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DAILY LESSON LOG Teacher MS. GLYDEL S.D AUSTRIA Learning Area ENTREPRENEURSHIP
Teaching Dates and Time JUNE 11-15, 2018 Quarter FIRST QUARTER
A. References
1. Teacher’s Guide
pages
2. Learner’s Material
pages
3. Textbook pages
4. Additional
Materials from
Learning Resource
portal
1
B. Other Learning
Resources
A. Reviewing
previous lesson or
presenting a new “The entrepreneur always searches for
lesson change, responds to it and exploits it as an
opportunity.” (Peter Drucker)
The evolution of the field of
entrepreneurship has been formulated by
scholars based on theories that are rooted
in economics, psychology, sociology,
anthropology and management.
“What is emerging today is a class of “Entrepreneurship is the best means for
professional entrepreneurs who rely youth to adapt to a changing and highly
B. Establishing a
more upon their brains than their guts--- competitive job market in both rural and
purpose for the and who have been trained to use both urban areas around the world” (OECD)
lesson methods and technology to analyze the
business environment.” (Dollinger)
C. Presenting Entrepreneurship has an enormous impact DEFINITION OF ENTREPRENEUR ENTREPRENEURIAL COMPETENCIES ENTREPRENEURSHIP CAREER
examples/instances on the economy and in the society. 1. From an economist’s point of view Facilitate opportunity recognition, OPPORTUNITIES FOR THE ACADEMIC
Globally, the level of entrepreneurial It is someone who brings resources, help adapt rapidly to changes, TRACK
of the new lesson
activity has contributed significantly to the labor, materials and other assets into enhance business performance, 1. Business Consultant – people
national level of economic growth of many combinations that make their value strengthen the firm’s competitive who can go to a client site,
countries. greater than before position identify problems and fix them
It is also someone who introduces stir the achievement of 2. Sales – knows how to
changes, innovations and a new organizational success. represent a company, manage
order. The sum total of the personality, accounts and follow up on
2. From a psychologist’s point of view skills and knowledge that the leads.
A person who is typically driven by entrepreneur possesses which are 3. Research and Development –
certain forces such as the need to necessary to effectively perform the need to understand
obtain or attain something, to their functions and responsibilities business concepts, systems,
experiment, to accomplish or According to Lau, Man and Chan procedures and practices.
perhaps to escape the authority of (1999), entrepreneurial 4. Not-for-profit-fundraiser –
2
others. competencies are considered a understanding the importance
3. From a management perspective higher level characteristic of business and networking
It is someone who identifies encompassing personality traits, relationships
opportunities, plans, mobilizes skills and knowledge. 5. Teacher – teach students how
resources, manages and assumes the Can be seen as the total ability of to increase their
risks of a business to have a positive the entrepreneur to perform a job entrepreneurial intention
impact on society. role successfully. through acquiring the attitude
towards entrepreneurship
6. Talent recruiter – someone
being not just people savvy
but having an in-depth
business sense as well.
7. Business reporter – one can
write articles is in a prime
position to take the lead on
covering a local business beat.
8. New Venture Creation –
launching a company, buying a
business or franchise, starting
a new venture in a family
enterprise or commercializing
a technology
9. Careers in existing
entrepreneurial ventures –
working for a startup, small
business,
D. Discussing new ENTREPRENEURIAL ACTIVITIES EMERGING CHARACTERISTICS OF ENTREPRENEURS’ COMPETENCIES
concepts and Entrepreneurial activity responds to ENTREPRENEUR PORTFOLIO
policies that ensure the
practicing new skills
protection of new ideas, facilitate
#1 access to capital and talent,
allow the management of risks
There are many efforts in various
countries to uplift the lives of its
citizens.
Entrepreneurship is one of the key
engines of economic growth
Entrepreneurship is perceived to be
the symbol of business innovation,
determination, perseverance and
achievement. PERSONAL CHARACTERISTICS ATTRIBUTED
TO ENTREPRENEURS 10. The Functional Competencies are
It is a catchword in this era of
Confidence those skills, organized into clusters,
globalized economy
Flexibility regarding the main areas of
It is a foundation and catalyst for
Need to achieve managerial knowledge such as
economic growth and innovation
Responsibility accountancy, finance, control,
across nation
marketing, HR management,
3
Small and Medium Enterprises Commitment organization, operations,
(SMEs) are concrete manifestations Creativity internationalization, strategy and
of entrepreneurship. Persevering other capabilities that enable the
Joseph Schumpeter, an Austrian Goal-oriented entrepreneur to manage the
economist, was the one who first Realistic organization.
articulated the importance of Sincere 11. The Emotional Competencies are
entrepreneurship to the economy Hardworking those specific behaviors grouped
and in the society in 1934. Visionary into five clusters namely: self-
DEFINITION OF ENTREPRENEURSHIP Disciplined awareness, self-management, social
FROM EARLY ON TO PRESENT Feedback seeking awareness, relationship
ENTREPRENEURSHIP Moderate risk-taker management and cognitive
Knight 1921 – having profits from COMMON PROFILE DIMENSIONS OF competencies.
bearing uncertainty and risk ENTREPRENEUR APPLICABLE EVEN AMONG 12. The Cross-Functional Competencies
Schumpeter 1934 – carrying out of FILIPINO ENTREPRENEURS are those broad overall skills that
new combinations of firm Calculated risk-taking is doing are grouped into goal and action
organization—new products, new everything possible to get the odds in management cluster, people
services, new sources of raw their favor, often avoiding taking management cluster and analytical
material, new methods of unnecessary risks. reasoning cluster
production, new markets, new forms Commitment is the unwavering THE SIX COMPETENCIES
of organization dedication to work for the common Opportunity competencies – related
Hoselitz 1952 – uncertainty bearing… good of the society through one’s to recognizing and developing
coordination of productive business market opportunities through
resources… introduction of Feedback-seeking is the taking of steps various means
innovations and provision of capital. to know how well they are doing and Relationship competencies – related
Cole 1959 – purposeful activity to how they might improve their to person to person or individual to
initiate and develop a profit oriented performance. grouped based interactions, i.e.,
business. Perseverance is the determination to building a context of cooperation
McClelland 1961 – taking moderate succeed by overcoming obstacles and and trust, using contacts and
risk setbacks connections, persuasive ability,
Shapero 1975 – a kind of behavior Drive to achieve is the internal desire communication and interpersonal
that includes : initiative taking, to pursue and attain challenging goals skill.
organizing or reorganizing of social Self-confidence is the belief that Conceptual competencies – related
economic mechanisms to turn together with the other people, things to different conceptual abilities
resources and situations to practical can be done in the business. which are reflected in the behaviors
account and the acceptance of risk Opportunity orientation is the constant of the entrepreneur, i.e., decision
failure awareness of opportunities that exist in skills, absorbing and understanding
Casson 1982 – decisions and everyday life. complex information, risk-taking
judgements about the coordination Innovativeness is the ability to come up and innovativeness
of scarce resources. with something different or unique Organizing competencies – related
Ronstadt 1984 – dynamic process of every time. to the organization of different
creating incremental wealth. This Responsibility is their willingness to put internal and external human,
wealth is created by individuals who themselves in situations where they physical, financial and technological
assume the major risks in terms of are personally responsible for the resources, including team building,
equity, time and/or career success or failure of the business leading employees, training and
commitment of providing value for operation. controlling
some product or service. The product Tolerance for failure is using it as a Strategic competencies – related to
4
or service itself may or may not be learning experience setting, evaluating and
new or unique, but value must HOW ENTREPRENEURS THINK implementing the strategies of the
somehow be infused by the Actuate self-assessment and choose firm
entrepreneur by securing and course of action Commitment competencies –
allocating the necessary skills and Generate multiple decision models competencies that drive the
resources. Learn from failure entrepreneur to move ahead with
Drucker 1985 – behavior rather than the business.
personality trait. Its foundation lies in
concept and theory rather than in
intuition.
Gartner 1985 – creation of new
organizations
Hisrich & Brush 1985 – process of
creating something new with value
by devoting the necessary time and
effort; assuming the accompanying
financial, psychic and social risks and
uncertainties; and receiving the
resulting rewards of monetary and
personal satisfaction.
Stevenson & Grousebeck 1989 –
pursuit of opportunity without regard
to resources currently controlled.
Hart, Stevenson and Dial 1995 –
pursuit of opportunity without regard
to resources currently controlled, but
constrained by the founders’
previous choices and industry related
experience.
Shane 2003 – an activity that involves
the discovery, evaluation and
exploitation of opportunities to
introduce new goods and services,
ways of organizing, markets,
processes and raw materials
thorough organizing efforts that
previously had not existed.
Kuratko 2009 – dynamic process of
vision, change and creation that
requires an application of energy and
passion toward the creation and
implementation of new ideas and
creative solutions.
Dyck and Neubert 2012 – conceiving
an opportunity to offer new or
improved goods or services, showing
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the initiative to pursue that
opportunity, making plans, mobilizing
the resources necessary to convert
the opportunity into reality.
E. Discussing new CONTRIBUTIONS OF ENTREPRENEURSHIP Entrepreneurs makes sense of 1. The students educated choice
concepts and TO THE ECONOMY AND SOCIETY complex situations more quickly and of Technical-Vocational track
1. Create employment take more conventional approaches would ensure their
practicing new skills
2. Develop new markets in making decisions. motivation, lead to better
#2 3. Introduces innovation Entrepreneurs’ critical and creative achievement of the required
4. Generates new sources of materials skills are utilized in decision making. skills, both personal and
5. Stimulates investment interest in the FACTORS THAT DETERMINE THE technical and increase their
new business ventures being created ENTREPRENEURIAL DECISION-MAKING opportunities to enjoy
6. Improves the quality of life PROCESS satisfaction in their jobs and
7. Serves as role models 1. Rational/scientific method in life.
8. Brings social benefits to the people decision making – this involves the 2. They will continue to use their
9. Utilizes and mobilizes indigenous use of standard six-step process to acquired entrepreneurial skills
resources arrive at a decision. This scientific in mastering skills and
10. Provides more alternatives for method requires the use of acquiring knowledge that
consumers management quantitative would enable them to become
techniques such as forecasting self-employed , establish their
using time series or growth rate own business or become more
analysis, sensitivity analysis of productive in paid
financial data regression and employment. They can be
correlation for market demands and electrician, technical support
PERT-CPM (Program Evaluation specialist, tool-keeper and
Review Technique = Critical Path technician
Method) for production and
distribution data.
Identify the problem
Gather data
Analyze data
Formulate alternative solutions
Select the best alternative
Implement the decision
2. Use of intuition in decision-making –
this pertains to the use of “gut-feel”
to arrive at a decision
3. Affect infusion – this suggests that
entrepreneurs’ current moods
influence judgments or decisions by
influencing the ease with which
information consistent with positive
or negative moods can be brought
to mind.
4. Attribution style – this refers to the
entrepreneurs’ self-serving bias
6
which are related to:
Strong tendency on the part of
most entrepreneurs to attribute
positive outcomes to internal
causes, i.e., skill, talent, good
judgment or hard work
Corresponding tendency of the
entrepreneurs to attribute
negative outcomes to external
cause, i.e., high inflation rate,
obsolete machine, unavailability
of raw materials or unreliable
suppliers.
5. Counterfactual thinking – this is
understood as an “afterthought in
decision making in which the
procedures followed to perform the
task are discussed and various
alternatives that could have been
followed are considered.”
6. Over-confidence – this refers to the
tendency of the entrepreneurs to
think that they know more than
what they really know when they
make the decision
7. Knowing style – this is the
combination of ‘analytical and
conceptual thinking”, where the
entrepreneurs look for facts and
data before they make decisions.
8. Creative style – this is characterized
by “holistic and conceptual thinking,
entrepreneurs who uses this style
tend to be creative and enjoy
experimentation before making
decisions.
F. Developing EXAMPLES OF ENTREPRENEURSHIP IN 10
mastery (Leads to COUNTRIES
1. United States – noted to be one of
Formative
the friendliest countries for
Assessment)
entrepreneurs, home to Apple,
Google, Starbucks, Walmart and Walt
Disney
2. China – home to budding
entrepreneurs who manufacture
different products that range from
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toys, gadgets, electronics and cars; a
lot of products have generic brand
names
3. Singapore – literally a small country
that controls a significant portion of
the economy in Asia, home to
entrepreneurs who innovate on
existing services for local and
international use.
4. Canada – entrepreneurs here are
exploring opportunities over the
internet such as the people from a
region called Sanikiluag, known for
their wood carving skills and
entrepreneurs are selling their
products online.
5. India – one of the countries in the
Asia Pacific rim with a strong base of
entrepreneur organizations led by the
youth and women.
6. Taiwan – entrepreneurship here is
encouraged through the small and
medium enterprise incubation
centers for the purpose of nurturing
young firms, new products and
technologies.
*** incubators – provide space,
facilities, hands on management
assistance and access to technologies
and financing to clients, helping them
to survive and grow during the start-
up period.
7. Hongkong – with the knowledge
based economy, it utilizes its human
resources to make its economy the
best possible through
entrepreneurship such as activities
related to tourism and agricultural
exports which receives strong
support from government and
private sector.
8. Thailand – the extent of government
support to entrepreneurs is very
evident, in its international airport in
Bangkok, a huge section is subsidized
8
by the Bureau of Small and Medium
Enterprises for the promotion of local
products. Tourism for the
international markets and agricultural
exports are two major sources of
income of Thai entrepreneurs.
9. Malaysia – this country is becoming
friendlier to entrepreneurs which is
apparent in the growing numbers of
businesses which decided to locate
here.
10. South Korea – it emerged from the
Asian financial crisis better than any
other country in the region, home to
Samsung and Kia.
V. REMARKS
Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify what help your
VI. REFLECTION instructional supervisors can provide for you so when you meet them, you can ask relevant questions.
9
A. No. of learners who
earned 80% on the
formative assessment
E. Which of my teaching
strategies work well? Why
did these work?
F. What difficulties did I
encounter which my
principal or supervisor help
me solve?
G. What innovation or
localized materials did I
use/discover which I wish to
share with other teachers?
GLYDEL S.D. AUSTRIA MADELINE C. MANANSALA RICHARD C. BAGTAS ROSAURO A. VILLANUEVA., Ph.D
GRADE 12 School DepEd Region III Grade Level and Section ABM G11
DAILY LESSON LOG Teacher MTOT ABM Class F Learning Area Entrepreneurship
Teaching Dates and Time Quarter First / Second
10
Objectives must be met over the week and connected to the curriculum standards. To meet the objectives, necessary procedures must be followed and if needed, additional lessons, exercises
I. OBJECTIVES and remedial activities may be done for developing content knowledge and competencies. These are assessed using Formative Assessment strategies. Valuing objectives support the learning of
content and competencies and enable children to find significance and joy in learning the lessons. Weekly objectives shall be derived from the curriculum guides.
The learners demonstrates The learners demonstrates The learners demonstrates The learners demonstrates
understanding of concepts, underlying understanding of concepts, understanding of concepts, understanding of concepts, underlying
A. Content
principles, and processes of developing underlying principles, and underlying principles, and processes principles, and processes of
Standards
a business plan processes of developing a business of developing a business plan developing a business plan
plan
The learner independently or with The learner independently or with The learner independently or with The learner independently or with
B. Performance his/her classmates presents an his/her classmates presents an his/her classmates presents an his/her classmates presents an
Standards acceptable detailed business plan acceptable detailed business plan acceptable detailed business plan acceptable detailed business plan
1. Recognize a potential market 1. Recognize a potential market 1. Recognize a potential market 1. Recognize a potential market
C. Learning
TLE_ICTAN11/12PC-Ia-1 TLE_ICTAN11/12PC-Ia-1 TLE_ICTAN11/12PC-Ia-1 TLE_ICTAN11/12PC-Ia-1
Competencies/
Objectives (Write
the LC Code)
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be tackled in a week or two.
II. CONTENT Development of Business Plan Development of Business Plan Development of Business Plan Development of Business Plan
III. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning. Ensure that there is a mix of concrete and manipulative
RESOURCES materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s
Guide pages
2. Learner’s
Material pages
3. Textbook
pages
4. Additional
Materials from
Learning
Resource portal
B. Other Learning
Resources
11
PROCEDURES processes and draw conclusions about what they learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
A. Reviewing Job and Career Opportunities Factors to consider in starting a Identifying business opportunities Continuation…
previous lesson or Factors to Consider in Starting a Business business Types of businesses available to
Identifying business opportunities entrepreneurs
presenting a new
lesson
New information is important in explaining It is important that the entrepreneur Entrepreneurs can identify more ideas
the existence of entrepreneurial exploit the opportunity by starting a and opportunities from the types of
B. Establishing a
opportunities (Schumpeter) business on the right path, with a businesses available to them in the
purpose for the foundation solid enough to enable it to community and the country at large.
lesson grow, succeed and become
sustainable.
C. Presenting Factors to Consider in Starting a Business IDENTIFYING BUSINESS CLASSIFICATION OF ENTERPRISE ACCORDING TO INDUSTRY
examples/instances 1. Entrepreneurial opportunities OPPORTUNITIES ACCORDING TO SIZE CLASSIFICATION:
2. Financial stability Entrepreneurial Opportunity – Micro enterprise – asset size not Types of Businesses Based on the
of the new lesson
3. Self-fulfillment favorable set of conditions that will exceeding P50,000, a home based Philippine Standard Industrial
4. Helps the family enable the entrepreneurs to create enterprise, operating in makeshift Classification (PSIC)
5. Provide employment to others new products or services by combining or temporary quarters, the owner
resources that will result not only to a heads the enterprise and employs
profit but for the common good of the from one and not more than 10
society and the environment people like vending food such as
New products taho, puto, fishballs etc
New services Cottage industry – asset of
New ways of organizing P250,000 to P500,000, homebased,
New raw materials often managed and operated by
New markets members of family like
New production processes subcontractors of shoes and
4 Essential Qualities of Opportunities slippers, food manufacturers of
1. Attractive peanut butter/coco jam or pastillas,
2. Durable vases, candles and lanterns
3. Timely Small enterprise – has an asset of
4. Anchored in a P500,000 to P2.5million, owned by
product/service or business an individual or grouped and has
that creates or adds value for enough resources to continue
its buyer or end-user operating, employs 10 to 20 people
like groceries, bakeshops, beauty
salons, medical/dental clinics, toy
makers, jeepney manufacturers and
travel/tour agencies
Medium enterprise – an asset of 5
to 20million, employs 100 or more,
owned by a single individual,
business partners, or a corporation
people like fine dining restaurants
with branches, computer importer-
dealers, garment manufacturers,
12
human resource providers and
private educational institutions
Large enterprise – an asset of
20million or more, often owned
and managed by a corporation,
employs 100 or more workers, its
board of directors is responsible for
its governance thru its chief
operating officer, like big fast food
chains, large department stores, big
bookstores, family-owned
commercial banks and insurance
companies
13
Ways to Start a New Venture: Most POTENTIAL SOURCES OF FORMS OF BUSINESSES BASED ON
Frequently Used Forms OPPORTUNITIES OWNERSHIP
Start-up – a company which is
recently formed, where the founder
establishes a completely new
business from scratch
Buying an existing business -
acquiring either the shares of an
existing company or all of the assets
of an existing enterprise.
D. Discussing new Franchising – when the “owner of
concepts and the company that already has a
practicing new skills successful product or service,
#1 licenses its trademark, trade name
and methods of doing business to
others in exchange for an initial
franchise fee and royalty payments
Jollibee
Mang Inasal
Ricky Reyes Salon
7-eleven
Mini Stop
Tapa King
14
of raw materials as well as mentors
and coaches.
12. Legal Requirements – know the laws
and regulations that govern the type
of business that will be opened to
avoid major problems that can arise if
legal requirements are overlooked
like copyright and patent laws,
environment and sanitation
regulations as well as labor codes.
13. Degree of Risk – like limited market,
stiff competition, high cost of
financing the business and few supply
of needed labor
14. Research and Development – the
presence of new technology, science
and knowledge transfer from
universities and public research
centers to new and growing
businesses, support for the creation
of new-technology based ventures are
good indicators to start a business in
the area
15. Personal competencies – like
creativity, opportunity seeking, self-
confidence, persistence, commitment,
risk-taking and technical background
as well as related experiences needed
to run a business
16. Availability of Resources – pertaining
to raw materials, human resources
and machineries and equipment
F. Developing Other Critical Factors for a New Venture
mastery (Leads to
Formative
Assessment)
15
G. Finding practical
applications of
concepts and skills
in daily living
The critical phase in the entrepreneurial The government has learned to make
H. Making process is actualizing the entrepreneurial and made entrepreneurship a priority
mindset after opportunity recognition, in its economic agenda. The agenda
generalizations and
when the business idea is put into a final includes the creation of millions of new
abstractions about form where the details are worked out and entrepreneurs and a tripling of the
the lesson it is transformed into something of value. loan amounts made available to small
and medium enterprises.
Discuss the 3 frequently used forms to Explain the opportunity recognition Choose a business in your community
I. Evaluating start a business. process. and explain where category of
learning entrepreneur size it falls
J. Additional Interview a male entrepreneur whose Conduct a survey among 15 high school
activities for business is very successful now using students in our school about a particular
the table checklist provided. product using the survey form
application or
remediation
16
V. REMARKS
VI. Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify what help
REFLECTION your instructional supervisors can provide for you so when you meet them, you can ask relevant questions.
E. Which of my teaching
strategies work well? Why
did these work?
F. What difficulties did I
encounter which my
principal or supervisor help
me solve?
G. What innovation or
localized materials did I
use/discover which I wish to
share with other teachers?
17
GRADE 12 School
DAILY LESSON LOG Teacher MTOT ABM Class F Learning Area Entrepreneurship
Teaching Dates and Time Quarter First / Second
2. Recognize and understand the market 2. Recognize and understand the v2. Recognize and understand 2. Recognize and understand the
C. Learning Competencies/ TLE_ICTAN11/12EM-I-a-1 market the market market
Objectives (Write the LC TLE_ICTAN11/12EM-I-a-1 TLE_ICTAN11/12EM-I-a-1 TLE_ICTAN11/12EM-I-a-1
Code)
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be tackled in a week or two.
II. CONTENT Development of Business Plan Development of Business Plan Development of Business Plan Development of Business Plan
III. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning. Ensure that there is a mix of concrete and manipulative
RESOURCES materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide pages
2. Learner’s Material
pages
3. Textbook pages
4. Additional Materials
from Learning Resource
portal
18
B. Other Learning
Resources
20
improvement Present six (6) sets of the accomplished forms and documents
Export marketing training accomplished forms and for preprocessing at the CRMD.
documents for preprocessing at Only complete application
the CRMD. Only complete documents are accepted for
application documents are processing. All documents executed
accepted for processing. All outside the Philippine must be
documents executed outside the authenticated by the appropriate
Philippine must be authenticated Philippine Embassy or consulate in
by the appropriate Philippine the area concerned.
Embassy or consulate in the area Pay the filing fees to the Cashier.
concerned. Claim the Certificate/License from
Pay the filing fees to the Cashier. the Releasing Unit, Records Division
Claim the Certificate/License upon presentation of the official
from the Releasing Unit, Records receipt issued for payment of filing
Division upon presentation of the fee.
official receipt issued for FOR COMPLETE DETAILS AND ONLINE
payment of filing fee. REGISTRATION, VISIT
FOR COMPLETE DETAILS AND www.sec.gov.ph/secireg.htm
ONLINE REGISTRATION, VISIT
www.sec.gov.ph/secireg.htm
E. Discussing new concepts Product Development and Registering with the Social Security Registering with the Social Security
and practicing new skills #2 Technology Assistance System (SSS) System (SSS)
For assistance in product design An employer, or any person An employer, or any person who
and development, the agency to who uses the services of uses the services of another person
approach is the Product another person in business, in business, trade, industry or any
Development and Design Center trade, industry or any undertaking must be registered with
of the Philippines (PDDCP) undertaking must be registered the SSS. Social, civic, professional,
For packaging design, testing with the SSS. Social, civic, charitable and other non-profit
and analysis, it is the Packaging professional, charitable and organizations, which hire the
Research and Development other non-profit organizations, services of employees, are
Center (PRDC) which hire the services of considered “employers.”
The DOST has a number of employees, are considered GUIDELINES:
research and development “employers.” 4. Single Proprietorships – the owner
institutes that undertake R&D GUIDELINES: must accomplish and submit SSS
for new products and product 1. Single Proprietorships – the Forms R-1 (Employer’s Data Record)
innovations. owner must accomplish and and R-!A (Initial or Subsequent List of
submit SSS Forms R-1 Employees)
(Employer’s Data Record) and R-! 5. Partnerships – any of the partners
A (Initial or Subsequent List of should accomplish SSS Forms R-1
Employees) (Employer’s Data Record) and R-!A
2. Partnerships – any of the (Initial or Subsequent List of
partners should accomplish SSS Employees) and submit these forms
Forms R-1 (Employer’s Data together with a photocopy of the
Record) and R-!A (Initial or Articles of Partnership. The original
Subsequent List of Employees) copy of the Articles of Partnership
and submit these forms together must be presented for
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with a photocopy of the Articles authentication.
of Partnership. The original copy 6. Corporations – a corporation must
of the Articles of Partnership accomplish SSS Forms R-1
must be presented for (Employer’s Data Record) and R-!A
authentication. (Initial or Subsequent List of
3. Corporations – a corporation Employees) signed by its president or
must accomplish SSS Forms R-1 any of the corporate officers or
(Employer’s Data Record) and R-! incorporators. Submit these forms
A (Initial or Subsequent List of together with the photocopy of the
Employees) signed by its Articles of Incorporation. The original
president or any of the corporate copy of the Articles of Incorporation
officers or incorporators. Submit must be presented for
these forms together with the authentication.
photocopy of the Articles of FOR COMPLETE DETAILS AND
Incorporation. The original copy INFORMATION, VISIT www.sss.gov.ph
of the Articles of Incorporation
must be presented for
authentication.
FOR COMPLETE DETAILS AND
INFORMATION, VISIT
www.sss.gov.ph
F. Developing mastery Legal Requirements Registering with the Cooperative Registering with the Cooperative
(Leads to Formative A new enterprise has to be Development Authority (CDA) Development Authority (CDA)
registered in various government All cooperatives are required to All cooperatives are required
Assessment)
agencies register with the CDA as per to register with the CDA as
The complexity of registration Republic Act 6938/6939 per Republic Act 6938/6939
varies according to the legal form STEPS: STEPS:
of the business 1. Submit 4 copies of the 7. Submit 4 copies of the Articles of
Registering with the Department of Articles of Cooperation Cooperation
Trade and Industry (DTI) 2. Submit 4 copies of the By- 8. Submit 4 copies of the By-Laws
STEPS FOR OVER-THE-COUNTER Laws 9. Submit 4 copies of the Economic
REGISTRATION: 3. Submit 4 copies of the Survey (feasibility study)
A. Obtain application forms Economic Survey (feasibility study) 10. Submit Bond Accountable
(duplicate copy) and fill 4. Submit Bond Accountable Officers (Fidelity, Cash, Surety)
these up completely. Only Officers (Fidelity, Cash, Surety) 11. Capitalization should not be
the owner of the business 5. Capitalization should not lower than 2000 (depending on the
or his/her Attorney-In-Fact be lower than 2000 (depending on activities registered)
(who is authorized in a the activities registered) 12. At least 15 members are
proper legal instrument) is 6. At least 15 members are required
authorized to sign all the required FOR COMPLETE DETAILS AND
forms. FOR COMPLETE DETAILS AND INFORMATION, VISIT www.cda.gov.ph
B. Meet the following INFORMATION, VISIT
requirements (For Single www.cda.gov.ph
Proprietorship):
Must be a Filipino
citizen, at least 18 years
22
old. Filipinos with
names suggestive of
alien nationality must
submit any of the
following proof of
citizenship: birth
certificate, PRC ID,
voter’s ID, or valid
passport. If the
applicant has acquired
Filipino citizenship by
naturalization, election
or by other means
provided by law, he/she
must submit any of the
following proof of
his/her Filipino
citizenship:
naturalization
certificate and oath of
allegiance, card issued
by the Bureau of
Immigration and
Deportation and
affidavit of election, or
ID card issued by the
BID
Certain types of
businesses may have
other requirements,
such as service and
repair shops, real estate
brokers, dental/
medical clinic/
hospitals, pawnshops,
manpower services,
engineering/
architectural services
and other services
provided by
professionals.
C. Submit application form to
the DTI Processor. The DTI
Processor will check if the
Business Name is still
available, if yes, you will be
23
asked to pay the
application fee.
D. Pay the required
registration and processing
fee. A penalty is imposed if
the BNRS certificate is not
renewed within the 3-
month grace period from
the certificate’s expiration
date.
E. After showing the receipt
to the processor, the
Business Name Certificate
will be released.
F. Your Business Name
certificate is valid for 5
years from date of
registration. (Note: During
peak season, the applicant
will be given a schedule
date to file his/her
application.)
G. Finding practical
applications of concepts and
skills in daily living
Governments, past and present, have Governments, past and present, Governments, past and present, Governments, past and present, have
learned to make and have made have learned to make and have have learned to make and have learned to make and have made
entrepreneurship a priority in their made entrepreneurship a priority in made entrepreneurship a priority in entrepreneurship a priority in their
economic programs. In our country, the their economic programs. In our their economic programs. In our economic programs. In our country, the
H. Making generalizations creation of millions of new entrepreneurs country, the creation of millions of country, the creation of millions of creation of millions of new
and abstractions about the tops the 10-point economic agenda, and it new entrepreneurs tops the 10-point new entrepreneurs tops the 10-point entrepreneurs tops the 10-point
lesson also includes the creation of millions of jobs economic agenda, and it also economic agenda, and it also economic agenda, and it also includes
through more opportunities to includes the creation of millions of includes the creation of millions of the creation of millions of jobs through
entrepreneurs and a tripling of loan amounts jobs through more opportunities to jobs through more opportunities to more opportunities to entrepreneurs
made available to SMEs. entrepreneurs and a tripling of loan entrepreneurs and a tripling of loan and a tripling of loan amounts made
amounts made available to SMEs. amounts made available to SMEs. available to SMEs.
I. Evaluating learning
24
J. Additional activities for
application or remediation
V. REMARKS
Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify what
VI. REFLECTION help your instructional supervisors can provide for you so when you meet them, you can ask relevant questions.
A. No. of learners who earned 80% on
the formative assessment
GRADE 12 School DepEd Region III Grade Level and Section ABM G11
Teacher MTOT ABM Class F Learning Area Entrepreneurship
25
Teaching Dates and Time Quarter First / Second
DAILY LESSON LOG
3. Recognize the Importance of 3. Recognize the Importance of 3. Recognize the Importance of 3. Recognize the Importance of
C. Learning
marketing mix in the development of marketing mix in the development of marketing mix in the development of marketing mix in the development of
Competencies/
marketing strategy marketing strategy marketing strategy marketing strategy
Objectives (Write
TLE_ICTAN11/12EM-Ia-1 TLE_ICTAN11/12EM-Ia-1 TLE_ICTAN11/12EM-Ia-1 TLE_ICTAN11/12EM-Ia-1
the LC Code)
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be tackled in a week or two.
1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town)
2. Key concepts of market 2. Key concepts of market 2. Key concepts of market 2. Key concepts of market
II. CONTENT 3. Players in the market (competitors) 3. Players in the market (competitors) 3. Players in the market (competitors) 3. Players in the market (competitors)
4. Products and services available in 4. Products and services available in 4. Products and services available in 4. Products and services available in
the market the market the market the market
III. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning. Ensure that there is a mix of concrete and manipulative materials
RESOURCES as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s
Guide pages
2. Learner’s
Material pages
3. Textbook
pages
4. Additional
Materials from
Learning
Resource portal
26
B. Other Learning
Resources
A. Reviewing
previous lesson or
presenting a new
lesson
B. Establishing a The Small and Medium Enterprises (SMEs) Marketing is an organizational function Marketing is an organizational function Let’s Perform:
purpose for the are the lifeblood of the economy. Without and a set of process for creating, and a set of process for creating, 1. Together with your groupmates, go
entrepreneurs managing these enterprises, communicating and delivering value to communicating and delivering value to back to the entrepreneur you have
lesson
there can be no additional production, customers and for managing customer customers and for managing customer interviewed before. Ask them how
innovation and contribution to economic relationships in ways that benefits the relationships in ways that benefits the they apply the 7Ps of marketing by
and social development. organization and its stake holders. organization and its stake holders. using the following guide questions:
a. How do you develop your
product/service?
b. How do you price fairly?
c. How do you provide the right
place for the customer to
access and experience your
product/service?
d. How do you promote your
product/service to create an
impact, differentiate from
competitors and further brand
image?
e. What is the process you use to
deliver your product/service to
the customer?
f. Who are the people who
27
represent your company and
what are the skills that they
need?
g. How do you provide physical
evidence of the superior nature
of your product/service?
Review: Traditional marketing mix elements is Traditional marketing mix elements is Based on the answers of your chosen
Areas of government assistance: finance, comprised of the 4Ps of product, price, comprised of the 4Ps of product, price, entrepreneurs, fill up the form on the next
marketing, training and human resource place and promotion. In 1981, Booms place and promotion. In 1981, Booms page and then compare your data with
development, and product development and Bitner extended it by 3 new Ps that and Bitner extended it by 3 new Ps that the other groups in class. What did you
and technology assistance. directly relate to the service provision directly relate to the service provision learn about the use of the 7Ps in
industry namely people, physical industry namely people, physical marketing?
evidence and process. evidence and process.
C. Presenting
examples/instances
of the new lesson
The marketing mix decisions are made The marketing mix decisions are made
for influencing the trade channels as well for influencing the trade channels as well
as the ultimate customers’ solutions, as the ultimate customers’ solutions,
cost, convenience and awareness of cost, convenience and awareness of
D. Discussing new what is being offered in the market. what is being offered in the market.
concepts and
practicing new skills
#1
28
7Ps of Marketing Mix 7Ps of Marketing Mix
1. Product. The Product should fit the 5. Product. The Product should fit the
task consumers want it for, it should task consumers want it for, it should
work and it should be what the work and it should be what the
consumers are expecting to get. consumers are expecting to get.
2. Pricing. The Product should always 6. Pricing. The Product should always be
be seen as representing good value seen as representing good value for
for money. This does not necessarily money. This does not necessarily
mean it should be the cheapest mean it should be the cheapest
available; one of the main tenets of available; one of the main tenets of
the marketing concept is that the marketing concept is that
customers are usually happy to pay a customers are usually happy to pay a
little more for something that works little more for something that works
E. Discussing new really well for them. really well for them.
3. Place. The product should be 7. Place. The product should be available
concepts and
available from where your target from where your target consumer
practicing new skills consumer finds it easiest to shop. finds it easiest to shop. This may be in
#2 This may be in shopping malls or shopping malls or ordinary stores, and
ordinary stores, and the more the more current option via e-
current option via e-commerce or an commerce or an online shop.
online shop. 8. Promotion. Advertising, PR, Sales
4. Promotion. Advertising, PR, Sales Promotion, Personal Selling and, in
Promotion, Personal Selling and, in more recent times, Social Media are
more recent times, Social Media are all key communication tools for an
all key communication tools for an organization. These tools should be
organization. These tools should be used to put across the organization’s
used to put across the organization’s message to the correct audiences in
message to the correct audiences in the manner they would most like to
the manner they would most like to hear, whether it be informative or
hear, whether it be informative or appealing to their emotions.
appealing to their emotions.
29
9. People. All companies are reliant on 12. People. All companies are
the people who run them from front reliant on the people who run them
line Sales staff to the Managing from front line Sales staff to the
Director. Having the right people is Managing Director. Having the right
essential because they are as much a people is essential because they are
part of your business offering as the as much a part of your business
products/services you are offering. offering as the products/services you
10. Process.The delivery of your are offering.
service is usually done with the 13. Process.The delivery of your
customer present so how the service service is usually done with the
is delivered is once again part of customer present so how the service
F. Developing what the consumer is paying for. is delivered is once again part of what
mastery (Leads to 11. Physical Evidence. Almost all the consumer is paying for.
Formative services include some physical 14. Physical Evidence. Almost all
Assessment) elements even if the bulk of what the services include some physical
consumer is paying for is intangible. elements even if the bulk of what the
For example a hair salon would consumer is paying for is intangible.
provide their client with a completed For example a hair salon would
hairdo and an insurance company provide their client with a completed
would give their customers some hairdo and an insurance company
form of printed material. Even if the would give their customers some
material is not physically printed (in form of printed material. Even if the
the case of PDF’s) they are still material is not physically printed (in
receiving a “physical product” by this the case of PDF’s) they are still
definition. receiving a “physical product” by this
definition.
G. Finding practical
applications of
concepts and skills
in daily living
Marketing is the art and science of Marketing is the art and science of
choosing target markets and getting, choosing target markets and getting,
keeping and growing customers through keeping and growing customers through
creating, delivering and communicating creating, delivering and communicating
superior customer value. It is also the superior customer value. It is also the
H. Making performance of activities that seek to performance of activities that seek to
accomplish an organization’s objectives accomplish an organization’s objectives
generalizations and
by anticipating customer or client needs by anticipating customer or client needs
abstractions about and directing a flow of need-satisfying and directing a flow of need-satisfying
the lesson goods and services from producer to goods and services from producer to
customer or client. It is not only the customer or client. It is not only the
selling of the product or service but more selling of the product or service but more
importantly to know and understand the importantly to know and understand the
customers very well that the product or customers very well that the product or
service meets their need so it sells itself. service meets their need so it sells itself.
30
Discuss in what government agencies Choose one among the 4 traditional Choose one among the 4 traditional
I. Evaluating should a small sized, sole proprietor who elements of Ps of the marketing mix. elements of Ps of the marketing mix.
learning intends to open a bakeshop should
register.
J. Additional
activities for
application or
remediation
V. REMARKS
Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify what help your
VI. REFLECTION instructional supervisors can provide for you so when you meet them, you can ask relevant questions.
A. No. of learners who
earned 80% on the
formative assessment
E. Which of my teaching
strategies work well? Why
did these work?
F. What difficulties did I
encounter which my
principal or supervisor help
me solve?
G. What innovation or
localized materials did I
use/discover which I wish to
share with other teachers?
GRADE 12 School DepEd Region III Grade Level and Section ABM G11
Teacher MTOT ABM Class F Learning Area Entrepreneurship
31
Teaching Dates and Time Quarter First / Second
DAILY LESSON LOG
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be tackled in a week or two.
1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town)
2. Key concepts of market 2. Key concepts of market 2. Key concepts of market 2. Key concepts of market
II. CONTENT 3. Players in the market (competitors) 3. Players in the market 3. Players in the market 3. Players in the market (competitors)
4. Products and services available in (competitors) (competitors) 4. Products and services available in
the market 4. Products and services available 4. Products and services available the market
in the market in the market
III. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning. Ensure that there is a mix of concrete and manipulative
RESOURCES materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide pages
2. Learner’s Material
pages
3. Textbook pages
4. Additional Materials
from Learning Resource
portal
32
B. Other Learning
Resources
35
Interviews typically last from 15
to 40 minutes, but they can last
longer, depending on the
participant’s interest in the topic.
This technique allows the
interviewer the interviewer to get
detailed descriptions of individual
experiences.
D. Discussing new concepts PRIMARY AND SECONDARY b. Secondary Research
and practicing new skills #1 RESEARCH Gather data from existing
1. Primary research is information available resources like
gathered directly from the company records, data bases,
respondents who answered set research reports published in
of questions. This information is the media, internet search
usually collected through engines, libraries and books
surveys, observation, focused which answer the question at
group discussion or hand.
experimentation. Normally less time consuming
a. Survey – the most common than primary research, can be
way to gather primary less expensive as well.
research with the use of Another key secondary
questionnaire or interview resource is statistical data from
schedule. These can be official statistics providers.
done via direct mail, over
the phone, internet or
email, face to face or on
web. Guidelines in making
questionnaire:
Keep it as short and simple as
possible.
Make sure it is visually
appealing and easy to read.
Cluster or blocked related
questions.
Move from general questions
to more specific questions
Move from easy to answer
questions to more difficult to
answer questions
Make sure questions are brief
and easily understood
Avoid leading questions,
questions with ambiguous
words, questions that are too
difficult to answer
Make sure any response scales
36
used are logical with categories
that are mutually exclusive.
Always pre-test the
questionnaire to establish its
reliability and validity as well as
identity potential problems like
length of answering and the use
of the language of
understanding.
F. Developing mastery
(Leads to Formative
Assessment)
G. Finding practical
applications of concepts and
skills in daily living
When developing a product, the Market research is undertaken so Market research is undertaken so Brand names connect a product with the
entrepreneur must know all the details that an entrepreneur can have that an entrepreneur can have benefits a customer can expect. The
H. Making generalizations
with regards to the process to be information needed to make information needed to make connection may be learned from past
and abstractions about the undergone in order for him/her to priced informed business decisions about informed business decisions about consumer experience from the company’s
lesson it fairly and developed accordingly. start-up, innovation, growth and the start-up, innovation, growth and the promotion or other advertising strategies
7Ps of marketing mix. 7Ps of marketing mix.
Differentiate primary research from Differentiate primary research from
I. Evaluating learning secondary research, give examples. secondary research, give examples.
V. REMARKS
Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify what
VI. REFLECTION help your instructional supervisors can provide for you so when you meet them, you can ask relevant questions.
A. No. of learners who earned 80% on
the formative assessment
37
B. No. of learners who require
additional activities for remediation
GRADE 12 School DepEd Region III Grade Level and Section ABM G11
DAILY LESSON LOG Teacher MTOT ABM Class F Learning Area Entrepreneurship
Teaching Dates and Time Quarter First / Second
38
3. Recognize the Importance of 3. Recognize the Importance of marketing 3. Recognize the Importance of 3. Recognize the Importance of
C. Learning Competencies/ marketing mix in the development mix in the development of marketing marketing mix in the development marketing mix in the development of
Objectives (Write the LC of marketing strategy strategy of marketing strategy marketing strategy
Code) TLE_ICTAN11/12EM-Ia-1 TLE_ICTAN11/12EM-Ia-1 TLE_ICTAN11/12EM-Ia-1 TLE_ICTAN11/12EM-Ia-1
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be tackled in a week or two.
1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town)
2. Key concepts of market 2. Key concepts of market 2. Key concepts of market 2. Key concepts of market
II. CONTENT 3. Players in the market 3. Players in the market (competitors) 3. Players in the market 3. Players in the market
(competitors) 4. Products and services available in the (competitors) (competitors)
4. Products and services market 4. Products and services 4. Products and services available in
available in the market available in the market the market
III. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning. Ensure that there is a mix of concrete and manipulative
RESOURCES materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide pages
2. Learner’s Material
pages
3. Textbook pages
4. Additional Materials
from Learning Resource
portal
B. Other Learning
Resources
39
A. Reviewing previous Marketing involves getting the The BUSINESS PLAN is a blueprint of ESSENTIAL ELEMENTS OF A GOOD
lesson or presenting a new message out to customers about the the business that the entrepreneur BUSINESS PLAN:
product or service. would like to start.
lesson
It aims to establish if a BUSINESS PLAN OUTLINE
Marketing is the process of planning business idea will bring in a 1. Executive Summary
and executing the conception, fair return to one’s Description of the
pricing, promotion and ideas, goods investment, will be proposed business and
and services to create exchanges beneficial to the society business model
that satisfy individual and and will bring no harm to Description of the
organizational objectives. the environment when it is market opportunity to
operated. capture or market
Its goal is to assess the problem the business
feasibility of the business solves
idea, develop business Reasons for why this is
strategies to make the an attractive business
business idea doable and opportunity
to use it for obtaining Key distinctions or
resources, especially loans differentiators of the
from financial institutions business versus
like banks. competitors
Overview of the sales,
marketing and
operations strategy and
plan
Description of the
execution plan and
timeline
Overview of projected
financials that is
containing revenues,
costs, profits and
assumptions.
2. Management and
Organization
Company Name, Logo
and Address
Vision and Mission
statements
Key Personnel
Workforce and Support
Personnel
Organizational Chart
Ownership,
Capitalization,
Compensation and
Incentives
40
External Management
Support
3. Product/Service Plan
Purpose of the
product/service
Product’s unique features
Material requirements
and sources of supply
Process an equipment
that will be used to
manufacture the
product/render the
service
Production/Service
Process and Controls
Distribution Logistics
Regulatory and other
compliance issues
4. Market Plan
Market analysis which
includes demand and
supply vis-à-vis competitors
Marketing and Sales
strategies
Product/Service
characteristics or features
Pricing policy
Sales projections
5. Financial Plan
Start-up Costs
requirements
Financial projections
Break even analysis
budget
B. Establishing a purpose Marketing Management Practices SALES PROMOTION MAY BE ACCOMPLISHED REASONS WHY AN ENTREPRENEUR
for the lesson 1. Estimate potential market THROUGH ANY OF THE FOLLOWING WAYS: STILL NEEDS TO MAKE A BUSINESS
demand – look for facts 1. Newspapers, radio and other forms PLAN, NO MATTER HOW GOOD THE
about the industry where of media – put up advertisements BUSINESS IDEA SEEMS TO BE:
the entrepreneur intends regarding a certain product 1. Reduce if not remove the risk
to enter, census data is a 2. Window displays – attractive of losing money invested in a
good source of estimates displays in front of a department poorly researched or
to be able to project sales store and supermarket unstudied business idea.
2. Analyze the competitors – 3. Fashion shows - an event at which 2. Avoid costly mistakes
knowing what the collections of newly designed 3. Anticipate the financial
competitor’s marketing is clothing are modeled for an requirements – foresee the
and understanding why audience ups and downs
41
target market is buying or 4. Exhibits – goods may be put on 4. Organize the activities
will buy from the display by exhibiting it in the lobby beforehand – business
competitor that is: the of a hotel or shopping mall performances in the future
competitor’s products or 5. Lecture and demonstration – 5. Assess actual performance
services, how much they products may be advertised by against set goals – set targets
cost, how they are inviting prospective customers to in terms of sales volumes and
distributed and how they attend a lecture about the product. revenues
are made known to the Demonstration is the process of 6. Apply for financing from
target market. showing to others how a certain lending institutions – back up
3. Price the product/service products work or is used. support in case of need
reasonably – a product can 6. Product sampling – new products
have great features and may be advertised by giving free
benefits, but the price for samples.
the product can have a 7. Quantity discounts – to attract
greater influence on how it buyers, owners may announce bog
will sell in the marketplace. discounts on products
4. Adopt a good product 8. House to house selling – bringing
name for branding – when product directly to customers
a name is different or 9. Telephone – calling people telling
unusual, it may attract them about the products
attention and perhaps 10. E-mail – sending flyers via email
arouse curiosity. 11. Website – put up own website for
5. Put price tags – all goods business
being sold must have a 12. Social network – advertise thru
price tag – a label to the Facebook, Instagram, Twitter,
price of an item being sold Yahoo etc.
in a store – the amount of 13. Sales Events – stores announces
money a buyer pays in celebration of certain events
order to own the item. 14. Poster – listing of prices of various
6. Promote the goods found in a shelf or a corner
products/services in for the information of the
various ways to increase customers.
sales – products or services
of the firm need to be
advertised in order to
generate sales. The
entrepreneur has to devise
ways of making people
know and want to buy
their products. This phase
of the business falls under
sales promotion.
7. Attend to the complaints
of customers – among the
practices being resorted to
by business establishments
42
is establishing a customer
service counter.
8. Issue official receipts to
customers – all business
establishments are
required to issue official
receipts
9. Practice courtesy and
efficiency in serving
customers – threating
customers in a courteous
manner means greeting
them upon entering the
store and thanking them
upon leaving, promptly
attending to their orders,
informing customers as to
the length of time an order
can be finished, requesting
people to sit down while
waiting for their orders,
answering all queries and
delivering the product or
service on the time and
date as promised.
10. Pack the goods bought by
customers properly –
loading goods inside a
paper bag should be done
properly
11. Observe the right of
customers – consumers
need protection from
manufacturers who
produce poor quality
goods and from service
providers who provide
inefficient service
43
PUTTING PRICE TAGS ON GOODS A Business Plan is very important to
BEING SOLD HAVE THE FOLLOWING various parties. Among those who
ADVANTAGES need business plans are the:
The price of an item is Management team
readily available to the Shareholders
buyer Bankers
Eliminates inconveniences Creditors
on both the seller and the Customers
buyer as to the process of Suppliers and
C. Presenting inquiry regarding the Employees
examples/instances of the prices of goods being sold. To gain their confidence, these
new lesson A buyer can save time in stakeholders will have to be
choosing goods because he informed about what are the:
can easily pick out goods Purposes
he can afford Directions
The government can easily Core Business and
monitor stores which are Financial Situation
selling goods at a higher Of the business venture from the
price than the prices time it will start and in the next few
specified by the Price years based on its forecast.
Control Council.
F. Developing mastery
(Leads to Formative
Assessment)
G. Finding practical
applications of concepts and
skills in daily living
H. Making generalizations It is not only the selling of the It is not only the selling of the product or Preparing a business plan draws on a Preparing a business plan draws on a
and abstractions about the product or service but more service but more importantly to know and wide range of knowledge from many wide range of knowledge from many
importantly to know and understand understand the customers very well that the different business disciplines: different business disciplines: finance,
lesson
the customers very well that the product or service meets their need so it sells finance, human resource human resource management,
product or service meets their need itself. management, intellectual property intellectual property management,
so it sells itself. management, supply chain supply chain management and
44
management and marketing marketing management.
management.
Discuss the various ways to promote Discuss the various ways to promote a Discuss the 5 basic elements of a Discuss the 5 basic elements of a good
a business. business. good business plan. business plan.
I. Evaluating learning Discuss what the rights of the Discuss what the rights of the consumers to
consumers to be observed by the be observed by the entrepreneur are.
entrepreneur are.
V. REMARKS
Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify what
VI. REFLECTION help your instructional supervisors can provide for you so when you meet them, you can ask relevant questions.
A. No. of learners who earned 80% on
the formative assessment
45
GRADE 12 School DepEd Region III Grade Level and Section ABM G11
DAILY LESSON LOG Teacher MTOT ABM Class F Learning Area Entrepreneurship
Teaching Dates and Time Quarter First / Second
46
The learners demonstrates The learners demonstrates The learners demonstrates The learners demonstrates
A. Content Standards understanding of environment and understanding of environment and understanding of environment and understanding of environment and
market in one’s locality/town market in one’s locality/town market in one’s locality/town market in one’s locality/town
The learner independently creates The learner independently creates The learner independently creates The learner independently creates a
a business vicinity map reflective of a business vicinity map reflective of a business vicinity map reflective of business vicinity map reflective of
B. Performance Standards
potential market in one’s potential market in one’s potential market in one’s potential market in one’s locality/town
locality/town locality/town locality/town
3. Recognize the Importance of 3. Recognize the Importance of 3. Recognize the Importance of 4. Demonstrate understanding of the
C. Learning Competencies/ marketing mix in the development marketing mix in the development marketing mix in the development 4M’s of operations
Objectives (Write the LC of marketing strategy of marketing strategy of marketing strategy TLE_ICTAN11/12EM-Ia-2
Code) TLE_ICTAN11/12EM-Ia-1 TLE_ICTAN11/12EM-Ia-1 TLE_ICTAN11/12EM-Ia-1
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be tackled in a week or two.
1. Market (locality/town) 1. Market (locality/town)
2. Key concepts of market 2. Key concepts of market
II. CONTENT 3. Players in the market 3. Players in the market
(competitors) (competitors)
4. Products and services available 4. Products and services available
in the market in the market
III. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning. Ensure that there is a mix of concrete and
RESOURCES manipulative materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide pages
2. Learner’s Material pages
3. Textbook pages
47
A. Reviewing previous lesson One Page Business Plan 1. Concept of Entrepreneurship Management is the art of getting Production /Operations Management
or presenting a new lesson A description of the 2. Development of Entrepreneurship things done with and through other Practices
problem your customers 3. Relevance of Entrepreneurship and people. 1. Plan and control production.
have Entrepreneurs in Economic Production planning control is
Your solution (your Development and Society the key to efficient and
product or service) 4. Concept of Entrepreneurs Today effective production
Business model (how you 5. How Entrepreneurs Think management.
make money) 6. Entrepreneurial Competencies 2. Adopt the standard production
Target market (who is 7. Entrepreneurial Decision Making as models. Whatever the business
your customer and how Core Competency needs to produce to be able to
many of them are there) 8. Entrepreneurship Career sell, it means it is vital to have a
Competitive advantage Opportunities for Academic Track production process in place
Management team 9. Factors to consider in Starting a that will help the entrepreneur
Financial summary Business make certain that the company
Funding required 10. Identifying Business Opportunities has a quality product/service
11. Type of Business Available to that is needed and produced
Entrepreneurs the way it was planned.
12. Government Support and Legal 3. Design plant layout for better
Requirements efficiency. Layout pertains to
13. 7Ps of Marketing Mix the way machines, workplaces
14. Marketing Management Strategies and storage areas are located in
relation to one another.
4. Choose the right machines and
equipment. The choice of
machine and equipment affects
the over-all profitability of your
business, considerations:
Operating
characteristics
Engineering features
Cost
Qualitative factors
5. Purchase based on needs and
on time. It is imperative to
procure the raw materials,
components, machinery,
equipment, supplies and
necessary services needed in
the production process on
time.
6. Maintain machines and
equipment properly. It is
important to keep machines
and equipment in good running
condition.
7. Manage inventory/stock well.
48
Stock/inventory pertains to all
the goods a business has for
sale and all raw materials or
parts of a business keeps to
ensure continuous operations.
8. Ensure quality control.
Defective products can be a
result of lack of control.
Guidelines:
Check quality of raw
materials
Calibrate measuring
and testing
equipment regularly
Maintain machines
properly and make
sure they are in good
condition
Conduct adequate
tests to verify
whether the product
meets quality
standards or not
Inspect for quality
B. Establishing a purpose for Simple business plan outline: The business model that works best
the lesson 1. Executive Summary for an entrepreneur will be related to
Write this last. It’s just a page or one’s vision, objectives, what its
two that highlights the points product or service is and the
you’ve made elsewhere in your entrepreneur’s personal operational
business plan. style. As such, the marketing,
It’s also the doorway to your plan production, human resource, and
—after looking over your finance functions of every business
executive summary, your target need to be addressed on a day-to-day
reader is either going to throw as well as on long-term bases. It is
your business plan away or keep imperative for an entrepreneur,
reading, so you’d better get it just especially the starting ones, to know
right. about how to keep the business
Summarize the problem you are running with the least effort.
solving for customers, your
solution, the target market, the
founding team, and financial
forecast highlights. Keep things as
brief as possible and entice your
audience to learn more about
your company.
49
2. Products and Services
Describe the problem that you
solve for your customers and the
solution that you are selling.
It is always a good idea to think in
terms of customer needs and
customer benefits as you define
your product offerings, rather
than thinking of your side of the
equation (how much the product
or service costs, and how you
deliver it to the customer).
Sometimes this part of the plan
will include tables that provide
more details, such as a bill of
materials or detailed price lists,
but more often than not this
section just describes what you
are selling and how your products
and services fill a need for your
customers.
50
your business location and other
facilities, special equipment you
might need, and your roadmap for
getting your business up and
running. Finally, you’ll want to
outline the key metrics you’ll be
tracking to make sure your
business is headed in the right
direction.
6. Financial Plan
At the very least this section
should include your projected
Profit and Loss and Cash Flow
tables, and a brief description of
the assumptions you’re making
with your projections.
You may also want to include your
balance sheet, your sales forecast,
business ratios, and a break-even
analysis.
Finally, if you are raising money or
51
taking out loans, you should
highlight the money you need to
launch the business.
C. Presenting Detailed business plan outline: PRODUCTION/OPERATIONS
examples/instances of the 1.0 Executive Summary MANAGEMENT
1.1 Problem “Production is an activity that converts
new lesson
1.2 Solution materials into useful forms. The
1.3 Market materials may be raw materials, semi-
1.4 Competition processed or semi-finished goods, or
1.5 Financial Highlights even finished products. Machinery,
2.0 Products and Services equipment, methods and processes
are the basic elements of production.”
2.1 Problem Worth Solving
2.2 Our Solution
2.3 Validation of Problem and Solution
2.4 Roadmap/Future Plans
3.0 Market Analysis Summary
52
5.5 Company History and Ownership
6.0 Financial Plan
7.0 Appendix
D. Discussing new concepts THE 4M’s OF PRODUCTION
and practicing new skills #1 1. Method. The Manager will
determine the most efficient way
or each portion of the process to
be done to eliminate damage to
the product and to eliminate areas
where time and manpower are be
wasted. Controlling waste is the
key to efficient and profitable
production.
2. Manpower. When examining the
Methods you now have in place
what is the ideal number of people
it will take to perform these
methods and what positions
should they be in! #ow will the
personnel be trained and
measured for performance! What
is the $cycle time% of each part of
the Method.
3. Machines. When examining your
facilities vehicles and tools do you
have everything you need to
ensure the safety of the employees
while maximizing the efficiency and
productivity of the department, all
employees have access to the
same tools and equipment in
needed, the tools enable them to
perform tasks independently, they
trained on how to maintain the
machinery and tools?
4. Materials. Do you have the
materials needed to perform all
parts of production and are they
53
conveniently located to minimize
waste? Example: All material
needed to clean and package are
always available and are placed to
minimize effort. Does the layout of
the production department
minimize wasted movement?
Example: Does the part flow go in
one direction or does it zig and zag
throughout your facility.
On the other hand, operations
management refers to the activities,
decisions and responsibilities of
managing the resources which are
dedicated to the production and
E. Discussing new concepts
delivery of products and services. It
and practicing new skills #2 can significantly contribute to the
success of the business by using one’s
available resources to effectively
produce products and services in a
way that satisfies customers.
4 MAIN ADVANTAGES AN EFFECTIVE
OPERATION CAN PROVIDE TO THE
ENTREPRENEUR’S BUSINESS:
Reducing the costs of producing
products and services as well as
being efficient
Increasing revenue by increasing
customer satisfaction through good
quality and service
F. Developing mastery (Leads
Reducing the amount of investment
to Formative Assessment) that is necessary to produce the
required type and quantity of
products and services by increasing
the effective capacity of the
operation
Providing the basis for future
innovation, by building a solid base
of operations, skills and knowledge
within the business.
G. Finding practical
applications of concepts and
skills in daily living
54
H. Making generalizations and
abstractions about the lesson
V. REMARKS
Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify
VI. REFLECTION what help your instructional supervisors can provide for you so when you meet them, you can ask relevant questions.
A. No. of learners who earned 80% on
the formative assessment
55
GRADE 12 School DepEd Region III Grade Level and Section ABM G11
DAILY LESSON LOG Teacher MTOT ABM Class F Learning Area Entrepreneurship
Teaching Dates and Time Quarter First / Second
A. References
1. Teacher’s Guide
pages
2. Learner’s Material
pages
3. Textbook pages
4. Additional
Materials from
Learning Resource
portal
B. Other Learning
Resources
57
A. Reviewing previous According to: HUMAN RESOURCE MANAGEMENT The resources you need, in
lesson or presenting a Noe PRACTICES order to run your business and
new lesson Hollenbeck produce the goods or services,
Gerhart
1. Design an effective are people, methods,
Wright recruitment strategy. materials and machines. To
Human Resource Management (HRM) Recruitment is "any practice or have all these resources, you
refers to the policies, practices and systems activity carried on by the need money. It is important
that influence employees’ behaviour, that you know how to gather,
organization with the primary organize, coordinate and
attitudes and performance
purpose of identifying and record the money or financial
attracting potential employee." resources of your business.
However, because of differences in This is called financial
management.
companies’ strategies, they may
assign different degree of
importance to recruiting. In
general, all companies have to
make decision in three areas of
recruiting, personnel, policies,
recruitment sources, and the
characteristics and behavior of the
recruiter. These aspects of
recruiting have different effect on
who the organization ultimately
hires. An applicant's decision to
accept a job offer-- and the
organization's decision to make the
offer--depend on the match
between vacancy and applicant
characteristics.
2. Adopt a good selection
process.
Selection is the "process by which the
organization attempts to identify
applicants with the necessary
knowledge, skills, abilities, and
other characteristics that will help
the organization achieve its goals."
The process of selecting the
employees varies considerably from
organization to organization, and
58
from job to job. In most
organizations, selection includes
the steps of screening
application/resume; testing and
reviewing work samples;
interviewing candidates; checking
references and background; and
making a selection.
3. Develop effective training
program
Training is a set of activities aimed to
facilitate learning of knowledge,
attitude and skills among people in
the organization, to, in turn
improve their current job
performance and contribution to
the achievement of an
organizational goals. It has become
part of organizational learning and
change in employee performance.
Noe (2002) believed that training is
a planned effort by a company to
facilitate employees' learning of
job-related competencies. These
competencies include knowledge,
skills or behaviors that are critical
for successful job performance.
4. Conduct Performance
Management
Performance Management is the
"process through which managers
ensure that employees' activities
and outputs contribute to the
organization's goals" (Noe, et al.,
2004). Performance Management is
crucial, especially when the
business is more complex, and
goals are constantly changing.
59
Measuring and managing
performance is a challenging task
and one of the keys to gaining
competitive advantage. The
conduct of regular performance
assessment either twice a year or
yearly will enable the employees to
know how they are doing in their
job. During this occasion, skills and
abilities gaps must be identified and
appropriate training must be given
to fill in these gaps. In other words,
if they are not doing as expected,
the employees may be equipped
with the right skills and knowledge
to positively contribute to the
achievement of business goals.
5. Implement an attractive
compensation scheme.
Compensation refers to all forms of
financial returns and tangible
services and benefits that
employees receive as part of an
employment relationship.
Employee benefits in particular,
refers to the part of the
compensation package, other than
pay for time worked, provided to
employees in whole or in part by
employer payments (e.g, life
insurance, pension , workers'
compensation and vacation).
Compensation also pertains to the
methods and practices of
maintaining balance between the
interests of operating the company
within the fiscal budget, and
attracting developing, retaining ,
60
and rewarding high quality staff
through wages and salaries which
are competitive with the prevailing
rates for similar employment in the
labor markets.
6. Design work family balance
programs.
Work family balance may be defined
as the degree to which an
individual is able to simultaneously
balance the temporal, emotional,
and behavioural demands of both
paid work and family
responsibilities
(Hill,Hawkins,Ferris,and Weitzman,
2001). Work life balance has been
an increasing concern for
employees. The increased demand
on the job and at home have made
managing work and family life
increasingly difficult (Shore, 1998).
But there are ways to help
employees balance their work and
personal lives, such as flextime and
flexplace programs. Although
flextime and flexplace program
have been adopted at many
companies, these way not be fully
utilized by employees
(Hochschild,1997). The study of Hill,
Hawkins, Ferris, and Weitzman
(2001) also examined the influence
of perceive flexibility in the timing
and location of work on work-
family balance. Result indicated
that perceived job flexibility is
related to improve work-family
balance after controlling for paid
61
hours, unpaid domestic labor
hours, gender, marital status,
occupation Level. Perceived job
flexibility appears to be beneficial
both to individual and to
businesses. Given the same
workload, individuals with
perceived job flexibility have more
favorable work-family balance.
8. Determine the
Entrepreneur’s Role in the
Business. Many small businesses
62
begin with founder-owner doing all
the management functions of
marketing, production, human
resource, and finance with the help
specialized staff. However, a few
would rather concentrate on the
function, and be on top of that
function. The DTI-BSMED Handbook
Guide (2010) indicated the
following factors which can help
the entrepreneur to choose with
role(s) to take in one’s business:
Education and Training. If you are
an engineer or you have some
technical training, it will be natural
for you to consider being in the
technical or production area. Or if
you are an accountant or have a
background in banking or finance,
you may want to handle the finance
function.
Experience. Have you experienced
working for a manufacturing firm?
Were you ever a member of the
kitchen staff of a hotel? How
successful were you in doing
automotive jobs for that service
center? Your experiences will be
handy in performing certain
management functions. You might
ask, “What if I don’t have any work
experiences at all?” or “What if I’m
just a fresh graduate and trying my
luck in entrepreneurship?” Did you
learn some skills while helping in
relative in the ceramic business
during one of those summer
breaks? What did you gain from
63
your summer job or during
internship? Remember the skills
you learned from those
experiences. You might need them
when deciding which management
function to assume in your
business.
Interest and Talent. Not having the
education or the experience to back
up your inclination to take on a
specific management function will
not disqualify you. For all you know,
you might have the interest or the
talent for it. If you have people
skills, are cheerful but commanding
and persuasive, you well do in sales
or in personnel management even
without any experience or formal
training. After all, you can develop
these skills by attending some
seminars or short courses. On the
other hand, if you enjoy working
with your hands and putting things
together, you can handle
production.
Time. Granting you have the
training, the experience, and the
interest and talent to assume a
management function, do you have
the time for it? Can you have
devote most of your time to the
particular management area you
selected? Take time to do an
objective personal assessment of
the situation. Ask yourself if you are
able and will have the time to
handle all the management
functions in case you decide to be
64
on top of everything. Remember,
you are not only an entrepreneur.
Ours is a pluralistic society. Besides
being a spouse a parent, an
offspring, or even a sibling, you are
also part of your community.
Nonetheless, if you think you can
be a jack-of-all trades and be
everywhere in your business
without sacrificing any of life’s
essentials then go for it!
The Pros and Cons of Having a
Bird’s Eye View. Finally, weigh the
advantages and disadvantages of
having a broad view of your
business. Being “everywhere” in
your business will allow you to see
the interrelationship among the
four management areas; where one
area supports and draws support
from the three other areas. While
the age-old saying “jack-of-all-
trades, master of none” is true,
consider the setback if you indeed
plan to become a master of
something. If you concentrate in
one area, say in finance, you might
neglect the other areas that are just
as important. Let us say you opted
to concentrate on production. As
you look for ways to become more
efficient in order to produce more
at a faster rate, you might lose sight
of the other areas, like sales and
finance. This could lead your
business to end up with too many
unsold stocks and incur losses due
to overproduction and an over
65
investment in machines.
9. Get the right people.
In starting a business, the
entrepreneur may begin with
family members, relatives, friends,
neighbors, or acquaintances as the
workforce, but be clear about
requiring them to be professional in
the workplace, especially when
dealing with you. Match each
position with someone who will
meet the requirements of the
position. Do not limit applicants to
the trained and experienced. Be
open to those who can help the
enterprise grow. Choose people
who possess the expected work
values and are willing to be trained
and to stay in the company after
being trained.
10. Prepare an employee
manual.
It is always advisable to prepare an
employee manual. This should
contain information pertaining to
company policies and procedures
on working conditions,
compensation, other benefits,
discipline, and grievance
processing, among others.
11. Invest in Human Capital.
Human capital is the quality and
quantity of skills, education and
talents a person has. When people
attend classes, become
apprentices, obtain graduate
degrees, and receive on the job
training, they are investing in or
66
improving their human capital.
Allocate sufficient budget for the
cost of specialized training that
human resources may need to
meet the skills necessary to be able
to make the product or complete
the service to be offered to acquire
or develop market. There should
also be a budget allocated for
training people on human relations
and leadership skills.
12. Motivate people in the
workplace.
Motivation is a function of willingness
and ability (skills) to do the job, as
well as help employees work at
high energy levels. Open
communication, respect, fair
compensation, training, work-life
balance, and empowerment
activities and programs will
definitely motivate people in the
workplace.
13. Maintain employees’
commitment and loyalty.
One way of doing this is to ensure
that the work environment is safe,
healthy, caring for employees, and
at least complaint with government
rules and regulations, as well as
company social responsibility.
Competitive compensation and
training will also help a lot toward
this objective.
14. Effectively communicate
policies and practices with
employees.
Communication is very important so
67
that employees feel they are really
part of the organization and, thus,
work more and better. When
employees know what are expected
of them, how they will accomplish
their tasks, instructions are clear, and
they are given the opportunity to give
feedback to the concerned
stakeholders in the enterprise, they
will feel valued and respected. This
can lead to better performance and
higher productivity.
Human resource practices include Managing the finances of the BOOKKEEPING
analysing and designing work, determining company is of prime Bookkeeping is the science of
human resource needs (HR planning), importance since without recording history.
attracting potential employees funds, the business will not be It is the physical recordkeeping of
(recruiting), choosing employees able to operate. Recording, someone’s transactions as they
(selection), teaching employees how to analysing and making relate to assets, liabilities, income
B. Establishing a
perform their jobs and preparing them for decisions about the finances and expenses.
purpose for the lesson the future (training and development), of the business are basic It is an indispensable subset of
rewarding employees (compensation), functions of the entrepreneur accounting.
evaluating their performance who owns the business.
(performance management), and creating
a positive work environment (employee
relations).
C. Presenting Effective HRM enhances company The differences between Bookkeeping refers to the process of
examples/instances of performances by contributing to employee management accounting and accumulating, organizing, storing, and
and customer satisfaction, innovation, financial accounting include: accessing the financial base of an entity
the new lesson
productivity and development of a Management accounting which is needed for two basic purposes:
favourable reputation in the firm’s provides information to Facilitating the day to day
community. people within an organization operations of the entity
while financial accounting is Preparing financial statements, tax
mainly for those outside it, returns and internal reports to
such as shareholders managers
Financial accounting is Also called record-keeping
required by law while Thought as the financial information
management accounting is infrastructure of an entity
not. Specific standards and Bookkeeping is the recordation of basic
formats may be required for accounting transactions, such as:
statutory accounts such as in Issuing invoices to customers
the I.A.S International Recording invoices from suppliers
Accounting Standard within Recording cash receipts from
Europe. customers
68
Financial accounting covers Paying suppliers
the entire organization while Recording changes in inventory
management accounting may Processing payroll
be concerned with particular Processing petty cash transactions
products or cost centres.
HUMAN RESOURCES MANAGEMENT Managerial accounting is used These transactions are mechanical in nature;
PRACTICES primarily by those within a that is, the bookkeeper follows a prescribed
company or organization. set of procedures on a repetitive basis to
Reports can be generated for record a common activity. These common
any period of time such as bookkeeping tasks are entirely adequate for
D. Discussing new daily, weekly or monthly. the accounting needs of a small business.
concepts and Reports are considered to be
practicing new skills "future looking" and have
#1 forecasting value to those
within the company.
69
comparative analysis document destruction system
Feasibility studies
Merger and consolidation
reports
F. Developing mastery Financial Accounting, on the KEEPING GOOD RECORDS IS VERY
(Leads to Formative other hand, concentrates on IMPORTANT TO ONES’ BUSINESS. GOOD
the production of financial RECORDS WILL HELP YOU DO THE
Assessment)
reports, including the basic FOLLOWING:
reporting requirements of 1. Monitor the progress of ones’
profitability, liquidity, solvency business
and stability. Reports of this 2. Prepare financial statements
nature can be accessed by 3. Identify sources of income
internal and external users 4. Keep track of deductible expenses.
such as the shareholders, the 5. Keep track of the basis of property
banks and the creditors. 6. Prepare your tax returns
7. Support items reported on your tax
returns
THE FOLLOWING ARE SOME OF THE TYPES OF
RECORDS THAT SHOULD BE KEPT:
1. Gross Receipts are the income you
receive from your business
Cash register tapes
Deposit information (cash
and credit sales)
Receipt books
Invoices
2. Purchases are the items you buy
and resell to customers.
Cancelled checks or other
documents that identify
payee, amount and proof
of payment/electronic
funds transferred
Cash register tape
receipts
Credit card receipts and
statements
Invoices
3. Expenses are the costs you incur to
carry on your business.
Cancelled checks or other
documents that identify
payee, amount and proof
of payment/electronic
funds transferred
Cash register tapes
70
Account statements
Credit card receipts and
statements
Invoices
Petty cash slips for small
cash payments
4. Travel, Transportation,
Entertainment, and Gift Expenses.
5. Assets are the property
When and how you
acquired the assets
Purchase price
Cost of any improvements
Deductions taken for
depreciation
Deductions taken for
casualty losses, such as
losses resulting from fires
or storms
How you used the asset
When and how you
disposed of the asset
Selling price
Expenses of sale
Purchase and sales invoices
Real estate closing
statements
Cancelled checks or other
documents that identify
payee, amount and proof
of payment/electronic
funds transferred
6. Employment Taxes. Keep all records
of employment for at least four
years.
J. Additional activities
for application or
remediation
V. REMARKS
72
Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify what help
VI. REFLECTION your instructional supervisors can provide for you so when you meet them, you can ask relevant questions.
A. No. of learners who earned
80% on the formative
assessment
E. Which of my teaching
strategies work well? Why did
these work?
GRADE 12 School DepEd Region III Grade Level and Section ABM G11
DAILY LESSON LOG Teacher MTOT ABM Class F Learning Area Entrepreneurship
Teaching Dates and Time Quarter First / Second
73
The learners demonstrates The learners demonstrates The learners demonstrates The learners demonstrates understanding
A. Content understanding of environment and understanding of environment and understanding of environment and of environment and market in one’s
Standards market in one’s locality/town market in one’s locality/town market in one’s locality/town locality/town
The learner independently creates a The learner independently creates a The learner independently creates The learner independently creates a
B. Performance business vicinity map reflective of business vicinity map reflective of a business vicinity map reflective of business vicinity map reflective of
Standards potential market in one’s locality/town potential market in one’s locality/town potential market in one’s potential market in one’s locality/town
locality/town
4. Demonstrate understanding of the 4. Demonstrate understanding of the 4. Demonstrate understanding of 4. Demonstrate understanding of the 4M’s
C. Learning
4M’s of operations 4M’s of operations the 4M’s of operations of operations
Competencies/
TLE_ICTAN11/12EM-Ia-2 TLE_ICTAN11/12EM-Ia-2 TLE_ICTAN11/12EM-Ia-2 TLE_ICTAN11/12EM-Ia-2
Objectives (Write
the LC Code)
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be tackled in a week or two.
II. CONTENT
III. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning. Ensure that there is a mix of concrete and manipulative materials
RESOURCES as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s
Guide pages
2. Learner’s
Material pages
3. Textbook
pages
4. Additional
Materials from
Learning
Resource portal
B. Other Learning
Resources
74
forecasts show how your business has It is the heart of double-entry REPORT It serves the entrepreneur who must
been performing and how you think it will accounting
Business reporting on a set the navigational course
perform over time Each side equals the other
The central equation of a balance regular basis such as It serves investors and cautious
sheet is: ASSETS = LIABILITIES + monthly, quarterly, financiers
OWNER’S EQUITY semi-annually or yearly It serves the managers and staff of the
Assets include everything the is a must for those who organization so that they will know the
company owns, such as cash,
inventory, buildings,
owns/manages the strategies and programs of the
equipment and vehicles. business. enterprises
Liabilities include everything Business reports are The business plan must have a specific
the company owes to others, important to monitor audience in mind, as well as what important
such as vendor bills, credit
what is happening in questions does the audience want answered.
card balances and bank
loansEquity includes the the business so that In order to aid the entrepreneur in getting
claims owners have on the problems met along business plan organized, the following format
assets based on their portion the way can be may be a good start.
of ownership in the company. remedied.
It serve the purpose of
presenting a new
lesson showing what the
business has achieved
compared to what was
planned for a particular
period, normally on an
annual basis.
It can be used for
securing additional
capital by attracting
new investor or
forloans purposes in
the bank as well as
adds to the good
reputation of the
company if it is
performing well.
B. Establishing a Financial forecasts project a Balance Sheet STEPS IN GENERATING CONTENTS OF THE BUSINESS PLAN
purpose for the financial situation the business BUSINESS REPORT THE BUSINESS CONCEPT AND THE
owner should be aiming for.
lesson 1. Determine the scope BUSINESS MODEL
These are important
reference tools to help (purpose) of the report A business concept contains the
guide business 2. Consider the target essence of the enterprise in a concise
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planning audience (readers) but powerful manner. It stresses the
Key documents for 3. Gather and organize value of the product offering to the
attracting funding.
Investors and creditors the supporting target customers who would most
will use them to assess information (research) likely buy it.
the soundness of the 4. Analyse and weigh the The product concepts must then be
company’s finances. supporting information translated into a business model. A
The profit and loss statement is
5. Determine the solution, business model is a formula on how
a summary of the financial
performance of a business over findings and/or the enterprise exactly plans to make
time recommendations money out of the business.
It reflects the past 6. Determine the report There Are Four Areas Of Money
performance of the form Making Which Is The Business Model
business and is the
report most often used Must Address:
by small business 1. How will the business raise
owners to track how revenues? What critical
their business is factors will cause the
performing.
revenues to materialize?
It is also known as the
income statement, the 2. What will be the cost of the
profit/loss statement is enterprise products and
the most important other cost of doing business?
report you provide for How will this cost be
most businesses.
It lists all of the company’s income managed to ensure the
and then subtracts all of its comfortable profits? What
expenses. critical factors will drive the
cost? How can this factors be
controlled?
3. What will be the major
investments of the
enterprise? Why will these
investments give the
enterprise a competitive
edge?
4. How will the enterprise
finance the investments?
How will the enterprise fund
its growth?
THE BUSINESS GOALS, VISION,
MISION, OBJECTIVES, AND
PERFORMANCE TARGETS
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The business goals shows the future
and long term prospects of the
enterprise. It is composed of the
mission, vision, and objectives, key
result areas and performance
indicators of the enterprise. To
illustrate, let us analyze the vision of
Double Happiness. Double Happiness
is an eatery in a bus terminal. It has
three outlets located at the bus
terminal in Central Luzon
C. Presenting CASH FLOW BUSINESS REPORT FORMAT Objectives must be more specific
examples/instances Cash Flow refers to generating Executive summary than the vision and mission
or producing cash (cash
of the new lesson Purpose and rationale statements. They should be
inflows) and using or
consuming cash (cash Context which includes measurable, achievable and time
outflows). the vision-mission bound.
Lifeblood of the business and statement, strategies, FOR DOUBLE HAPPINESS, THEIR
keep that blood circulating at
organizational structure STATED OBJECTIVES ARE:
all times in order to avoid
failure. and staffing To establish a strong market
Cash flows in the statement are Actual performance presence in Central Luzon.
divided into the following three versus plans/targets To earn good financial
areas: returns for its owner.
with the corresponding
Operating activities, constitute
the revenue generating remarks of why it To delight customers with
activities of a business such as happened that way high quality food and services
cash received and disbursed for Facilitating and and
product sales, royalties, hindering factors in the To make double happiness a
commissions, fines, lawsuits,
supplier and lender invoices and achievement of plans happy and rewarding place to
payroll. Issues and concerns work
Investing activities, constitute that were addressed The objectives should be translated
payments made to acquire long- Financial statements into key result areas or KRAS. KRAs
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term assets, as well as cash with its corresponding are the qualitative manifestation that
received from their sale such as summaries and the objectives are being achieved
purchase of fixed assets and the
purchase or sale of securities interpretation
issued by other entities. Conclusion and
Financing activities, constitute recommendations
of activities that will alter the
equity or borrowings of a
business such as the sale of
company shares, the repurchase
of shares and dividend
payments.
D. Discussing new If income exceeds business Cash Flow SOUND FINANCIAL In turn the key result areas must be
concepts and expenses, the business will have MANAGEMENT PRACTICES rendered into quantified
effectively made a profit.
practicing new skills The resources you need, in performance measurements
If expenses exceed income, a
#1 loss would have been made. order to run your business and otherwise called performance
A profit and loss statement is a produce the goods or services indicators. These performance
great tool for identifying items of are men, materials and indicators or PIs serve as the
high expenditure or expenses
machines. To have all these aspirational scorecard of the
that were unproductive in
producing profit. resources, you need money. It enterprise managers and the
By analysing the profit and loss is important that you know motivational results of the investors.
statement, the entrepreneur can how to gather, organize, However the Pls must be actually be
better control business coordinate and record the credible to the business audience in
expenditure and thereby
potentially increase profits.
money or financial resources of mind
your business. This is called
financial management.
When the entrepreneur
manages the money of the
business, it is one’s job to look
for money needed for your
business and to see to it that
the money provided for the
business is used effectively and
efficiently.
SOUND FINANCIAL
MANAGEMENT PRACTICES
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E. Discussing new Sound Financial Management THE EXECUTIVE SUMMARY
concepts and Practices The executive summary contains
1. Adopt effective financial everything that is relevant and
practicing new skills
planning. Financial planning important to the business
#2 is perhaps the most difficult audience.
task of the owner-manager. It is a synthesis of the entire plan.
Planning is important It must contain the major
because the funds of the argumentations of the business
enterprise are limited and proponent on why the business will
must be sourced and used work and succeed.
properly for the good of the It should provide the business plan
business. audience all the arguments on why
2. Observe sound financing. they should participate in the
Sometimes, an entrepreneur business venture.
does not have enough The Executive Summary Should
money to start or operate Then Introduce and Highlight The
the business. When this Good Qualities Of:
happens, the owner may The business proponents and their
decide to borrow money. In partners
borrowing, one must be The enterprise organization and its
careful not to borrow too capabilities
much. Ideally, the The technology providers and their
entrepreneur should only expertise and experience and
borrow, 40% of the money The supplier and all the major
that is needed to operate service providers
the business, while the It should likewise describe the
remaining 60% must come product/services of the enterprise,
from one’s own pocket. their features and attributes and
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Businesses that are funded why they are right ones to deliver to
by 40% debt is burdened the customers.
with having to pay very high The executive summary should then
interests. proceed to discuss and justify the
3. Record and monitor cash enterprise strategy and enterprise
flow. Cash flow is the actual delivery system.
movement of cash within a The enterprise strategy builds
business. The entrepreneur and develops the game plan for
needs to record the sources attaining competitiveness.
and uses of funds in order to The enterprise delivery system is
know how much cash is the entire process of converting
needed, and when that input to output and these
money is required by a outputs to outcome.
business within a period of It should then render all the
time. institutional, market, operations,
4. Know the business costs. and organizational strategies
Costing is calculating the previously cited into financial
total money spent in making strategies and forecast.
and selling the product, or Investment requirements should be
completing a service to be presented along with the
offered in the market. summaries of their projected
5. Reduce costs. It will make income statement, balance sheets,
the business more profitable cash flows, and funds flow and their
when the costs are analysis and conclusions.
minimized by recycling, using Yields and returns along with risks
energy-saving device or and contingency measures should
materials, buying second- round up this section
hand equipment or renting The executive summary should also
instead of buying and asking contain a section on the
family members to help in environmental and regulatory
the business. compliance of the purposed
6. Record all business business as well as the more
transactions. Anything that proactive to become a more
are owned by the owner and responsible corporate citizen.
used for business, proceeds Finally the executive summary
from selling the products or should present the capital structure
services and at the same of the proposed business and show
time the expenses incurred how this structure will respond to
in operating the business, the investment programs and
should be written down financial forecasts of the enterprise.
which will give the However the executive summary
entrepreneur a fairly can only be written last in order to
accurate picture of how the capture the findings and insight of
business is doing. the other part, but for presentation
7. Prepare income statements. purposes, it is placed in the first part
The income statements will of the business plan
80
show whether the business
made a profit or suffered a THE BUSINESS PROPONENT
loss for a given period The third section of the business plan contains
8. Seek the services of a good information about the business proponents or
accountant. If the stake holders. There are four types of
entrepreneur is not an stakeholders:
accounting graduate or does resource mobilizer and financial
not have any background in backers
accounting, it is best to avail technology providers and
of the services of a good applicators
accountant to set up the governance and top management
firm’s books of accounts and operating and support team
to initiate him/her into the
recording process. Once get If the business plan readers are the resource
used to it, recording will providers, then they will want to know who
almost be mechanical and else are on board to share the burden of
routine. Doing it regularly raising money to see the whole thing through.
will be very helpful like in If the business plan readers are technology
paying taxes, meeting cash providers, they will want to know if there will
requirements, payments of be sufficient funds to pay for the technology.
debts in time and business If the business plan readers are the
expansion in the future. governance and top management team, then
9. Manage enterprise funds they will want to know what strategies and
properly. Managing funds is performance indicators are being proposed.
not simply maintaining If the business plan readers are the
sufficient cash for the implementing, operating and supporting
business operations, but teams, they will want to know what
entails a more programs, activities, task, and resource would
comprehensive approach be in place.
than just having ready cash. THE TARGET CUSTOMERS AND THE MAIN
Part of this is knowing the VALUE PROPOSITION
possible sources of funds, The fourth section of the business plan is the
like friends, family members, target customers and the main value
banks and other lending proposition.
institutions. It is also The business proponent must be
important to budget the very precise about the target
cash properly and that there audience or target customers.
is an internal control so that Target customers must be of
cash is available whenever it sufficient size, sufficient paying
is needed. capacity and have sufficient interest
to purchase the products being
offered by the enterprise.
The main value proposition is the
unique selling proposition of the
enterprise.
Knowing where the target
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customers are exactly concentrated,
the business plan should then
pinpoint what the customers buy,
how they buy, when they buy,
where they buy, and what convinces
them to buy. These information
should be used to justify the exact
locations and marketing channels to
be employed by the enterprises.
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Relevant Industry Dynamics:
Who are the competing enterprises
in the industry and what are their
comparative advantages and
disadvantages? What business
models and strategies are they
employing?
Who are the supplier in the industry
and what are their capabilities and
bargaining power?
What are the channels of
distribution being used by the
industry? How effective are these
channels?
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or breaks competing participants in
any industry. new scientific and
technological discoveries often lead
to the launch and commercialization
of new product with superior
attributes or to rendering the old
ones obsolete
F. Developing CASH MANAGEMENT STRATEGIES PRODUCT SERVICE OFFERING: DESCRIPTION,
mastery (Leads to 1. Barter EVOLUTION AND JUSTIFICATION
2. Once a week disbursement The sixth section of the business plan is the
Formative
3. Disallowance of prepayment product / service offerings that should contain
Assessment) 4. Taking advantage of non- a description, evolution, and justification of
interest bearing payables the product service offering.
5. Some tricks with regard to The product service must be described by
issuing a check highlighting the feature and attributes that
6. Concentration banking would most appeal to the target customers.
7. Lock box system The business plan should also prove that the
8. Requirement of products services would be accepted and
downpayment carried by the distribution channels
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The EDS involves the harnessing of human,
money, and physical resources from well
selected sources.
These resources become the input (money,
men, machines, materials, methods and
management) which the Operations unit
within the EDS (i.e. the manufacturing or
service delivery personnel) will convert or
transform into output.
The output will then be delivered to the
customers through the marketing unit of the
EDS. The product/services of the enterprises
are positioned to meet the requirement of
the selected market segment by choosing the
right packaging, pricing, promotions, people
for selling distribution and places or locations
where the targeted customers can be found
The Operations and Marketing units are
supported by the Finance Administration and
Human Resource Management units which
oversee the flow of money, the procurement
and maintenance of machinery and materials
and ensure the proper deployment and
development of people.
The EDS serves as the enabler of the
Enterprise Strategy. The business plan must
demonstrate how the EDS and the ES tandem
lead to the attainment of the desired
enterprise outcomes
These business outcomes should reasonably
include:
high customer satisfaction levels
high sales volume , market share,
and market reach
high financial returns and
high people performances ,
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productivity , and moral levels
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INVESTORS FINANCIERS AND PARTNERS
The tenth section of the business plan
contains the capital structure and financial
offerings of the enterprise including some
discussions on who are the investors, the
financiers and the partners of the enterprise.
Finally, the business plan must appeal to its
target audience. It must highlight for them
the main features of the business plan that
they are looking for.
G. Finding practical A business plan is an essential roadmap for
business success. This living document
applications of
generally projects 3-5 years ahead and
concepts and skills outlines the route a company intends to take
in daily living to grow revenues.
H. Making Financial statements provide information Financial statements provide information Business reports facilitate the DEVELOP YOUR OWN BUSINESS PLAN USING
generalizations and about the financial position, performance about the financial position, performance evaluation of progress and decision THE GUIDE BELOW:
and changes in financial position of an and changes in financial position of an making process for business purpose. Business Plan Basics
abstractions about
enterprise that is useful to a wide range of enterprise that is useful to a wide range It is usually a type of upward The business plan is a tool to help you find
the lesson users in making economic decisions. of users in making economic decisions. communication in which and explore opportunities.
communication process starts from Students at any level of education can use the
lower level to upper level. concept of preparing a business plan as a
method of exploring all kinds of ideas for
starting a business. It is merely a series of
questions that lead you to think about the
requirements and the possibilities of any kind
of business. Until you start to ask these
questions, you aren't able to visualize the
details necessary to be successful in a
business.
There are many different approaches to
writing a business plan, some more complex
than others. But the basic components of a
business plan can be organized as follows:
* providing a description of the business,
* choosing the best marketing strategy,
* identifying the management plan, and
* analyzing the finances needed to start the
business and make it successful.
WHY DEVELOP A PLAN?
The process of making choices is the most
important reason for anyone to learn how to
write a business plan. It is fun to think of
yourself as a business owner, to dream about
your successes, and to talk about your ideas.
But when you have to answer the specific
87
questions of a business plan, you must make
decisions about the direction your business
will take...decisions that may show you that
this idea is not likely to be successful. But, no
problem, then you can go back and make
different decisions until you find a way to be
successful.
We sometimes hear people arguing that
business owners don't always have a business
plan...but perhaps they should. Once you are
into the day-to-day operations of a business it
may be too late. But most banks value a good
business plan when you are looking for funds
for your business. And in our educational
system it is one tool that can be used to
provide learning experiences that open
students to the opportunities in their own
community.
As a teacher, you can use the business plan as
a learning activity at all levels of education.
For very young students it can be included as
part of a simulation about the processes of
business. It can reinforce skills being taught in
math, communications, spelling, art, and
computer skills. In fact a teacher of history or
geography could use the business creativity
approach to identifying ways to start a
business using their curriculum as the source
of ideas. It could give students a closer feeling
of what it was like to live in different times in
history, or in different parts of the world.
Language teachers have a natural opportunity
to teach use of a language for business in
other countries by having students create a
business for exporting or importing there. You
might even connect students with these
countries through the Internet.
The closer a student is to becoming an adult,
the more important it is to give them real-life
opportunities to practice making decisions
about a business of their own. The practice of
business planning is an experience important
for the learning process. And every time a
student does this decision-making the
possibility of really starting a business
becomes more tangible.
88
A VARIETY OF APPROACHES IN THE
CLASSROOM
Many high school courses are teaching the
skills of entrepreneurship. In such courses the
teacher can give the students many types of
challenges to develop a business plan for.....
* a business needed in your town
* a business using your own personal skills
and talents
* a business that involves exports to another
country
* a home-based business
* a business that could be started with $1,000
* a business that would require $50,000 to
start
* a business that would require $1,000,000 to
start
* a franchise that you develop and offer
nationally
* a service business
* a partnership between two students in the
class
* a corporation formed by small groups in the
class
* for the worst possible business idea you can
imagine ...try it, you will be surprised.
For adult students it is critical to help them
actually start a business...because that is why
an adult is taking the course. In this case you
must deal with realities of finance, skills, and
personal abilities. They are beyond the time
for dreaming and need help to get started.
TRY PACE
You can find real examples of a business plan
in the PACE Entrepreneurship Training
Materials available from The Ohio State
University. PACE is developed at three levels,
1). for beginners, 2).for more advanced
students, and 3). for the adults that are ready
to start a business. See information under the
curriculum section of this web page.
The following activity is designed for you to
give students a chance to learn how to plan a
business and experience the process of
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decision-making that will enable them to do
the real thing some time in their lives.
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How much money will your business earn
each month by selling your product or
service?
How much investment will you need to
keep the business going until you make a
profit?
What is your potential profit per year for
Year I, Year II, and Year III?
How much money do you need to borrow
to start this business?
How will you make the business grow in the
future?
There are other questions you might ask
depending on the type of business you have
in mind. There are many different formats for
a business plan based on what you need for
the business of your choice. The point is to
start asking yourself questions and then
looking for the answers.
Are you having trouble getting started?
Perhaps you should interview a local business
owner about these decisions in relation to the
startup of that business. Write down the
answers and discuss them with other students
to decide how you would have started such a
business.
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Temporaries agency
Computer service business
Add value to an existing product (packaging,
new Marketing local crafts design, new
customers, different size)
Travel services
Musical group
Repair services (shoes, electrical
equipment, cars, clothing, etc.)
I. Evaluating
learning
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J. Additional
activities for
application or
remediation
V. REMARKS
VI. Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify what help your
REFLECTION instructional supervisors can provide for you so when you meet them, you can ask relevant questions.
E. Which of my teaching
strategies work well? Why
did these work?
F. What difficulties did I
encounter which my
principal or supervisor help
me solve?
G. What innovation or
localized materials did I
use/discover which I wish
to share with other
teachers?
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