FUNDMENTALS OF CSE

Statistical Analysis of Service Quality of Careem Cab in Pakistan

SUBMITTED TO: DR. ZAMIR HUSSAIN

SUBMITTED BY: HAFIZA ALIZA KHAN
HAFIZA QURATUL AIN NAZEER
MS. BIOINFORMATICS
SEMESTER I
30-11-2017
RESEARCH CENTRE FOR MODELING AND SIMULATION (RCMS)
NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY (NUST)
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INTRODUCTION
Careem is the transportation network and favorite car-booking app
that allows to get a comfortable and affordable ride at the touch of a
button. Careem service is a continuously growing car booking App in
Pakistan. It provides not only economical but also standardized
traveling to Pakistani citizens. It has become a brand that aims to
simplify people’s lives by modernizing the transportation industry.
A brand that exists to move our region towards better living. Careem
App enables users to book rides within a second from anywhere by
matching them with Captains to take them where they want to go. Careem offers a variety of
Car and there are bookings for on-demand rides where Captains are immediately matched and
head over to the pickup location.

OBJECTIVE OF THE STUDY

Popularity assessment about Careem tangibles among customers.

MATERIALS AND METHOD

The study was carried out between 23rd November to 29th November,2017 in Islamabad,
Pakistan by online google docs formation.

DATA COLLECTION
First, we designed questionnaire according to our requirement to assess the function quality
and promotion of Careem service in Pakistan. The questionnaire collected information
regarding attractiveness of Careem cars, appearance of captain, adequacy of sources and
technology and factors based on lickers scale.

DATA ANALYSIS
Data from questionnaire were fed manually into SPSS to carry out statistical analysis.
Popularity were assessed using Pearson’s correlation which is the statistical test applied to
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sets of categorical data to evaluate how likely it is that any observed difference between the
sets arose by chance. We have taken real data set and all of variables in data were qualitative.
Among them only age is ordinal while the rest of variables were nominal so we used bar
charts to define all variables. We have found that greatly male views affect females or vice
versa by hypothesis testing.

Association was considered significant if the P values were < 0.05.

RESULTS
Careem well known popular
transportation source nowadays
throughout the Pakistan. The
current survey on its boosting
publicity is being done and about
33 Careem customers were
collected from Islamabad. Among
the respondents 16 were females
and 17 were males as represented
in the bar chart. It is appreciable
that sufficient number of
females use this group which
indicate that the service is
reliable.

The age distribution of

respondents is right in bar chart.
It can be said from the following
data that mostly people of ages
between 15 and 25 use this
service. As this age group is
mostly student and the service
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price are affordable so they use more this service than other age groups.

The above bar chart is showing the ages of respondents with respect to their genders. Mostly
young people are using this which means they are more involved in using latest technology.

STATISTICAL ANALYSIS OF QUESTION 1

The question was asked that

Careem Cars are attractive and
five options were given. The bar
chart of the views is showing on
right. It is indicating that mostly
people have agreed with the
above statement. It is good for
the service as the appearance of
car is first impression and if it is
good then people start to use the
service on regular basis.
Attractive cars develop some sort of satisfaction about standard in customers and this can be a
strong reason to attract more users in future.
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The bar chart on right is

showing that mostly males
agree with statement. It can
be interpreted that males are
not mostly judgy and they
notice less that is why more
number of males are agree as
compared to females. To
calculate association between
views of male and females
we use hypothesis testing. In
null hypothesis we say that there is no significant correlation between male and female point
of views and in alternate hypothesis we assume that there is significant correlation between
male and female point of views.

Null hypothesis Ho is r=0

Alternate hypothesis H1 is r≠0
Level of significance α = 0.05
We have the following values after performing correlation analysis.

Correlations

Q1Male Q1Female

Pearson Correlation 1 -.092

Q1Male Sig. (1-tailed) .368

N 17 16
Pearson Correlation -.092 1

Q1Female Sig. (1-tailed) .368

N 16 16

As r is equal to -0.092 which is approximately equal to -0.092. This value indicates that there
is very weak negative correlation between male and female views. Also, P value is 0.368
which is greater than 0.05 which means that we do not reject null hypothesis. We conclude
that although very small correlation exists but it is not significant. So female views are not
affected by male views in either direction.
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All age groups agree with

the statement that Careem
cars are attractive. It is good
for Careem service. Because
youth is a major user and
they search both comfort and
standard. If Careem become
able to increase the usage of
more good cars then it will
greatly increase the daily
usage of the service.

STATISTICAL ANALYSIS OF QUESTION 2

Most of the people agree with

the statement that Careem
Car booking service is using
modern technology as shown
in bar chart on right. Latest
equipment here means
navigation bars, online
payment and all the booking
process is done online by
using mobile phone. As
mobile phones are now
essential part of every one’s
life so it might be the reason that mostly people agree with the statement. We can say that the
popularity of app is because of usage of modern technology and if users are provided with
more advance facilities in future then the popularity of this service will increase significantly.
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Usage of modern technology

attracts both male and
female and the bar chart on
right is showing this reality.
However, if we want to
know that the male and
female point of views are
same or not then we must
use formal method which is
hypothesis testing. We
generate the following
hypothesis.

Null hypothesis Ho is r=0

Alternate hypothesis H1 is r≠0
Level of significance α = 0.05
We have the following values after performing correlation analysis.

Correlations

Q2Male Q2Female

Pearson Correlation 1 .045

Q2Male Sig. (1-tailed) .434

N 17 16
Pearson Correlation .045 1

Q2Female Sig. (1-tailed) .434

N 16 16

It can be seen that the value of r is 0.045 means that there is very small positive correlation
between male and female point of views which is almost equal to 0. And, the P value is 0.434
means we do not reject null hypothesis. We can conclude that there is no correlation exists
between the point of views of male and female. So if large number of males agree on a
statement then females will not necessarily agree with that.
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The bar chart on right is

showing the interest of
youth. It is very good for
Careem and if they
introduce more advance
things which should be easy
to use then certainly youth
and other people will attract
more.

STATISTICAL ANALYSIS OF QUESTION 3

It's important to equally dress

well and appropriate in this
professional world. Proper
grooming and a professional
appearance are important to
gain respect and attract more
customers. The way you look
and carry yourself creates an
impression on the people you
work alongside. According to
bar chart on left 10 people
showed neutral response and
it is one third of data. Means
Careem should improve professional appearance and introduce some sort of uniform.
Although one third people agree with the statement but still there is need to improve this
because competition is high as many other car booking Apps are now in market.
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It is a widely accepted fact

that females are more
concerned about appearance
and look. They mostly show
neutral response so it can be
said that they don’t like
appearance appreciably.
While males usually do not
concentrate on looks so they
are agreeing with the
statement. If we go for
formal analysis we must perform hypothesis testing to analyze the relationship between male
and female point of views. The two hypotheses will be:

Null hypothesis Ho is r=0

Alternate hypothesis H1 is r≠0
Level of significance α = 0.05

After performing correlation analysis

Correlations
Q3Male Q3Female

Pearson Correlation 1 .000

Q3Male Sig. (1-tailed) .500

N 17 16
Pearson Correlation .000 1

Q3Female Sig. (1-tailed) .500

N 16 16

As r value is 0 then we can say that there is no correlation between point of views of male and
female. However, the P value is 0.5 which is greater than 0.05 so we do not reject null
hypothesis. We conclude that there is no significant correlation between male and female
point of views and they are totally independent.
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Professional appearance will

attract all kind of customers
specially youth and females.
If it increases then number of
users will increase
meaningfully. The bar chart
on right is showing that youth
although somehow agree with
the statement but there is
need to improve it.

STATISTICAL ANALYSIS OF QUESTION 4

Some companies prefer to allow

and even encourage employees
to dress freely or casually for
comfort but it should be neat and
clean. The major reason of
dressing in proper business attire
is important for every business
professional is because it presents
a visual image and sends a
message that the employees are
professional. The bar chart on
right is showing that one third of
views are agreeing with the
statement. However, if we talk regarding professional competition then these views should be
high. So, there is need to improve dressing of captain.
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Females notice
dressing more than
male. This is a
universal truth that
can be seen from bar
chart on right.
However, we must
perform hypothesis
testing in order to
drive a statement
that whether the
point of views of
female are affected by males or vice versa. The two hypotheses will be:

Null hypothesis Ho is r=0

Alternate hypothesis H1 is r≠0
Level of significance α = 0.05

After performing correlation analysis

Correlations

Q4Male Q4Female

Pearson Correlation 1 .266

Q4Male Sig. (1-tailed) .159

N 17 16
Pearson Correlation .266 1

Q4Female Sig. (1-tailed) .159

N 16 16

As r value is 0.26 means there is a weak positive correlation between point of views of male
and female. However, P value is 0.15 which is greater than 0.05 so we can say that this weak
positive correlation is not significant although it exits. So male and female views are not
affected by each other.
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Half of youth is agreeing

with the statement and
half disagree. It can be
said that although Careem
drivers receive
instructions of neat
dressing but all of them
do not obey this. So
Careem has to look after
this and age group of 26-
35 is also not noticeably
satisfied with the dressing.

STATISTICAL ANALYSIS OF QUESTION 5

People need safer, quicker, and

cheaper ways to travel from one
place to another. And renting a
car is the best option. The success
of car booking Apps lies greatly
in the fact that they must have
enough source and car supply. If
cars are attractive, dress of
captain is neat with professional
appearance but enough cars are
not there then people gradually
stop to use the service. Among
data of 33, 26 were agree that
Careem has adequate amount of car supply. But if wants to be the best then maximum number
of views should lie on agree.
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Regardless of the
gender everyone wants
that whenever they
need to travel, they can
approach fastest way.
Fastest way is not about
shortcut and speed but
if one is regular user of
car booking App then
he would definitely
prefer the App with
maximum car supply.
For Careem App the data is very encouraging. But we have to perform hypothesis testing to
drive a relationship that either gender can affect the views or not. The hypotheses are as
follows:
Null hypothesis Ho is r=0
Alternate hypothesis H1 is r≠0
Level of significance α = 0.05
The correlation coefficient and significance values are as follows:

Correlations

Q5Male Q5Female

Pearson Correlation 1 -.202

Q5Male Sig. (1-tailed) .226

N 17 16
Pearson Correlation -.202 1

Q5Female Sig. (1-tailed) .226

N 16 16

As r value is -0.20 so it indicates a weak negative correlation. In order to check significance,

we look for P value which is 0.22 that is greater than 0.05. We conclude that somehow weak
negative correlation exits but it is not significant. So, views of women are not affected by
men.
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85% of youth is
saying that Careem
has sufficient supply
of cars and sources
which is good for
Careem but to
achieve excellence
this percentage
should reach above
95. 66% of people
with age between 26
and 35 are agreeing
with this statement. Overall this is good but Careem must improve more.