AMA University Online Education: "Influence of The Misuse of Social Media On The Evolution of Cyberbullies"

AMA University Online Education

AMA Building II, #59B Panay Avenue,
Brgy. Paligsahan Quezon City 1100
Manila, Philippines
A research entitled
“INFLUENCE OF THE MISUSE OF SOCIAL MEDIA ON THE EVOLUTION OF

CYBERBULLIES”
is presented
as a partial requirement in
Bachelor of Science in Business Administration
Major in Marketing Management
On the subject
The Contemporary World (GE6102)
Submitted by:
Alma Mayorga Medley,

Ronel Escoton Gopio,
Janice B. Abil,
Phoebe Gladys Buena Callos,
Mary Grace Almeñe
Researchers
Submitted to:
PROF. GABRIELLIE ROSE R. NEPOMUCENO

Research Adviser
Month Finished April, 2020
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APPROVAL SHEET
In partial fulfillment of the requirements for the subject course, GE102 – The
Contemporary World this research paper entitled "INFLUENCE OF THE MISUSE OF
SOCIAL MEDIA ON THE EVOLUTION OF CYBERBULLIES" has been prepared
and submitted by Alma Mayorga Medley, Ronel Escoton Gopio, Janice B. Abil,
Phoebe Gladys Buena Callos, Mary Grace Almeñe, accepted and approved in
partial fulfillment of the requirements for their respective degrees BA in English,
BSBA-Human Resource Management, BSBA Marketing Management, BS
Accountancy, who are hereby recommended for oral examination.
__________________________________
PROF. GABRIELLIE ROSE R. NEPOMUCENO
Research Adviser
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ACKNOWLEDGEMENT
Sincere gratitude and appreciation for the help and support are extended to the
following proponents who have contributed in making this thesis possible:
The proponents would like to thank our almighty God, for giving the strength,
knowledge, protection and resources which greatly helped in finishing this design
project and helped the proponents to grow as college undergraduates.
To the proponents’ families, especially the parents, for their unwavering

support in all aspects to the proponents in order to accomplish this research.
To PROF. GABRIELLIE ROSE R. NEPOMUCENO, the proponents’ Research

Adviser, for being patient and for helping to develop and to improve this research
paper all throughout its duration.
To AMA University Online Education for their gesture in giving us the

opportunity to study remotely. Their
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ABSTRACT
Title : INFLUENCE OF THE MISUSE OF SOCIAL MEDIA ON THE
EVOLUTION OF CYBERBULLIES
Researcher/s: Alma Mayorga Medley, Ronel Escoton Gopio, Janice B. Abil,
Phoebe Gladys Buena Callos, and Mary Grace Almeñe
Adviser : Prof. Gabriellie Rose R. Nepomuceno
Program : Bachelor in Information Technology (BSIT)
School : AMA University Online Education
The research entitled “INFLUENCE OF THE MISUSE OF SOCIAL MEDIA ON

THE EVOLUTION OF CYBERBULLIES” targets the overall influence of social media
on the aggravated cyberbullying. Statistics of social media users were studied and
results were generated on the course of this research.
A recent study shows that most grade school students on WhatsApp groups
are most likely to be verbally bullied. The study further explained that due to the age
differences among members of the WhatsApp group chat, the younger ones are
taken for granted. Cyberbullying experiences in classmates’ WhatsApp discourse, across public
and private context - Dana., et al. 2020
The effect of cyberbullying has a forceful negative influence on the lives of

younger people, and this has undeniably increased as modern technology advanced.
This influence can however, be controlled and taught to educators in other to impact
children and adults with knowledge to effectively manage cyberbullying. Developing a
cyberbullying conceptual framework for educators – Petrea., et al. 2020
In other to gather relevant facts and figures on the matters of cyberbullying

evolution, the researchers engaged in a critical search for the level at which
technology has influenced the rise in cyberbullying. According to a data pulled out
from our search, it says that communication technologies has in fact made it a lot
easier for cyberbullying. Bullying., Romeo. This fact is true and is noticeable in most
occasions when anonymous personalities are the bullies.
Keywords: Social Media, Cyberbully, Technology, Cyberbullying Victims, Cyberbully.
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TABLE OF CONTENTS
(Note: hide the table’s borders after you completed the paper)
Preliminaries
Title Page …..…………………….………………………………………………………….. 1
Approval Sheet ……………………..………………………………………………………. 2
Acknowledgement ………………….…………………………………………………….. 3
Abstract ...………………………….………………………………………………………… 4
Table of Contents ………………………………………………………………………….. 5
List of Tables ………………………………………………………………………………..
List of Figures ……………………………………………………………………………...
Part I. Introduction
Background of the Study ……………………...……………………………… 7
Statement of the Problem ………………………….………………………… 8
Objectives of the Study ………………………………….……………………. 8
Significance of the Study ……………………………………………………... 9
Scope and Limitation …………………………………………………………... 9
Hypothesis …………………………………………………………………….. 10
Conceptual Framework ………………………………………………………. 11
Theoretical Framework ………………………………………………………. 11
Review of Related Literature ………………………………………………… 12
Part II. Methodology

Research Design ……………………………………………………………… 19
Population, Sample Size and Sampling Technique ……..…………...…... 20
Description of the Respondents ………………………………………….…. 20
Research Instrument …………………………………………………………... 21
Data Collection or Data Gathering Procedure ………………………..……. 21
Statistical Treatment of Data ……………………..………………….……… 22
III. Results
Data Presentation, Interpretation and Analysis …...…………….………… 23
IV. Discussion
Summary of the Result ………………………………………………….....… 30
Conclusion …………………………………………………………………….. 31
Recommendations ……………………………………………………………. 32
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References ……….……..…………………………………………………………………. 33
Appendices ………………………………………………………………………………… 34
Appendix A: Research Instrument ……………………………………… 35
Appendix B: Topic Proposal Sheet .................................................... 36
Biography …………………………………………………………………………….......... 39
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Part 1
INTRODUCTION
Background of the Study
Studying the Influence of the misuse of social media on the evolution of cyberbullies is
a great way to provide solution to cyberbullying. A common way to describe cyberbullying is
the electronic posting of mean-spirited messages about a person (such as a student) often
done anonymously -Merriam Webster Dictionary. This definition explains the entirety of
cyberbullying and how technology has enhanced its effect. Some victims perceive the
negative impact on their ill-satisfaction with technology because of the intensity cyberbullying.
Sonia et. Al.
Technology on the other hand is a benefit and useful in many other ways, such as
communication, businesses, jobs etc.
The Anti-Bullying Act of 2013 (RA 10627), delineates bullying to any extreme or
rehashed use by at least one student of a written, verbal or electronic articulation, or a
physical demonstration or signal, or any mix thereof, directed at another student that has the
impact of really causing or setting the last in sensible dread of physical or enthusiastic
mischief or harm to his property; making an antagonistic situation at school; encroaching on
the privileges of another; or tangibly or generously disturbing the instruction procedure (Sec.
2, RA 10627). This paper in correspondence to the rights of individual against cyberbullying is
depicting the proportional advancement of technology and how it affects cyberbullying.
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Statement of the Problem
Philippines is one of the countries in the world with a huge number of cyberbullying of
about 70 percent of young people. UNICEF. On a poll conducted on young individuals from
the ages of 15 to 24 years old from over 160 countries precipitated a global conference talk to
establish standards that prevents stigmatism. There has continuously been a rise in the rate
of cyberbullying with over 782 cases reported to the ACG. Philstarglobal. 2017.
Technology as it were, has progressively bloomed over the years and has eliminated
the barrier of communication and anonymity. Cyberbullies nowadays are hard to trace and do
well to get away with bad conducts.
The evolvement of technology has no optimistic relevance to how much cyberbullying
has impacted lives. The underlying problem has led to the online menace growing to over
96.22 and the case of unfair annoyance to about 39.39 percent, which were higher in
previous years. Emmanuel Tupas, philstarglobal 2017. This evident that proportion has
increased indefinitely over the years, with same extent as the advancement of technology.
Objective of the Study
This paper aims to explicate the verity behind the influence of technological
progression on online harassment. As a means of making aware the visible but yet occurring
event and the effect technology advancement on cyberbullying, the researchers brought
together cases regarded as factual.
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Significance of the Study
 To the Government:
This study provides relevant information that will help the government curb the
problem of cyberbullying. The researchers engaged in comprehensive investigation to
provide veritable results to substantiate the content of this paper, which are relevant to the
government.
 To Proponents
This study has provided the proponents better knowledge on the aspects of
technology and cyberbullying. Through searching and skimming, the researchers have
been able to gather information not quite understood by the public on technology and
cyberbullying.
 To Future Researchers
This paper is openly available for future researchers who wish to gain better insight on
the influence of technological evolvement on cyberbullying. The research, however,
contains facts that are essential for related information on cyberbullying and technology.
Scope and Limitation
Scope
 This paper is able to provide information on how technology has advanced over the
years.
 This research paper stipulates the adverse effect of cyberbullying in the lives of many
young people.
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 This study is able to impart the reader the knowledge of the estimated number of
cases affected by cyberbullying.
 This paper makes it possible to understand the overall statistics of cyberbullying and
how it has progressively increased.
 This paper also focuses on delivering some steps on how to identify cyberbullying
 This study contains some established laws against cyberbullying and how they should
be implemented.
Limitation
 This paper’s scope does not provide information how managing cyberbullying
activities.
 This paper does not contain data to school young people how not to be cyberbullies
 This study does not contain actual figures for how many more people could be
exposed to the threats of electronic stigmatization.
 This research paper does not include data from physical bullying, otherwise stated as
physically harassing an individual
Hypotheses
 Lowering young people from the use of electronic devices that gives them easy
access to social networks can reduce the rate of cyberbullying.
 Educating or implementing the study of cyberbullying and the ways to avoid them or
deal with them could lessen the atrocious outcome from cyberbullying.
 Enforcing the Act against cyberbullying will drastically diminish cyberbullying.
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 Getting rid of social media does not completely reduce bullying in general. Social
media only acts as catalysts.
Conceptual Framework
Influence on
Young
People
Effect on the
Transformation
of Social Media
Data from
Evolution of
Technology
Fig 1.1. Conceptual Framework
Theoretical Framework
Critical Harassment by Cyberbully Victim:

Online Cyberbullies Low self-esteem
Suicidal
Extreme Pressure from Thoughts
Disseminating Nude Malign Motives
Pictures Sadness, Angry
etc.
Verbal & Other Derogatory
Abuse
Fig 1.2. Theoretical Framework

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Review of Related Literature and Studies
The following section includes other materials that have been studied to support the
content of this paper. The literatures were gotten from valid sources and act as references of
this research paper.
[1]. Sexual cyberbullying is becoming a serious problem in today's society. In the workplace,
this issue is more complex because of the power imbalance between potential perpetrators
and victims. Preventing sexual cyberbullying in organizations is very important for a safety
and respectful workplace. Occupational Safety and Health (OSH) standards establish certain
policies to be considered to create an organizational culture based on zero tolerance to
sexual cyberbullying. The research aims to broaden knowledge about personality and sexual
cyberbullying. Therefore, this paper proposes a crucial tool to explore potential sexual
cyberbullying behaviour. This study analysed how personality traits, particularly those related
to the Dark Triad (psychopathy, Machiavellianism and narcissism), might influence this
behaviour. Participants (N = 374) were Spanish young adults, using the convenience
sampling to recruit them. The methodology focused on the use of structural equation
modelling and ensemble classification tree. First, we tested the proposed hypotheses with
structural equation method based on covariance using the Lavaan R-package. Second, for
the ensemble of classification trees, we applied the package randomForest and Adabag
(bagging and boosting) in R. Results proposed high levels of psychopathy and
Machiavellianism are more likely to be related to sexual cyberbullying behaviours.
Organizations could use the tool proposed in this research to develop internal policies and
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procedures for detection and deterrence of potential cyberbullying behaviours. By raising
awareness about cyberbullying behaviour including its conceptualisation and measurement in
training courses, organizations might build an organizational culture based on a respectful
workplace without sexual cyberbullying behaviours. (Agustin et al., 2020).
[2]. In the present research we analyzed the social influence mechanisms that back the
relation between peer group norms regarding cyberbullying behaviors and individual
cyberbullying perpetration. In a sample of adolescents (N = 3511, age: M = 16.27, SD = 1.58),
we showed that the relation between perceived peer-norm and cyberbullying perpetration
was moderated by two distinct social influence mechanisms. Specifically, when individuals'
lack of knowledge regarding appropriate behaviors in cyberspace (i.e., cyberspace
regulations), levels of perceived peer-norm regarding cyberbullying behaviors positively
influence the participants' engagement in cyberbullying perpetration (i.e., informational social
influence). Moreover, we showed that the higher the support of perceived peer-norm
regarding cyberbullying behaviors the higher the levels of cyberbullying perpetration,
especially for the higher (vs. lower) levels of identification with peers as the ingroup; this
relation was additionally enhanced at increasing levels of adolescents' ingroup
prototypicality (i.e., referential informative social influence). The results demonstrated that the
two social influence mechanisms work independently and likely contribute to predict
participants’ engagement in cyberbullying perpetration. Results are discussed with respect to
the current literature regarding the social influence mechanisms underlying cyberbullying. The
implications of these findings for practical interventions are explored. (Valentina et al., 2019).
[3]. This study designed three scenarios related to cyberbullying (CB) to examine the
relationship between self-reported CB experience, overall judgment of CB, perception of CB
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seriousness, helping behavior, and two types of online disinhibition (benign and toxic). A total
of 415 Chinese students in three different educational stages (junior high school, senior high
school and university) completed a questionnaire. The results showed that compared to girls,
boys were more likely to bully others on the Internet, and they perceived the toxic disinhibition
effect more strongly. In contrast, girls more easily recognized the behaviors that occurred in
harassment and denigration scenarios as bullying instances, and they tended to have strong
judgments of these behaviors. Although no gender difference was observed in helping
behavior, junior high school students had higher intentions to protect victims than university
students. Correlation analysis revealed that almost all variables were closely connected with
each other, and the regression models of our research variables effectively predicted three
forms of CB. Perception of seriousness and toxic disinhibition were common predictors in
these scenarios. Based on the results, suggestions for reducing bullying incidents and future
research directions are provided. (Chiao et al., 2020).
[4]. Cyberbullying is a growing phenomenon among adolescents, teens, and young adults
who either perpetrate and/or are the recipients of harassing and threatening behaviors
through the use of technologies such as emails, Internet communities and social networking
Web sites, chat rooms, and cell phones. The incidences of cyberbullying have increased
predominantly among students who are residents of technologically advanced countries
throughout North America, Europe, and Asia (Anderson & Sturm, 2007; Li, 2006). Several
studies have shown that as many as 57% of school age students in the U.S. have
experienced some types of cyber harassment (Cook, Williams, Guera & Tuthill, 2007; Hinduja
& Patchin, 2005; Lenhart, 2007; Li, 2004). However, many schools and teachers may not fully
be aware of the increase of cyberbullying and the psycho-emotional and physical problems
that arise from both the perpetuation and the receipt of cyberbullying. The purpose of this
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chapter is to present the characteristics and theoretical frameworks that define and
contextualize cyberbullying including the international prevalence and related statistics,
backgrounds and profiles of perpetrators, and adults’ roles (Campbell, 2005; Cook, et al.,
2007; Kennedy, 2005; Lenhart, 2007; Willard, 2005). This chapter will also provide educators
and parents with prevention and intervention strategies to address cyberbullying among
youth. (Ikuko et al., 2010).
[5]. Cyberbullying is the deliberate and repeated misuse of communication technology by an
individual or group to threaten or harm others. Guided largely by the communication skills
deficiency model and previous research on cyberbullying, this study examins the effects of
several predictor variables (i.e., verbal aggression, sex, risky behaviors, parental monitoring,
parental limits, technology use, and scope of Internet activities) on cyberbullying perpetration.
A total of 1,606 incoming freshmen at a large southwestern university completed an online
survey measuring all predictor and dependent variables under investigation. Overall, 35% of
these individuals reported that they had cyberbullied at least one person during their senior
year of high school. Results indicated that verbal aggression, risky behaviors, and
cyberbullying victimization emerged as significant predictors of cyberbullying perpetration.
These results have important theoretical and practical implications for those interested in
developing cyberbullying prevention interventions. (Anthony et al., 2014).
[6]. This study aims to understand how individuals’ perceptions of the severity of
cyberbullying they endure affects their experience with the Information and Communication
Technology (ICT) medium through which cyberbullying occurs. To this end, it proposes a
theoretical model based on Transactional Theory of Stress and Coping and Expectation-
Confirmation Theory. A survey-based study involving 115 cyberbullying victims is employed
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to empirically validate the proposed model. Results indicate that victims’ perceptions of the
severity of a cyberbullying episode negatively impact their satisfaction with ICT. Implications
of these results for academics and practitioners are discussed and directions for future
research are outlined. (Sonia et al., 2017).
[7]. The current research examined the plausibility of adding participant age, time spent
online and perceptions of country technology access to the Barlett
Gentile Cyberbullying Model (BGCM) – a theoretical model used to predict cyberbullying
perpetration. One hundred and sixty-four US adults completed questionnaires that assessed
the aforementioned variables and measures for cyberbullying behaviors, attitudes, beliefs,
and perceptions. Path modeling results showed that the postulates of the original derivation
of the BGCM were supported. Possibly extending the model, additional results showed that
cyberbullying attitudes and perpetration were both negatively correlated with perceptions of
country technology access and positively correlated with time online. We discuss these
results in terms of theory development. (Christopher et al., 2018).
[8]. The current phenomenological study addressed the reflections of preservice information
technology (IT) teachers regarding their cyberbullying or victimization experiences. Fifty five
preservice IT teachers at a Turkish teacher training institution were offered a lecture with the
purpose of awareness-raising on cyberbullying, which was followed by the assignment of
take-home reflection papers. Document analysis on reflection papers led researchers to find
out underlying themes regarding participants’ cyberbullying or victimization experiences.
Findings revealed that females were more likely to be victims than males. Instant messaging
programs, e-mail, cell phones and online social networks were used as means to cyberbully.
Varying psychological consequences of victimization incidents were reported. Noted
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reactions to incidents were discontinuing interaction with bullies, and seeking family, peer and
legal support. Findings further implied that awareness raising activities regarding
cyberbullying were likely to reduce cyberbullying instances and increase preservice teachers’
action competence. (Yavuz et al., 2011).
[9]. Cyberbullying is becoming a crucial problem that has been arised with increased use of
internet and other technological devices. According to recent research in Turkiye %56 of
1470 internet users with avarege age 23, has indicated they become victims of cyberbullying
at least once in their lifetime. The results have shown that the issue of cyberbullying should
be considered as a problem that should be investigated. In this study, cyberbullying scale had
been given to the university students aged between18-29. Also, Spielberger's Trait
Anger&Anger Styles Scale and Liebowitz Social Anxiety Scale had been given to examine
the relationship between cyberbullying and aggression and social anxiety. Social anxiety and
avoidance scores were significantly different between genders. The correlations between 10
indexes of cyberbullying behaviors and social anxiety scores together with anger (trait anger,
anger-in, anger-out and anger control) scores were analyzed. Correlations were found
between sending rude, vulgar or threating messages and anger-in scores, creating fake
profile or web page statement and social anxiety, social avoidance, trait-anger and anger-out
scores respectively, publishing photographs or videos of someone without consent and
anger-in scores, sending online request for sexual relation statement and anger-out and
anger control scores, hacking someone's web profile statement and anger-out and anger
control scores, publishing fake statues or check-in notifications and anger-in and anger-out
scores. (Serra et al., 2014).
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[10]. Social and emotional competencies have gained importance given their relation with
high prosocial behavior and low violence. Social Networking Sites have become a key
context for adolescents’ interpersonal relationships. Thus, it could be useful to discover if
social and emotional competencies are expressed differently when using electronic devices
and if their expression, together with the use of emotional content online, are related to
cyberbullying. The aim of this study was to explore the relations among social and emotional
competencies, emotional content online, cybervictimization, and cyberperpetration. A
descriptive cross-sectional study was carried out with a representative sample of 2114
Andalusian adolescents (50.9% girls; Mage= 13.79 years old, SD = 1.40). Results showed that
a high level of social and emotional competencies was negatively related to
cybervictimization and cyberperpetration, and it was related to more use of emotional content
online. Using more emotional content online was related to more cybervictimization and
cyberperpetration. Also having a high level of social and emotional competencies protected
against cyberbullying, but an excessive use of emotions online was a risk factor. Insights for
the development of future interventions including emotional management online and
promotion of positive online interaction are highlighted. (Inmaculada et al., 2019).
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Part 2
METHODOLOGY
This chapter comprises of the Research Design, Population Frame and Sample Size,
Description of Respondents, Research Instruments, Data Gathering Procedure, and
Statistical Treatment of Data. These are in summary, the ways at which the proponents
studied the behavior of cyberbullying, how it affects lives and what their study statistics
speaks about the influence of social media
Research Design
The study aims to investigate how the advancement of technology has led to a
concomitant development in social media and how they influence the impact of cyberbullying
in the Philippines. In order to generate a more substantial, yet absolute results, the
researchers engaged a selected number of social media users on a survey about how social
media affects their lives and their impression about cyberbullying.
The researchers obtained the results and statistically placed them in accordance to
expected ratio and discovered that majority of social media users are in alignment to
technology advancement and influence on improving the negative impact on cyberbullying.
These data also proved that little is done on the side to help mitigate against the dangers of
cyberbullying.
The proponents’ approach or method on the research design was on a wide range of
values put together to come up with a more significant result outcome. This process went
through critical data analysis and procedures with emphasis on important values from 47
responders.
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Population Frame and Sample Size
Population Frame
The population frame is made up of 47 responders gotten from social media users in
the Philippines. The responders as they were were randomly selected to obtain veritable
results that absolutely presented original data.
Sample Size
The general sample are composed of 47 participants (17 male, 31 females; Mage =
14.55 years; SD = 1.55; age range, 15 & above years). Participants were divided by status
(68.8% Working, 12.5% Student, 4.2% Housewife, 2.1% Married and employed, 2.1%
Freelance Pokpok, 2.1% Business Owner, 2.1% Single, and 2.1% Married)
Description of Respondents
The respondents obtained during the course of the research are made up of male and
females from the ages of 15 years of age and above. The responders are social media users
of legal age to use the internet of which mostly were between the ages of 26-30. 64.6% of the
responders were females under the working-class. Most of the respondents share/post
Inspiring/Life and Religious contents on social media and so, however, find social media very
useful. They also support the judgement that cyberbullying is not a normal part of the world,
and for this reason they do not support cyberbullying. This decision was certainly due to the
fact that they know one or more people who were victims of cyberbullying. These responders
also believe that they do not have the right to share/post contents on social media that may in
any form hurt the feelings of others or violate their privacy. In more light to that, the
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respondents agree to creating good moral contents that are kind and respectful to the online
world.
It is evident from the respondents’ description that cyberbullying is not generally
accepted and regardless of the very fact that although most of the respondents agree to not
violate the rights of others, a few more others object to that. Included in the respondents’
archive are social media users who could be potential cyberbullies and could possibly hurt
the feelings of other people by sharing/posting contents that violate the rights of others.
Research Instruments
The research instrument used in gathering significant information are included in the
table below.
 Google Forms
 Review of Related Studies
 Review of Published News Content in the Philippines
 Discussion among Researchers from Personal Experiences and more.
Data Gathering Procedure
Data processing and evaluation were gotten using the research instruments
measured above. While the related articles were reviewed and studied, relevant details were
taken note of related to the concept of this study.
The researchers implemented an online survey that directed specific questions to
certain social media users. This process was to understand the perspective of the social
media users regarding cyberbullying and how they affect lives through social media. The
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questionnaire is made up of eleven parts, each part are questions about; getting to know the
respondents, social media related questions and finally about cyberbullying. For better
documentation, the researchers put together these questions with multiple options for which
the respondents can choose from, and distributed them among social media users and got
worthy responses. These responses were properly recorded and documented for analysis.
Statistical Treatment of Data
The responses obtained from the respondents that describes their profile, social
activities, and cyberbullying opinions were indicated. In this case, gender, age range, status
and occupation. These were used to append the notion of social media misuse and how
actual social media users feel about it. Below is the list of values from the survey.
Gender: 63.3% Female, 36.7% Male
Age: 32.7% (21-25 years of Age), 28.6% (26-30 years of Age), 20.4% (36 and
above), 14.3% (31-35 years of Age), 4.1% (15-20 years of Age),
Status: 69.45% working, 12.2% Student, 2% Married, 2% Single, 2% Business
Owners, 2% Freelance, 2% Married/Employed, 2% Housewife.
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Part III
RESULTS
Presentation, Analysis and Interpretation of Data
Statistically, the data acquired from the research was an analogy to be addressed. In
order to ascertain and backup the hypothesis of this study, the researchers carved each
response into pie charts and bar charts to easily display the percentage of each response
value. Below are the ways in which the values were organized and treated.
Fig. 2. 1. Age Group
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Fig. 2. 2. Gender
Fig. 2. 3. Status
24
Fig. 2. 3. 1. Status
Fig. 2. 4. Age Range
Fig. 2. 5. Social Media Influence
25
Fig. 2. 6. Social Media Contents Sharing/Posting
Fig. 2. 7. Normalcy of Cyberbullying
26
Fig. 2. 8. Familiarity of a Cyberbullied Victim
Fig. 2. 9. Right to Invade the Rights of Others Online
27
Fig. 2. 10. Creating a Kind and Respectful World through the Use of Social Media
Fig. 2. 11. Side Effects of Using Social Media
28
Fig. 2. 0. How Social Media News Affected the Respondents
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Part IV
DISCUSSION
Summary of the Result
The estimated data gotten from the respondents provided an absolute result for
comparing the diverse interests and capabilities of internet users. The results also proved that
working-class individuals use the social media more often and so, do find social media very
useful. Most of the respondents are regularly active on social media platforms with 51% of
them posting every day, 34% posting rarely, 8.2% posting once a week, and so on. This
aggregation makes up a wide range of users which could, in one way or the other, participate
in the misuse of social media. It is apparent to know that although 37% of the respondents
disagree that cyberbullying is a normal part of the online world, but among the same
respondents, the researchers obtained another 14.6% who strongly agree that cyberbullying
is a normal part of the online world. This discrepancy is proof that though a lot have accepted
cyberbullying as a regular part of our lives and so have become something we no longer have
to worry about, but instead live rightly to avoid falling a victim, while the other part object that
it is not normal. Among these respondents, is it expedient to think that at least 1 out of 50
could be a bully? Or has at one time been a bully? The odds are that it is less likely to think
so.
Been a victim of online stigmatization is at times conspicuous. Of course, that’s why
it’s called cyberbullying or online stigmatization, because technology has indeed made it
more convenient to share posts faster and be seen by all. While been victimized is indeed
hurtful, it is quite possible to hurt others feelings by what we share online without adequately
knowing for sure if it hurts the reader’s feelings or not or violate their privacy. In light to this,
32.7% of the respondents disagree that they reserve the right to share, post, or say anything
that could hurt someone. Luckily, 30.6% STRONGLY disagree, 30.6% wobbled on neutrally
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agreeing nor disagreeing, while 6.1% agree. The 6.1% who conform to freedom of speech,
whether hurtful or not are likely to be cyberbullies, who offend the rights of others. This
proportion of individuals are adequate to violate the privacy of a part of 2.4 billion monthly
active Facebook users, the largest social media platform in the world. J.Clement, 2020.
However, with the other major social media platforms such as Twitter, LinkedIn, Instagram,
Snapchat, Pinterest, and Reddit, where posts are share among them, it is highly possible to
reach billions of people and negligently violating their privacies.
Creating an online presence involves living with the views and thoughts of others. A
social media user could love the act of optimism while another believes in pessimism. It all
boils down to right and wrong, a philosophy that has been well argued and a great deputy to
misunderstanding. While all these are arguably correct, some of the respondents agreed to
creating a kind and respectful online world and that constituted 49% of the proportion.
Another 40.8% agree, and finally the 10.2% cut neither agrees nor disagrees.
Cyberbullying has a residual logical consequence on its victims, and some of which
are Depression, Emotional Distress, Lowered Sell-esteem, Effect on Mental Health, Suicidal
Thoughts, Hurting one’s Feelings, and many more. The results from the respondents shows
that the two major corollary effects are Depression and a Lowered Self-esteem. These two
side-effects lead to perilous thoughts and feelings, the victim becomes ashamed,
disappointed, and feels the needless point of existence. These are precarious situations that
has landed over 4,400 deaths per year in the world.
Conclusion
Social media misuse has become hugely been recognized and is a trouble experience
in virtually every country. Although cyberbullying has since been emerging to be the most
31
form of bullying, but physical and verbal bullying are still most common. Following the results
from the survey conducted by the proponents, there appears to be a number of respondents
who believe that cyberbullying is normal and pay no attention to how it affects lives. It is also
important to add that bullying in general, whether internet, physical, or verbal, it affects the
victim greatly. Most studies say that cyberbullying is a major factor of suicide among younger
people, especially those abused of their culture, beliefs, looks, and many more. These
disrupted emotions are felt for so long and actually determine the activities of what the victim
ends up becoming in life. A certain amount of bullying eventually ends up been rude,
defensive, social-distancing, and mostly introverts. These happen due to a single misuse of
social media.
Recommendations
Cyberbullying could occur in so many ways, could be from close friends,
acquaintances or even family members. In other words, one could say that it is most likely to
avoid been bullied in one way or the other.
The researchers would, however, like to recommend that every social media user
should efficiently neglect bully threats or activities when thrown at them. It is a known
psychological fact that bullies get quiet when you don’t react to their motives. This method
works excellently and of a truth, it backfires on the bullies. Another effective approach to
cyberbullying is staying out of trouble and visibilities of bullies. Every social media has a
comment section on a every post, this makes it easy to portray your perception of the post.
This section is also a place where bullies are present the most. The proponents recommend
32
that social media users should limit their comments to avoid been insulted or stigmatized.
Secondly, social media users should restrict social media activities to only things that are
most important or related to them in the right way.
33
REFERENCES
AMAES uses American Psychological Association (APA) 6th edition style of writing
[1] Sánchez-Medina AJ, Galván-Sánchez I, Fernández-Monroy M (2020). Applying

artificial intelligence to explore sexual cyberbullying behavior. DOI:
10.1016/j.heliyon.2020.e03218
[2] Valentina Piccoli, Andrea Camaghi, Michele Grassi, Marta Straga, Mauro Bianchi
(2019) Cyberbullying through the lens of social influence: Predicting cyberbullying
perpetration from perceived peer-norm, cyberspace regulations and ingroup
processes. DOI: 10.1016/j.chb.2019.09.001
Valentina Piccoli, Andrea Carnaghi, Michele Grassi, Marta Stragà, Mauro Bianchi
Valentina Piccoli, Andrea Carnaghi, Michele Grassi, Marta Stragà, Mauro Bianchi
[3] Psychology Today. (2016). Does Technology Make Bullying Easier? Retrieved
from https://www.psychologytoday.com/us/blog/media-spotlight/201604/does-
technology-make-bullying-easier
[4] Philstarglobal. (2019). Unicef: Cyber bullying affects 70% of youth. Retrieved from
https://www.philstar.com/headlines/2019/02/07/1891602/unicef-cyber-bullying-affects-
70-youth
[5] Asktheproject. (2020). The culture of cyberbullying in the Philippines. Retrieved

from https://asksonnie.info/the-culture-of-cyberbullying-in-the-philippines/
34
APPENDICES
35
Appendix A: Research Instrument
Respondents: Social Media Users on Facebook, Twitter, Instagram, Pinterest,

Reddit, and WhatsApp
Location: Philippines
Sample: 49 Responses of Male and Females, between the ages of 15 and above.
Status: Students, Working, Housewife, Married/Employed, Freelance, Business
Owner, and Single.
Findings: Cyberbullying was witnessed by some of the respondents. While they find
social media helpful, some of the respondents agree to sharing or posting contents
regardless of how it makes the readers feel, while others object to this.
Limitation: Cyberbullying was generally measured, irrespective of gender.

Respondents were not queried for having been victimized or bullied. The respondents
did not specifically mention the cyberbullying should be treated in any away.
36
Appendix B: Topic Proposal Sheet

Name of Student Alma Mayorga Medley,
Ronel Escoton Gopio,
Janice B. Abil
Phoebe Gladys Buena Callos,
Mary Grace Almeñe
Student ID AMAOED-20190101862 Program BA in English,
AMAOED-20200108600 BSBA-Human
AMAOED-20200110888 Resource Management,
AMAOED-20190104167 BSBA Marketing
Management,
AMAOED-20200110927
BS Accountancy
37
Proposed 1. Influence of the

Title
Area of Social Networks has become one of the most commonly used applications of
Investigatio technologies in the world today. This has resulted as well in the drastic
n increase of person’s subscribing especially the “millennials” and “teenagers”
who contributes the majority of all social media users around the globe. Apart
from being a common way of communication, it was also developed to
become a prime hub of Entertainment, and eventually became a threat that
lead to a person’s frustration, depression and even committing to end one’s
life. The “Cyber bullying” and “Online-Manipulation” are two of the social
network’s negative effect on the society to most especially “teenagers”.
Reasons for Due to a lot of people giving a lot of time on social media, this will inform the
Choice of readers what possible major issues it can cause and one of these issues is
Topic cyberbullying. The growth of social network has left youngster to
cyberbullying, manipulating games and makes young people to self-harm. By
this topic, it is a great way of reminding us and be aware on how are we going
to use social networks wisely.
Importance There is increasing evidence that the Internet and social media can influence
of the suicide-related behavior. The aims of the study are to 1. clarify the
Study characteristics of people involved in cyberbullying, and 2. identify the types
of instruments used to measure cyberbullying and cruelty on social media. In
particular, we attempt to understand the factors underlying abuser behavior,
how abusive behavior affects the well-being of victims, and how bystanders
mitigate or contribute to the act of cyberbullying.
References 1. Alim,Sophia(2016): Cyber bullying in the world of Teenagers and Social
Media: A literature Review, International Journal of Cyber
Behavior,Psychology and Learning 6. 68-95 : 10.4018/IJCBPL2016040105
2. Luxton DD, June JD, Fairall JM. Social media and suicide: a public health
perspective. Am J Public Health. 2012;102 Suppl 2(Suppl 2):S195–S200.
doi:10.2105/AJPH.2011.300608
3. https://www.telegraph.co.uk/science/2018/04/22/cyberbullying-makes-
young-people-twice-likely-self-harm-attempt/?
fbclid=IwAR10zgvCpcPVi1oaZSYw6v2VPQGvsOberGARi5MYahqq869m2i-
Quf8xfWc
38
Reviewed and Endorsed by:

Prof. Gabriellie Rose R. Nepomuceno
_______________________ March 18, 2020
Date: _____________
Research Adviser
39
BIOGRAPHY
Phoebe Gladys B. Callos, graduated at Entrepreneur

Accounting
Academy with the course entrepreneurial management. She’s
Currently working in a business process outsourcing company
For more than a year now. Aside from that, though she is
working she is also currently taking up BSBA Marketing
management
At AMA Online University as she aims to venture in the world of
marketing.
Ronel E. Gopio is a hospitality professional and is currently

Employed at The Chedi Muscat as Coordinator of
Administration and Training for Housekeeping Department,
Where he is involved in providing assistance in the
Management of housekeeping and laundry areas of hotel,
Inventory & budget management, stocks control and purchases,
Manpower and payroll administration.
Mary Grace A. Almeñe graduated at Bicol University College

of Business Economics and Management with a Bachelors
Degree of BSBA Financial Management year 2015. She worked
for 2 years at Metrobank Card Corporation as a Collections
Associate and 1 year of service at BDO Unibank Inc. as Junior
Assistant Manager.
Currently Mary Grace is working for more than 1 year as an

Accountant at Inchcape Shipping services in Dubai, United Arab
Emirates. With the determination to gain more knowledge on
the current field she decided to continue her education with the
help of AMA Online University. She is currently enrolled as a BS
Accountancy dreaming to pass the CPA Board Exam after her
graduation at AMA Online University.
40
Janice B. Abil 23 grew up in Manila and passed the Alternative

Learning System Accreditation and Equivalency (ALS A&E)
Test
Held last November 10, 2013 in Pasay City East HS having the
competencies of the Alternative Learning System Curriculum for
the Secondary Level.
After graduated, she assisted her parents in their Restaurant

business where she served as an assistant to her parents by
keeping record of sales and coordinating the workers. Working
there for a while, she developed interest in business and
marketing and decided to pursue BSBA Marketing Management
in AMA University Online Education where she currently
studies.
Alma Mayorga-Medley graduated from University of San Joe-

Recoletos in Cebu City Philippines, with a degree in Bachelor
Science in Accountancy. Presently taking up Bachelor Art in
English as a second course at AMA Online University and
currently staying in Thailand.
41

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AMA University Online Education

“INFLUENCE OF THE MISUSE OF SOCIAL MEDIA ON THE EVOLUTION OF

Alma Mayorga Medley,

PROF. GABRIELLIE ROSE R. NEPOMUCENO

Month Finished April, 2020

To the proponents’ families, especially the parents, for their unwavering

To PROF. GABRIELLIE ROSE R. NEPOMUCENO, the proponents’ Research

To AMA University Online Education for their gesture in giving us the

Title : INFLUENCE OF THE MISUSE OF SOCIAL MEDIA ON THE

Researcher/s: Alma Mayorga Medley, Ronel Escoton Gopio, Janice B. Abil,

Phoebe Gladys Buena Callos, and Mary Grace Almeñe

Adviser : Prof. Gabriellie Rose R. Nepomuceno

Program : Bachelor in Information Technology (BSIT)

School : AMA University Online Education

The research entitled “INFLUENCE OF THE MISUSE OF SOCIAL MEDIA ON

The effect of cyberbullying has a forceful negative influence on the lives of

In other to gather relevant facts and figures on the matters of cyberbullying

Keywords: Social Media, Cyberbully, Technology, Cyberbullying Victims, Cyberbully.

Part II. Methodology

Background of the Study

a great way to provide solution to cyberbullying. A common way to describe cyberbullying is

Sonia et. Al.

communication, businesses, jobs etc.

rehashed use by at least one student of a written, verbal or electronic articulation, or a

mischief or harm to his property; making an antagonistic situation at school; encroaching on

2, RA 10627). This paper in correspondence to the rights of individual against cyberbullying is

depicting the proportional advancement of technology and how it affects cyberbullying.

Statement of the Problem

well to get away with bad conducts.

The evolvement of technology has no optimistic relevance to how much cyberbullying

Objective of the Study

together cases regarded as factual.

Significance of the Study

problem of cyberbullying. The researchers engaged in comprehensive investigation to

the influence of technological evolvement on cyberbullying. The research, however,

Scope and Limitation

cases affected by cyberbullying.

how it has progressively increased.

exposed to the threats of electronic stigmatization.

physically harassing an individual

access to social networks can reduce the rate of cyberbullying.

 Enforcing the Act against cyberbullying will drastically diminish cyberbullying.

media only acts as catalysts.

Fig 1.1. Conceptual Framework

Critical Harassment by Cyberbully Victim:

Fig 1.2. Theoretical Framework

Review of Related Literature and Studies

this research paper.

policies to be considered to create an organizational culture based on zero tolerance to

(bagging and boosting) in R. Results proposed high levels of psychopathy and

Machiavellianism are more likely to be related to sexual cyberbullying behaviours.

awareness about cyberbullying behaviour including its conceptualisation and measurement in

training courses, organizations might build an organizational culture based on a respectful

workplace without sexual cyberbullying behaviours. (Agustin et al., 2020).

cyberbullying perpetration. In a sample of adolescents (N = 3511, age: M = 16.27, SD = 1.58),

lack of knowledge regarding appropriate behaviors in cyberspace (i.e., cyberspace

regulations), levels of perceived peer-norm regarding cyberbullying behaviors positively

influence the participants' engagement in cyberbullying perpetration (i.e., informational social

regarding cyberbullying behaviors the higher the levels of cyberbullying perpetration,

relation was additionally enhanced at increasing levels of adolescents' ingroup

prototypicality (i.e., referential informative social influence). The results demonstrated that the

participants’ engagement in cyberbullying perpetration. Results are discussed with respect to

cyberbullying perpetration. In a sample of adolescents (N = 3511, age: M = 16.27, SD = 1.58),