Name: suman chaudhary

Roll no: 12, section: “A”

Chaudhry Group (CG)

Chaudhry Group (CG Global) is a multi-national conglomerate headquartered in Nepal. Its

businesses include financial services, consumer goods, education, hospitality, energy,
consumer electronics, real estate, biotech, and alternative medicine. The group owns 136
companies in 15 different business verticals across five continents.
Towards the end of the eighteenth century, Bhuramull Chaudhary, a resident of Churi-Ajitgarh
village in Shekhawati district of the Indian state of Rajasthan, was not invited to Nepal at the
behest of its erstwhile Rana rulers for business. He sold clothes to the royalty and high-end
customers in Kathmandu going from door-to-door and later started his own store in Kathmandu.
Binod's father, Lunkaran Das Chaudhary, laid the foundations of the group. He imported
consumer electronics and garments from Japan, South Korea, Europe, and India. Lunkaran
started Nepal's first department store, Arun Emporium, in 1968. He exported jute to the US and
Europe in the early-1960s when Nepal's trade with the outside world was limited to India.

Products/services: CG has increased its product portfolio to Extruded Snacks, Potato Chips,
Fried Snacks, Fruit Drinks, Chocolate Enrobed Wafer and Broken Noodles popularly known as
Bhujiya. CGFN has two manufacturing locations in Nepal, which have been named as FUDCO
at Kathmandu and Chaudhary Udhyog Gram (CUG) at Nawal parasi, 160 Kms southwest of
Kathmandu. Some of them are explained below.
Wai Wai Noodles: Wai Wai is an international brand of instant noodles produced initially in
Thailand by Thai Preserved Food Factory Co. since 1972. Chaudhary Group with technical
assistance of the company introduced Wai Wai in Nepal in 1985. The Chaudhary Group built
four factories in Nepal and six factories in India for the manufacture and distribution of Wai Wai
and its other brand of Instant noodles. CG is expanding with new plants in Nepal, India,
Bangladesh, Serbia, Kazakhstan and Egypt. Along with other noodle brands of India, one
segment of Xpress Noodles, a product of CG was banned in the Tamil Nadu state of India in
2015 for a period of three months citing high levels of lead in similar noodle brand known as
Maggi.
Post-earthquake rehabilitation: The Chaudhary Foundation assisted in building 10,000
transitional shelters for survivors of the April 2015 Nepal earthquake. It also committed to build
100 schools for those damaged in the earthquake. The foundation has handed over 2500
shelters and 40 school buildings. Due to government norms, the foundation is now moving away
from transitional shelter to permanent housing and working on building a "model village".
Financial services: Chaudhary Group has a controlling stake in Nabil Bank, Nepal's largest
private-sector commercial bank. The group operates CG Finco (financial company), United
Remit (remittance company), United Finance (financial company), and United Insurance
Company.
CG Hotels and Resorts: The hospitality arm of Chaudhary Group, CG Hotels and Resorts,
operates hotels.

CG Education: Chaudhary Group runs handbag schools, Campion schools and colleges, and
Delhi Public School in Nepal. Outside Nepal, it has stakes in AEC Education and Malvern
House in UK.
CG Electronics: The group assembles (CKD & SKC) and distribute consumer electronics
(smartphones, refrigerators, washing machines, microwave ovens, TVs, vacuum cleaners, and
various other products) across Nepal. It imports and distributes other brands such as TCL,
Intex, Godrej, and Kelvinator. The best-known brand that the group deals in is LG Corporation
of South Korea.
CG Telecom: CG Group has signed a deal worth $1 million with China's Huawei to launch 4G
services in Nepal.
The company involved in IB activities in the following ways;
Exports to India: The Group was the first to start processed food, i.e. Biscuits in North Eastern
part of India competing against established names like Britannia and Parle.
Electronic: The Group as well as Nepal's first electronic company in Sound Equipment’s &
Electrical Appliances Industries (SEEAI) pioneered a range of fine audio products & home
appliances.
Noodles: The Group is the first to set up a sophisticated and state of the art technology noodle
plant with the technical collaboration with a Thai company in Nepal, which is amongst the
biggest in South Asia.
Assembly Plant: The first television and radio assembly plant in Nepal.
Real Estate: The first real estate company to introduce modern concept of housing in Nepal.
Snacks: The first company to manufacture snacks.
Hospitality Sector: the first Global Company in the hospitality sector.
ISO 9002: The first food production company to be awarded ISO 9002.
International Asia Award: The first company to be awarded the International Asia Award.
The Multi-Domestic Strategy of the Company in various countries
CG is committed to operate and conduct all its business activities in a socially and
environmentally responsible manner. CG understands the importance of good relationship with
all its stakeholders, employees, customers, partners and the community at large and prioritizes
its initiatives towards sustainable development focusing on areas within its local spheres of
influence.

 Creating Value for the Customer: Create and add value to the products and services
offered by the organization and provide the best services to our customers in everything
we do.
  Creating Value for the Nation: Contribute to the upliftment of the nation's economy, and
bring parity between national infrastructural and entrepreneurial capability with other
developing nations. Create employment opportunity for as many Nepali people as
possible.
 Management based on Esteem for the Human/Dignity: Management based on human
dignity and a strong sense of value of human assets is what CG strives to practice. This
is what we consider as a major building block of our organization and business.
The mission of chaudhary groups are;

 Understand consumer insights and meet their needs with safe, effective and excellent
products.
 Enhancing the value, we deliver to our customers.
 Develop a lasting relationship with our customers.
 Recruit, develop, motivate and retain the best talents within the country; recruit if need
be from abroad and provide them a challenging and demanding environment.
 Become globally competitive.
 Become the most admired company in Nepal.

CG Company affected by following three environmental forces:

Domestic: The Group's progress over the last sixty-seven years has been a trial-blazer on the
Nepalese horizon. In a land-locked, developing third world nation, this spells nothing short of
very hard-earned success. Apart from also being a responsible citizen, Chaudhary Group forms
an intrinsic part of every realm of life from Biotech, Cement, Education, and Electronics & White
goods, Energy and Infrastructure, Financial Services, FMCG, Hotels & Resorts, Realty to Retail.
Foreign: Quality is never an accident. It is always the result of high intention, sincere effort,
intelligent direction and skillful execution. It represents the wise choice of many alternatives and
as we entered the 21st century, the gleaming horizon awaits our vision towards globalization.
So meeting high level of quality to satisfy foreign consumer is also challengeable.
International: Setting up a business in any new country or place calls for a lot of risk and
research. Understanding the political, economic and social conditioning of the place is extremely
important. CG has been running their businesses in different countries with great success in
spite of certain difficulties. While entering into international and after it entered, it faces many
opportunities as well as challenges.