JOSO MANGOES

BUSINESS PLAN

Executive Summary
JOSO Mangoes is a mango juice business that specializes in preparation of a variety
of mango juice . JOSO Mangoes will be located in Pangani. It is a business owned
and managed by Josephine Thomas. The owner will use expert employees with
experience in juice making.

We have created a variety of delicious mango juice with our secret recipes. These
have been tested and the reception has been overwhelmingly successful. We have set
our sights at capturing a fair share of the market size.

This will be achieved through constant improvement and continuously creating and
experimenting new products.

Our Products and Services

We have created several mango juice drinks using our employ techniques in juice
making which are a trade secret. Some of these products include ginger flavored
mango juice, vanilla flavored juice, Turmeric-infused juice products and much more.
In addition to these, we will offer advisory and consultancy services to clients
interested in what we do.

Vision Statement
We at JOSO Mangoes!seek to establish a thriving mango fruit juice business. Our
sights are set on becoming a major player not only in Pangani, but in the other district
in Tanga region. We plan on achieving this

within a definite set time which is within a decade from the time of commencement of
business operations.

Several growth strategies will be deployed. These include aggressive marketing, the
use of state-of-the art equipment as well as constant improvement on our product
offerings.

Mission Statement
Our products will not only be meet the health needs of our valued customers, but will
also become their favorite. Our mission is to create a greater awareness about the
benefits of consuming our products.

SWOT Analysis

To ensure we commence on a strong footing, we have done a series of test on our

business to ascertain our level of readiness. The results have been revealing and we
seek to use this information to create a better and profitable business model.

Strength

Most types of similar businesses offer a variety of fruit juice businesses. There are
only few that provide specific fruit juice products like ours. While we offer only
mango juice products, these are made in different flavors. We will consolidate on our
expertise to create products that people love.

Already, a test-run of our products has received tremendous support and satisfactory
results. This has even gone beyond expectations.

Weakness

There is a stiff competition among fruit juice businesses. This competition is targeted
at capturing a fair share of the market. Another downside is that the industry is
dominated by players with greater capital.

However we are doing something a bit different by focusing on a specific fruit juice-
mango.

Opportunities

An opportunity we have is that people are always willing to try or taste a new product.
We see this as a way to make them fall in love with our carefully formulated multi-
flavored mango juice products.

Threats
Threats for our business will come by way of an economic recession. This will
significantly affect all players within the industry. The good thing is that this does not
happen often. Unfavorable government policies may also play a part in distorting our
business.

Target Market

Our target market is wide and covers all segments of society. These include teachers,
sportsmen and women, tourists, households, the young and old. What this means to us
is that to exploit these groups, our products need to be exceptional.

This is why tremendous effort is being made in creating new variants of mango juice
as well as improving on the general look of these products.

Sales Projection

Feasibility studies and analysis reveals huge potentials for profits. Using the current
demand for juice products we have projected a steady growth in revenues. This is
summarized by the chart below;

 First Financial Year 1000,000

 Second Financial Year 1500,000
 Third Financial Year 2500,000

Summary of the cost/expenses for three years

Salaries 150,000 180,000 200000

Blending equipment’s 70,000 100000 100000
Maintenance costs 15,000 30000 30000
Production Costs 70,000 50,000 50000
Rent and rates 50000 50000 50000
Communication 1,0000 1,0000 10000
Transport Costs 30,000 30000 30000
Administration 100,000 10000 15000
Expenses

Competitive Advantage
Our location is strategic and is easily visible and accessible to pedestrian traffic. This
is a densely populated area of Idaho that sees daily visitors in their thousands! This
can easily translate to patronage using the right marketing strategies.

Another competitive advantage we have are our highly motivated workforce in

addition to a friendly work environment.

We also have a world class quality control department that ensures that only the best
products are churned out. All these contribute in giving us an advantage over our
competitors.

Sales and Marketing Strategies

To create awareness about our products, more people need to be informed. This will
be achieved through the use of different channels. These consist of the use of social
media, creating a befitting website and the creation of radio and TV adverts. We are
also printing out handbills and mounting billboards at strategic locations as well.

Conclusion

The proposed business idea as indicated in the foregone assessment is viable and its
implementation will help us finance our operations and address the aspect of financial
sustainability as articulated in the plan