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1
Recommendations 1, 2, 3, 4 Your essay provides no or Your essay provides fair Your essay provides good Your essay provides sound
(30%) insufficient recommendations on recommendations on how the recommendations on how recommendations that are presented
how the organization can enhance organization can enhance its the organization can and backed up by highly logical and
/30
its strategy. strategy. enhance its strategy. strong arguments.
You apply no concepts/theories in You introduce some relevant You introduce relevant You provide a cohesive,
generating your ideas. concepts or theories, but you concepts and theories comprehensive overview of the
Your essay exhibits an absence or do not properly or fully use suitably, and apply them in chosen concepts and theories for
lack of details on how your them in generating your ideas. generating your ideas. generating your recommendations.
recommendations can be You provide some, but You provide a good level of You provide an excellent level of
implemented. insufficient, details on how details and discussion on specific details on how your
your recommendations can be how your recommendations recommendations can be
implemented. can be implemented. implemented.