BBC EDITORIAL GUIDELINES

BBC Ethical Code How it How it could How it could

imposes affect your affect your
constraints on product product
media negatively positively
production?
Truth and This could be a This could be vital to If my production has
Accuracy constraint because my production truth and accuracy it
they can not make because will meet my
up any content. But Telling the truth is production ethos of
they have to state essential to my informing my
that they do not documentary on audience about the
know it. After youth football lack of opportunity in
reading there ethos because I am trying youth football.
on it says that they to inform and also
care about speed maybe educate my
and rather focus on audience about the
the truth. So they lack of opportunity
will not say in youth football to
something that is misleading them will
not a fact. not meet the ethos
of my production.
Impartiality and In this the BBC are This would be a This will appeal to
Diversity of saying that they negative because if I both sides and
will not take any personally am people from both
Opinion sides and put interested in one sides of the story can
forward sides of side of the story that watch it because it
the conflicting am a trying to put appeal to them as
stories and not be across and can not well as the other
biased and even focus on it i.e. my party
give professional production is about
judgement ; youth development
judgement that in football I can not
they did not make only support one
up themselves. side but I have to
equally share them
out not be to biased.
Editorial This is saying that This is a negative This is a positive
Integrity and the BBC does not because sometimes because I know that I
get influences by if I want I cannot do not have to meet
Independence political or personal bend the truth to the needs of
interest when suit it at the target commercial or
broadcasting a audience and give political groups and I
type of content. them what they can do my own work
This also says that want to hear. which is the truth.
do not influence
themselves with
commercial
companies needs.
And everything
they broadcast is
the truth.
Serving the In this part the BBC This could be a This is a positive
public interest are saying that any negative because because I am going
story they report sometimes I can not by one of the points
they will report it leave out any in the ethos of the
 fully and not leave findings that I do not BBC which is inform
any bits out of it what to share but and if I do that well
and also report the instead I have to my audience will be
story in different broadcast happy because they
ways i.e. they will everything about my have understood it
report it in a text idea which is youth better which is one
format and also in development in the aims of my
a video analysis for football. production
the public to
understand it
better.
Fairness Basically this is Again this is similar This is good because
saying that they to the diverse this means that my
will not take sides opinions section documentary will not
and not be biased. personal interest can be biased and it will
not get in the way of put through both
the production but sides of the
both sides have to argument
be both explained
well
Privacy This is saying that If it does not conflict This will allow me to
everyone is entitled with one of the other have a full
to there privacy points it cannot be trustworthy relations
unless it there is a broadcasted ship with my target
good reason for because of the audience if I keep to
example if it privacy rule this this rule and for fill it
conflicts with one could hinder the
of the other points interest in my
of there ethos i.e. if documentary.
it is in the public
interest.
Harm and This is saying that This can also harm This ill make my
Offence they will broadcast the interest in my documentary more
everything as it is documentary unbiased if I am not
in the real world because I cannot exaggerating one
and not exaggerate single out one or side of the story
anything and they many antagonist therefore making it
also have to also I can not make more reliable
protect the a story look bigger
vulnerable than it is.
Children Children is a big I do not expect to I do not expect to
part of the BBC and use children in my use children in my
they will always documentary. So documentary. So this
protect there this particular BBC particular BBC
welfare when they guideline will not guideline will not
are involved and appeal to me. appeal to me.
give them some
priority for example
the right to be
heard. They said
that they will have
specific times when
the broadcast
something that is
not suitable for
children.
Accountability This section is Keeping a Being honest about
expressing there responsibility pack mistakes will only
responsibility with with the audience build the relationship
they audience and will be tricky between you and the
also being honest because there will audience and they
for example be strict guidelines will believe inn your
admitting to that you have to production more
mistakes which in a follow
way will encourage
the audience and
that’s there main
aim.