“WOMEN ON WHEEL (WOW)”

PC- I
(Estimated Cost Rs. 90 Million)

GOVERNMENT OF THE PUNJAB

TRANSPORT DEPARTMENT

11- Egerton Road, Transport House, Lahore.

Ph. 042-99200514 – 99200475 Fax. 042-99200497
 GOVERNMENT OF PUNJAB
TRANSPORT DEPARTMENT
PC-1 FORM

1 Name of the Project “WOMEN ON WHEEL (WOW)”

2 Location Punjab

3 Authority responsible for: Transport Department, Government of the Punjab.

i. Sponsoring Transport Department, Government of Punjab

Transport Department, Government of the Punjab,

ii. Execution
SMU and Bank of Punjab (BoP)

iii. Operation and maintenance N/A

iv. Concerned federal ministry N/A

4 Plan Provision
Project objectives and its
relationship with Sectoral
5 objectives
Through ADP 2016-17 Scheme titled “Scooty for Working
Women (Pilot Project) (CM’s Initiatives)” (GS No. 4681)
Physical and mental harassment is the most prominent issue
faced by women using public transport. Although, many
public and private organizations and female educational
institutes have their own transport arrangements for their
staff and students, but it is not sufficient. A large number of
females access their respective destinations (work place,
educational institutes, commercial centers, etc.) through
public transport, where they feel unsafe and are
uncomfortable.
To address these transportation issues for females in
Punjab, Transport Department, initiated a scheme titled
“Scooty for Working Women (Pilot Project) under the
directions of Chief Minister Punjab. However the pilot
project for provision of Scooties to educated women in
Punjab was re-examined by the committee constituted by
Chief Minister, Punjab vide Annex-A. The committee re-
examined the matter and unanimously proposed to replace
the Scooty with Motorcycles due to absence of indigenous

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production of Scooty in Pakistan, issues with the after sale
services and dealership certification of the potential
concessionaire.
The Committee held several meetings with Honda / Special
Monitoring Unit (SMU) Chief Minister's Office and
thoroughly deliberated and agreed that Honda CD-70
“Dream” Motorcycle shall be provided to women domiciled
in Punjab and certified under Women on Wheels (WoW)
initiative, the financial model and eligibility criteria was
finalized in the committee meeting held under the
chairmanship of Mr. Khawaja Ahmad Hassan (Minutes of
Meeting attached at Annex-B).
Women on Wheels (WoW) project will be launched
initially as a pilot project in five districts and on successful
completion of the pilot project it will be replicated in the
rest of the Punjab. The five districts selected for the pilot
project are:

• Lahore
• Faisalabad
• Sargodha
• Rawalpindi
• Multan

Project Objectives:
The desired objectives of the project include;
• To improve female’s mobility
• To enhance female’s access to social and
economic opportunities
• Women empowerment, equity and social
inclusion
This project will facilitate females in following aspects;

• Self-reliance
• Respectable mode of travelling
• Easy mobility
• Access to services

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 Eligibility Criteria:
The eligibility criteria finalized in the implementation
committee meeting held under the chairmanship of Mr.
Khawaja Ahmad Hassan (Minutes of Meeting attached at
Annex-B) is as follows:

• Beneficiaries should be certified under the Women-on-

Wheels initiative and should be domiciled in Punjab and
aged between 18-40 years.

• Beneficiaries should produce the following

documentation: Parent/Guardian consent, valid CNIC,
driving license, education qualification (minimum
Matriculation) and salary/income statement of
applicant/guardian (minimum Rs. 20,000).

• All relevant documentation is to be attested by a

gazetted officer.

Revised Eligibility Criteria:

• Selection will be made through open competition of

eligible female having valid driving license, instead
of WOW certified women in order to ensure
transparency. The successful candidates will be
trained under WOW scheme if not already trained.

• Candidates should be domiciled in Punjab and

employed/ studying/permanent resident of any of
the five major cities (Lahore, Faisalabad, Sargodha,
Rawalpindi and Multan) where pilot project is to be
launched.

• There will be no minimum income requirement

however the maximum income of the
applicant/guardian/household should not be more
than PKR 30,000/- per month. The applicant will
certify their monthly income through an affidavit.

Description, justification and

6 technical parameters • The project has been conceptualized to increase

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 accessibility and mobility of women by providing
motorcycles at subsidized rate. This is pilot project
for 5 districts, however depending on the success of
the pilot project the project may be extended to
other districts.
• Government of Punjab will provide capital subsidy
and the successful applicants will pay the remaining
cost of the motorcycle in installments with Zero
Mark-up on the amount being financed by the Bank
of Punjab.
• Helmets, leg guards, canvas carrier bag shall also be
provided for safety and convenience of the
motorcycle riders.
• Special Monitoring Unit (SMU)/ Strategic Reforms
Unit (SRU) Chief Minister's Office will provide
comprehensive training and certification to the
candidates. The selection of successful candidates
for provision of motorcycles shall be made through
computerized Balloting under Media scrutiny.
• The motor cycles provided under this scheme will
be painted pink to ensure that they are not misused
by the male members of the beneficiary family.
• The five districts for the pilot project are selected
where women are already trained under WoW
scheme. A list of the districts and number of trained
females in each district is attached at Annex-C.
• Honda CD-70 “Dream” bike will be provided under
this scheme which have smaller fuel tank and are
slimmer then the regular bike. Also the seat height
of CD-70 Dream M/Cycle (31 inches) is not too
high as compared to seat height of scooty (Honda
Activa) which is 765mm (30.11 inches), thus will be
easy for female to use.
• A need assessment study was conducted, where
2000 questionnaires were distributed among

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7 Cost Estimates (Revenue)
Annual operating and
8 maintenance cost after completion
of the Project
9 Demand and supply analysis
females. The results of the study are attached at
Annex-D.
• This initiative aims at bringing social change hence
a large scale media campaign is proposed.
• Data regarding empowerment index like income
level, education, present mode of mobility will be
collected during pilot project and shall be utilized
upon expanding the scheme province wide for
achieving greater benefits.
GoPb FINANCIAL LIABILITY TOTAL
(Million)
GoPb Financing @
Rs. 24,975/unit Rs. 75.57 M
37%
Mark up @ K+6% (As
Rs. 1,493/Unit Rs. 4.52 M
proposed by BOP)
Total Subsidy /
Rs. 26,435 -
Motorcycle
Total Subsidy for 3026
- Rs. 80.09 M
Motorcycles
Media Cost Rs. 9.91 Million Rs. 9.91 M
TOTAL FINANCIAL IMPACT Rs. 90 M
N/A
Provision of safe, secure and efficient travel mode in terms
of motorcycles forms the cornerstone of government’s
priorities to empower women in the Province. The existing
public transport does not cater for the travel needs of female
travelers. Women of all classes are facing challenges with
respect to accessing their desired locations.
To address these transportation issues for females in
Punjab, Transport Department, initiated a scheme titled
Women on Wheels (WoW) wherein Honda CD-70
“Dream” Motorcycle shall be provided to women domiciled
in Punjab and certified under Women on Wheels (WoW)
initiative. So far 2,000 women have been certified under
Women on Wheels (WoW) initiative.
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 DESCRIPTION COST (PKR)
Total Allocated Amount PKR. 90 Million
Motorcycle Price PKR. 67,500/Unit
Down Payment by applicant (30%) PKR. 20,250/Unit
BOP Financing (33%) PKR. 22,275/Unit
GoPb upfront Subsidy (37%) PKR. 24,975/ Unit
Mark Up Subsidy @ KIBOR + 6%
PKR 1,493/Unit
(As proposed by BOP)
Total Subsidy By GoPb /M Cycle PKR. 26,435/Unit
Installment (including insurance) PKR. 21,10/Month
Initial Cost by Applicant PKR. 9,750/Unit
Media Cost 9.91 million
Total Financial Impact 90 Million
Initial Cost by Applicant
Financial Plan and mode of
10 financing Registration Charges PKR. 3,375/Unit
Insurance @ 5 % (theft and total
PKR. 3,375/Unit
loss) coverage)
Documentation Charges PKR. 3,000/Unit
• BoP will procure and pay the total cost of motorcycles
to Atlas Honda Limited.
• GoPb shall pay the upfront subsidy (37% of Motorcycle
price) to BoP and markup subsidy will be paid to BoP
on monthly basis. (For detail Installment and Interest
Payment Plan See Annex-E)
• Applicants will pay monthly installment to BoP
Year Wise Financial Plan
S.No Financial Payment Cost
Year
Upfront Subsidy + 1 86.18 M
1 2016-17 Month Markup + Media
Cost
2 2017-18 Mark-up Subsidy 3.82 M
Total 90.00 M
11 Project benefits and analysis
This project is a step towards women's financial and
professional empowerment. The applicant will receive 37%
of the total cost of the motorcycle as an upfront subsidy by
i. Financial
the Government of Punjab. Applicant will also get markup
subsidy from Government of Punjab.
The project will also create a large number of direct and

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ii. Social benefits with indicators
Employment generation (direct
iii.
and indirect)
iv. Environmental impact
Impact of delays on project cost
v.
and viability
Implementation schedule /
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gestation period
Management structure and
manpower requirements including
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Specialized skills during execution
and operational phases
14 Additional projects/decisions
indirect jobs opportunities that will stimulate the financial
growth.
While utilizing public transport as mode of communication,
physical and mental harassment is the most prominent
issue. A large number of females access their respective
destinations (work place, educational institutes, commercial
centers, etc.) through public transport, where they feel
unsafe and are uncomfortable. The Women on Wheels
(WoW) project will improve female’s mobility, enhance
their access to social and economic opportunities and play
role in women empowerment, equity and social inclusion.
This project will facilitate females in following aspects;
• Self-reliance
• Respectable mode of travelling
• Easy mobility
The provision of motorcycle to women will increase their
accessibility to work place thus increasing their chances of
employment. Moreover, this project might stimulate the
market and attract the interest of foreign investors to
establish manufacturing plants and service/sale centres of
Scooty in Pakistan. This will also generate employment
opportunities and enhance the technical skills of the local
manpower. The project will also create a large number of
direct and indirect jobs opportunities through the
establishment of workshops/ service and spare parts
stations.
By providing two wheeler mode of transport to women their
dependency on other mode of transport such as tri-wheeler
and four-wheelers will be reduce thus having positive
impact on the environment.
Cost of unit may increase due to inflation.
March 2017 – June 2018
N/A
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 required to maximize socio-
economic benefits from the
proposed project
Certified that the project proposal
has been prepared on the basis of
instructions provided by the
15
Planning Commission for the
preparation of PC-I for Social
Sector projects.
16 Reasons for revision
N/A
Instruction have been adhered to.
The eligibility criteria for the selection of candidates have
been revised;
• Open competition and maximum coverage of
deserving females will be ensured in the five
districts where the project is initially being
launched.
• To ensure that only female from the five districts
included in the pilot project apply, it is required that
the applicant must be either employed, studying or
permanently residing in one of the five cities.
• The project involves provision of subsidy by the
Government of Punjab, therefore to ensure that
deserving and needy candidates are selected, a
maximum income is set for the eligibility for the
candidate.

Prepared by: _________________________

Name, Designation & Phone#

Checked by: _________________________

Name, Designation & Phone#

Approved by: _________________________

Name, Designation & Phone#

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 ANNEX-A
(NOTIFICATION OF THE COMMITTEE)

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 ANNEX-B
(MINUTES OF MEETING OF THE WoW
IMPLEMENTATION COMMITTEE)

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 ANNEX-C
(LIST OF WOW TRAINED FEMALES)

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 ANNEX-D
(RESULTS OF NEED ASSESSMENT SURVEY)

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 ANNEX-E
(INSTALLMENT AND INTEREST PAYMENT
PLAN)

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