TOPIC : (Make necessary changes in the topic )

A STUDY ON THE ROLE OF SALES PROMOTIONS ON THE BRAND

EQUITY OF TOLINS TYRES PVT LTD

General Instruction:

1. All students are required to carry out the given comments and
resubmit the RP to the concerned guides
2. All students are directed to do their project accordingly and make a
draft of the project for presentation .
3.

Given Comments:
a. Statement of the problem – Review of literature should be the
base for writing the statement of the problem- re-draft
b. Secondary objectives – third objective should be given as the
first one.
c. Research methodology re-draft by including the following points
i. Sampling
ii. Collection of data
iii. Analysis of data
d. Sampling – Under title 1.5.1, it is mentioned as convenience
sampling. Under the title TYPE OF SAMPLING (Page 7) sampling
method is given as random sampling. Be clear in what we are
writing.
e. Prepare majority of the questions in the questionnaire as per
Likert five point scale like (ex: highly satisfied, satisfied, neutral,
dissatisfied, highly dissatisfied)
f. Include at least 5 scientific tools for data analysis
g. Review of Literature – review at least 20 studies. It should be
arranged in chronological order. Give an introduction to
literature review and conclude with research gap.
h. The report should be prepared as per the format approved by
the MG university