Business Profile

© Copyright 2010 - aarpix enterprise®

Company Summary
Aarpix was founded in 2007 as a firm that provides entertainment and
infotainment services through a mega portal. Since then, we’ve achieved
a strong user base and high profile readers. Our services have helped the
executives, students and marketing professionals to stay updated about
whats happening currently.

Aarpix continued to expand its services and exploring new dimensions to

the extent that we incorporated Aarpix as a registered enterprise in early
2010. We joined hands with some of the best IT and BPO professionals
from the industry to start off with the BPO(Business Process Outsourcing)
services with the clear objective of offering unique solutions in the
industry. Our firm is located in the heart of Lahore, Pakistan. Aarpix
Enterprise offers a wide range of SEO (Search Engine Optimization) and
BPO (Business Process Outsourcing) services. Aarpix Enterprise is
financially and operationally backed by companies in UK, UAE and
Germany.

We Stand Out with:

· Corporate Office and International Standard Call Center

· Owned by the former employees of Market Leaders.
· Modern Infrastructure
· Over 8 years of Experience
· Over 100 employees worldwide

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About Pakistan
Pakistan is considered as the “hot spot” for the outsourcing business
providing the most competitive quality at the most competitive prices
around the globe. There's been negative word about the country image,
created by the media. Even then the media could not refrain themselves
from acknowledging the fact about the competitive advantages offered
by the new generation of Pakistan.

Anthony Mitchell of InternationalStaff.com writes in Ecommerce Times:

“Pakistan Now a Hot Spot for IT Outsourcing”

Pakistan's Advantages:
Pakistan is the primary beneficiary of India's decision to tax foreign firms
with captive IT operations in India. No other economy can match
Pakistan's labor pool of educated English-speaking workers. No other
economy can match Pakistan's scalability, reliability and low-cost
environment.

Pakistan offers five advantages over India:

1. Western experience: Executives at IT firms in Pakistan often have

worked and gone to school in the U.S., which is Pakistan's largest export
market. Indian IT firms whose managers have worked in the West are
generally more expensive than similarly positioned Indian firms, without
always providing noticeable differences in program implementation
capabilities. The willingness of Pakistanis to return home from the West
stands in marked contrast to most Indians who arrive for school or work
in the West and never look back.

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2. Professionalism and integrity: The personal integrity of Pakistani
managers is easy to identify and appreciate, especially by Westerners
with business experience elsewhere in the region. However, the
relatively open and trusting nature of Pakistanis has made them easy
prey for Indian business brokers who have managed to cheat several
Pakistani IT firms by offering to provide them with outsourcing contracts
in exchange for up-front fees. The Pakistanis assumed that these Indians
were open minded and charitable for coming to help less experienced
firms in Pakistan gain access to international contracts, until the Indians
took their money and disappeared.

3. Higher labor availability: Fewer holidays in Pakistan means less

slippage in staff availability compared to India. IT firms in India are
advised to hire a diverse workforce so that members of one community
can enjoy important festivals while members of other communities
cover the phones and keep production going.

4. Good accents: Pakistan's official language is English. Only Kolkata

(formerly Calcutta) and the Punjabi areas of India can come close to
competing with accents in Pakistan, where many families speak English
at home and where accent neutralization for non-native speakers of
English is substantially easier than in India. Language skills and accents
provide Pakistan with a major advantage over all other Asian
outsourcing destinations.

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5. Low cost talent pool: India's top-tier labor force for IT work has
been stretched thin in many areas, especially Bangalore, where
escalating wage rates, turnover and higher outsourcing prices are
reaching critical mass at the same time that the urban infrastructure
has exceeded its carrying capacity. Annual turnover rates reported to
InternationalStaff.net for most merchant call center facilities in India
at the beginning of November are approaching 100 percent. High
turnover rates are causing a shift to second tier Indian cities and to
Kolkata. Escalating turnover rates are one of the Indian outsourcing
industry's dirty secrets. In comparison, Pakistan's top-tier talent pool
is largely untapped and turnover rates are less than 20 percent.

Source:
http://ecommercetimes.com/story/37750.html?wlc=1255819427

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Our Executive Team
Naeem Shamim
Chief Executive officer

A Highly professional individual with more than five (5) years of

collective experience in Administration / IT / Customer Service, He is
skilled with outstanding project planning, execution, monitoring and
resource balancing skills with ability to support multiple projects
simultaneously for both government and private sectors.

Atif Shamim
Chief Operating Officer

Atif brings four (4) years of project management experience in services

sector for diverse industries, including low profile industries and high-
tech environments. He has setup offshore operations for different
companies. In 2007 he setup an offshore operation for a tele-mall
company, CA, USA. He helped them reducing their operational costs by
38% while exceeding the service quality above the standards. He has
received his Bachelors degree in Business Administration.

Muhammad Farhan
Chief Editor Aarpix E-mag
Manager Marketing and Business Development

A business graduate with specialization in Marketing, an Entrepreneur,

an experienced Graphics Designer, Content Writer & Producer, a geek
and an SEO Professional. His work is featured and acknowledged by
various local and international media.

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Wasif Shamim
Press and Media Manager

Mr. Shamim is the primary contact for any press release or publicity
enquiries. He has received his bachelors degree in Journalism from
Punjab University

Waleed Al Balushi
Business Development - Middle East

Mr. Balushi is a valuable addition to the aarpix enterprise® Business

Development team. He brings 6 years of experience in client services
for airlines, cargo & hospitality industry.

Mr. Waqas Zahid

Manager Marketing and Advertisements - Middle East

Mr. Zahid brings more than 6 years of experience in marketing and

advertisements industry. He has worked for different national and
multi-national companies as trainer, business development manager
and also looked after the operations at different levels.

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Services
aarpix enterprise® offers end to end solutions for all your IT and Business
Process Outsourcing needs. The company is exclusive in its resource base
with in-house capabilities for an integrated model of operations ensuring
flexibility and agility in any operational requirement. Project administration
expertise vested through sophisticated IT systems is one of the key elements
in achieving successful zenith of projects. Our resolute commitment
towards the timely delivery of quality projects to our clients has helped us to
deliver the following services at their best :

BPO (Business Process Outsourcing)

Customer Service Administrative Support

* Customer Service & Support * Data Entry

* Technical support * Personal Assistant
* Phone Support * Web Research
* Order Processing * Email Response Handling
* Live Chat Support * Administrative Support
* Help Desk * Transcriptions

Sales & Marketing Writing & Translation

* Advertising * Technical Writing

* Email Marketing * Website Content
* SEO – Search Engine Optimization * Blog & Article Writing
* SEM – Search Engine Marketing * Translations
* SMM – Social Media Marketing
* Market Research & Surveys

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ITPO (IT Process Outsourcing)

Web Development Design & Multimedia

* Web Design * Graphic Design

* Web Programming * Logo Design
* Ecommerce * Banners/Flex/Ad signs Printing
* UI Design * Illustration
* Website QA * Print Design
* Website Project Management * Audio Production
* Web Development * Video Production
* Voice Talent
* 2D/3D Animations
* Presentations

Networking & Information Systems Software Development

* Network Administration * Scripts & Utilities

* DBA – Database Administration * Software Plug-ins
* Server Administration * Mobile Apps
* ERP / CRM Implementation * Application Interface Design
* Software Project Management

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We provide all the services with the help of modern infrastructure that
includes fastest machines, processing units, data and power backup
systems to ensure 100% reliability.

Since the inception of our services, we have worked on various

campaigns including sales, appointment setting, order taking, technical
support/help desk, customer services, data conversion, surveys, online
research, advanced article writing & many more. We have a team of over
100 employees skilled with excellent communication and listening skills
with good accents. We have a dedicated business development
department to answer all your queries in the most suitable way . We
have been successful in achieving customers' trust in a very short period
of time due to the quality of services we provide. We believe in providing
exceptional quality by going an extra mile for our clients & we believe
that our client's customers are actually our customers & we handle each
task with utmost care & responsibility

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Quality
Our personnel are empowered to provide our clients with the highest
level of quality and service; our people are at the forefront of our
business. Each employee contributes to our success and understands
our mission "improved quality at the reduced prices." At aarpix
enterprise®, we recognize and reward achievement, diversity, and
creativity.

We have service professionals, including CSR's, Telephone Interviewers,

Data Entry Operators, Web programmers, SEO/SEM/SMM Professionals
and an experienced management team staff.

We maintain our very own HR department that successfully meets the

modern standards and takes care of all the human resource needs of the
company. Our staff consists of trained and experienced professionals
from the industry.

Our Quality Control Department monitors operations frequently. We

have a full time quality control manager whose job is to ensure
maximum quality levels.

Once a project is awarded to aarpix enterprise®, a full-time Account

Manager is assigned, so with each new project the AM will pinpoint the
exact needs of the client. This individual will act as an internal advocate
of the client at aarpix enterprise®.

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Infrastructure
Our Head office and Contact Center is based in Lahore, Pakistan. Our
Operations are conducted on a 4000 sq/ft facility, 2250 sq/ft of which is
fully operational and the rest is expected to be functional by July 2010.
Our current seating capacity is 100 agents per shift with two support
locations.

Facilities include:

Access control
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Cafeteria
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Training Room
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Conference Room
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Prayer Facility
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Network Lab
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Pick and Drop facility for employees from home
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Power Supply and Power Generator
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24/7 Security
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Information Technology Infrastructure

We have a state of the art I.T infrastructure which ensures 99.6% uptime
in terms of connectivity with our clients.

Following is a summary of our IT infrastructural capabilities:

• Pentium 4 Workstations with foot paddles installed for the playback

control of voice files
• Dell PowerEdge™ Servers
• In-house Secure FTP server with 640 GB storage capacity connected to
internet cloud via 2 MB link
• 2 MB Clear Pipe bandwidth via Fiber Optic Cable (Expandable up to 12
MB on 24 hours’ notice)
• 1 MB primary Internet backup via Digital Subscriber Line
• 1 MB secondary Internet Backup via Internet Cable
• Asterisk Based VoIP Solution with capability of Call Recording, Live Call
Monitoring and Reporting
• Cisco based solution is available on client’s request.

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Human Resource
The Culture of aarpix enterprise® is one of growth, innovation and
progress with vibrant employees who are delighted to help drive
customer and client satisfaction. We understand that the customer’s
success is our success and our growth depends on delivering consistent
and reliable world-class services.

Recruiting the right service personnel with the right attitude is a major
priority for a growing organization like aarpix enterprise®. Specific skills,
knowledge, values and attitude are identified and aligned with client
expectations and our business goals.

aarpix enterprise® well-structured recruitment process has attracted a

large number of talented young people from the resource pool available.
We manage motivation and retention through a highly structured career
path, cross-functional opportunities and performance-oriented
incentives.

aarpix enterprise® recruitment process ensures that we employ only the

“best-of-breed” candidates and look for the following qualities:

Excellent written and verbal communication skills;

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Basic Computer Skills with a good typing speed of at least 35 wpm;
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A high degree of initiative to perform a quality job;
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Be a true team player brimming with team spirit;
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Self-confidence;
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Have a passion for excellence
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Data Security
We at aarpix enterprise® know that information and data are important
business assets and their protection is essential to any organization. In an
interconnected business environment, sensitivity of the client’s data is a
critical matter and we implement adequate measures to ensure its
protection. Following are the highlights of our Data Security plan:

•Data Flow (Voice / Non-Voice) channeled through secure VPN connections

• Paperless environment
• Change control and management system
• Disaster Recovery Model
• Individual access to network domain
• Maintenance of individual Network Activity Logs
• No removable drives on workstations
• Controlled internet access
• Network security (and VPN tunneling) through Cisco Adaptive Security
Appliance series
• No USB ports functional in operations area

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Training & Development
“Training turns individuals into professionals; development continues
the learning process and refines knowledge and skills”

Becoming a Customer Service Specialist at aarpix enterprise® is a bit like

becoming a master chef. The chef’s tools are simple enough – knives and
forks, pots and pans – and the ingredients are equally simple – meat and
vegetables, flour and water. The trick is in the combination, the
preparation, and the presentation.

TRAINING IS A TEAM EFFORT

Training at aarpix enterprise® is a team effort. In addition to our full time

trainers, the team includes managers, supervisors, and clients. Many
clients become an integral part of the training process because they
understand, as we do, that the fullest immersion in the culture of the
client company, including deep product knowledge, results in the best
customer experience.

Our CSR’s repeatedly practice basic and advanced service skills on how
to:

Build rapport, uncover needs, listen, clarify, explain, and manage

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conversational flow.
Handle complaints, upset customers, conflicts, negotiations, and
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challenging situations.
l Avoid misunderstandings, manage expectations, and take
responsibility.
l Surpass expectations, delight customers, and build long-term loyalty.

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Surpass expectations, delight customers, and build long-term loyalty.
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Work in teams and reinforce internal cooperation and communication.
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Our critical training curriculum includes

:
Telephone Etiquette
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Trust & Rapport Building
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Active Listening Skills
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Problem Solving
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Defusing Anger
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Stress Control
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Art of Negotiation
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Managing Customer Expectations
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Converting Inquirers into Buyers
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Service Sells – Up-Selling & Cross Selling
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Why aarpix enterprise®?
Cost reduction up to 30% through outsourcing
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Better control and maximum utilization of resources due to senior
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management experience
l Additional reduction in cost by 40% through cross utilization of workforce
between different wings of operations
l Elimination of unnecessary “red tape” by an efficient system of information
flow. (Task division by task and not by dedication to a particular wing of
operations)
l Increase in the threshold of “Ramp up” requirement as existing workforce
can handle an increase of up to 40% additional workload
l Confirmation that the training money spent and techniques taught are
impacting positively at an operational level
l Qualified feedback for management to assist in business growth, sales
training or performance counseling using our business analytic skills
l aarpix enterprise®understands that our team members make us who we
are. We value their Skills and Dedication toward s aarpix enterprise®and We,
in-turn, encourage and offer development opportunities to help them make
the most of their talent
l At Aarpix Enterprise, we believe in caring for our colleagues with Integrity,
Honesty and Professionalism.

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We also take these same principles beyond our direct employees, to our
Business Partners, Clients and our Community we are committed to:

Encouraging Diversity through policies, procedures and workflow

model, collective thinking

Promoting health and safety by implementation of policies and

practices that support a safe working environment across the
company

Developing employee skills: In-House and External Trainings, Job

Rotation in the form of:

Job Enhancement: Seeking employee feedback, by regular round table

meetings to bring forth issues and making collective efforts to make
this a Fun and Friendly Environment

Green Peace: We are currently working towards a paperless office,

along with a development of some other software’s, to ensure that we
waste as little as possible

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Contact Information
Pakistan: 161, Ali Block, New Garden Town, Lahore

UAE: P.O.Box # 1004, Al-Ain

Phone: +92 (42) 3662 1583

+92 (321) 885 8880
+1 (360) 244 4260
+971 (50) 330 1131

Email: info@aarpix.com

Web: www.aarpix.biz
www.aarpix.com

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