Brand Me

Toolkit
 STEP 1

Mastering Colour
Branding is one of the most important elements of any business.
Your brand is what potential customers, clients, website visitors,
etc, will identify with, and it’s important to choose branding that
speaks to your company’s style, and what people can expect from
it.

Is colour really that important?

Let’s go all the way back to basics and one of the first things we
all learn as kids – colour. You might think that companies just
choose their colour branding based on what the owner was feeling
like that day. In some cases that may be true, but often, brand
colours are chosen because of the feelings that brand wants to
evoke.

Colours play an important role in how people feel when they

visit your site or see your content. Consider how you feel as you
browse content from various brands online. Some jump out at
you with bold reds and blacks, while others choose more subtle
shades to say who they are. Now think about how you want your
visitors/customers to feel. What emotions do you want your
brand colours to evoke?

My Colour Coach highlights popular colours, and the feelings each

of them inspire in most individuals.
.

Don't know where to begin? Find your brand's

colour story using the Colour Coach. 
 Copywriting Boss: How to Turn Your Copywriting Skills Into Lucrative Business / Jackie Jones

COLOUR COACH
Yellow: Friendly, Blue: Trustworthy, Green: Abundance,
happiness, or can be inviting, and calming natural, and steady
seen as a warning.

Orange: Good energy, Black: Sophisticated,

playful, and inexpensive. edgy, and powerful

Red: Aggressive, Grey: Formal, Pink: Youth,

enthusiastic, and melancholy, and femininity, and
important. neutral. innocence.

White: Good health, clean, and purity.

Purple: Romantic, Brown: Strong, rustic, and

mysterious, and deluxe. earthy.
 Quick Prompt!

What kind of feelings do you want

your brand colours to evoke?

Additionally, check out brands

that are similar to yours for an
idea of what works with
consumers. People the familiar
with a dash of different –
they prefer and trust things they
can relate to.

Note the emotions each of the

colours listed here inspire in you,
in relation to how you want your
audience to feel. This can help
you figure out your brand colours.
 STEP 2

Font Frenzy
 Yes, fonts are pretty important too. They may seem like something
you don’t have to consider, but are a part of your overall
branding. As such, content on your site should have the same
font-branding throughout.

For example, on your website/blog, choose fonts for headings,

sub-headings, paragraphs, announcements, and so on. While
visitors are on your site, they don’t need to be jolted by too many
differences here or there – instead it’s seamless from page to
page.

Choosing Fonts
Choosing your fonts could take a little while. Here are some
things to look out for:

• Legibility (gives no difficulty to read).

• In keeping with the brand’s theme (e.g. Don’t use Comic Sans, if
you’re toting something serious like medical history).

• Decide if you’re going with Sans Serif style, or Serif (Sans Serif
is to the point with no frills like Arial, while Serif likes to get a little
fancy like Freestyle Script).

• Choose fonts that complement each other (Fonts also evoke

different moods, so choose those that pair well).

Font choices on website/blog builder sites often vary from

site to site, but you can find similar styles.
See fonts to consider in my Fonts' Quick Guide. 
 STEP 3

Logo & Assorted

Materials
 Often logos are the first line of contact of your brand. They are
what people see out front and can aid them in figuring out if
they're interested in checking out your brand or not, based on
what they’re looking for. As such, your logo should stand out. This
doesn’t mean it needs Michael Bay type explosions to get people
talking. It just has to be something unique to you and your
company’s style.

For example, a wordmark logo is easy and to the point, but you
might need something more elaborate for your brand. For my
website thenomadickite.com, I chose to be pretty much on the
nose. The logo features a wordmark and a little kite flying away
from it. Yup, no confusing anything there :).

Below are seven (7) logo style choices.

• Lettermarks/Monograms: Use initials for brand-identification

purposes. (E.g. IBM, CNN, HP, HBO)

• Wordmarks/Logotypes: Similar to a lettermark, this is a font-

based logo that focuses on a business' name alone. (E.g
Netflix, Google)

• Pictorial marks/Logo Symbols: Icon or graphic-based

design. (E.g. Target, Apple, Twitter)

• Abstract logo marks: An abstract geometric form that

represents your business. (E.g. Pepsi, Adidas, BP)

• Mascots: An illustrated character that represents your

company. (E.g. Mr. Peanut, Kool-Aid Man, KFC's Colonel)

• The combination mark: Combining a wordmark or

lettermark and a pictorial mark, abstract mark, or mascot.
(E.g. Burger King, Lacoste, Doritos)

• The emblem: Consists of a font inside a symbol or an icon

- badges, seals and crests. (E.g. Harley-Davidson,
Starbucks, Harvard)

What about yours? Do you want a pictorial mark? What about a combination mark?
Whatever you desire, creating your own logo is so easy your mind is about to be blown.
 Using Canva for branding
Canva.com is one of the simplest ways to get your branding done
without spending a cent. It is a site dedicated to graphic design,
with hundreds of free templates for everything from blog graphics
and social media headers, to banners and, you guessed it – logos.

Now, some of you are probably thinking, “I suck at graphic design,

how the hell am I supposed to create all my own branding?” Good
point, but one that Canva crushes in moments.

For example, here’s the process for creating your logo with
Canva:

Step 1: Sign up for Canva (You can do this through

Facebook/Google/Email).

Step 2: Scroll through available templates until you find logos.

Click on that option.

Step 3: On the left, you will see a range of free logo template
options – many, many options.

Step 4: Choose one while doing a happy dance.

Step 5: You can use the template as is, simply change the
company name, etc. Or you can manipulate it – colour, font, etc,
using Canva’s easy-to-navigate tools.

Step 6: Download as JPG, PDF (standard, or print), or PNG.

(Canva suggests which)
You can download all Canva's templates including premium
options and change them whenever you please. This requires
upgrading to Canva for Work, at a $12.95 monthly fee. The
benefits of this include:

• Access to more template designs, illustrations, pictures, etc.

• The ability to download all designs on a transparent

background – which is great for logo templates so you can place
them on any background.

• The option to resize across all the template styles Canva

provides – which is fantastic for social media content branding.

• Multiple folders to keep all your branding projects separate.

There are other inexpensive choices for branding,

like Fiverr.com. Head to the next page for more. 
 Using Fiverr for Branding
Fiverr.com is another great way to save when taking the branding
plunge. As the name suggests, many sellers begin their pricing
at $5. For logo creation, you won’t often get a logo plus all the
source files you need for $5. But, there are sellers that will give
you up to two (2) logo options for $5. With source files included,
your price-tag could increase to $15 and up.

IIf you still can’t decide on a logo or assorted branding materials,

check out brands similar to yours so you have an idea of what
works in your industry. For example, ever noticed how many tech
companies have logos that utilise blue, or blue and silver? In the
same way, you can take all the feeling out of your branding
decision, and decide on a logo and assorted branding materials
based on what your potential audience will immediately relate to.

Terms' Checkpoint

Source files: In terms of graphic design, source files are the image the graphic designer creates in
a program that makes an image in a vector format like .AI or .SVG. In these formats, files are
easy to resize and edit if you have the software to do so, or hire someone else who does. This
means you can easily change them if necessary. (Source: technibble.com)
 END OF

Brand Me
Toolkit
For use with the Copywriting Boss: How to Turn Your
Copywriting Skills Into Lucrative Business course.
Not to be copied, sold, or reproduced.