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24th - 25th March 2020

WHAT’S NEW
THE HURLINGHAM CLUB, LONDON, UK

HARNESSING DATA AS AN ASSET

AGENDA
TO DRIVE EFFICIENCY, INNOVATION
AND VALUE-CREATION

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Experts Include:

SPONSOR
Matthew Fryer Johanna Hutchinson, Clive Benford Simon Asplen-Taylor Nuala Kennedy-Preston, Damian Smith
VP & Chief Data Chief Data Officer, Head of Corporate Chief Data Officer, Chief Data Officer, Head of IT,
Science Officer, The Pensions Regulator Analytics Programme, Rank Group People’s Postcode Lottery The England and Wales
Hotels.com Jaguar Land Rover Cricket Board

PARTNERS
exchangeinfo@iqpc.com | +44 (0)207 3689484 | www.iqpc.com/events-chief-data-officer-exchange Request Invite Sponsor #CDOEXCHANGE
MEET THE SPEAKER FACULTY 24th - 25th March 2020

WHAT’S NEW
THE HURLINGHAM CLUB, LONDON, UK

Our speaker faculty features key inspirational individuals from leading brands who have developed new strategies to combat the highest priority challenges facing Chief Data
Officers today. During this unparalleled and immersive two day experience attendees will hear from these data experts first hand on practical strategies and solutions to unlock
data-driven transformation

Matthew Fryer Clive Benford Roberto Maranca

AGENDA
Simon Asplen-Taylor
VP & Chief Data Head of Corporate Vice President, Data
Chief Data Officer
Science Officer Analytics Programme Excellence

Scott Joslin
SVP, Data Strategy, Mridul Mathur
Tomas Sanchez Lopez Damian Smith
International Data, Director – Data
Chief Data Architect Head of IT
Technology, Operations Governance
& Innovation

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Meera Naik Detlef Nauck Matt Aslett
Jan Teichmann
Head of Data Chief Research Scientist Research Vice President
Head of Data Science
Transformation for Data Science for Data, AI and Analytics

Firas Khnaisser Harvinder Atwal Nuala Kennedy-Preston Paul Sergeant


Chairman Chief Data Officer Chief Data Officer Head of Data

SPONSOR
Johanna Hutchinson Gael Decoudu
Chief Data Officer Credit Decision Director

PARTNERS
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BE INSPIRED! 24th - 25th March 2020

WHAT’S NEW
THE HURLINGHAM CLUB, LONDON, UK

Redefine your data strategy with our inspirational keynotes

TUESDAY 24TH MARCH Matt Aslett


OPENING KEYNOTE PRESENTATION: Research Vice President,

AGENDA
Deconstructing The Data and Analytics Landscape to Establish Your Data, AI and Analytics,
451 Research
Critical Success Factors for Data-Driven Transformation
• Unpacking the role of the CDO in influencing and driving change within the organisation
• Implementing measures to enable more agile and automated approaches to enterprise data management in
pursuit of business objectives
• Exploring the evolution of the vendor landscape driven by cloud services and emerging technology

VITAL INFO
WEDNESDAY 25TH MARCH
OPENING PANEL DISCUSSION: Detlef Nauck
Chief Research Scientist
Effectively Navigating the Complexities of Data Ethics in Order to for Data Science, BT
Safeguard Compliance and Organisational Reputation
• What are the key risks that organisations need to be aware of regarding the ethics of data and AI? Jan Teichmann

SPONSOR
• What metrics can be put in place to ensure that you can both understand and mitigate your risks?
Head of Data Science,
• How can you develop policies and procedures to ensure your data and analytics are compliant with global
Zoopla
regulations?
• How can you ensure that customers have a transparent view of how their data is being used?
• How can you navigate the risk of unconscious societal biases?
• What procedures can be implemented to avoid crossing the line from personalisation to intrusiveness? Paul Sergeant
Head of Data, Money
Dashboard

PARTNERS
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WHY CHOOSE THE CDO EXCHANGE? 24th - 25th March 2020

WHAT’S NEW
THE HURLINGHAM CLUB, LONDON, UK

ATTEND THE EXCHANGE AND FIND OUT HOW TO: WHAT MAKES THE CDO EXCHANGE UNIQUE?

Blend data, technology and talent to drive digital business 1. Access the most exclusive network of data leaders the industry has to offer due to our
transformation invitation-only policy

Exploit AI and machine learning technologies to optimise your 2. Four months of in-depth research plus the very best brands on the speaker panel ensure
analytics capabilities your mind will be truly stretched

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Develop a comprehensive framework to ensure effective and 3. Discover how recommended suppliers would approach your greatest challenges during
secure data management private consultative business meetings

Unlock the value of data to responsibly deliver better business 4. With just 90 data leaders in attendance, who are all in the same improvement mindset as
and customer outcomes you, you’ll get the opportunity to meet everyone at this intimate forum by the time you leave

Navigate the challenges of data ethics in the digital age 5. Don’t just attend, take part. The range of Panel Discussions, Roundtables, Think Tanks and
dedicated Networking sessions allow you to dig deep into the topics that matter to you most

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AUDIENCE BREAKDOWN

Job title Industry Budgetary responsibility

C-Suite Financial Services £0.5m - £1m: 9%


Director/Senior Director Retail £1m - £5m: 91%
65% 20% 100%
Head Telecoms
Other Public Sector

SPONSOR
Travel/Hospitality
Energy/Utilities
Online/E-Commerce
Other

0% 0% 0%

8% 61% 15% 16% 20% 10% 10% 10% 10% 10% 15% 15% 9% 91%

PARTNERS
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24th - 25th March 2020

WHAT’S NEW
THE HURLINGHAM CLUB, LONDON, UK

AGENDA
THE 2020
AGENDA

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SPONSOR
“Full of like-minded people experiencing similar challenges and
exchanging views on how to tackle these.”

Head of Data Innovation, Experian

PARTNERS
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EXCHANGE DAY ONE 24th - 25th March 2020

WHAT’S NEW
Tuesday 24th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

EVENT REGISTRATION & COFFEE 07.30

EVENT WELCOME 08.15

08.20

AGENDA
CHAIR’S OPENING ADDRESS

OPENING KEYNOTE PRESENTATION 08.30


Deconstructing The Data and Analytics Landscape to Establish Your Critical Success Factors for Data-Driven Transformation

 It is widely accepted by many organisations that data should be at the heart of everything they do. However, there is a discrepancy
between the theory and the practice, as many businesses still have a way to go on the road to becoming truly data-driven. From the
foundational principles of data management to next-generation areas such as pervasive intelligence through the infusion of AI and

VITAL INFO
machine learning, join Matt Aslett in this session to explore how you can establish data as the ultimate asset. 

• Unpacking the role of the CDO in influencing and driving change within the organisation
• Implementing measures to enable more agile and automated approaches to enterprise data management in pursuit of business objectives
• Exploring the evolution of the vendor landscape driven by cloud services and emerging technology

Matt Aslett
Research Vice President, Data, AI and Analytics, 451 Research

SPONSOR
PRESENTATION 09.00

Session reserved for DataRobot

PARTNERS
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EXCHANGE DAY ONE 24th - 25th March 2020

WHAT’S NEW
Tuesday 24th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

PRESENTATION 09.30
Harnessing AI and Machine Learning to Drive Innovation in Cricket

The disruptive capabilities of AI and machine learning are already being showcased across a number of industries, and the world of
sport is no different. In the case of cricket, these Next-Generation technologies are proving to be truly transformative when it comes to

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enriching the experience of match-goers and helping to create world-class cricketers through deep and sophisticated analytics. Join
Damian Smith in this session to learn more about how ECB are using big data, AI and ML to drive performance improvement, grow the
audience and attract more money to the game.

• Transforming your IT function to nurture a culture of innovation and accelerate implementation timelines
• Creating a data lake architecture to derive value from both structured and unstructured data
• Deploying your machine learning models at scale to optimise your predictive capabilities and drive performance improvement

Damian Smith

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Head of IT, The England and Wales Cricket Board

ONE-TO-ONE BUSINESS MEETINGS & NETWORKING 10.05

ONE-TO-ONE BUSINESS MEETINGS & NETWORKING THINK TANK 1 10.40


How to Get Your Business Leaders to Invest in a Data Agenda

SPONSOR
Session reserved for Stibo Systems

“Very well organised and run. A good mix of different formats throughout the conference ensured we
were engaged and got most out of the day Ample opportunities for networking with accurate and good
meetings arranged - all of them were relevant and likely to produce further enquiries.”

Head of Data Science, MONEY DASHBOARD

PARTNERS
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EXCHANGE DAY ONE 24th - 25th March 2020

WHAT’S NEW
Tuesday 24th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

PRESENTATION 11.15
Building a Big Data Platform to Remove Functional Silos and Provide a Single, Centralised Information Repository

Disparate systems, siloed data sets, functional fragmentation – these issues can be a significant hindrance to efforts to derive actionable
insights from data and, by extension, present a barrier to process automation. Without a standardised, centralised data repository,

AGENDA
different departments lack a holistic view of an organisation’s data landscape, leading to fragmented customer messaging and
experiences. Join Nuala Kennedy in this session to learn more about how the People’s Postcode Lottery is building a big data platform to
service all departments, drive automation and reach untapped insights through AI and machine learning.

• Determining a clear roadmap to ensure your data platform can be integrated within the organisation’s overall data flow landscape
• Establishing data science as a key business discipline to optimise insight-generation from an increasingly proliferating data estate
• Applying machine learning to your data sets to enhance your view of the customer and better inform your messaging

Nuala Kennedy-Preston

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Chief Data Officer, People’s Postcode Lottery

PRESENTATION 11.45

Session reserved for Oracle

ONE-TO-ONE BUSINESS MEETINGS & NETWORKING 12.20

SPONSOR
NETWORKING LUNCH 12.50

“Valuable opportunity to hear how others are tackling data challenges”

Group Head of Partnerships Insight, GOCOMPARE

PARTNERS
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EXCHANGE DAY ONE 24th - 25th March 2020

WHAT’S NEW
Tuesday 24th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

ONE-TO-ONE BUSINESS MEETINGS & NETWORKING THINK TANK 2 13.40


Bridging the Last Mile - Getting data to the people who need it.

Many organizations are embarking on strategically important


journeys to embrace data and analytics. The goal can be to

AGENDA
improve internal efficiencies, improve the customer experience,
drive new business models and revenue streams, or – in the
public sector – provide better services. All of these goals
require empowering employees to act on data and analytics and
to make data-driven decisions.

However, getting data – the right data at the right time


– to these employees is a huge challenge and traditional
technologies and data architectures are simply not up to this

VITAL INFO
task. This ‘think tank’ session will discuss how organizations
are using technologies like data virtualization to empower
and enable employee with analytical insights to drive their
decisions.

Paul Moxon
VP of Data Architecture and
Chief Evangelist, Denodo

SPONSOR
ONE-TO-ONE BUSINESS MEETINGS & NETWORKING 14.15

PARTNERS
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EXCHANGE DAY ONE 24th - 25th March 2020

WHAT’S NEW
Tuesday 24th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

STREAM A STREAM B 14.50


PRESENTATION PRESENTATION
Giving “Management” the Place it Deserves in Data Fostering a Culture of Data Centricity and Democratisation

The dual challenge of extracting insight and value from Traditionally, data has been viewed as a destination, an entity

AGENDA
your data estate whilst adhering to cross-organisation data that was owned by an individual executive or department
practices requires a comprehensive data management within the organization. However, in the age of digital
framework. The Office for National Statistics (ONS) approach transformation in which data is the key enabler, this view
is to define a set of principles, policies and standards to must be reframed; data is an important strategic asset that
mobilise the power of their data. Join Tomas Sanchez Lopez in provides the context for the business to act. It must empower
this session to learn more about how ONS have devised and employees regardless of their location, level of seniority or
delivered a centralised, coherent structure to ensure a value- their position in the decision-making process. In this session,
driven and transparent approach to data management. Scott Joslin will outline how WarnerMedia International are
placing data at the centre of everything they do in order

VITAL INFO
• Defining the scope of your data journey in order to form the to drive revenue and enable more meaningful customer
foundational principles of data management experiences with their brands.
• Outlining policies and standards to ensure compliance with
your data and security principles • Stand-up technology that makes data self-serve at its core
• Main components to underpin a data management framework • Build an organizational structure that supports data-centricity
• The role of data governance in data management • Establish a culture in which everyone buys into the idea of
using data to make business decisions

SPONSOR
Scott Joslin
Tomas Sanchez Lopez SVP, Data Strategy, International Data,
Chief Data Architect, Technology, Operations & Innovation,
Office for National Statistics WarnerMedia International

PRESENTATION 15.20

Session reserved for Wipro

PARTNERS
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EXCHANGE DAY ONE 24th - 25th March 2020

WHAT’S NEW
Tuesday 24th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

ONE-TO-ONE BUSINESS MEETINGS & NETWORKING THINK TANK 3 15.55


Session reserved for Domo

ONE-TO-ONE BUSINESS MEETINGS & NETWORKING 16.30

AGENDA
ROUNDTABLE DISCUSSIONS 17.05
DISCUSSION 1 DISCUSSION 3
Taking a Holistic Approach to Your Data Strategy to Drive Flash in the Pan or Here to Stay? Exploring the Longevity of
Business Transformation the Data Science Function
DT Squared
DISCUSSION 4
DISCUSSION 2 Investigating the Viability of Data as a Product in Order to

VITAL INFO
Consolidating Your Data Estate to Manage Risk, Remove Uncover New Methods of Monetisation
Fragmentation and Drive Operational Efficiency
Mridul Mathur
Director, Data Governance, Dyson

SPONSOR
“Gathering of high powered data leaders in an intimate setting for knowledge sharing and
the creation of an embedded support network for each and everyone.”

Director of Data and Online, Penguin Random House

PARTNERS
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EXCHANGE DAY ONE 24th - 25th March 2020

WHAT’S NEW
Tuesday 24th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

PRESENTATION 17.50
Pursuing the Three Pillars of Data Excellence to Ensure a Sustainable, Believable and Valuable Data Strategy

Data is the fuel for digital transformation; if your data is not refined and available, you will run out of fuel and ultimately fall behind. In
order to create an operationally viable model that will transform a company from data-reactive to data-driven, it is crucial to understand

AGENDA
how your technology, data, people and processes are connected. In this session, Roberto Maranca will outline the journey of self-
awareness that needs to take place in order to formalise your approach to data, primarily through three main pillars: cultural unity,
changing the way you change, and a methodology to evaluate data.

• Getting more out of your data by establishing a relationship between organizational culture and the discipline of data
• Making processes repeatable and data reusable through the creation of a robust practice based on definitions, standards and attributes
• Implementing a benefit quantification methodology to connect the quality of data to quantity of business value

Roberto Maranca

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VP Data Excellence, Schneider Electric

CLOSING KEYNOTE PRESENTATION 18.20


Leveraging AI and Machine Learning to Power Improved Decision-Making and Optimise the Customer Experience

Machine learning has the capability to help organisations understand and transform new processes into new paradigms. Under the
mantra “data science everywhere”, Hotels.com have transformed their wider data lifecycle so that all decisions are powered by AI and
machine learning. At the centre of this is the customer: the objective to match customers with partners relies on machine learning to

SPONSOR
make well-informed predictions and recommendations. In this session, Matt Fryer will talk through how machine learning is enabling
Hotels.com to transform its people, platform and products, with data at the core.

• Identifying and scaling your contextual use cases to ensure that machine learning can effectively automate operational decision-making
• Building a unified, cloud-based platform to enhance data scientist productivity and optimise speed to market
• Harnessing AI to replicate human features, through an understanding of behaviours and decision-making patterns

Matthew Fryer

PARTNERS
VP, Chief Data Science Officer, Hotels.com

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EXCHANGE DAY ONE 24th - 25th March 2020

WHAT’S NEW
Tuesday 24th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

CHAIR’S CLOSING REMARKS 18.50

EVENING NETWORKING DRINKS RECEPTION 19.00

After a day packed full of exciting content and thought-provoking discussions, join us for a refined glass of wine or a fresh beer and an

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evening of networking and idea-sharing.

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SPONSOR
I enjoyed being involved in what proved to be a very special event, which I left with my head full
of thoughts and ideas…[the IQPC team created] an atmosphere where everything worked, so that
everyone was able to both benefit from and enjoy the time together”

PARTNERS
Chief Data Architect, Barclays

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EXCHANGE DAY TWO 24th - 25th March 2020

WHAT’S NEW
Wednesday 25th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

EVENT REGISTRATION & COFFEE BREAKFAST BRIEFING 08.00


Session reserved for Dataiku

CHAIR’S OPENING ADDRESS 08.30

AGENDA
OPENING PANEL DISCUSSION 08.35
Effectively Navigating the Complexities of Data Ethics in Order to Safeguard Compliance and Organisational Reputation

As data is used more and more to inform decision-making, the question of ethics and the inherent societal bias in data has been
thrust into the limelight. In light of recent events such as the Cambridge Analytica scandal, the line between personalisation and
intrusiveness is growing thin, so the question arises: what can we be doing vs. what should we be doing. The implications of misuse of
data are astronomical, both financially and from a reputational perspective so it is imperative that, in the age of digital, big data and AI,
organisations are implementing measures to balance algorithmic fairness and ethics with accuracy and cost.

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• What are the key risks that organisations need to be aware of regarding the ethics of data and AI?
• What metrics can be put in place to ensure that you can both understand and mitigate your risks?
• How can you develop policies and procedures to ensure your data and analytics are compliant with global regulations?
• How can you ensure that customers have a transparent view of how their data is being used?
• How can you navigate the risk of unconscious societal biases?
• What procedures can be implemented to avoid crossing the line from personalisation to intrusiveness?

Detlef Nauck Jan Teichmann Paul Sergeant

SPONSOR
Chief Research Scientist Head of Data Science, Head of Data,
for Data Science, BT Zoopla Money Dashboard

PARTNERS
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EXCHANGE DAY TWO 24th - 25th March 2020

WHAT’S NEW
Wednesday 25th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

PRESENTATION 09.20
Applying Automation and Machine Learning to Data Quality Management Processes to Uphold Data Accuracy, Integrity and Consistency

For organisations dealing with innumerate data sets, all of which need to be integrated if they are to truly capitalise on analytics, AI and
machine learning, data quality is of utmost importance. Data becomes outdated overtime, is often input incorrectly, can be subject to

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duplication. All of this hampers data quality, which in turn hinders your ability to leverage this data effectively. One way in which this risk
can be mitigated is through the automation of your data quality management processes.

• Defining a set of standard business rules to lay the foundations for automation
• Implementing self-learning algorithms to continuously improve your data quality monitoring
• Utilising machine learning to detect unusual values and data anomalies

Session Available For Sponsorship

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PRESENTATION 09.50
Embedding Data into your Core Operations to Drive Insights, Efficiency and a Proactive Strategy

As many organisations seek to place data at the core of a more proactive, or even predictive, decision-making framework, conversations
around how AI can enable these capabilities are becoming increasingly prevalent. There is a huge movement around AI in regulation,
to ensure that problem areas can be quickly and efficiently identified. But given the significant complexity of the information coming
through to regulatory bodies, coupled with an ever-changing regulatory landscape, there are a number of key considerations to be made.
Join Johanna Hutchinson in this session to learn more about how The Pensions Regulator is taking a data and evidence-based approach,

SPONSOR
embedded within their overarching strategy, to optimise the regulation of occupational pensions.

• Ensuring you have a robust foundation of quality data that can underpin predictive capabilities
• Working across the organisation to facilitate a holistic data-driven transformation
• Investigating the challenges and opportunities posed by AI to drive efficiencies

Johanna Hutchinson
Chief Data Officer,

PARTNERS
The Pensions Regulator

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EXCHANGE DAY TWO 24th - 25th March 2020

WHAT’S NEW
Wednesday 25th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

ONE-TO-ONE BUSINESS MEETINGS & NETWORKING 10.25

ONE-TO-ONE BUSINESS MEETINGS & NETWORKING THINK TANK 4 11.00


Session reserved for Dun & Bradstreet

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ONE-TO-ONE BUSINESS MEETINGS & NETWORKING 11.35

PRESENTATION 12.10
Uniting Retail and Digital to Deliver an Omni-Channel Experience with Data at the Helm

As customer expectations are increasing exponentially, organisations that are unable to deliver seamless, omni-channel experiences
run the risk of falling behind. With the rise of digital transformation, concepts like “digital-first” and “digital-only” have gained significant

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traction, but it is crucial to consider the nuances between the experiences of different customer personas. While digital engagement is
a necessity, the traditional retail experience must not be forgotten. In this session, Simon Asplen-Taylor will talk through Rank Group’s
approach to delivering a data-driven omni-channel customer experience. 

• Understanding the key differences between the retail and digital experiences to identify how data can be leveraged to drive engagement
• Effectively capturing customer information across the retail and digital space to gain a holistic view of your customer base
• Balancing the exploitation of data with adherence to industry regulations in order to maintain compliance 

Simon Asplen-Taylor

SPONSOR
Chief Data Officer, Rank Group

PARTNERS
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EXCHANGE DAY TWO 24th - 25th March 2020

WHAT’S NEW
Wednesday 25th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

PRESENTATION 12.40
Integrating Disparate Data Sources to Enhance Data Visualisation and Establish a Single Source of Truth

Creating a common data foundation is essential if it is to truly enable and disrupt business functions. Many organisations struggle
with silos of data originating from legacy systems as well as newly-generated data sets flowing into the enterprise. Syncing this data

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across your systems will help to provide a 360 degree view of the business, facilitating enterprise-wide uniformity, accessibility and
collaboration.

• Investing in a modernised architecture to effectively store and manage enterprise data


• Employing metadata management practices to more effectively understand your data’s journey and criticality
• Establishing how data is maintained over time to better manage its lifecycle

Session Available For Sponsorship

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ONE-TO-ONE BUSINESS MEETINGS & NETWORKING 13.15

NETWORKING LUNCH 13.45

ONE-TO-ONE BUSINESS MEETINGS & NETWORKING THINK TANK 5 14.35


Examining the Importance of Domain Knowledge When
Building Your Data Teams

SPONSOR
“An extremely valuable event, with the opportunity to share knowledge with peers.”

Head of Data, Governance and BI, JUST

PARTNERS
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EXCHANGE DAY TWO 24th - 25th March 2020

WHAT’S NEW
Wednesday 25th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

ROUNDTABLE DISCUSSIONS 15.10


DISCUSSION 1 DISCUSSION 3
Building a Cohesive Data Community by Embedding Data and Leveraging Explainable AI to Safeguard Regulatory
Analytics into Your Organisation’s DNA Compliance and Reputational Integrity
Meera Naik Gael Decoudu

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Head of Data Transformation, Barnardo’s Credit Decision Director, NewDay

DISCUSSION 2 DISCUSSION 4
Examining the Use of DataOps to Deliver an Agile End-to-End Incorporating NLP and Conversational Analytics into Your BI
Data Lifecycle Systems to Democratise Data and Insights
Harvinder Atwal
Chief Data Officer, Moneysupermarket

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PRESENTATION 16.00
Designing an Organisational Structure that Supports Value Creation through Data and Analytics

While data and analytics have become a pre-requisite to business growth and a key competitive differentiator for many companies, there
is no winning formula that outlines the structures that enable analytics scale from start-up to an enterprise wide analytics network. From a
dedicated, centralised data team to segmented satellites, organisations are still exploring the merits of different organisational structures.
Jaguar Land Rover instituted an Analytics Centre of Excellence 3 years ago, but are now on a journey towards expanding this and having
a dedicated analytics team for each function. In this session, Clive Benford will outline JLR’s vision for their analytics capability, to ensure

SPONSOR
the delivery of value at scale.

• Establishing the processes and forums to manage analytics as it scales


• Working with stakeholders to develop analytics backlogs and visions for each function
• Implementing metrics to ensure that each project has a measurable return that underpins the corporate strategy

Clive Benford
Head of Corporate Analytics
Programme, Jaguar Land Rover

PARTNERS
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EXCHANGE DAY TWO 24th - 25th March 2020

WHAT’S NEW
Wednesday 25th March - 2020
THE HURLINGHAM CLUB, LONDON, UK

CLOSING KEYNOTE PRESENTATION 16.30


Unlocking the Value of Data to Responsibly Deliver Better Business and Customer Outcomes

The notion that data is a valuable asset is widely held across most organisations. However, unlike most assets, data does not hold a
position on the balance sheet. The onset of GDPR and incidents such as the Cambridge Analytica and Facebook scandal have thrust data

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into the limelight like never before, but one point still remains elusive: how do you assign value to data? Firas Khnaisser, Chairman of the
Data and Marketing Association (DMA) in Scotland, oversees the Value of Data initiative, which seeks to elevate and champion the role of
data form classroom to boardroom. Join Firas in this session to explore how to take a value-driven approach in the data renaissance.

• Encouraging executive-level conversations within your organisation around how to leverage the power of data
• The data itself, or the way it is used? Exploring where the value in data resides
• Understanding the ethical foundations required to inspire trust with the customer and engage with them in more meaningful ways

Firas Khnaisser, Chairman, DMA Scotland

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CHAIR’S CLOSING REMARKS & END OF EXCHANGE 17.00

SPONSOR
PARTNERS
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WHAT ELSE DO YOU NEED TO KNOW? 24th - 25th March 2020

WHAT’S NEW
THE HURLINGHAM CLUB, LONDON, UK

12 HOURS
70+ leading organisations
represented
of dedicated

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networking time

20+ expert leaders on


2

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the speaker panel LIVELY
DRINKS RECEPTIONS

LEARN BENCHMARK

SPONSOR
Hear from leading industry analysts as well as senior data Our interactive Think Tanks, Roundtable Sessions and Panel
executives on the latest challenges, techniques and solutions Discussions allow you to delve deep into the issues most
deployed across industries. important to you

ENGAGE
NETWORK
Meet with innovative suppliers who can help you solve your
Build out your network through our networking sessions, meet
biggest challenges during our pre-scheduled one-to-one
& greet lunches and our exclusive themed drinks receptions
business meetings

PARTNERS
20 exchangeinfo@iqpc.com | +44 (0)207 3689484 | www.iqpc.com/events-chief-data-officer-exchange Request Invite Sponsor #CDOEXCHANGE
PAST ORGANISATIONS IN ATTENDANCE 24th - 25th March 2020

WHAT’S NEW
THE HURLINGHAM CLUB, LONDON, UK

QUALIFICATION OF ATTENDEES

Data decision-makers will be attending from leading


UK brands across B2B and B2C sectors. We qualify all
attendees on job function and strategic responsibility

AGENDA
to ensure you’re guaranteed to meet and engage with
an elite group of senior leaders.

Every attendee must have an active project within


their data & analytics function, and must answer
‘yes’ to two of the following criteria in order to gain
an invitation:

VITAL INFO
I’m the CDO, CIO, VP or Head of Data,
Analytics, Business Intelligence, Data
Governance, or Data Architecture for my
company (globally or for a region)

I control where the company budget is spent


in relation to data and analytics investment

SPONSOR
I have an active requirement for business
solutions within the next 6-12 and 12 - 24
months

I have a personal/departmental budget of


£500,000+ for replacement and/or
implementation of new data solutions

PARTNERS
21 exchangeinfo@iqpc.com | +44 (0)207 3689484 | www.iqpc.com/events-chief-data-officer-exchange Request Invite Sponsor #CDOEXCHANGE
WHY SHOULD YOU SPONSOR THE CDO EXCHANGE 24th - 25th March 2020

WHAT’S NEW
THE HURLINGHAM CLUB, LONDON, UK

Opportunities to Participate

ONE TO ONE BUSINESS MEETINGS: NETWORKING RECEPTION SPONSOR:


The most unique part of the exchange is the one-to-one business meetings with Every Exchange plays host to two very special evening networking receptions, both

AGENDA
leading senior executives. When you register for The CDO Exchange as a sponsor, pre-event to greet the arrivals and at the end of the first day. These networking
you will be asked to identify the clients that you would like to meet, so we can receptions are a great opportunity to connect with attendees and make a big
match your company with the executives who will fit your business goals. Prior to splash with your brand. Previous networking events have included boat tours, golf,
the Exchange, you will be able to assess the attendees and select the ones who gala dinners, casino nights and much more. The Exchange will work with you to
match your initiatives and priorities. Your selections are then incorporated into create a truly memorable experience for the delegates.
your customised agenda. These private thirty minute one-to-one meetings give you
the opportunity to offer objective, flexible, and relevant strategies for continued Those who attend the Chief Data Officer Exchange are the data leaders for some of
success. This unique aspect of the Exchange serves to simplify the process for the largest organisations in the UK. Attendees include Chiefs/Directors/ Heads of:

VITAL INFO
sourcing new solutions and enables you to discuss strategies of emerging
technologies that will build lasting relationships.
Data Analytics Data Governance
THOUGHT LEADERSHIP:
Whether this be a 30 minute main stage presentation to the entire event audience, BI and Customer Data Science
or a smaller Think Tank discussion led and moderated in a private conference room, Intelligence/Insight
or even a panel discussion with several of your customers. The CDO Exchange will Data Architecture
work with you to find a thought leadership opportunity that will help you achieve Big Data

SPONSOR
your objectives and add great value to the audience in doing so. This speaking
opportunity can be a client case study and or conduct as a panel with a client
and/or participants of your choosing. There are plenty of thought leadership
opportunities to get involved in and they will really help you to make a great impact
with the Exchange audience.

PARTNERS
22 exchangeinfo@iqpc.com | +44 (0)207 3689484 | www.iqpc.com/events-chief-data-officer-exchange Request Invite Sponsor #CDOEXCHANGE
OUR VALUED PARTNERS 24th - 25th March 2020

WHAT’S NEW
THE HURLINGHAM CLUB, LONDON, UK

AGENDA
VITAL INFO
SPONSOR
PARTNERS
23 exchangeinfo@iqpc.com | +44 (0)207 3689484 | www.iqpc.com/events-chief-data-officer-exchange Request Invite Sponsor #CDOEXCHANGE
VENUE - THE HURLINGHAM CLUB, LONDON 24th - 25th March 2020

WHAT’S NEW
THE HURLINGHAM CLUB, LONDON, UK

Often described as ‘a green oasis’ within the hustle and bustle of London, this exclusive restaurants and bars consistently deliver high quality food and service with a
Members Only Club is the perfect location for the CDO Exchange. traditional, yet fresh, approach.

The Hurlingham Club is renowned for its world class sporting facilities and beautiful Connected by the District Line to the West End and the City, the Club is five minutes
gardens which have received many awards over the years for their beauty and walk from Putney Bridge Tube station.

AGENDA
diversity. A perfect place for events, networking and business meetings, the Club’s

VITAL INFO
SPONSOR
PARTNERS
24 exchangeinfo@iqpc.com | +44 (0)207 3689484 | www.iqpc.com/events-chief-data-officer-exchange Request Invite Sponsor #CDOEXCHANGE

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