ICIS Module Spec - ST4S38 Strategic Analysis; Tools and Techniques

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Saved by: Shirley Cole (scole2)

ST4S38 - Strategic Analysis; Tools and Techniques 01 SEP 2017 - 31 AUG 2021 |
Version 2

Associated Module Information

Module Code: ST4S38

Module Title: Strategic Analysis; Tools and Techniques
Faculty: Faculty of Business and Society
Faculty Group: Business
Faculty Sub Group: Strategy, SCM, Procurement and Entrepreneurship
Module Leader: Paul G Davies
Module Team:
First Intended Intake: SEP 2015 Final Year of Intake: N/A
Date Validated: 20 APR 2015 Date Closed: N/A
Credit Value: 20 Credit Level: 7 (Masters (M))
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module: N/A
JACS Code:
ASC Code:
HECOS codes: - - -
HECOS Code Weighting: - - -

Document Version Information

Version: 2
Valid From: 01 SEP 2017
Valid To: 31 AUG 2021

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 ICIS Module Spec - ST4S38 Strategic Analysis; Tools and Techniques

Module Aims

The
aim of this module is to develop a student's ability to evaluate the strategic
environment of an organisation; internally and externally. Specifically, the
module will explore, from a critical perspective, a series of frameworks used
in strategic analysis and planning. This will enhance a student's ability to
direct and manage the development of business and corporate strategy in the
contexts of complexity and change.

Students
who complete this module are expected to be able to actively contribute to the
strategic development of an organisation in which they are, or intend to be,
senior managers.

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 ICIS Module Spec - ST4S38 Strategic Analysis; Tools and Techniques

Content Summary

This module introduces students to tools and frameworks for strategic analysis,
option identification, evaluation and selection and strategic implementation.
Established and cutting-edge strategic models will be reviewed and critically
evaluated during the module.

The module intends to develop a student's analytical and diagnostic skills together
with their ability to apply strategic theory and practice to a wide range of
problems.

Students will be expected to critique approaches and to be able to identify the

strengths and weaknesses of different frameworks.

The module shall:

• Develop of an understanding of different approaches to strategic management and

planning frameworks

• Introduce frameworks for understanding and developing an appreciation of an organisation's

stakeholders and values and visions.

• Explore Strategic Business Unit (SBU) identification and competitive analysis.

This is central to any corporate analysis. As well as SBU identification this
element will introduce frameworks that enable both business and corporate
competitive positions to be identified from a range of perspectives, e.g.
Strategic Group Mapping.

• Examine analytical tools for the identification of market positions e.g.

customer analysis and segmentation; competitor analysis; portfolio analysis
(growth-share portfolio model (BCG matrix); market attractiveness and business
position assessment; product life cycle matrix; and issues relating to business
ethics.

• Introduce frameworks to assess environmental trends and influences on industry

structures. This will involve dynamic frameworks for both macro and micro
analyses. Examine methods of assessing company capabilities and competencies.

• Provide frameworks for the identification of the key strategic drivers of

change and organisational capability, including assessing strategic fit and gap
analysis. Explore tools, models and frameworks for the identification,
evaluation and selection of strategic options.

• Develop student understanding of the key issues in

affecting organisational change as it impacts on the implementation of
strategic choices.

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 ICIS Module Spec - ST4S38 Strategic Analysis; Tools and Techniques

Learning and Teaching Methods

Activity Type Hours

Lecture 20
Tutorial 20
Independent Study 120
Directed Study 40
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
1
On completion of the module students should be able to:

Learning Outcome 1:

Critically evaluate the contribution of strategic frameworks in contemporary strategic management

2
Learning Outcome 2:

Critically apply a range of strategic tools, frameworks and concepts in the strategic analysis of an
organisation

Module Requisites

Pre / Co Requisites

Not Yet Completed

Other Requisites

Other Prerequisite(s):
N/A
Other Corequisite(s):
N/A

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 ICIS Module Spec - ST4S38 Strategic Analysis; Tools and Techniques

Assessment Criteria

Assessment Assessment Description Duration Word Weight Best Pass

Category Count (%) of? Mark
Report Report 1 The N/A 3000 50 No 40
assignment
will enable
students to
critically
evaluate the
use and
applicability
of strategic
methods to
an
organisational
context
Report Report 2 The N/A 3000 50 No 40
assignment
will enable
students to
critically apply
strategic
frameworks
to an
organisational
context

Assessment Matrix

Learning Outcomes
Assessment Criteria 1 2
Report 1 Yes Yes
Report 2 Yes Yes

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 ICIS Module Spec - ST4S38 Strategic Analysis; Tools and Techniques

Reading List

# Reading List Entry

1
Reading will be mainly based on key journal articles and current news articles that inform
the debates around the module content

Latest editions of the following text(s):

Johnson, G, Scholes, K & Whittington, R. Exploring Corporate Strategy. Prentice Hall.

Lynch, R. Corporate Strategy. Prentice Hall

De Witt, B. & Meyer, R. Strategy; Process, Content, Context. South Western, Cengage Learning

Key Skills

# Key Skill
1
D6 Critical Reflection

2
D1 Communication

3
D2 Enquiry and Analysis

4
D3 Problem Solving

5
D4 IT Skills

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