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Business Communication
1. Give examples of the following types of Biases in a sentence: Gender bias, Racial bias, Age
bias, Disability bias. How can they be avoided?
2. Amazin.in has put up billboards across the main, arterial roads of Mumbai. The billboards
advertise the Mega Independence Day Sale coming up. They hope their billboards can grab the
attention of drivers and pedestrians on these busy roads. List the 8-steps in the Basic
Communication Model and apply the model to Amazin.in’s billboard ad.
3. a. You have just finished drafting a proposal for a coveted project. You want to make sure that
you haven’t overlooked anything. What are the different proofreading techniques? you’d employ
to make sure your proposal is error-free?
3. b. You’ve been shortlisted for an interview at your dream company. What are the different
common types of Interviews you should mentally prepare yourself for?

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 Business Economics
1. The concept of elasticity for demand is importance for determining the prices of various
factors of production. Discuss the various factors that influences the price elasticity of demand.
2. Complete the hypothetical table below and explain in brief, the behaviour of each type of cost.
(10 Marks)

Quantity Total Total Total Average Average Average Marginal

Fixed Variable Cost Fixed Variable Total Cost
Cost Cost Cost Cost Cost
0 0
1 25
2 40
3 50
4 60
5 100 80
6 110
7 150
8 300
9 500
10 900

3. Demand forecasting in an organisations plays a vital role in business organisations.

It provides reasonable data for the organization's capital investment and expansion decision.
a. Keeping the above statement in consideration. Discuss the various steps involved in demand
forecasting.
b. Discuss the various needs for demand forecasting in business organisations?

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Information Systems for Managers

1. Customers today are using different channels to engage constantly with their preferred brands.
These customers are responsible for spreading electronic word-of mouth thereby influencing
others. You have recently started your venture of an online grocery store. As an organization that
has traditionally been dealing with customer’s offline, you realize the need to turn to using
customer relationship management software to engage with your customers. What are the pros
and cons of using this as a means to engage with customers effectively? Justify your standpoint.
2. Green IT (green information technology) is the practice of environmentally sustainable
computing. Green IT aims to minimize the negative impact of IT operations on the environment
by designing, manufacturing, operating and disposing of computers and computer-related
products in an environmentally-friendly manner. As a digital consultant to a mid-size
organization what approaches to Green computing will you recommend to this organization?
What are the benefits an organization can reap by implementing green practices?
3. The Indian mobile market has grown significantly over the past couple of years. The gaming
industry is undergoing a massive evolution because of the mobile revolution. Investments from
big players such as Alibaba, Tencent, Nazara and Youzu has led to a rapid growth of gaming in
India. The market value of the gaming industry in India was around 62 billion Indian rupees in
2019 and was estimated to go up to over 250 billion rupees by 2024. As the country with the
largest youth population in the world, India is embracing the new generation's interests in digital
sports and entertainment. Approximately 55 percent of casual gamers and 66 percent of the
heavy gamers across India were seen to be below 24 years old in 2016. Of these, the heavy
gamers simply preferred to use their mobile phones as gaming devices instead of the traditional
desktops or even laptops.
Mobile gaming in the country is growing at a rapid rate due to development and affordability of
smartphones. The market value of mobile gaming in India was estimated to reach about 405
million U.S. dollars by 2022. The number of mobile phone gamers was anticipated to be around
628 million by 2020 according to the forecast. Computer and console gaming has played a huge
part in shaping up the gaming industry across the country in the last two decades.
(Source: https://www.statista.com/topics/4639/online-gaming-in-india/)
a. What are the different cyber-crimes that can be caused by playing online games? Give
examples.
b. How would you educate your customers to prevent them from being a victim to cybercrime
while playing online games?

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Management Theory and Practice

1. M/s Landmark Construction is facing severe issues between the Management & its union on
salaries and other matters. Both the parties are extremely strong & are not willing to budge from
their respective stands. As an external consultant, you have been advised to identify & verify all
possible conflict resolution techniques. Enlist the advantages & disadvantages of each of these
techniques & suggest the best possible conflict resolution technique to solve this standoff
between the management & the union.
2. You have been appointed as an external consultant to M/s PoleStar & Co. It has been observed
that employees are currently unsatisfied with the policies of the company & furthermore, a lot of
employees have been leaving the organization. What would you do to motivate existing
employees & to get hold of new talent from the marketplace. Suggest at least 5 innovative
approaches towards employee motivation.
3.a. Perform a SWOT analysis on IBM USA?
3.b. Which type of Organizational structure does IBM follow (Functional, Divisional or Matrix?)
& enlist the advantages & disadvantages of this form?

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Organisation Behaviour
1. Leadership is said to be a vital quality which is becoming very rare in the organisations. It
would not be wrong if we say that it is a progression where an individual solicits the backing of
other entities for the completion of mutual objectives. The leaders are the visionaries and also act
as a catalyst in terms of influencing and inspiring others. Based on the above statements discuss
the significance of leadership in any organisation. Conclude by answering that how the
organisation would fare if leadership is not right?
2. Harvey and Louis are Team leaders of team A and B respectively. Harvey is very open to
feedback and does not let his perception rule his decision. He takes action based on facts and
figures whereas Louis get carried away with his perception. Team A is very happy and motivated
team which is clearly visible by their performance and just the reverse goes for team B. Louis
takes aid from a self-help book where he reads about the managerial implications of perception.
When he does a self-analysis he understood that all this while he was working totally under the
influence of his perception. Louis decides to take a plunge and modify his behaviour. Discuss
any three managerial implications of perception and conclude by stating that what could have
made Louis change his way of behaving?
3. Karan and Jacob are co-workers. They both are working in the same project but their work
values are very different from each other. Karan belongs to GenX (The X Generation) and relies
a lot on the team-work as well as its (team’s) progression and upliftment, whereas Jacob is from
GenY (The Y Generation) or the Millennial and for him self-reliance is more important. Though
they share a great personal rapport they always are found having disagreements at work.
a. Explain the reason for their disagreement? It is natural to have such disagreement, give
concluding remarks for the Jacob.
b. Introduce the value system of your generation. Discuss the rest of the generations and their
values?

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