the effect of price cuts on revenue and market penetration.
Research • Measured the price-elasticity and inter-pack cross elasticity at the category and sub-category levels for carbonated
soft drinks using statistical tools like SYSTAT and SPSS.
• Price cuts were implemented countrywide.
KEY ACADEMIC PROJECTS
Opportunity Analysis for Introduction of New Product targeting the rural and semi-urban market –
Project done for Cadbury India Limited
Marketing II • Determined the opportunity for introducing ‘less than five rupee’ chocolates targeting the chosen segment.
• Based on the consumer preference and buying behavior, determined the best product concept and the price at
which the product should be launched.
Conceptualization and Implementation of an Information Management System – Project done for
Management Havmor Ice Cream Company
Information • Identified the critical success factors for the business, and modeled the system requirements using Data Flow
Systems Diagrams, Entity Relationship Diagrams and other techniques.
• Developed the system using Microsoft Access and Visual Basic.
Designed customer based business strategies for Colgate Palmolive India Limited
Consumer • Assessed the company’s performance and identified its present strategies.
Based • Decided the strategic objectives for the company for next 3 to 5 years.
Business
Strategy • Designed a future segmentation scheme, the target market segments, and the value proposition for the company.
• Designed an implementation plan for the future strategies.
Designed sales promotion scheme campaign for Surf Excel
Advertising • Studied the detergent industry, the market structure and the major players in it.
& Sales • Analyzed the brand with respect to its positioning, target segment and market share.
Promotion
Management • Analyzed existing sales promotion offers of different detergent brands, and designed a new campaign for Surf
Excel.
Study of Implications of Unified Sales Tax and Value Added Tax (VAT) on Sales and Distribution
Networks in India.
Sales and • Identified the channel partners that would be affected by the Unified sales tax regime and VAT.
Distribution • Determined the implications of unified sales tax and VAT on sales and distribution system that comprised of
Management manufacturer, distributor, C&F agent, Franchise and customer from the manufacturers point of view.
• Recommended measures to take care of these effects on the sales and distribution system for margin
maximization and low tax liability.
Human Study of HR policies adopted by Worldvision, an international NGO in India
Resource • Studied the organizational structure and the key HR issues existing in the company.
Management • Comparative study done between the HR policies of NGOs and commercial organizations.
Study on reinforcement and its effect on behavior
Individual • Researched on the various theories of reinforcement and the implications of reinforcement in daily life.
Dynamics • Conducted a survey to study the effect of reinforcement in academic and work environment by means of an
administered questionnaire which evaluated respondents on the parameters of Positive reinforcement, Negative
reinforcement, Punishment and Extinction.
Logistics Study of Glass Inventory Management and Ordering System for Pepsico
Management • Studied the existing ordering system for empty glass bottles.
 • Proposed a new system for glass ordering, taking month wise demand estimates into account.
• Projected the benefits arising out of this new system over the old system.
Strategy Study of the Business Process Outsourcing Industry
Formulation • Studied the evolution, and carried out a structural analysis of the BPO Industry.
& • Analyzed the strengths, weaknesses, opportunities and threats for the Indian BPO Industry and its positioning
Implementat vis-à-vis its competitors.
ion • Studied the recent global trends in outsourcing and developed an outlook for the future of the Industry.
AWARDS AND ACHIEVEMENTS
• Second Prize: ‘Consumer is the Boss’, a simulation game in Market Research organized by P&G. (Team of 5)
• Appointed as visiting faculty for a part of the course ‘Programming Languages and Concepts’. Taught the course
for two months (Aug-Sept 2001) to second year (Computer Science Engg.) students at Jamia Millia Islamia.
• Offered job as a software developer at Infozech Software Pvt. Ltd. during final placements at JMI, Oct 2000.
Academic • Topper, Class X CBSE Board examination (1995) in Delhi and NOIDA region.
• Selected Received the Sanskrit Pratibha Puraskar and scholarship from Delhi Sanskrit Academy for proficiency in
Sanskrit language, 1995.
• Awarded Scholar Badge for outstanding academic performance in school, 1996.
• Winner in 4 weeks of Live Stock 2002, ICICI’s online share trading contest at Confluence 2002.
POSITIONS OF RESPONSIBILITY
• Chief SCAI Coordinator: Conceptualized and set up the Students’ Club for Augmenting Innovations (SCAI).
Coordinator • Led a team of 7 to organize a business plan competition at an all-India level as SCAI’s initiative for the year 2003,
and received approximately 500 registrations from over 100 management and technical schools all over India.
Core Committee, Insight 2003, IIM Ahmedabad’s annual Marketing Fair
• Designed and conceptualized innovative marketing techniques to attract SEC-A respondents to the fair
• Coordinated the Publicity and Media Team, led a team of 9 people and pulled over 7000 consumers to the fair.
• Interacted with corporate personnel in order to invite projects on marketing research.
Alumni Council, 2003-2004
• Responsible for coordinating with the student community at IIM Ahmedabad and generating articles for
Alumnus, IIM Ahmedabad’s Alumni Magazine.
• Handled the logistics and operations involved in the organization of the three day long Silver Jubilee Reunion for
the batch of 1979.
Member Hospitality team, Chaos 2003, IIM Ahmedabad’s annual cultural festival
• Involved in arranging accommodation and other facilities for nearly 270 outstation participants.
• Handled the logistics during the three day long festival.
Marketing Fair Team, Confluence 2002, IIM Ahmedabad’s annual international business meet
• Involved in executing competitive events, inviting speakers, soliciting partnership of companies, and looking at
implementation issues during the fair.
Placement Committee, Jamia Millia Islamia, 2000-2001
• Interacted with companies and gave presentations to them in order to invite them to the campus for recruitment.
• Coordinated with current and potential recruiters for placement related activities including pre-placement talks,
pre-placement processes and interviews Final Placements of batch of 2001.
EXTRA CURRICULAR ACTIVITIES
• Awarded Distinction Certificate for excellence in Indian classical vocal music by Gandharva Mahavidyalaya.
Music • Presented three programmes on All India Radio as a radio jockey (1998-1999).
• Sang a classical song to be played as background music in the play “Khaamosh Adaalat Jaari Hai”, an IIM
Ahmedabad Cultural and Theatrical Society production (2002).
• Won first prize in Antakshari Competition organized during Chaos 2003, IIM Ahmedabad’s cultural festival.

Sports • Represented school in athletic meets at district level and won numerous prizes in the same (1992-1995).
• Won prizes in inter-school and intra-school athletic events and games including table-tennis, kho-kho.
Quizzing • Represented college in Delhi inter-college IT quiz in 2001.