Introduction to Mass

Communication

Lecture # 03
Mr. Shoukat Ali
Recap
 Printing Press

- 1041 – China
- 1440s – Johannes Gottenberg
Rules of Publication
Code of Ethics
1450-1620 – Book printing continued
 RegularPublications
- Newspapers
 Origin of Newspapers
 1621
- The Corante, London.

 1631
- The Gazette, France

 1690
- Public Occurrences, Boston, USA.
 Origin of Newspapers
 1803
- Sydney Gazette, Australia.
 Linotype Printing
- 1884 ------ Otto Merganthaler invents the
Linotype machine which casts type in full
lines using hot lead.
 Research on circulation of
Newspapers:
 Japan
- Three daily papers with a daily circulation
well above 4 million.
 Germany
- Build ----- a circulation of 4.5 million.
 USA
- USA Today ----- daily circulation of app. 2
million.
Advertising and Newspapers
Radio – radical change in mass
communication:

 Invention of Radio

- 1895 ------- Guglielmo Marconi

- 1900 ------- Audio signals sent across
Atlantic
- 1920 ------- 1st Radio station
 Broadcast Advertising

 1922
- A radio station in New York, ran a 10-
minute talk on the merits of some
apartments in Jackson Heights, N.Y. and
charged $50 for their effort.
 Government Regulation
 Radio Act of 1927
- U.S. Congress passed the Radio Act of
1927, which created the Federal Radio
Commission (FRC).  

 1934
- FRC was re-organized into the agency that
now controls U.S. broadcasting, the Federal
Communications Commission (FCC).  
 Mass Communication
Terminologies

 Apartheid – to discriminate on racial

grounds.