Valuation and Negotiation of Technology

Step 3 –Understand technology commercialization

Presented by:

Group Number:
212032_1

Tutor

Universidad Nacional Abierta y a Distancia – UNAD

Basic Science, Technology and Engineering School
Industrial engineering
May 2020
 Introduction

Generating profits through a process where an exchange of a good or

service is offered is one of the techniques where an agreement is built,
in order to meet the needs of one or other parties. Technology
negotiation is a critical part of the world's economies, where process
planning, development, operation and improvement has been
highlighted within companies, these tools seek to increase process
efficiency and provide supports that ensure excellent management.

The development of this work analyses negotiating tactics, technological

contracts, licensing, technological negotiations, implementing useful
tools for the characterization of information technologies. In the first
point a presentation is made where it explains in detail each of the
topics mentioned above, the second point is developed a search on the
PATENTSCOPE website, in order to search for a patent that is oriented to
the identification of the software in step 2, the third point we answer the
question The importance of understanding and negotiation of technology
to contribute to solve the problem of digital transformation in Colombia,
through an video, in the fourth point we perform a search on different
web pages about research methodologies, and the last point diligence
the diagram on research methodologies.
 Objectives

 Analyzing marketing technologies

 Developing negotiation technologies through a video
 identify a patent related to the use of the computer program.
 Explaining the importance of understanding the valuation and
negotiation of technologies
 Interpret the different research methodologies in projects.
 Table of Contents

Introduction...................................................................................................................................2
Objectives.......................................................................................................................................3
Genially Video Presentation.....................................................................................................5
PATENTSCOPE Search Diagram.............................................................................................6
YouTube link..................................................................................................................................8
Individual Methodology Description chart..........................................................................9
Research Methodology Description Diagram...................................................................13
References...................................................................................................................................14
Genially Video Presentation
Activity 3
 PATENTSCOPE Search Diagram
Activity 4
Student:

Appl. No/Publication No: 201210382745.X

Keyword: Software ERP Publication Date: 16.04.2014

212032_1
April, 2020
This innovation contributes to solve the problem of digital
transformation in the world because provide a method to
quickly merge business data into ERP software to solve
poor performance issues in the ERP system business
Tittle document preparation or query and retrieval process and
Applicants: 33. CN103729704 - METHOD FOR RAPIDLY BINDING poor user experience in companies with large quantities of
BUSINESS DATA IN ERP SOFTWARE materials or business volume and allows that the
enterprises link business data in software and generate
commercial documents, queries more quickly optimizing
times

Appl. No 15983025 /Publication No

WMS 20180336514
Warehouse Management System Publication Date 22/11/2018

Student JGroup 1
24/04/2020
Tittle
Applicants How this innovation contributes to solve the
problem of digital transformation in the world?
MÉTODO Y SISTEMA PARA OPTIMIZAR EL
ALMACENAMIENTO Y RECUPERACIÓN DE UNA  
UNIDAD DE MANTENIMIENTO DE STOCK Optimize file storage and retrieval Keep
(SKU) current unit (SKU) in a warehouse
 Student:
Student:

Key Word Appl. No/ 2018008795

Enterprise Resource Planning Publication Date: 29/11/2018

212032_1
April, 2020

Over the years the demands at the business level become

greater, companies invest a large percentage of their
capital in innovations that allow them to rebound in
Tittle Applicants different markets, that is when digital transformation
MX2018008795 - SYSTEMS AND METHODS FOR becomes a necessity and the Enterprise resource planning
EVENT MANAGEMENT IN BUSINESS RESOURCE systems that allow companies to obtain optimal results at
PLANNING SYSTEMS relatively low costs, for this reason, these systems are of
vital importance since they allow the total interaction of the
entire company.

Student:

Keyword Appl. No/Publication No: 201810701971.7

Enterprise Resource Software Publication Date: 16.11.2018

212032_1
April, 2020
Innovating has become a plus for companies, being at the
forefront in terms of technologies, making them competitive
and generating a maturity in digital technologies, this
Tittle Applicants innovation would contribute to generate value in customers
who are a fundamental part of digital transformation and
CN108829890 - NOVEL INTEGRATION METHOD OF INFORMATION acquire capabilities through development and information in
DATA the integration of each of the resources that the company
makes up , this innovation is a key point to generate
expectations in customers and also achieve a cultural
transformation aimed at a process of improvements in the
company's image.
YouTube link
Activity 5
 Individual Methodology Description chart
Activity 6

Student:

Individual Methodology Description

Student Name
Date 22-04-2020
Type of research Methodology of the dissertation
Qualitative and Quantitative
techniques
Quantitative
Objective: seeks precise
measurement & analysis of target
concepts, e.g., uses surveys,
questionnaires etc.
Researcher uses tools, such as
questionnaires or equipment to
Phases of the methodology collect numerical data.

Qualitative
Subjective – individuals’ interpretation
of events is important, e.g., uses
participant observation, in-depth
interviews etc
Researcher is the data gathering
instrument.

CHAPTER 3 - RESEARCH
METHODOLOGY: Data collection
References (Use APA)
method and Research tolos.
2014/09/14, Langkos, Spyros03
Student:

Individual Methodology Description

Student Name
Date 28/04/2020
 Exploratory investigation
Type of research
METHODOLOGICAL PHASE
Answer the question, how will the
problem be investigated?
It is a general plan that involves deciding
which method to use to solve the problem
and testing the hypothesis.
The activities are:
1. Selection of research design
2. Identification of the population to
be studied
3. Selection of measures for the
research variables
4. Design of a sampling plan
5. Completion and review of the
research plan
Phases of the methodology 6. Conduct of pilot study and reviews
Basic and applied research, further
divided into three types of research
bearing some characteristics feature as
follows:

 Quantitative research.
 Qualitative research.
 Mixed research.
Other types of research.
 Descriptive research.
 Longitudinal Research.
 Cross-sectional Research.
 Action research.

References (Use APA) TIPOS DE INVESTIGACION ... - Metodología De La

Investigación
metodologia02.blogspot.com › operationalization-
 de-v...

Student:

Individual Methodology Description

Student Name
Date April 29, 2020
Type of research Descriptive research
 Examine the characteristics of
the chosen problem.
 Define and formulate
hypotheses.
 State the assumptions on which
the hypotheses and the
processes adopted are based.
 Choose the appropriate themes
and sources.
 Select or develop techniques for
data collection.
 To establish, in order to classify
Phases of the the data, precise categories that
methodology are appropriate to the purpose
of the study and make it
possible to reveal significant
similarities, differences and
relationships.
 Verify the validity of the
techniques used for data
collection.
 Make objective and exact
observations.
 Describe, analyze and interpret
the data obtained, in clear and
precise terms.
Kuada, J. E. (2012). Research
References (Use APA) Methodology: A Project Guide for
University Students (pp 59-60).
 Student:

Individual Methodology Description

Student
Name
Date April 2020
Type of
Descriptive Research
research
Identifying and narrowing the problem: To be investigated
and the type of questions to be sought to answer

Preparation and construction of instruments: Selecting

instruments for data collection

Observation and data recording: Be attentive to the observed

Phases of
reality
the
methodolog
Decoding and categorization of information: Data and
y
organize according to its importance or meaning

Analysis: Interpretation and analysis with reference to the object

of study

Proposals: New questions and proposes inquiry into these issues

Cazau, P. (2006). Introducción a la Investigation en Ciencias Sociales. Retrieved

from http://alcazaba.unex.es/asg/400758/MATERIALES/INTRODUCCI%C3%93N
%20A%20LA%20INVESTIGACI%C3%93N%20EN%20CC.SS..pdf
References
(Use APA)
Granajales, T. (2020). Tipo de Investigation. Retrieved from.
http://tgrajales.net/investipos.pdf
 Research Methodology Description Diagram
Activity 6

Methodology to research the problem of digital

transformation in Colombian enterprises

Methodology of the dissertation

Qualitative and Quantitative techniques

Quantitative:
"Colombia is lagging behind in overall Internet usage, with 64% of
individuals using the Internet in 2017, a level reached in most OECD
countries in the mid-2000s, according to the report".
"The report shows that growth rates of fixed and mobile broadband
subscriptions in Colombia, at 9.4% and 24.9% respectively, over the
212032_1

2012-18 period, are among the highest in the OECD. Nevertheless, it

also shows that Colombia’s 13.4 fixed broadband subscriptions and 52.1
mobile subscriptions per 100 inhabitants in December 2018 are the
lowest in the OECD. Similarly, the 13% share of fibre connections and
the average download speed (3.48 megabits per second) are lower than
the OECD average, while the prices for fixed broadband baskets, while
decreasing, can be up to 2.5 times those seen in the OECD".

Qualitative:
“The Colombian economy has been expanding rapidly and converging to
higher living standards since the early 2000s, with growth rates among
the strongest in the Latin America and Caribbean (LAC) region,” OECD
Secretary-General Angel Gurría

References
Newsroom. (2019, August 27). Moderndiplomacy. Retrieved from
https://moderndiplomacy.eu/2019/10/27/colombia-must-boost-
digital-transformation-and-take-further-steps-to-ensure-benefits-
are-shared-by-all/
 References

Dolan, J. P. (2017). How to Overcome the Top Ten Negotiating Tactics.

American Salesman, 62(10), 11. Retrieved from
http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=f5h&AN=125279851&lang=es&site=eds-
live&scope=site

World Intellectual Property Organization (WIPO) & International Trade

Centre (ITC), (2010). Exchanging Value – Negotiating Technology
Licenses, A Training Manual (pp 82-85). Recovered from:
https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.p
df

Mc Manus, J. P. (2012). Intellectual Property: From Creation to

Commercialisation: A Practical Guide for Innovators & Researchers.
Negotiation and Licensing. Oak Tree Press. Retrieved from
http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EK&ppid=Page-__-20

Kuada, J. E. (2012). Research Methodology: A Project Guide for

University Students (pp 40-41). Frederiksberg C [Denmark]:
Samfundslitteratur Press. Retrieved from
http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38