STRATEGIC MANAGEMENT

-Developing A GROWTH
STRATEGY

GROWTH STRATEGY:
Growth strategy is strategy is when an organization expands
number of market served or products offered through
current business or to new business.

Organization, I own:
I own an organization that serves as Muneeba’s Textiles. This organization supply products to
different outlets and garment shops. Product’s demand is high as compared to other textiles in
market. Resources for manufacture of products are owned by this organization. Looking forward
to expand current business’ by originating brand’s outlets in different. Following, is the strategy I
would like to adopt in order to increase overall revenue of my firm.

Mission:
To be the best and fastest selling textile in the market

Goal:
To originate new outlets in different countries selling original products as a brand (growing
business).

Strategy to be adopted:
Strategy is to adopt vertical integration specifically forward vertical integration and remove the
third party, start dealing directly with the customer.

Effect of goal:
As goal is to originate new outlets, this will gradually increase the revenue and number of
employees for my organization.

Process:
Growth strategy would get able to be adopted by following strategic management process and
going through all the steps listed below:
 FOLLOWING STRATEGIC MANAGEMENT
PROCESS

Identifying To originate new outlets in different countries selling original

current mission and goal products as a brand, growing business while keeping in view the
mission of this organization which is to be the fastest and best selling
textile of the market

After internal and external analysis, identifying the strength

S weaknesses, opportunities and threats.
wot analysis Strength: Own the resources i.e. horizontal integration, used to
generate the product.

Weaknesses: Expenditures and time wastage on transport to

different outlets.
Opportunities: This textile is already famous for its quality and we
can avail this benefit in progressing fast.
Threats: Risk of stepping in market as a brand. Need to adopt new
technologies.

Formulating Strategy is to adopt vertical integration specifically forward vertical

strategies integration and remove the third party, start dealing directly with the
customer.

It will eventually remove help with the budget of transportation and

avoid time wastage.

Implementing
strategies
Originating new outlets, distributing products and socializing about it
to make it fit in the market soon enough.

Evaluating
results As a result, increase in the revenue and number of employees will
take place.