Semester - V: Scheme of Study

S. Name of the Contact End Mid Term

No Subject Credit Hours Total Term Theory/ CIA Attendance
Per Marks Theory/ Practical **
Week Practical Exam
Exam
1A *Security Analysis 100
(Elective – I, 5 5 70 20 5 5
Finance)
2A *International
Finance 5 5 100 70 20 5 5
(Elective – II,
Finance)
1B * Consumer
Behaviour 5 5 100 70 20 5 5
(Elective – I,
Marketing)
2B * Advertising and
Sales Promotion 5 5 100 70 20 5 5
(Elective – II,
Marketing)
1C *Recruitment and
Selection 5 5 100 70 20 5 5
(Elective – I, HRM)
2C * Industrial
Relations and 5 5 100 70 20 5 5
Labour Laws
(Elective – II, HRM)
3 * Production and
Operations 5 5 100 70 20 5 5
Management
4 Ð Entrepreneurship 5 5 100 70 20 5 5
Development
5 *Summer Internship 5 100 100

6 ▲International 3 4 100 70 20 5 5
Economics
7 »Management 2 2 50 35 10 2.5 2.5
Information System
TOTAL 30 26 650 485 110 27.5 27.5
⃰ Core Subjects ▲ Generic Subjects ∞Ability Enhancement Subjects ÐDiscipline Specific
Elective
»Skill Enhancement Subjects

**CIA - Continuous internal Assessment - Based on Class Participation / Assignment

SECURITY ANALYSIS
Total Lectures Required –50 Total Tutorials
Required - 10
Objectives:
To provide insight about the relationship of the risk and return and how risk should be measured
to bring about a return according to the expectations of the investors and also to familiarize the
students with the fundamental and technical analysis of the diverse investment avenues.

Learning Outcomes:
What students are expected to learn at the end of the course?

 All students attending this course will familiarize themselves with the securities markets
 He/she will be able to fairly analyze stocks to help them make informed decisions
 The course will also give them an overview of the MNCs and their ways of managing
capital
 It will help students develop their fundamentals on securities markets

INVESTMENT SCENARIO 12 Lectures

MODULE 1
TOPICS
1 Risk and Return-Alpha & Beta 11
Classroom Understanding Risk and Return Analysis of ICICI Securities 1
Discussion

MODULE 2 SECURITY MARKET INDICATORS 8 Lectures

TOPICS

1 Fundamental Analysis 7

Evaluative Analyze stock of any Indian Company using Fundamental Analysis 1

Assignment

MODULE 3 EQUITY STOCK VALUATION MODELS 12 Lectures

TOPICS
1 Bond Valuation 11
 Non Is Zero Coupon Bond worth the issue? 1
Evaluative
Assignment

MODULE 4 EFFICIENT MARKET HYPOTHESIS 8 Lectures

TOPICS
1 Technical Analysis 8

MODULE 5 EMERGING TREND OF SECURITY ANALYSIS IN GLOBAL MARKET 10 Lectures

TOPICS
1 Cash management – Receivables management 3
2 Payables management – working capital financing issues 3

3 Other issues in working capital management by MNC. 3

Case Working Capital Management at Nestle Bangladesh 1

Discussion

Text Books:

 Portfolio Management- Kevin

 Portfolio Management- Prasanna Chandra
 Portfolio Management- Barua

Reference Books:

 Stock Exchanges and Investments- Raghunathan

 Security Analysis and Portfolio Management- Fisher and Jordon
 Portfolio Management – V. K. Bhalla
 INTERNATIONAL FINANCE
Total Lectures Required –50 Total Tutorials
Required - 10
Objectives:
To provide students with a basic knowledge of how international financial markets work.Provide
students with an understanding of exchange rates and why currency values fluctuate. Explore
methods used to manage risk in the global markets. Support student learning through site visits to
cultural and financial centers.Provide an in-depth understanding of the process and techniques
used to make international investment decisions

Learning Outcome:
What students are expected to learn at the end of the course?

 Demonstrate knowledge of theories related to foreign exchange rate determination

 Explain the nuances of international trade and international capital budgeting

INTRODUCTION TO CONSUMER FINANCIAL MANAGEMENT 8 Lectures

MODULE 1
TOPICS
1 International flow of funds, International trade theory 3
2 International financial institutions( IMF, World Bank, ADB, WTO) 2
3 Balance of payments 2
Classroom Discuss various sources of finance with examples 1
discussion

MODULE 2 FOREX MARKET 12 Lectures

TOPICS

1 Forex Market: Structure-India and global 4

2 Exchange rate quotes, Spot, forward, SWIFT - Role and 4

significance, OTC derivatives -Swaps,

3 Swap Options, Forward Rate Agreements (FRAs), Caps, Floors 3

and Collars. Currency Futures in India – MCX and NSE.

Evaluative Currency Future Market in India 1

Assignment

MODULE 3 EXCHANGE RISK MANAGEMENT 12 Lectures

TOPICS
 1 Defining and measurement of foreign exposure,types of 3
exposures, variability of cash flows

2 Management of Exchange Risk, hedging 3

3 Types of Risk (Transaction Risk, Translation Risk and Operational 5
Risk). Identification of risk, measuring risk and managing risk)

Non Managing Exchange rate risk 1

Evaluative
Assignment

MODULE 4 INTERNATIONAL PROJECTS MANAGEMENT 10 Lectures

TOPICS
1 International Projects Appraisal, issues in cost of capital, APV, 3
2 Issues in cost of capital, APV, 3
3 Choice of discount rate, NPV, international CAPM. 3

Case Study Daichi Sankyo of Japan buys out 34.8 percent stake in Ranbaxy 1
of India

MODULE 5 WORKING CAPITAL MANAGEMENT in MNCs 8 Lectures

TOPICS
1 Cash management – Receivablesmanagement 3
2 Payables management – working capital financing issues 2

3 Other issues in working capital management by MNC. 3

Text Books:

 Jeff Madura. International Corporate Finance, 8th Edition, Thomson Southwestern.

 Alan C Shapiro. Multinational Financial Management. John Wiely& Sons

Reference Book:

 Levi, Maurice D. International Finance, Routledge Publication

 Resnick, Bruce G; Eun, Cheol S. International financial management, Tata McGraw

 CONSUMER BEHAVIOR

Total Lectures Required –50 Total Tutorials

Required - 10

Objective:
The course aims to provide students with a tool kit of consumer behaviour concepts and to build the
skill in them to use these concepts to understand and analyse consumer situation. This tool kit covers
the essentials of consumer decision making, Psychology and social/cultural influences.

Learning Outcome:

What students are expected to learn at the end of the course?

 The students will be able to understand the basic concepts of consumer behavior
 The students will get to know the determinants of consumer behavior
 The students will learn about the decision making process
 The students will know about the relation between diffusion and adoption
 The students will get to know about the Consumer rights

MODULE 1 INTRODUCTION TO CONSUMER BEHAVIOUR 12

Lectures
TOPICS
1 Concept-Definition; applying consumer behavior knowledge 1
2 Internal and external determinants of Consumer Behavior 4
3 Factors affecting consumer behavior(Buyers black box and EKB Model) 3
4 Application of Market Segmentation in Consumer Behavior 3
Evaluative Integrating the concept of ethics in Consumer Behavior 1
Assignment

MODULE 2 DETERMINANTS OF CONSUMER BEHAVIOUR – INTERNAL 12

Lectures
TOPICS
1 Consumer as an individual- Needs – wants, Maslow’s Hierarchy of Needs; 2
2 Motivation – Definition and Process; Motivation and Consumer Behavior 2
3 Perception – Marketers concern; perceptual risks; 3
4 Learning – definition tri-component model; 2
5 Changing attitudes; how marketers influence attitudes. 2
Classroom Consumer Perception of Digital payment mode 1
Discussion

MODULE 3 DETERMINANTS OF CONSUMER BEHAVIOUR – EXTERNAL 10

Lectures
TOPICS
 1 Consumers in their Social & Cultural Settings – Reference groups 2
2 Family (Importance of family influences in Consumer behavior, meaning of 2
family & its importance in marketing decision, family life cycle, role)
3 Social class concept, characteristics and influence 2
4 Concept * importance of cultures, subcultures, marketer’s concern. Cross 3
cultural consumer behavior
Classroom Discuss on Acculturation and Enculturation 1
Discussion

MODULE 4 CONSUMER’S DECISION MAKING PROCESS 12

Lectures
TOPICS
1 Steps in decision making process – five steps, EKB model 3
2 Types of decisions – RPS, LPS, EPS 2
3 The effect of personal influence & opinion leadership (elements & 2
importance of opinion leadership, reasons of such influence & reasons for
accepting them.)
4 Process of opinion leadership. Diffusion of innovations – Concept, process 2
of diffusion,
5 relation between diffusion & adoption, stages in a process of product 2
adoption, factors influencing the rate of diffusion
Case Study Diffusion of Innovation in Social Networking Sites 1

MODULE 5 CONSUMER BEHAVIOUR AND SOCIETY 4 Lectures

TOPICS
1 Consumer Protection 2
2 Public Policy 1
Non- Consumer Protection Act 2018 1
Evaluative
Assignment

Text Books:

 Batra&Kazmi, Consumer Behavior, Text & Cases, Excel Books.

 Schiffman&Kanuk, Consumer Behavior, Prentice Hall

Reference Books:

 Loudon & Delia Bitta, Consumer Behavior, Tata McGrawHill.

 Bennett &Kassarjian, Consumer Behavior, Prentice Hall
 ADVERTISING AND SALES PROMOTION

Total Lectures Required – 50 Total Tutorials Required –

10

The purpose of this paper is to provide students with an appreciation and understanding of
integrated marketing communications. Students will be introduced to marketing communications
theory and marketing communications disciplines (advertising, direct marketing, interactive
marketing, public relations, sales promotion and personal selling) and will learn how to apply
these to the strategic design, execution and evaluation of integrated marketing communications
campaigns.

Learning Outcome:
Be informed of, both practically and conceptually, in the field of public relations, advertising,
brand communication, marketing communication, persuasive communication, communication
management, corporate communication.
Students will learnto:
1. Understand what advertising is & its role in advertising and brand promotion.
2. Understand the structure of the advertising industry.
3. Be able to identify, analyze and understand the advertising environment.
4. Be able to prepare advertising message & fully integrate the creative process.

MODULE 1 ADVERTISING 12 lectures

TOPICS
1 Objectives, task and processes 2
2 Market segmentation and target audience – image analysis 3
3 Assessing communication objectives 2
4 Message design 2
5 Personal and non-personal communication. Channels 2
Non evaluative Discussion on advertising & promotion of Idea cellular. 1

MODULE 2 MEDIA 10 lectures

TOPICS
1 Mass media, selection, planning and scheduling 2
2 Integrated programme and budget planning 2
3 Implementing the programme coordination and control 2
4 Advertising agencies, organization and operation 2
Evaluative PPT on developing an advertising plan for any product. 2

MODULE 3 SALES PROMOTION - I 10 lectures

TOPICS
 1 3
Introduction, correlation between promotion expenditure &
sales generation.
2 3
Pull-Push strategy.
3 Elements of promotion mix, a planning framework of 3
promotion strategy.
Non evaluative Debate on Should surrogate advertising be consider ethical? 1

MODULE 4 SALES PROMOTION - II 12 lectures

TOPICS
1 Decision sequence analysis for promotional planning 2
2 Managing Sales promotion 2
3 Managing consumer promotions 2
4 Managing Trade promotion 1
5 Managing sales force promotion 2
6 Managing promotion in service marketing 1
7 Measuring performance of sales promotion 1
Evaluative Design a discount coupon & give away pamphlets for any 1
home décor brand.

MODULE 5 PUBLIC RELATIONS 6 lectures

TOPICS
1 Public Relation 2
2 Role of Public Relations 3
Non Class discussion on how will a IT firm choose a PR agency. 1
evaluative

Text Books:

 Integrated Marketing Communication by Clow and Baak

 Advertising & Promotion, Belch, TMH
 Advertising Management, U.C.Mathur, New Age International

Reference Books:
 Advertising & Sales Promotion, Kajmi&Batra, Excel Books
 RECRUITMENT AND SELECTION

Total Lectures Required – 50 Total Tutorials Required –

10

Objectives:To make the students aware of the concepts and laws of Recruitment & Selection function
of a business organization

Learning Outcome:
Students will learn:
 To understand the concepts, principles and process of recruitment and selection
 To develop an understanding of how to assess recruitment needs and design selection
programs in an Organizational setting
 To familiarize with the levels, tools and techniques involved after selection of a
candidate

MODULE 1 CONCEPTS OF RECRUITMENT 8 lectures

TOPICS
1 Meaning, Objectives, Scope & Definition 1
2 Importance and relevance of Recruitment 1
3 Job Analysis - Concept, Specifications, Description 2
4 Job Analysis Process And Methods, Uses of Job Analysis 2
5 Job Design – Introduction, Definition, Modern Techniques 1
6 Factors affecting Job Design, Contemporary Issues in Job 1
Designing
Case study Job analysis at Apollo Hospital

MODULE 2 SOURCE OR TYPE OF RECRUITMENT 12 lectures

TOPICS
1 Direct/Indirect, Internal/ External 2
2 Internal – Notification, Promotion – Types, Transfer – Types, 3
Reference
3 External – Campus Recruitment, Advertisement, Job Boards – 3
Website/Portals, Internship, Placement Consultancies
4 Technique of Recruitment – Traditional Vs Modern 2
5 Evaluation of Recruitment- Outsourcing Programme 2
Evaluative Recruitment and Selection in a Global Organization
Assignment

MODULE 3 SELECTION 8 lectures

TOPICS
1 Concept of Selection, Criteria for Selection, Process 1
 2 2
Advertisement and ApplicationScreening – Pre and Post Criteria
for Selection, steps of selection
3 Interviewing – Types and Guidelines for Interviewer& 3
Interviewee, Types of Selection Tests, Effective Interviewing
Techniques
4 Selection Hurdles and Ways to Overcome Them 2
Case Study Selecting a programmer

MODULE 4 INDUCTION 8 lectures

TOPICS
1 Concept, Types-Formal /Informal, Advantages of Induction, How 2
to make Induction Effective
2 Orientation & On boarding- Program and Types, Process 2
3 Current trends in Recruitment and Selection Strategies – with 3
respect to Service, Finance, I.T., Law And Media Industry
Non Designing an Induction Program 1
Evaluative
Assignment

MODULE 5 PRACTICAL 14 lectures

TOPICS
1 Preparing Bio-data and C.V. 3
2 Group Discussion & Personal Interview 2
3 Video and Tele Conferencing Skills 2
4 Presentation and Negotiation Skills 2
5 2
Aesthetic Skills
6 Etiquettes – Different Types and Quitting Techniques 2
7 Exit Interview- Meaning, importance 1

Text Books:
1 Handbook of Strategic Recruitment & Selection : A systems Approach- By Bernard o’ Meara
2 Recruitment & Selection : A Competency Approach- By Gareth Roberts
3 Recruitment & Selection –By Eric Garner
 INDUSTRIAL RELATIONS AND LABOUR LAWS
Total Lectures Required –50 Total Tutorials
Required - 10

Course Objectives:
To impart knowledge and enable the students to interpret the contents of the laws relating to
Trade Unions, Standing Orders and Industrial Disputes.

Learning outcomes:
At the end of the course, the students will be able to-
 Understand and apply the theories, institutions and practices of Industrial Relations.

 Understand the psyche of industrial labour and the issues involved in dealing with
organized workforce.

Module 1 INDUSTRIAL RELATIONS 9 Lectures

Concept and Perspective of Industrial Relations, Evolution of Industrial

Relations in India, Current I.R. Scenario in Indian and in Global Context 2
Anatomy of Industrial Conflicts, State and Industrial Relations Policy, Industrial
Disputes: Causes and Preventive Measures, Settlement Machinery 3
Tripartite and Bipartite bodies, India and ILO 2

Collective Bargaining: Concept and Evolution 2

Evaluative
Assignment A Report on Evolution of Industrial Relations in India

22
Module 2 LABOUR LAWS
Lectures
Industrial Employment (Standing Orders) Act (1946):-
Short Title, Extent and Application, Classification of Workmen, Tickets,
Publication of Working Time, Holidays, Pay Days, Wage rates; Shift Working,
Attendance and Late Coming, Leave, Casual Leave, Festival Holidays and Leave,
Payment of Wages, Stoppage of Work, Termination of Employment,
Disciplinary Action of Misconduct, Transfers, Service Record 2
Employee’s (Workmen’s) Compensation Act (1923):-
Short Title, Extent, Commencement and Application, Employer’s liability for
compensation, Amount of Compensation, Method of calculation wages,
Distribution of compensation, Compensation not to be assigned, attached or
charged, Notice and Claim, Insolvency of Employer, Schedule I (Part I, Part II),
Schedule II, Schedule III (Part A, B and C) and Schedule IV 2
Payment of Gratuity Act (1972):-
Short Title, Extent, Commencement and Application, Controlling Authority,
Payment of Gratuity, Compulsory Insurance, Power to exempt, Nomination,
Determination of amount of gratuity, Inspectors, Power of Inspectors, Recovery
of Gratuity, Exemption of employer from liability in certain cases, Mode of
Payment of Gratuity 2
Employee Provident Funds and Miscellaneous Provisions Act (1952):-
Short Title, Extent and Application, Provision of contribution under Employees’
Provident Funds Scheme, Contributions, Employees’ Pension Scheme,
Employees’ Deposit Linked Insurance Scheme, Protection against attachment 2
Payment of Bonus Act (1965):-
Short Title, Extent and Application, Computation of gross profits (Schedule I, II),
computation of available surplus, sums deductible from gross profits,
calculation of direct tax payable by the employer, eligibility for bonus,
disqualification for bonus, payment of maximum bonus, computation of
number of working days, set on and set off of allocable surplus, Customary or
Interim Bonus, Time limit for payment of bonus, Maintenance of register,
records, etc., Schedule IV 2
Employee State Insurance Act (1948):-
Short Title, Extent, Commencement and Application, Establishment of ESIC,
Employees’ State Insurance Fund, Chapter IV- Contributions, Provisions as to
payment of contributions, Method of payment of contributions, Employers to
furnish returns and maintain registers, Chapter V-Benefits 2
Maternity Benefit Act (1961):-
Short Title, Extent, Commencement and Application, Employment of, or work
by, women prohibited during certain period, Right to payment of maternity
benefit, Continuation of payment of maternity benefit, Payment of benefit in
certain cases, and cases of death, Payment of medical bonus, Lave for
miscarriage, Leave for illness arising out of pregnancy, delivery, premature
delivery, or miscarriage, Nursing Breaks, Dismissal during absence of
pregnancy, Cases of no deduction of wages 2
Industrial Disputes Act (1947):-
Short Title, Extent, Commencement and Application, Authorities under the act,
Chapter V – Strikes and Lockouts, Lay off and Retrenchment 1
Trade Unions Act (1926):-
Short Title, Extent, Commencement and Application, Chapter – II - Registration
of Trade Unions, Chapter III – Rights and Liabilities of Registered trade Unions,
Chapter IV – Regulation 1
Factories Act (1948):-
Short Title, Extent, Commencement and Application, Chapter III – Cleanliness,
Chapter IV – Safety, Chapter V – Welfare, Chapter VI – Working Hours, Chapter
II – Section 7A, 7B, Section 8 and 9, Chapter VII (Section 67), Chapter X –
Penalties and Procedure 2
Minimum Wages Act (1948):-
Short Title, Extent, Fixing of minimum rate of wages, Minimum rate of wages,
Procedure of fixing and revising minimum wages, Payment of minimum rates of
wages, Fixing hours for a normal working day, Overtime, Minimum time rate 2
 wages for piece work, Maintenance of registers and records

Contract Labour (Regulation and Abolition) Act (1970):-

Short Title, Extent, Commencement and Application, Chapter III – Registration
of Establishments Employing Contract Labour, Chapter IV – Licensing of
Contractors, Chapter V – Welfare and Health of Contract Labour 2

Module 3 EMPLOYEE WELFARE 6 Lectures

International Scenario, Labour welfare in India, Benefits & Services 2

Industrial Health, Occupational Hazards, Diseases, Alcoholism and Drug Abuse.

Absenteeism and Turnover and laws pertaining to occupational hazards 2
Statutory Provisions on Safety-Work Stress, Industrial Health; laws pertaining to
Industrial Safety 2

Module 4 TRADE UNIONS AND LABOUR RELATIONS 8 Lectures

Trade Unionism, Theories of Trade Unionism 2

Evolution of Trade Unionism in India, Problems of Trade Unions 2
Internal / External Union Leadership, National Commission on Labour 2
Labour Policy, Impact of technology on Labour Relations 1
Recent Trends in Labour Relations 1
Non
Evaluative
Assignment A Write up on Impact of Technology on Labour Relations

Module 5 GRIEVANCE HANDLING 5 Lectures

Employee Discipline, Domestic enquiry code of Discipline and Grievance

Handling 3
Standard Grievance Handling Procedure 2

Text Books:
1. S VenkataRatnam, Industrial Relations, Oxford Publications

References:
1. Nair and Nair, Personnel Management and Industrial Relations, S Chand and Company
2. Arun Monappa, Industrial relations, Tata McGraw Hill
3. Ajay Garg, Labour Laws: One Should Know, Nabhi Publications

PRODUCTION & OPERATIONS MANAGEMENT

Total Lectures Required – 50 Total Tutorials Required – 10

Objectives: The objective of this course is to develop the understanding of the strategic and
operational issues in the operational/ manufacturing environment of any organization and the
various decisions involved in the operational activities and the methods by which best possible
alternative decision can be taken.

Learning Outcome: Operations & Production Management enable students in guiding and
handling the operational and technical functions of the organization specially concern with the
development, manufacturing and production of goods. The course provides all the necessary
skills required to be in operations like supervision, inventory control, planning etc. and also
helps in improving their creativity and technical knowledge.

MODULE 1 INTRODUCTION : OVERVIEW OF OPERATIONS & 10 Lectures

PRODUCTION MANAGEMENT
TOPICS
1 OPM Management: Introduction, definition. 1
2 Historical evolution of OPM. 2
3 Understanding similarities and difference among products, 2
goods and services
4 Strategy framework 2
5 Using operations as an competitive advantage 1
6 Forecasting in OPM 1
7 Non-Evaluative:Class discussion on McKinsey’s strategy 1
framework

MODULE 2 STRATEGIC DECISION 10 lectures

TOPICS
1 Planning & designing product/service 2
 2 Designing facility location 2
3 Selection & management of product technology 2
4 Long range capacity planning 1
5 Process strategy 2
6 Evaluative:Case study on Domino’s operations strategy 1
implications

MODULE 3 OPERATION DECISIONS 10 Lectures

TOPICS
1 Planning production schedule 1
2 Inventory planning material 1
3 Material & capacity requirement planning 1
4 Just in Time-JIT, Line of balance – LOB 2
5 Inventory management 2
6 Planning & scheduling service operations. 2
7 Evaluative Assignment: Toyota’s JIT strategy. 1

MODULE 4 PRODUCTIVITY & QUALITY TOOLS 10 Lectures

TOPICS
1 Total Quality Management (TQM) 2
2 Work sampling 1
3 Quality circle 2
4 Work study – Method study & work measurement. 2
5 Value Analysis 2
6 Non- Evaluative : TQM in Tata Steel Ltd. 1

MODULE 5 CONTROLLING & IMPROVEMENT DECISIONS 10 Lectures

TOPICS
1 Value chain & Supply chain management 2
2 Maintenance Management 2
3 Improving operations process. 2
4 Controlling operations for production 2
5 Non- Evaluative Assignment: Discussion on value chain model 2
followed by E-Commerce companies.

Books &references:
1. Management of production systems - Agarwal N.L, ParagDiwan.
2. Aswanthappa K, Sridhar Bhatt K - Production & Operations Management
 ENTREPRENEURSHIP DEVELOPMENT

Total Lectures Required – 50 Total Tutorials Required – 8

Objectives: The objective of this paper is to thoroughly make students understand the process of
Entrepreneurship

Learning Outcome:

The students are expected to understand the process of Entrepreneurship, its planning,
launching and scaling up.

Students will learn:

 Understand the process of Entrepreneurship

 Understand the planning, execution , scaling up and coping with failure of business
plan
 Understand the ‘entrepreneurship’ as a career option, as job-providers

MODULE 1 THE ENTREPRENEURIAL PERSPECTIVE 7 Lectures

TOPICS
1 Why study ETP? 1
2 The nature and importance of entrepreneurs 2
The entrepreneurial and intrapreneurial mind – the individual 4
3 entrepreneur

MODULE 2 CREATING AND STARTING THE VENTURE 11 Lectures

TOPICS
1 Creativity and Business idea 2
2 Project identification, search of a Business idea identification of project 5
identification of Business opportunities.

3. The Business plan – the marketing plan – the financial plan – the 3
organizational plan
Case Study I :Tying the Knots of global success 1
 MODULE 3 FINANCING THE NEW VENTURE 6 Lectures
TOPICS
1 Sources of capital 3
2 Informal risk capital and venture capital 3

MODULE 4 ENTREPRENEURSHIP DEVELOPMENT 8 Lectures

1 Role of EDI’s, NIESBUD, NSIC 6

2 Role of DIC’S in promoting entrepreneurial decision making. 2

MODULE 5 MANAGING, GROWING AND ENDING THE VENTURE, CAREER 18 Lectures

OPTIONS OF ENTREPRENEURSHIP
TOPICS
1 Launch – managing early growth 3
2 Expansion – going public – ending the venture 3
Case Study II: Making light of competition 1
3 Entrepreneurship as - Job providers 2
4 Role of Entrepreneur in economic Development 3
5 Setting up of a small industry – an overview of steps involved 6
Sickness in small industries-Reasons &Remedies.

Text Books:

1.Entrepreneurial Development -By Dr. S.S. Khanka (S. Chand)

2. Fundamentals Of Entrepreneurship By Sanjay Gupta.(Sbpd)

Reference Books:
1. Entrepreneurial Development - By Dr. C.B.Gupta And Dr. N.P.Srinivasan (S.Chand)
2. Entrepreneurship - HisirichPeterrs, Tmh Publication
3. Entrepreneurship & New Venture Creation - David H Holt. Prentice Hall Of lndia Ltd
4. Dynamics Of Entrepreneurial Development - Vasant Desai
 INTERNATIONAL ECONOMICS

Total Lectures Required –40 Total Tutorials

Required - 10

Objectives: This course exposes students to the theory and functioning of the international
trade. It provides the students a thorough understanding and deep knowledge about the basic
principles that tend to govern the free flow of trade in goods and services at the global level.
Learning Outcome:

At the end of the course, Students will

 Have deep knowledge about the various theories involved in International Trade
 Get an insight into the exchange rate determination
 Understand the concept of balance of payment in detail
 Become aware of the various international organizations
 Get a clear picture of international trade relations of India with other nations.

MODULE 1 INTRODUCTION AND THEORIES OF INTERNATIONAL TRADE 14Lectures

TOPICS
1 Importance of the study of international economics 1
2 Theories of absolute advantage, Comparative advantage and 5
opportunity cost
3 Heckscher – Ohlin theory of trade – its main features, assumptions 4
and limitations
4 Inter –regional and international trade with reference to 4
India

MODULE 2 EXCHANGE RATE 11 Lectures

TOPICS
1 Concept and Types of Exchange Rate 3
2 Exchange Rate Determination: Trade or Elasticity Approach, Mint 6
Parity Theory, Purchasing-Power Parity Theory, Modern Theory
3 Fixed versus Flexible exchange rate. 2
Classroom The Financial Crisis of 2008- Causes and its Consequences
Discussion

MODULE 3 BALANCE OF PAYMENTS 7 Lectures

TOPICS
1 Concepts and components of balance of trade and balance of 2
payments
 2 Equilibrium and disequilibrium in balance of payments 2
3 Causes behind deficit in the balance of payment 1
4 Consequences of disequilibrium in balance of payments 1
5 Various measures to correct deficit in the balance of payments. 1

MODULE 4 INTERNATIONAL ORGANISATIONS 4 Lectures

TOPICS
1 I.M.F.- Functions of IMF, Critical Appraisal of IMF 2
2 Other International Financial Institutions: IBRD, IFC, IDA, ADB 2

MODULE 5 FOREIGN TRADE OF INDIA 4 Lectures

TOPICS
1 Trends and Features of India’s Trade 2
2 Balance of Payment of India 1
3 Foreign Trade Policy of India 1
Evaluative Select any one country having a trade relation with India
Assignment and portray the picture of international trade between
the two.

TEXT BOOKS:

1. Money, Banking and International Trade- R.R.Paul

REFERENCE BOOKS:

1. Money, Banking, International Trade and Public Finance- M.L. Jhingan

 MANAGEMENT INFORMATION SYSTEM

Total Lectures Required – 30 Total Tutorials Required –

10

Objective: The objective of the course is to acquaint the students about the concept of
information system in business organizations, and also the management control systems.

Learning Outcome: Management Information System enables students in getting an in depth

understanding of the concept of Information Systems, the structure of designing systems, the need for
system analysis, database management systems, ways to implement different information systems for
information exchange and decision making purpose.

Students will learn:

 The student can learn systematic design view concept.
 It’s help draw implementation and manipulating the organization.
 It will let the student have an overview of different decision making tools and
techniques through systems.

MODULE 1 INTRODUCTION : OVERVIEW OF MANAGEMENT 6 Lectures

INFORMATION SYSTEMS
TOPICS
1 Definition, Purpose, Objectives and Role of MIS in Business 1
Organization with particular reference to Management Levels
2 MIS Growth and Development, Location of MIS in the 1
Organization – concept and design
3 Transaction Processing System, Decision Support System 1
4 Executive Information system 1
5 Expert System, and the recent developments in the field of MIS 1
6 MIS and Decision Making Concepts. 1

MODULE 2 CONCEPT OF MIS AND INFORMATION SYSTEMS 5 lectures

TOPICS
1 Concept of Information, Classification of Information 1
2 Value of Information 1
3 MIS and Information Concepts 2
 Assignment Expert System and its Implementation in MIS and what 1
are the major roles in Decision Support System in MIS.

MODULE 3 SYSTEM DEVELOPMENT 11 Lectures

TOPICS
1 Concept of System 1
2 Types of Systems – Open, Closed, Deterministic,Probabilistic, 1
etc
3 System Development Life Cycle 1
4 Concept of Systems Analysis and Design (SAD) 1
5 Need for Systems Analysis- SRS, DFD, DD & Decision tables 1
6 The Process of SAD 1
7 MIS and System Analysis 1
8 System Design – design methods 1
9 Detailed System Design 1
10 Design Documentation 1
11 System Implementation & testing 1

MODULE 4 IMPLEMENTATION OF MIS 4 Lectures

TOPICS
1 Planning, Designing, and Implementation of MIS 1
2 Concept of Philosophy of DSS 1
3 Introduction to Enterprise Management System 1
Assignment Draw a systematic DFD of Personal Budgeting System( choose 1
your own entity) ,write analysis report for designing and
documentation.

MODULE 5 CONTROLLING & IMPROVEMENT DECISIONS 4 Lectures

TOPICS
1 The Concept of DBMS 1
2 Objectives, Role, Advantages & Disadvantages of DBMS 1
3 SQL 1
4 Use of databases for integration across functional areas. and 1
RDBMS

Text Book:

1. D.P. Goyal: Management Information Systems. MacMillan.

2. Davis & Olson: Management Information Systems
3. Murdic, R.G. and Ross J.E., Information System for Modern Management (PHI:New Delh
 PROJECT VIVA & VOCE/INTERNSHIP
MAX. MARKS: 100 EXTERNAL
ASSESSMENT:50
TOTAL CREDITS: 5 INTERNAL
ASSESSMENT: 50

Each student shall undergo practical training of six weeks during the vacations after Fourth Semester in
an approved business/industrial/service organization and submit at least two copies of the Summer
Training Report to the Dean/Head of the Department of the Institution within two weeks of the
commencement of the Fifth Semester. The Summer Training Report shall carry 100 marks. It shall be
evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the
50 marks by an Internal Board of Examiners to be appointed by the Dean of the Institution. This Internal
Board of examiners shall comprise of a minimum of two Internal Faculty Members.