Introduction to Mass

Communication

Lecture 09
Mr. Shaukat Ali
 Message in Mass
Communication
 Standard meaning problem.
 Written message confusions.
 Misgivings.
 Conflicts.
Composition of a Message

 Solutions:

- Use of Standard language.

- Brevity of a message.
- Knowledge of ethics.
 Effects of Communication

 Discoveries
- Physical discoveries.
- New ideas.
 Social growth
 Relationship
 Stimulation
 Helping out others
 Relaxation
 Mass Communication
Terminologies
 Block booking – to book all the
productions of a production house.

 Break out box/ boxes – the small boxes

in a feature or an article of a newspaper
highlighting the important points of that
particular feature or article.