Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
6 ▲International 3 4 100 70 20 5 5
Economics
7 »Management 2 2 50 35 10 2.5 2.5
Information System
TOTAL 30 26 650 485 110 27.5 27.5
⃰ Core Subjects ▲ Generic Subjects ∞Ability Enhancement Subjects ÐDiscipline Specific
Elective
»Skill Enhancement Subjects
SECURITY ANALYSIS
Total Lectures Required –50 Total Tutorials
Required - 10
Objectives:
To provide insight about the relationship of the risk and return and how risk should be measured
to bring about a return according to the expectations of the investors and also to familiarize the
students with the fundamental and technical analysis of the diverse investment avenues.
Learning Outcomes:
What students are expected to learn at the end of the course?
All students attending this course will familiarize themselves with the securities markets
He/she will be able to fairly analyze stocks to help them make informed decisions
The course will also give them an overview of the MNCs and their ways of managing
capital
It will help students develop their fundamentals on securities markets
TOPICS
1 Fundamental Analysis 7
Text Books:
Reference Books:
Learning Outcome:
What students are expected to learn at the end of the course?
TOPICS
Case Study Daichi Sankyo of Japan buys out 34.8 percent stake in Ranbaxy 1
of India
Text Books:
Reference Book:
Objective:
The course aims to provide students with a tool kit of consumer behaviour concepts and to build the
skill in them to use these concepts to understand and analyse consumer situation. This tool kit covers
the essentials of consumer decision making, Psychology and social/cultural influences.
Learning Outcome:
The students will be able to understand the basic concepts of consumer behavior
The students will get to know the determinants of consumer behavior
The students will learn about the decision making process
The students will know about the relation between diffusion and adoption
The students will get to know about the Consumer rights
Text Books:
Reference Books:
The purpose of this paper is to provide students with an appreciation and understanding of
integrated marketing communications. Students will be introduced to marketing communications
theory and marketing communications disciplines (advertising, direct marketing, interactive
marketing, public relations, sales promotion and personal selling) and will learn how to apply
these to the strategic design, execution and evaluation of integrated marketing communications
campaigns.
Learning Outcome:
Be informed of, both practically and conceptually, in the field of public relations, advertising,
brand communication, marketing communication, persuasive communication, communication
management, corporate communication.
Students will learnto:
1. Understand what advertising is & its role in advertising and brand promotion.
2. Understand the structure of the advertising industry.
3. Be able to identify, analyze and understand the advertising environment.
4. Be able to prepare advertising message & fully integrate the creative process.
Text Books:
Reference Books:
Advertising & Sales Promotion, Kajmi&Batra, Excel Books
RECRUITMENT AND SELECTION
Objectives:To make the students aware of the concepts and laws of Recruitment & Selection function
of a business organization
Learning Outcome:
Students will learn:
To understand the concepts, principles and process of recruitment and selection
To develop an understanding of how to assess recruitment needs and design selection
programs in an Organizational setting
To familiarize with the levels, tools and techniques involved after selection of a
candidate
Text Books:
1 Handbook of Strategic Recruitment & Selection : A systems Approach- By Bernard o’ Meara
2 Recruitment & Selection : A Competency Approach- By Gareth Roberts
3 Recruitment & Selection –By Eric Garner
INDUSTRIAL RELATIONS AND LABOUR LAWS
Total Lectures Required –50 Total Tutorials
Required - 10
Course Objectives:
To impart knowledge and enable the students to interpret the contents of the laws relating to
Trade Unions, Standing Orders and Industrial Disputes.
Learning outcomes:
At the end of the course, the students will be able to-
Understand and apply the theories, institutions and practices of Industrial Relations.
Understand the psyche of industrial labour and the issues involved in dealing with
organized workforce.
22
Module 2 LABOUR LAWS
Lectures
Industrial Employment (Standing Orders) Act (1946):-
Short Title, Extent and Application, Classification of Workmen, Tickets,
Publication of Working Time, Holidays, Pay Days, Wage rates; Shift Working,
Attendance and Late Coming, Leave, Casual Leave, Festival Holidays and Leave,
Payment of Wages, Stoppage of Work, Termination of Employment,
Disciplinary Action of Misconduct, Transfers, Service Record 2
Employee’s (Workmen’s) Compensation Act (1923):-
Short Title, Extent, Commencement and Application, Employer’s liability for
compensation, Amount of Compensation, Method of calculation wages,
Distribution of compensation, Compensation not to be assigned, attached or
charged, Notice and Claim, Insolvency of Employer, Schedule I (Part I, Part II),
Schedule II, Schedule III (Part A, B and C) and Schedule IV 2
Payment of Gratuity Act (1972):-
Short Title, Extent, Commencement and Application, Controlling Authority,
Payment of Gratuity, Compulsory Insurance, Power to exempt, Nomination,
Determination of amount of gratuity, Inspectors, Power of Inspectors, Recovery
of Gratuity, Exemption of employer from liability in certain cases, Mode of
Payment of Gratuity 2
Employee Provident Funds and Miscellaneous Provisions Act (1952):-
Short Title, Extent and Application, Provision of contribution under Employees’
Provident Funds Scheme, Contributions, Employees’ Pension Scheme,
Employees’ Deposit Linked Insurance Scheme, Protection against attachment 2
Payment of Bonus Act (1965):-
Short Title, Extent and Application, Computation of gross profits (Schedule I, II),
computation of available surplus, sums deductible from gross profits,
calculation of direct tax payable by the employer, eligibility for bonus,
disqualification for bonus, payment of maximum bonus, computation of
number of working days, set on and set off of allocable surplus, Customary or
Interim Bonus, Time limit for payment of bonus, Maintenance of register,
records, etc., Schedule IV 2
Employee State Insurance Act (1948):-
Short Title, Extent, Commencement and Application, Establishment of ESIC,
Employees’ State Insurance Fund, Chapter IV- Contributions, Provisions as to
payment of contributions, Method of payment of contributions, Employers to
furnish returns and maintain registers, Chapter V-Benefits 2
Maternity Benefit Act (1961):-
Short Title, Extent, Commencement and Application, Employment of, or work
by, women prohibited during certain period, Right to payment of maternity
benefit, Continuation of payment of maternity benefit, Payment of benefit in
certain cases, and cases of death, Payment of medical bonus, Lave for
miscarriage, Leave for illness arising out of pregnancy, delivery, premature
delivery, or miscarriage, Nursing Breaks, Dismissal during absence of
pregnancy, Cases of no deduction of wages 2
Industrial Disputes Act (1947):-
Short Title, Extent, Commencement and Application, Authorities under the act,
Chapter V – Strikes and Lockouts, Lay off and Retrenchment 1
Trade Unions Act (1926):-
Short Title, Extent, Commencement and Application, Chapter – II - Registration
of Trade Unions, Chapter III – Rights and Liabilities of Registered trade Unions,
Chapter IV – Regulation 1
Factories Act (1948):-
Short Title, Extent, Commencement and Application, Chapter III – Cleanliness,
Chapter IV – Safety, Chapter V – Welfare, Chapter VI – Working Hours, Chapter
II – Section 7A, 7B, Section 8 and 9, Chapter VII (Section 67), Chapter X –
Penalties and Procedure 2
Minimum Wages Act (1948):-
Short Title, Extent, Fixing of minimum rate of wages, Minimum rate of wages,
Procedure of fixing and revising minimum wages, Payment of minimum rates of
wages, Fixing hours for a normal working day, Overtime, Minimum time rate 2
wages for piece work, Maintenance of registers and records
Text Books:
1. S VenkataRatnam, Industrial Relations, Oxford Publications
References:
1. Nair and Nair, Personnel Management and Industrial Relations, S Chand and Company
2. Arun Monappa, Industrial relations, Tata McGraw Hill
3. Ajay Garg, Labour Laws: One Should Know, Nabhi Publications
Objectives: The objective of this course is to develop the understanding of the strategic and
operational issues in the operational/ manufacturing environment of any organization and the
various decisions involved in the operational activities and the methods by which best possible
alternative decision can be taken.
Learning Outcome: Operations & Production Management enable students in guiding and
handling the operational and technical functions of the organization specially concern with the
development, manufacturing and production of goods. The course provides all the necessary
skills required to be in operations like supervision, inventory control, planning etc. and also
helps in improving their creativity and technical knowledge.
Books &references:
1. Management of production systems - Agarwal N.L, ParagDiwan.
2. Aswanthappa K, Sridhar Bhatt K - Production & Operations Management
ENTREPRENEURSHIP DEVELOPMENT
Objectives: The objective of this paper is to thoroughly make students understand the process of
Entrepreneurship
Learning Outcome:
The students are expected to understand the process of Entrepreneurship, its planning,
launching and scaling up.
3. The Business plan – the marketing plan – the financial plan – the 3
organizational plan
Case Study I :Tying the Knots of global success 1
MODULE 3 FINANCING THE NEW VENTURE 6 Lectures
TOPICS
1 Sources of capital 3
2 Informal risk capital and venture capital 3
Text Books:
Reference Books:
1. Entrepreneurial Development - By Dr. C.B.Gupta And Dr. N.P.Srinivasan (S.Chand)
2. Entrepreneurship - HisirichPeterrs, Tmh Publication
3. Entrepreneurship & New Venture Creation - David H Holt. Prentice Hall Of lndia Ltd
4. Dynamics Of Entrepreneurial Development - Vasant Desai
INTERNATIONAL ECONOMICS
Objectives: This course exposes students to the theory and functioning of the international
trade. It provides the students a thorough understanding and deep knowledge about the basic
principles that tend to govern the free flow of trade in goods and services at the global level.
Learning Outcome:
Have deep knowledge about the various theories involved in International Trade
Get an insight into the exchange rate determination
Understand the concept of balance of payment in detail
Become aware of the various international organizations
Get a clear picture of international trade relations of India with other nations.
TEXT BOOKS:
REFERENCE BOOKS:
Objective: The objective of the course is to acquaint the students about the concept of
information system in business organizations, and also the management control systems.
Text Book:
Each student shall undergo practical training of six weeks during the vacations after Fourth Semester in
an approved business/industrial/service organization and submit at least two copies of the Summer
Training Report to the Dean/Head of the Department of the Institution within two weeks of the
commencement of the Fifth Semester. The Summer Training Report shall carry 100 marks. It shall be
evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the
50 marks by an Internal Board of Examiners to be appointed by the Dean of the Institution. This Internal
Board of examiners shall comprise of a minimum of two Internal Faculty Members.