Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
The order Airbus Industrie has received from Australia's Qantas Airways for 12 of its
proposed A3XX superjumbo jets gives the European plane consortium enough demand to
launch the program, a senior Airbus official said.
The Qantas order brings preproduction sales for the A3XX to 44. The model would be
the world's largest passenger plane, seating 555 to 650 passengers and surpassing Boeing
Co.'s 416-seat 747-400. The pool of A3XX orders allows Airbus managers to seek
authorization to begin producing the plane, said Airbus Senior Vice President John
Leahy, who heads the group's sales operations.
Mr. Leahy said at least one more customer might order the A3XX before Airbus's board
decides on production authorization. Boeing, of Seattle, and Airbus both work to pull in
"launch customers" for their planes to ensure sufficient demand to begin production.
Airbus is still in talks with Britain's Virgin Atlantic Airways, Germany's Lufthansa AG
and, for freighter versions of the giant plane, U.S. cargo carriers FedEx Corp. and Atlas
Air Inc., according to people familiar with the talks.
Such customers normally get significant discounts from an airplane's catalog price for
their early commitments, so plane makers limit the number of launch orders. Airbus is
discounting launch orders of the A3XX by roughly 30% from the catalog price of $230
million per plane, people familiar with the deals say.
Following launch orders, Airbus and Boeing normally see a drop in demand for a new
plane until it actually flies, and Mr. Leahy said "there clearly will be a dry spell" for
A3XX orders. He said he still expects "a steady flow of orders" until the plane's test
flight, slated for 2005.
Airbus officials have said they need around 200 orders to break even on the project.
Airbus projects a market of roughly 1,500 planes in the size class above 400 seats over
the next 20 years, including freighters, and expects to win half of that.
Boeing executives say the market for 747s and larger planes is only around 1,000 units
over the next 20 years. Boeing is proposing a larger version of the jetliner, the 747X, but
so far has no takers. It had hoped to win orders from Qantas, which has been a dedicated
Boeing customer for 41 years.
Qantas did say it will buy six new increased-range versions of the 747-400, valued at
$1.2 billion based on list price. In addition to the A3XXs, Qantas will buy 13 of Airbus's
midsize A330 planes.
The total Qantas order is valued at $4.6 billion.