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Cover Page:
Jaya Jusco
In Partial Fulfillment of
Internet Marketing (MKT 544)
Prepared for:
Prepared By:
(Student's name and student's UiTM ID)
(Date Of Submission)
1.0 BACKGROUND
1.1 COMPANY HISTORY/BACKGROUND
(concise summary comprising of a minimum of 10 pages)
1.2 VISION/MISSION
(mission should mentioned customer, product/service,
markets, technology, concern for survival, growth and
profitability)
1.3 TARGET MARKET
1.4 MARKET ANALYSIS
1.4.1 OVERALL MARKET
1.4.2 LOCATION
1.4.3 TRENDS
1.4.4 CHARACTERISTICS
1.4.5 BUYING HABITS OF CUSTOMERS
1.4.6 COMPANIES IN SPECIFIC TARGET MARKET
1.5 PRODUCT LINE
1.6 PRODUCT LIFE CYCLE
1.7 POSITIONING AND SEGMENTATION
Critical factors:
Critical factors:
Critical factors:
3.2.2 Price
3.2.2.1 Strategy 1
3.2.2.1.1Advantages
3.2.2.1.1.1
3.2.2.2 Strategy 2
3.2.3 Place
3.2.3.1 Strategy 1
3.2.3.2 Strategy 2
3.2.4 Promotion
3.2.4.1 Strategy1
3.2.4.2 Strategy 2
3.3.2.1.2Aesthetics
3.3.2.1.2.1 Visual Characteristics
3.3.2.1.2.1.1 colors
3.3.2.1.2.1.2 graphics
3.3.2.1.2.1.3 photographs
3.3.2.1.2.1.4 font choices
3.3.2.1.2.1.5 other visual
orientations
3.3.2.2 Content
3.3.2.2.1Offering Mix
3.3.2.2.2Appeal Mix
3.3.2.2.3Multimedia Mix
3.3.2.2.4Content Type
3.3.2.3 Community
3.3.2.3.1Types of Community
3.3.2.3.2Community Stage Developments
3.3.2.3.3Level of Involvement
3.3.2.4 Customization
3.3.2.4.1Login Registration
3.3.2.4.2Cookies
3.3.2.4.3Personalized E-Mail Account
3.3.2.4.4Content and Layout Configuration
3.3.2.4.5Storage
3.3.2.4.6Agents
3.3.2.4.7(Tailoring the site)
3.3.2.5.1.2 Interactive
3.3.2.5.1.2.1 E-Commerce
Dialogue
3.3.2.5.1.2.2 Customer Service
3.3.2.5.1.2.3 User Input
3.3.2.5.1.3 Hybrid
3.3.2.6 Connection
3.3.2.6.1Link to site
3.3.2.6.2Homesite background
3.3.2.6.3Outsource content
3.3.2.6.4Percentage of homesite content
3.3.2.6.5Pathway of connection