I recently discovered a marketing trick which I consider worth sharing.

I am a regular
consumer of honey & purchase Dabur honey for my needs. It comes in different styles of
packaging & the product is very good.

So, last time I went for some shopping, I saw an attractive offer
of this product, ‘Buy 1 Get 1 Free’.I was getting 2 products for the price of 1 product – MRP
Rs 280/-. So, basically I was saving Rs 280. Without any second thought, I purchased it & I
was extremely happy on my way back home as honey is an expensive item & I consume it
on a daily basis.

Later that day, when I was free & when my rational mind woke up, I decided to calculate the
actual profit I got & the results are as follows For this, I simply checked the volume & price
for each item. For simplicity, I have numbered them as given.

I regularly buy items 1 & 2, and I bought item 3 on offer. So, let’s check the
grams of honey I am getting at Rs 1 for each item.

Item 1

Net quantity – 300g MRP – Rs 110 After discount, I get it at Rs 100

Grams of honey for 1 rupee – 300/100 = 3.00 gms

Item 2

Net quantity – 600g MRP – Rs 199 After discount, I get it at Rs 190

Grams of honey for 1 rupee – 600/190 = 3.15gms

So, in normal case, I am getting around 3g of honey for Rs 1. Now, thinking logically, when I
buy on offer “Buy 1 Get 1”, I should get around twice the quantity I get normally at Rs 1.
Let’s check it out.

Item 3

Net– 400g in 1 pack, so 800g in 2 MRP – Rs 280 After discount, I get it

at Rs 266 Grams of honey for 1 rupee – 800/266 = 3.007 gms

So, I am getting the same quantity of honey even after “Buy 1 Get 1” offer.

Final Notes – Open to your interpretation