Submitted To Dr Sadia Shaheen

Submitted By Jawairia Akbar

Roll No 19284

Semester 2nd
Course Content

 Introduction of Pepsi
 Pepsi in Pakistan
 Franchises in Pakistan
 Mission Statement
 Vision Statement
 Core Value of Pepsi
 Management Function
 SWOT Analysis
 Management Hierarchy
 Culture in Pepsi
 Conclusion
Pepsi was first introduced as "Brad's Drink"in New Bern,
North Carolina, United States, in 1893 by Caleb Bradham,
who made it at his drugstore where the drink was sold. It was
renamed Pepsi-Cola in 1898 after the root of the word
"dyspepsia" and the kola nuts used in the recipe. The original
recipe also included sugar and vanilla. Bradham sought to
create a fountain drink that was appealing and would aid in
digestion and boost energy. It operates in more than 156
countries of the world. Its main Head quarter id in New
York.
Pepsi in Pakistan
Pepsi In Pakistan firstFounded by Nawab Hussain
Siddique In 1971. First plant was established in Multan.
Pepsi Faced severe competition from ”7up” which was
established in 1968. Introduced “Teem” to compete with
“7up”. “7up” was later acquired by Pepsi. Head
office is in Lahore.
The first franchise of Pepsi in Pakistan in Multan city. The
franchise brought by single family of Multan. Now, they
 owned six main franchises. Total nine franchises are
serving in all over the Pakistan. Our naubahar franchise is
one of the most successful franchises in Asia of soft drink
market. The others franchises located in Karachi, Peshawar,
Lahore, Faisalabad, Hyderabad, Sukkur, Rawalpindi,
Gujranwala, Islamabad.

Mission
Our mission is to be the world's premier consumer products company
focused on convenient foods and beverages. We seek to produce financial
rewards to investors as we provide opportunities for growth and
enrichment to our employees, our business partners and the communities
in which we operate. And in everything we do, we strive for honesty,
fairness and integrity.

Vision
"PepsiCo's responsibility is to continually improve all aspects of the
world in which we operate - environment, social, economic - creating a
better tomorrow than today."
Our vision is put into action through programs and a focus on
environmental stewardship, activities to benefit society, and a
commitment to build shareholder value by making Pepsi Co a truly
sustainable company.
Planning
Planning involves deciding where to take a company and
selecting steps to get there. It first requires managers to be aware
of challenges facing their businesses, and it then it requires
managers to forecast future business and economic conditions.
They then formulate objectives to reach by certain deadlines and
decide on steps to reach them.
 GOAL: to beat competitors and to improve the quality of the
product
 Center lazied the decision making
 Handle unusual situations by conducting special meetings
with employees.

Organizing
Managers organize by bringing together physical, human and
financial resources to achieve objectives. They identify activities
to be accomplished, classify activities, assign activities to
groups or individuals, create responsibility and delegate
authority.
 Work Specialization
 Team Work
 Low managerial levels
 Training of employees
Leading
Leading requires managers to motivate employees to achieve
business objectives and goals. It requires the use of authority to
achieve those ends as well as the ability to communicate
effectively. Effective leaders are students of human
personalities, motivation and communication.
 High level of motivation.
 Bonus and comfortable salaries packages
 5kg sugar on Eidain.
 Profit ALLOWANCE
 Travelling allowance and daily allowance

Controlling
Controlling is a function of management that involves
measuring achievement against established objectives and goals.
It also requires managers to be able to identify sources of
deviation from successful accomplishment and to provide a
corrective course of action. Managers first establish objectives
and goals, then measure achievement of them, identify anything
that is keeping the company from achieving them, and provide
means of correction if necessary.
 Audit of all accounts
 Top level management has proper check and balance on
lower level management.
 Each manager has one assistance manager to check the
performance of the staff employees.
 How to solve conflicts between employees?
Strengths Weaknesses
Pepsi continued global growth and Pepsi suffers from a number of
prominence reflects the company’s weaknesses that act as barriers to
strengths. This aspect of the SWOT international growth. The internal
analysis framework outlines strategic factors that limit
internal strategic factors that enable organizational development are
firms to fulfill their business goals. considered in this aspect of the
The following are the most SWOT analysis framework. The
significant strengths of Pepsi: following are Pepsi main
weaknesses:
 Turnover rate of employee is
very low in the company.  Low foreign investment.
 They have the different  Weak Supply chain.
discount scheme for their  Formal hierarchy slow decision
customers. making.
 Due to well known name of its
brand customers are more loyal
 They have much more
 sponsors.
 They also held different musical
concerts.

Opportunities Threats
Pepsi has opportunities for The food and beverage industry
continued global growth. In this experiences a variety of threats.
aspect of the SWOT analysis External strategic factors that could
framework, external strategic reduce business performance are
factors that provide options for considered in this aspect of the
business improvement are SWOT analysis framework. In
identified. Pepsi opportunities are Pepsi case, the following are the
as follows: most significant threats:

 Launch product in areas where  Increased Taxes.

Coca Cola has not made supply.  Political Instability.
 Provide refrigerators where  Competitor intentions.
Coca Cola has not provided.  Threats of labour strikes.
 Increase the sales through  Material Shortage.
increase in investment in
muscial concerts and cultural
shows.

Management Hierarchy
 Pepsi Organizational Culture

Pepsi adjusts its organizational culture through the years. This aspect of
the business responds to changes in leadership as well as business
situations. At present, the following are the main characteristics of Pepsi
organizational culture:

1. Performance with Purpose

2. Real World Leadership
3. Collaboration.

Performance with Purpose. Pepsi employees perform with the

purpose of achieving excellence for the company, customers,
communities, and the planet. This feature of the organizational culture
indicates Pepsi commitment to fulfill its corporate social responsibilities.
In essence, employees are encouraged to address the concerns of Pepsi
stakeholders. The most significant impact of this characteristic of the
organizational culture is that it motivates workers to do better. For
example, Pepsi employees are motivated to excel in what they do, and to
ensure that their efforts contribute to the improvement of the business and
its stakeholders.

Real World Leadership. Pepsi organizational culture emphasizes

leadership based on what employees, investors, customers and
communities really need. The company uses employee knowledge to
develop its leadership. More specifically, Pepsi promotes employees to
leadership positions. This internal leadership development indicates that
Pepsi organizational culture facilitates the use of employees’ work-based
experiential knowledge to fuel business leadership and growth. As a
result, the process of organizational learning is maintained through Pepsi
organizational culture.

Collaboration. Teamwork is an integral part of Pepsi organizational

culture. The company believes that collaboration enables the business to
achieve excellent performance. While Pepsi recognizes the strengths of
individual employees, its corporate culture sustains the use of these
strengths through collaborative efforts. For example, teams are used
throughout the organization. Through this feature of the organizational
culture, Pepsi supports synergy in its human resources, instead of just
relying on separate individual efforts.

Conclusion
Pepsi is very large company offering low cost products in several
industries. Its remains to be easily understandable due to the similarity of
its complements products. In the end I conclude that Pepsi is almost
covering all essential parts of being a strong organization by having a
strong Management System. The management of the Pepsi filled with
honest and experienced employees. They have plan in place to reduce the
cost. Management of the company is performing good. And Pepsi is most
preffered soft drink in Pakistan as compared to other drinks due to
different offers due to to taste.