Communication plan

Province of Genoa
Maria Teresa Zannetti
2°° Technical Meeting - Thessaloniki, 29th June 2011
• Presentation of the communication plan
• Main communication tools
• Internal communication tools
• Visual design and compulsory elements

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 STRUCTURE OF THE PLAN

Approved project

General objectives Communication Objective

Stakeholders
Message
Actions
Tools
Expected results

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 GENERAL OBJECTIVE
Pinpointing the relative contribution to air quality of pollution sources in the 5
project harbour areas: - identifying differences/similarities among them -
designing future scenarios.
Strengthen, through the use of spatial planning tools, the governance
capacity across coastal areas to arbitrate between conflicting socio-economic
& environmental interests by including the air-pollution analysis and the
scenarios within the already existing Sectorial Plans (like the Territorial
Regional Coordination Plans, Plans for Environmental Recovery, Strategic
Development Plans of Ports, Regional Transports Plan and so on), with the
final aim of supporting the strategic choices of Regions, provinces and ports
in terms of sustainable and integrated coast management.
Facilitate and promote voluntary agreements between local administration,
port authorities, ship owners & cargos’ handlers (like differentiated dues,
kilometres charge, blue flag & tradable emission permits) that can concretely
contribute – in the medium term - at curbing emissions and improve the
environmental balance of the coastal communities without affecting the
economic growth potential of harbours districts.
COMMUNICATION OBJECTIVE
1
Develop and share a common methodology for monitoring and modelling air
quality in harbour areas.
Inform about the monitoring and modelling phases.
2
Inform about the results of the monitoring and modelling campaign
(conclusions - results) - definition of scenarios
3
Spread the project results capillary in each areas and to the different
stakeholders categories (in particular to the institutional actors in order that
the same result will be included in their territorial planning tools)
4
Create and feed a local network, using the APICE website as container of
good practices in the air quality management.
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Communication objective n.1

• Develop and share a common methodology for

monitoring and modelling air quality in harbour areas.
• Inform about the monitoring and modelling phases.

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Institutional: Local Authorities - Port
STAKEHOLDERS Authorities - Regional Authorities -
Environmental Agencies
MESS 1: Specific campaigns will be
carried out for monitoring and modeling
air quality in order to identify the emissive
MESSAGE
sources in port areas using a common
methodology in 5 pilot areas.
Intra-institutional working tables
Newsletters
ACTIONS Press room
BR1 Brochure
PPT1 Institutional presentation ppt
WBS Web site
TOOLS TEC WP3 Technical Report WP3
NL1 e-newsletter
PR press release / press conference
PN press note
Complete involvement of local institutions
Spreading of the message to the mailing
list and its implementation.
EXPECTED RESULTS
Articles on local newspapers and
specialized publications
Maritime Operators - Port Economic
Operators - Category Associations
MESS 1: within Apice project, specific
campaigns will be carried out for
monitoring and modeling air quality in
order to identify the emissive sources in
port areas using a common methodology
in 5 pilot areas.
Intra-institutional tables (institutions and
economic operators)
Newsletters
Press room
BR1 Brochure
PPT1 Institutional presentation. Ppt
WBS Web site
NL1 e-newsletter
PR press release / press conference
Involvement and information of this class
of stakeholders in relation to the
objectives of the project and to the
methods of implementation of the project.
Spreading of the message to the mailing
list and its implementation
Articles on local newspapers and
specialized publications
Opinion and Pressure Group
Associations - Citizens - University and
Research Centers -Local Media.
MESS 1: within Apice project, specific
campaigns will be carried out for
monitoring and modeling air quality in
order to identify the emissive sources in
port areas using a common
methodology in 5 pilot areas.
Newsletters
Press room
Web
WBS Web site
NL1 e-newsletter
PR press release / press conference
Spreading of the message to the
mailing list and its implementation.
Articles on local newspapers and
specialized publications
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Communication objective n.2

• Inform about the results of the monitoring and

modeling campaign (Conclusions - results) -
definition of scenarios

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Institutional: Local Authorities - Port
STAKEHOLDERS Authorities - Regional Authorities -
Environmental Agencies
MESS 2 Thanks to the APICE project, 5
European ports have been able to define
emission levels and emission sources for
MESSAGE each ports involved in the project.
The results show .... The scenarios that
can be hypothesized in the future are ...
Intra-institutional working tables
(institutions and economic operators)
NL Newsletters
ACTIONS Press room
Web
TEC WP3 Technical Documentation WP3
PPT2 Results Presentation. Ppt
WBS Web site
TOOLS NL1 e-newsletter
PR press release / press conference
Acquisition of data and scenarios by the
local authorities
Spreading of the message to the mailing
list and its implementation
EXPECTED RESULTS Articles on local newspapers and
specialized publications.
Maritime Operators - Port Economic
Operators - Category Associations
MESS 2 Thanks to the APICE project, 5
European ports have been able to define
emission levels and emission sources for
each ports involved in the project.
The results show .... The scenarios that
can be hypothesized in the future are ...
TAB Intra-institutional tables (institutions
+ economic operators)
NL Newsletters
Press room
Web
PPT2 Results Presentation. Ppt
WBS Web site
NL1 e-newsletter
PR press release / press conference
Acquisition of data and scenarios by this
category of stakeholders (shipping
operators).
Spreading of the message to the mailing
list and its implementation.
Articles on local newspapers and
specialized publications.
Opinion and Pressure Group
Associations - Citizens - University and
Research Centers -Local Media.
MESS 2: Thanks to the APICE project,
5 European ports have been able to
define emission levels and emission
sources for each ports involved in the
project.
The results show .... The scenarios that
can be hypothesized in the future are ...
NL Newsletters
Press room
Web
WBS Web site
NL1 e-newsletter
PR press release / press conference
Spreading of the message to the
mailing list and its implementation.
Articles on local newspapers and
specialized publications
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Communication objective n.3

• Spread the project results capillary in each areas and

ti the different stakeholders categories (in particular
to the institutional actors in order that the same result
will be included in their territorial planning tools)

9

Institutional: Local Authorities - Port
STAKEHOLDERS Authorities - Regional Authorities -
Environmental Agencies
Spread the project results capillary in
each areas and to the different
stakeholders categories (in particular to
MESSAGE the institutional actors in order that the
same result will be included in their
territorial planning tools)
NL Newsletters
PR Press room
Web
ACTIONS
TAB Working Tables (institutions +
economic operators)
FC Final Conference
PPT3 Presentation of the project
results.ppt
TEC WP3 Technical Documentation.
WBS Web site
TOOLS NL1 e-newsletter
PR press release / press conference
FR Final Report
Embodiment and acquisition of project
output inside the local authorities’
planning tools.
Spreading of the message to the mailing
EXPECTED RESULTS list and its implementation
Articles on local newspapers and
specialized publications
Maritime Operators - Port Economic
Operators - Category Associations
MESS 3 APICE project, produced
specific output in relation to the
concerned issues. These output also
represent specific tools for the territorial
planning (description about these future
instruments)
NL Newsletters
PR Press room
Web
FC Final Conference (at local level)
PPT3 Presentation of the project
results.ppt
WBS Web site
NL1 e-newsletter
PR press release / CONFPR press
conference
FR Final Report
Spreading of the message to the mailing
list and its implementation
Articles on local newspapers and
specialized publications
Information acquisition by the involved
stakeholders category about the planning
tools and upgrades.
Opinion and Pressure Group
Associations - Citizens - University and
Research Centers -Local Media.
MESS 3 APICE project, produced
specific output in relation to the
concerned issues. These output also
represent specific tools for the territorial
planning (description about these future
instruments)
NL Newsletters
PR Press room
Web
FC Final Conference (at local level)
PPT3 Presentation of the project
results.ppt
WBS Web site
NL1 e-newsletter
PR press release / CONFPR press
conference
FR Final Report
Spreading of the message to the
mailing list and its implementation
APICE website used by local authorities
as reference point for information and
good practices and as a tool to spread
own best practices.
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Communication objective n.4

• Create and feed a local network, using the APICE

website as container of good practices in the air
quality management

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 Institutional: Local Authorities - Port
Maritime Operators - Port Economic
STAKEHOLDERS Authorities - Regional Authorities -
Operators - Category Associations
Environmental Agencies

MESS 4: APICE website is a “virtual

MESS 4: APICE website is a “virtual place” in which stakeholders can promote
place” in which stakeholders can promote good practices concerning air quality
MESSAGE good practices concerning air quality management at European level.
management at European level.

NL Newsletters NL Newsletters
PR Press room PR Press room
ACTIONS Web Web
FC Final Conference FC Final Conference

WBS Web site

WBS Web site
TOOLS NL1 e-newsletter
NL1 e-newsletter

Spreading of the message to the mailing

Spreading of the message to the mailing
list and its implementation.
list and its implementation
The using of APICE website by local
APICE website used by local authorities
authorities as 1) point of reference for
EXPECTED RESULTS as reference point for information and
information and good practices and 2)as
good practices and as a tool to spread
a container to illustrate the best practices
own best practices.
of each one.

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Matrix stakeholders / tools
Opinion and
Pressure
InstitutionaL: Local Group
Shipping
authorities- Port
Operators - Port Associations -
Authorities -
Regional Authorities
traders – Trade Citizens -
associations University -
- Environmental
agencies Research and
Study Center -
Local Media
TOOL CODE TOOL

BR1 Brochure x x

PPT1 Insitutional presentation .ppt x x

WBS Web site x x x

TEC WP3 Technical report WP3 x

NL1 e-newsletter x x x

PR Press release x x x

PR CONF Press conference x x x

PN Press note x x

Results and Settings

PPT2 x x
Presentation. Ppt
Presentation of the
PPT3 x x x
project conclusions. ppt
FR Final report x x X

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MAIN COMMUNICATION TOOLS

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Web site and corporate identity
Link to APICE website available on the institutional
partners’ websites.

Province of Genoa is in charge to set-up and

maintain the website throughout the project
duration, while all partners’ communication
managers contribute to the feed the website
contents

The web site will support all the project activities.

Should include all relevant information about the

project and useful links.

Open source content management system with

user-friendly navigation and architecture.

5 project languages (English, Greek, Italian,

Spanish, French). The main technical part will be in
English.
National partners are responsible for the
translations and up-dates in local languages.

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Brochure
In EN, electronic use, containing the main information about the project and an
overview of the project areas to be downloaded by the website

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Brochure
In EN, electronic use, containing the main information about the project and an
overview of the project areas to be downloaded by the website

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Scheme proposal n. 1

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 Scheme Proposal n. 2
Update of local
emissions
inventories
Identification of the risk
activities and
vulnerability systems
Source benchmarking
Apportionment
by Receptor
models & CTMs

Design of
scenarios

measurements
planning policies

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 Scheme proposal n. 3

Source contriburion analysis by

Local emission receptor models and chemical
inventory transport model

Socio-economic Identification of the risk

trends activities and vulnerability
systems benchmarking
Air quaility
monitoring Future
scenarios

Mainstreaming of Local
Local Adaptation Plan Common Transnational Adaptation Plan within
Strategy each territorial
knowledge framework

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Proposal for the last page

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Newsletters
1 project newsletter in EN (4 newsletter in the lifetime of the project)
=> July 2011 – December 2011 – June 2012 – November 2012

1 regional newsletters (in own language) addressed to local catchment groups

performed in all 5 project areas (4 newsletters for each project area in the lifetime of the
project)
=> July 2011 – December 2011 – June 2012 – November 2012

The newsletter is realized like most of the electronic newsletters. The news are
presented in the body text of the mail, following this format:

title

abstract (2 lines max).

By clicking on the title you are automatically directed to the full news on the site.

Structure:

the news - listed one following the other (in the English version organised for area of
project)

list of upcoming events

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Newsletters / mailing list
Local newsletter: each territory need to organize a local mailing list, containing the 3
category of stakeholders identified in the plan:

• Local Authorities - Port Authorities - Regional Authorities - Environmental Agencies

• Maritime Operators - Port Economic Operators - Category Associations

• Opinion and Pressure Group Associations - Citizens - University and Research

Centers -Local Media.

Project newsletter: Verify with the partnership;

MED contacts – DG involved (Marittime affairs and fisheries, Environment, others?)
Port authorities – Environmental Agencies – Universities and research centres
International network (expo, ville e port…)
International media

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Intra-institutional working tables
Organization of 2 intra-institutional working tables in each project area for the
capitalization & mainstreaming of APICE measures across the main target groups.

This action include:

•MEDIA relation (press conference, at least 2 in each area likely in the initial and final
part of the project).
•draft of at least 10 articles to be published on newspaper and technical magazines.

International Conferences
Participation of Province of Genoa and EUCC into 2 international
conference/exhibitions on environmental maritime pollution and transports in MED area
to promote APICE deliverables

Organisation of 1 Final Internationsl Conference in Venice

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Final pubblications
Realization of one final technical publication in English (Responsable partner: ARPA
Veneto, with the contribution of all partners) to deliver the message outside the project
areas.

Preparation of 5 regional layman’s reports addressed to the target groups and civil
society in each project territory (and in each national language)

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INTERNAL COMMUNICATION TOOLS

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Internal communication tools
• Consortium internal mailng list

• Project deliverables overview

• Project partners meetings

• Partners’ section at the project website

• Project reports

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Communication mailing list
ARPAV: Francesca Liguori; Salvatore Patti; Giulia Righetti; Marta Ferrara

Veneto Region: Tiziana Quaglia; Marco Meggiolaro; Susanna Frare; Elena Gissi
Province of Genoa: Maria Teresa Zannetti
University of Genoa: Paolo Prati
Marseille Port Authority: Magali DEVEZE; Alexandre Armengaud; Valérie
Lucani; M. Michaël Parra
University of Provence: Nicolas Marchand
Region of Central Macedonia: Georgopoulos Panagiotis; Chara Pyrpasopoulou
Aristotle University of Thessaloniki: Anastasia Poupkou
University of West Macedonia-Research Committee: Katerina Filiou
IDAEA: Natalia Moreno; JORGE PEY
EUCC - Mediterranean Centre: Carolina Pérez; Pedro Fernández Bautista

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 VISUAL DESIGN AND
COMPULSORY ELEMENTS

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Corporate identity
The following visual design elements must be used by
all APICE project partners:

• Project logo
• MED and ERDF logos (image below). These logos in
different qualities and sizes may be downloaded from
…link

Standard layout for project materials:

• Presentations
• Website
• Project brochure
• Letterhead
• Model of document

The above mentioned tools are available in the

reserved section of the APICE web site.

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ORGANISATION OF COMMUNICATION
AND DIVISION OF TASKS

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 LOCAL MAILNG LIST
IMPLEMENTATION

E-NEWSLETTER

E-NEWSLETTER
COORD. COMM.

LOCAL MEDIA
(REGIONAL)

RELATIONS
(PROJECT)
WEB SITE
ARPAV X X X X

Veneto Region X X X X

Provincie of Genova X X X X X X

University of Genoa X X X X

Port of Marseille X X X X

University of Provence X X X X

Region of Central Macedonia X X X X

Arisrorle University of Thessaloniki X X X X

Univerity of Western Macedonia X X X X

IDAEA X X X X

EUCC - Mediterranean centre X X X X

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 Thank you!
Maria Teresa Zannetti
Province of Genoa
Responsible for the air quality monitoring network

e-mail: zannetti@provincia.genova.it

Tel. +39 010 5499647

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