Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
F11011 – F11020
Contents
Need for an external comparison
The competitive profile matrix
Building the matrix
Understanding a CPM for a company
Conclusion
Need for External
Comparison
Understand key opportunities and
threats
Develop appropriate strategies to
maximize opportunities and counter
threats
Requires competitive intelligence in the
following spheres
◦ Economic
◦ Social
◦ Political
◦ Legal
◦ Technological
External Information Sources
Indexes – Wall Street Index, Business
Periodicals Index
Internet Sources – New York Stock
Exchange, Investor
Guide, BigBook.com
Magazines –
Barrons, Forbes, Washington Post
Government – Department of
Commerce, Science and Technology
Consultants – Boston Consulting
Group, Deloitte
Tools for an External Audit
Porter’s Five External Factor
Forces Model Evaluation (EFE)
◦ Rivalry among Matrix
competitors ◦ Key factors
◦ Potential entry of ◦ Importance of
new competitors factors
◦ Potential ◦ Ranking for factors
development of ◦ Sum of weighted
substitute products score
◦ Bargaining power of
suppliers
Competitive Profile
◦ Bargaining power of
Matrix
consumers
The Competitive Profile Matrix
Steps
Step 1
• Identify key factors