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PGDM-1
KOHILA CHOUHAN
1. Good marketing is no accident, but a result of careful planning and
________.
A. execution
B. selling
C. strategies
D. tactics
61. Oraganisation which have a high potential of offering rival products or services
are called
a.supply
b.competitor
c.client
d.customer
b.Satisfy the need of some group of customer that the firm serves
64. Marketing is
70. An organisation with a ______ orientation assumes that customers will resist
purchasing products notdeemed essential. The job of marketers is to overcome
this resistance through personal selling andadvertising.
a) Production
b) Marketing
c) Relationship
d) Sales
75. In response to threats from such companies as AOL, Amazon, Yahoo, eBay,
E’TRADE, and dozens of others, established manufacturers and retailers
became “brick-and-click” oriented by adding online services to their existing
offerings. This process became known as ________.
A. reinters mediation
B. disintermediation
C. e-commerce
D. e-collaboration
76. Many brick-and-click competitors became stronger contenders in the
marketplace than the pure-click firms because they had a larger pool of
resources to work with and ________.
A. better prices
B. greater value
C. well-established brand names
D. one-on-one communications
77. The ________ is practiced most aggressively with unsought goods, goods
that buyers normally do not think of buying, such as insurance, encyclopaedias,
and funeral plots.
A. marketing concept
B. selling concept
C. production concept
D. product concept
78. The ________ concept holds that consumers will favour those products that
offer the most quality, performance, or innovative features.
A. product
B. marketing
C. production
D. selling
79. The ________ concept holds that consumers and businesses, if left alone,
will ordinarily not buy enough of the organization’s products.
A. production
B. selling
C. marketing
D. product
80. ________ Marketing has the aim of building mutually satisfying long-term
relations with key parties such as customers, suppliers, distributors, and other
marketing partners in order to earn and retain their business.
A. Holistic
B. Demand-based
C. Direct
D. Relationship
82. The ability of a company to deal with customers one at a time has become
practical as a result of advances in ________, computers, the Internet, and
database marketing software.
A. improved communication flow
B. information technology
C. just-in-time manufacturing
D. factory customization
83. One traditional depiction of marketing activities is in terms of the marketing
mix or four Ps. The four Ps are characterized as being ________.
A. product, positioning, place, and price
B. product, production, price, and place
C. promotion, place, positioning, and price
D. product, price, promotion, and place
84. The four Ps represent the sellers’ view of the marketing tools available for
influencing buyers. From a buyer’s point of view, each marketing tool is
designed to deliver a customer benefit. Robert Lauterborn suggested that the
sellers’ four Ps correspond to the customers’ four Cs. The four Cs are
________.
A. customer focus, cost, convenience, and communication
B. customer solution, customer cost, convenience, and communication
C. convenience, control, competition, and cost
D. competition, cost, convenience, and communication.
85. According to Theodore Levitt, who drew a perceptive contrast between the
selling and marketing concepts, ________ is preoccupied with the need to
convert products into cash.
A. marketing
B. selling
C. direct marketing
D. holistic marketing
86. In the course of converting to a marketing orientation, a company faces
three hurdles _______.
A. organized resistance, slow learning, and fast forgetting
B. management, customer reaction, competitive response
C. decreased profits, increased R&D, additional distribution
D. forecasted demand, increased sales expense
87. Companies that practice both a reactive and proactive marketing orientation
are implementing a ________ and are likely to be the most successful.
A. total market orientation
B. external focus
C. customer focus
D. competitive, customer focus
88. Marketers argue for a ________ in which all functions work together to
respond to, serve, and satisfy the customer.
94. Which Of the Following P”S Is Not The Part Of Marketing Mix.
A. Price
B .Product
C. Partiality
D. Promotion
98. The ________ holds that the organization’s task is to determine the needs,
wants, and interests of target markets and to deliver the desired satisfactions
more effectively and efficiently than competitors in a way that preserves or
enhances the consumer’s and the society’s well-being.
A. customer-centered business
B. focused business model
C. societal marketing concept
D. ethically responsible marketing manager
100. When a customer has a (n) ________ need he/she wants a car whose
operating cost, not its initial price, is low.
A. stated
B. real
C. unstated
D. delight
101. When a customer has a (n) ________ need the customer wants to be seen
by friends as a savvy consumer.
A. real
B. unstated
C. delight
D. secret
a) Execution
b) Selling
c) Research
d) Strategy
a) Goods
b)Information
c) Services
d) properties
120. In ______ more customers would like to buy the product than can be satisfied
a) Latent demand
b) Irregular demand
c) Overfull demand
d) Excessive demand
121. Marketers often use the term to cover various grouping of customers
a) People
b) Buying power
d) Market
a) Right product
b) Right service
c) Right store
d) Value
123. The main objective of marketing management is
a. Creating demand
b. Sating Customer Need
c. Capturing reasonable share in the market
d. All of above
a. Production
b. Selling
c. Customer
d. All of above
a. Macro
b. Micro
c. Internal
d. None
127. Macro environment are ……. Factors which indiecty affect the concern’s
ability to operate market effectively
a. Controllable
b. Uncontrollable
c. Internal
d. None
128. ……………..…. Concept is one of the oldest concept business .It holds
that consumers will prefer products that are widely available and inexpensive
a. Product Concept
b. Selling Concept
c. Production Concept
d. Marketing Concept
a. Selling Concept
b. Product Concept
c. Production Concept
d. Holistic Marketing Concept
a. Product Concept
b. Selling Concept
c. Production Concept
d. Marketing Concept
a. Narrow
b. Wide
c. Both
d. None
a. Suppliers
b. Customers
c. Competitors
d. All of above
134. The first macro environmental issue that marketers typically monitor is:
a. Information research
b. Evaluation of alternatives
c. Purchase Decision
d. Recognition of need or problem
e.
Marketing.
a. Local
b. Mass
c. Individual
d. Niche
138. Which of the following factors that often forces a company to choose the
marketing concept in their firms:
a. Increase Competitions
b. A decline in sales
c. Changing buying patterns
d. All of the above.
139. ________ goods constitute the bulk of most countries’ production and
marketing efforts.
A. Durable
B. Impulse
C. Physical
D. Service
140. ________ goods constitute the bulk of most countries’ production and
marketing efforts.
A. Durable
B. Impulse
C. Physical
D. Service
142. Charles Revson of Revlon observed: “In the factory, we make cosmetics;
in the store, ________.”
A. we make profits
B. we challenge competitors
C. we implement ads
D. we sell hope
143. A ________ is someone seeking a response (attention, a purchase, a vote, a
donation) from another party, called the ________.
A. salesperson, customer
B. fund raiser, contributor
C. politician, voter
D. marketer, prospect
a. Product mix
b. Marketing analysis
c. Marketing mix
d. None
a. Stanton
b. Keith Davis
c. Kotler
d. None
a. Product
b. Price
c. Both of them
d. None
148. Philip kolter has defined ___________ as “the set of
controllable variable that the firm can used to influence the buyers
response ”
a. Promotion mix
b. Marketing mix
c. Product mix
d. None
a. Economic forces
b. Political forces
c. Technological forces
d. Channel of distribution
a. Demographic force
b. Economic force
c. Product mix
d. Suppliers
a. Macro environment
b. Economic environment
c. Micro environment
d. Demographic environment
a) Market oriented
b) Location oriented
c) Product oriented
d) Production oriented
a) Scientific values
b) Social values
c) Ethical values
d) All
a) Language
b) Costume
c) Literacy
d) Age
a) Warehouse
b) Transportation
c) Channel of distribution
d) Terms of delivery
a) Advertising
b) Media
c) Sales person
d) Distributers
164. “Marketing is a social and managerial process by which individuals and groups obtain
what they need and want through creating and exchanging of products and value.”
a) An art
b) A science
c) A business function
d) All the above
166. Which of the following is not the factor of micro marketing environment:
a) Customers
b) Competitors
c) Suppliers
d) Employees
167. Manager of a business concentrated on achieving high production efficiency, low costs,
mass distribution. This comes under:
a) Product concept
b) Selling concept
c) Production concept
d) None of the above
168. Which of the following is not among the four themes of holistic marketing:
a) Integrated marketing
b) Internal marketing
c) Relationship marketing
d) International marketing
a) Product mix
b) Place mix
c) Price mix
d) All the above
a) Scope
b) Coverage
c) Functions
d) All the above
a) Selling concept
b) Marketing concept
c) Product concept
d) None of these
a) Richard D. crisp
b) L.W Taylor
c) Philip Kotler
d) None of these
Philip Kotler
L.W Taylor
American Marketing Association
None of these
Internal Environment
External Environment
Culture
Diversity
177. The ______ refers to all forces that are part of the larger society and affect
the micro environment. It includes concepts such as demography, economy,
natural forces, technology, politics, and culture.
Internal environment
External environment
Both (a) and (b)
None of these
178. The _______ is a marketing term and refers to factors and forces that affect
a firm’s ability to build and maintain successful relationships with customers.
Market Environment
Marketing Research
Marketing Strategy
None of these
George Fisk
W. Alderson
American Marketing Association
Philip Kotler
180. Focus on the product rather than the benefit the product offers to consumer
can result in what Levitt called______.
a) Marketing hypermetropia
b) Marketing myopia
c) Both (a) and (b)
d) None of these
a) 10
b) 12
c) 14
d) 16
182. The ____ market consists of all the organization that acquire goods &
services used in the production of other products or services.
a) Consumer market
b) Government market
c) Institutional market
d) Business market
183. Marketing is the task of hiring , training & motivating able employees who
want to serve customers well
a) Integrated marketing
b) External marketing
c) Internal marketing
d) Target marketing
184. Marketing is
a) Purchasing oriented
b) Selling oriented
c) Customer oriented
d) Production oriented
189. Which state in the product life cycle, normally lasts longer and poses
strong challenges to the marketing managers
a) Introduction
b) Growth
c) Maturity
d) Decline