Macro Forecast

Future Innovations 2022

The 12 need-to-know areas of innovation that will transform industries in 2022,
and their implications for business and culture

IBM
 Embracing Uncertainty
A quantum frame of mind
As we enter the second decade of the second
millennium we find ourselves in a world that is
unpredictable and changing daily, challenging the
learned logic of conventional science and culture.
By 2022, many of the principles we have long held
true will no longer apply:
• Age-old political systems will be questioned
and transformed, while national boundaries will
be pushed to extremes.
• History itself will need to be rewritten from other
points of view.
• Science and technology will advance at a mind-
bending pace and established facts will be
disproved with each new discovery.
• Material goods and human services will
disappear daily into the shiny rectangles of our
smartphones.
• Most importantly, our planet will continue to
send signals that it can no longer absorb the
human activity and products we have charged it
with.
We are moving away from certainty.
And this could be a very good thing.
Let's take quantum computing as an example,
which will be turning technology on its head in the
next decade. Based on probability, rather than
certainty, and embracing multiple states
simultaneously, it heralds a new approach to
knowledge and problem-solving. Like quantum
physics, quantum computers behave in weird,
unpredictable ways – and these ways work.
Simply put, quantum computers move away from
the binary 0s and 1s – the basic inputs and
outputs of our current computers – and instead
use qubits (quantum bits), which are
simultaneously both 0s and 1s, to solve complex,
entangled problems at extremely rapid speeds, all
the while using less energy.
IBM, Microsoft, Intel, Google and others are all
investing in quantum computers, and Google
recently claimed that its device reached quantum
supremacy, achieving a calculation in three
minutes and 20 seconds that would take
traditional supercomputers at least 10,000 years.
As quantum computers improve, they will drive
advances in AI, and also drive design for
everything from batteries to life-saving drugs.
"Mankind has always thrived on
getting new solutions to old
problems, perhaps this time
through a quantum frame of
mind."
- Andrew Sheng, Distinguished
Fellow, Asia Global Institute, The
University of Hong Kong
Now that even computers are non-binary, we can
predict that by 2022 nothing will be binary anymore.
In the quantum era, we know that reality can change
depending upon the position of the observer, and
this realisation means that space will be made for
other voices and observers to speak up and be
heard. Information will no longer be delivered from
one vertical source; it will increasingly be exchanged
horizontally, with peers and experts. We will see new
metrics for measuring wealth, excellence, identity,
happiness, beauty, and even time.
While this can be destabilising, it will also be a time
of reckoning. In 2022, we will be discarding outdated
mindsets, dealing with the discomfort that
challenging ideas can bring, going back to ancient
knowledge, and creating new futures.
 Executive Summary
In this report, we identify 12 need-to-know areas of
innovation so you can future-proof your business in
an age of uncertainty and embrace all the
possibilities that beckon.
• Overwhelmed and anxious, consumers will re-
prioritise in 2022, trading traditional markers of
wealth and achievement for time affluence and
space for feeling.
• Digital identities will evolve beyond text, voice and
video, with the rise of 3D photorealistic avatars that
are dressing, working and hanging out in simulated
worlds, and accelerating demand for digital
craftsmanship as a result.
• Tight-knit community groups and empowered
neighbourhood organisations will emerge to
counter a fragmented, individualistic and diffuse
society, where human engagement is increasingly
seen as a luxury.
• By 2022 we will not only see and hear virtual
worlds, but feel them as well. Haptics will simulate
textures in mid-air, enabling us to touch digital
objects and navigate increasingly mixed-reality
worlds.
• Bio-materials and biophilic design will lead to
product and material innovation, as brands and
consumers seek solutions to rising concerns
around biodiversity and sustainability.
• Intuitive, indigenous and pre-industrial wisdom
will be embraced as additional knowledge systems,
offering solutions to the complex challenges of
today.
• Colonial-era values, histories and hierarchies will
be deconstructed and replaced by a more inclusive
world-view, shaped by influences from across the
Global South.
• Speculative design – the process of using
storytelling to build fictional scenarios that imagine
what the future might look like – will help
governments, brands and people envision
alternative futures. IBM's Quantum Computer
• In an era of natural and man-made disasters,
adaptable and solution-based products will be built
for survival, and designed to offer protection and
support.
• As mindsets shift to prioritise social and
environmental good over economic growth, 2022
will see the rise of limitarianism and the
questioning of what ‘enough’ looks like. The key message for 2022: the
• Visceral horror will shock consumers out of their next decade heralds an age of
uncertainty, which will allow
comfort zones.
new voices to be heard and
• Challenging the notion that goodness is
inherently unpleasant, environmentalists, new solutions to emerge
nutritionists and policymakers will appeal to
pleasure to incentivise behavioural changes.
 Future Innovations Index
The 12 areas of innovation that will transform business and culture in 2022

Society Technology Environment

2 Creating
Intimacy
4 The Tactile
Internet
6 Pre-Futures

1 Time Affluence 3 Digital

Identities
5 Made in
Nature

Politics Industry Creativity

8 Speculative 10 12 The Pleasure

Futures De-Materialisation Principle

7 Decolonisation 9 Survival Mode 11 The

Horror
 Time Affluence
Overwhelmed and anxious, consumers will re-prioritise in 2022, trading traditional
markers of wealth and achievement for time affluence and space for feeling
Context
• The 'end of more' mindset will continue to grow
in relevance in 2022, not just as an approach to
buying, but as a lifestyle that eschews
overburdened schedules and workaholism in favour
of leisure, emotional wellbeing, more sleep and time
affluence.
• The glorification of busyness and stress will
come to an end as the ability to disconnect
becomes a new status symbol.
Tatsuo Miyajima
Time affluence is at a record low in the US, writes
assistant professor Ashley Whillans in a Harvard
Business Review article, but existing remedies
involve buying more stuff or tracking our biological
patterns and leisure experiences – further
compounding non-stop lifestyles.
In 2022, pioneering companies will shift time
management practices and implement shorter work
weeks. Microsoft Japan experimented with a four-
day work week in August 2019, and productivity
jumped by 40%.
Outside of work, activity-based wellness that
demands even leisure be active and productive will
Douglas Coupland
be replaced by moments of idleness, free from
achieving. Niksen is a stress-reducing practice from
the Netherlands, which literally means 'nothing'. It Actions & Implications
espouses the virtues of idle activities without
• Respect consumers' time and develop strategies
purpose, and it is set to catch the attention of
to help them reclaim it.
overwhelmed consumers.
• The push for better work-life balance will see the
A London exhibition titled 24/7 reflects on the perils
rise of extended parental leave, flexible or shorter
of a world that can't stop, with works such as Life
working hours, and leisure that prioritises the joy of
Palace by artist Tatsuo Miyajima, which offers a
idleness.
meditative isolation chamber where visitors can
climb inside, shut the door and bathe in the blue
glow of calming LEDs.
 Creating Intimacy
Human engagement will come to the fore in an era beset by social fragmentation, the loss of
public space, rising screen time and increasing isolation
Context
• We will see a rise in tight-knit community groups,
human-centric services and empowered local
organisations to counter an individualistic and
fragmented society.
• Spaces, projects and curriculums that facilitate
human engagement will help people rediscover
intimacy and emotional connection.
The Good Grief Network
In 2022, consumers will be looking to move away
from automated tech services in favour of human-
centred assistance. Investment in everything from
tech-free schools to eating out (particularly for Gen
Z, who drop more of their disposable income on
social dining experiences than fashion) is set to
increase, as human-centric experiences become a
luxury.
Political and social fragmentation will also give rise
to community networks and specialist grassroots
projects set up by enthusiasts and local groups.
The Good Grief Network is a 10-step programme
and associated network of meet-ups to help people
cope with the mental impact of climate change. It Gemma Chua-Tran
aims to build "personal resilience and strengthen
community ties to combat despair and inaction".
Actions & Implications
The Empathy Gym board game by designer Guntra • Invest in human engagement as a brand strategy
Laivacuma proposes empathy training as a – especially for luxury.
solution for social polarisation. Its warm-up phase
• Think long-term. Fuelled by a search for intimacy,
helps players recognise emotions in facial
this shift is about more than seeking temporary
expressions, while the exercise phase trains better
connections; it's about creating meaningful
listening, and a cool-down phase provides time to
relationships, forging communities, fostering
reflect on the experience.
engagement, and problem solving from the bottom
up.
 Digital Identities
Digital identity will evolve beyond the current formats of text, voice and video that connect
us today, as 3D avatars emerge to dress, work and play in simulated worlds
Context
• In 2022, lifelike digital avatars – virtual stand-ins
that faithfully reproduce facial expressions,
gestures, and voice – will allow people to
communicate in VR as naturally as they would if
they were in the same room.
• Freed from physical limitations, consumers will
embrace multiple identities and move seamlessly
between digital subcultures.
The Fabricant
Facebook’s Codec Avatar project, which is now in
development, will generate digital doubles for
consumers, opening the way for a deeper sense of
connection and social presence in VR.
Constructed and maintained outside of the physical
world, digital fashion and interiors will clothe and
contextualise our virtual identities.
This shift will see the rise of a new era of digital
craftsmanship, led by artisans of the virtual world.
In May 2019, Amsterdam-based digital-only fashion
house The Fabricant sold the world’s first digital
couture dress for $9,500 via a blockchain.
The rise of digital clothing and interior collections Facebook Reality Labs
will eliminate material waste and expand the
possibilities of expression – making the idea of
physicality seem outdated. Actions & Implications
• Invest in digital craftsmanship for prototypes and
For Boomers and older consumers – who are finished items. Build digital worlds with the same
embracing gaming with greater frequency – digital attention to detail as physical products.
identities will create newfound freedom and the
opportunity to experiment with out-of-body • Recognise the emotional reality of digital
identities. identities. Virtual worlds will be a key outlet for
consumer creativity and expression, and the
birthplace of aesthetic trends and subcultures.
 The Tactile Internet
By 2022 we will not only see and hear virtual experiences, but feel them as well, as haptic
technologies help us navigate through increasingly mixed-reality worlds

Context Enabling visceral experiences in virtual worlds,

haptics will usher in a new frontier for gaming.
• As mixed reality (XR) comes to the fore, the web
PlayStation 5, which will launch in 2020, will have a
will evolve from an internet of information, where Ultraleap
new controller with haptic technology to simulate a
users see and hear content in real time, to a tactile
range of sensations, such as running through grass
internet that will also allow for a sense of touch to
or plodding through mud.
be transmitted across time and space.
Scientists at the École Polytechnique Fédérale de
• Haptics will transform the human-machine
Lausanne have developed a soft wearable skin that
interface to enable people to feel and execute
could enable users to ‘touch’ objects in virtual
actions remotely.
worlds, with applications from medical rehab to VR.
Made of silicone and electrodes, it can conform to
the wearer's shape, such as wrapping around a
fingertip, to provide feedback in the form of
École Polytechnique Fédérale de
pressure or vibration. Lausanne (EPFL)

Bringing the sense of touch to XR by different

means, spatial interaction company Ultraleap uses Actions & Implications
ultrasonic waves to "create the sensation of touch
• Add a sense of touch to digital experiences to
in mid-air".
boost engagement. If a task currently involves
Comparable to feeling bass from loud music, communication by audio or video, the tactile internet
Ultraleap's three-dimensional shapes and textures could add another layer of interaction.
can be felt more than seen. Third parties can then
• Explore the remote exchange of skills enabled by
apply the haptic layers to virtual objects, develop
haptics, from workplace training to more immersive
immersive holographic interfaces, and augment
arts and entertainment applications.
gesture control with natural tactile feedback.

Ultraleap
 Made in Nature
Bio-materials and biophilic design will lead product and material innovation in 2022 as
brands and consumers seek solutions to rising biodiversity and sustainability concerns
Context
• Biodesign will give rise to a new value chain of
materials and processes, with a focus on working
with nature, in nature, and for nature.
• The built environment will increasingly be
designed to sustain and increase biodiversity.
• Respectful design, which removes humans from
the centre of the design paradigm, will be embraced
with newfound respect.
Growing Pavilion
The pursuit of environmentally responsible
products and materials is transforming CMF. Blaise
Tardy, Konrad Klockars and Noora Yau’s 100%
wood-based pigments offer a sustainable iridescent
alternative to toxic coating, plastic-based materials,
and metallic foil. The effect is achieved with a
structural ‘paint’ made from nanocellulose, inspired
by the microscopically small structures of butterfly
wings.
Bio-based innovation is also reshaping the built
environment. Pascal Leboucq and Krown Design's
Growing Pavilion is a modular events space made
from a wooden frame and mycelium panelling,
Blaise Tardy, Konrad Klockars
while Bio-ID Lab's algae-infused Indus tiles, which and Noora Yau
can be assembled on a wall or building, can
naturally extract toxic chemical dyes and heavy
Actions & Implications
metals from water.
• Proof of concept is maturing into proof of sales.
Across product and fashion design, bio-based
Full Grown, which grafts trees directly into furniture,
design is transforming aftercare and afterlife.
will harvest its chairs to sell online, direct to
Vollebak's Plant and Algae T-shirt, made from
consumers in 2022.
pulped eucalyptus, sustainable beech and algae
grown in bioreactors, can be buried in soil or • Bio-based materials will give rise to new
composted to break down in three months. aesthetics and reimagine existing ones in a
sustainable way.
 Pre-Futures
Intuitive, indigenous and pre-industrial wisdom will be embraced as alternative knowledge
systems, rich with solutions for the complex challenges of today

Context Climate solutions will increasingly include equitable

• A growing appreciation of traditional wisdom will
unveil valuable information about the intricacies of
ancient systems, with implications for everything
from sustainability management to food and
wellness.
• Consumers will increasingly appreciate the
labour, craft and even the tools that go into
producing goods. Many will look for higher-quality
products, with the intent to keep them as future
heirlooms.
and natural proposals that question the
accessibility and ownership of resources. Project
Beijing Therapy Center
Drawdown, which identifies viable global climate
solutions, proposes indigenous peoples' land
management as a key option for increasing
biodiversity and reducing land-based carbon
emissions, while the Soils in Residency project by
designer Marianne Drews combines soil transplants
and chromatography (a soil imaging method
mainly used by farmers of the Global South) to
combat the threat of healthy soil loss.
Across the wellness industry, a new-old approach to
health will increasingly see the adoption of intuitive Marianne Drews
medicine. In China, the government's 2030 health
plan embraces modern and traditional Chinese
Actions & Implications
medicine such as acupuncture and moxibustion – a
heat therapy in which dried plants are burned near • Challenge the idea that the new is always more
the surface of the skin. valuable than the old.

In South Africa, blacksmith-artist Conrad Hicks
welds products by hand to pay homage to our
primordial connection with tools. "Good tools are
sacred objects," he says. "They hold the values of
our society and represent our cultural
achievements.”
• Craft products with the intention of creating
future heirlooms, and combine pre-industrial
techniques with 21st-century tech to take on the
most pressing challenges of our time.
 Decolonisation
Colonial-era values, histories and hierarchies will be deconstructed and replaced by a
more inclusive world-view, shaped by influences from across the Global South
Context
• West-centric standards and measures of
excellence will be challenged, creating space for a
more complete picture of global influences
originating in the Global South – a collective term
for cultures that have been historically colonised
and suppressed by the West.
• Cultural self-confidence will give rise to a
creatively diverse era of emerging influences in
everything from food to product design.
Bijoy Jain
Schools and universities are decolonising
curriculums by reconsidering who is teaching, what
the subject matter is, and how it’s being taught. In
Mauritius, the African Leadership University's
faculty of social science has developed a de-
colonial teaching methodology based on seven key
commitments, including the study of non-English
texts each week to remind students "how much they
don't know," according to the faculty's Jess
Auerbach.
For design and designers, decolonisation will see
the focus on an Anglocentric/Eurocentric canon
questioned and expanded. The work of architect
Bijoy Jain engages with traditional Indian masonry @siouxchef
and craftsmanship to create a new architectural
language that acknowledges his country’s pre-
Actions & Implications
colonial past.
• Decolonisation requires the deconstruction of
In food and drink, chefs from across the world will
colonial histories that have affected the way
decolonise ingredients and cooking methods to
products and practices are valued. Rethink
reclaim ancestral diets. Sean Sherman, author of
excellence and the role of inherent bias in this.
The Sioux Chef’s Indigenous Kitchen, is putting pre-
colonisation food back on the menu at the • Don't design for; design with. Marginalised people
Indigenous Food Lab, his forthcoming debut brick- and cultures must have a place in the creative
and-mortar restaurant. community and in decision-making.
 Speculative Futures
Embrace the practice of imagining new futures to act on the present

Context Global brands including Nike, Boeing and Google

regularly hire sci-fi writers in order to accelerate their
• Speculative design, which uses imagination and
innovation curve. “The gap between ‘sci-fi,' – that
storytelling to build fictional scenarios that imagine
which was once imagined – and ‘sci-fact,’ that
what the future might look like, will increasingly
which becomes manifest and real, is shrinking,"
help governments, brands and people to envision
says Josh Wolfe, the co-founder and managing
alternative futures.
partner of Lux Capital, in an interview with Fortune.
• In 2022, applied science fiction will come to the
Superflux's video and installation, Mitigation of
fore as a business practice and pathway to
Shock, uses speculative design to imagine the lives
reclaiming identity.
and living spaces of Londoners, radically adapted
for a world transformed by climate change. It
highlights the design alterations and unexpected
social bonding that could result from food
shortage. The Neo Fruit collection by Israeli Neo Fruit by Meydan Levy
designer Meydan Levy also offers a speculative
response to the threat of food scarcity. Made of 4D-
Actions & Implications
printed cellulose, the faux fruits offer an artificial
alternative to the form, texture and nutritional • Use speculative design to influence future
values of grown fruit, and also offer a reflection on strategy and action. Experiment with alternative
our wants and needs. processes, like hiring a science fiction writer, to
extrapolate ideas and make them come to life.
Funded on Kickstarter, A Larger Reality: Speculative
Fiction from the Bicultural Margins is a forthcoming • Use speculative futures as a tool to educate
anthology from The Mexicanx Initiative, a collective consumers. Sci-fi storytelling can enable a deeper
that boosts Mexican voices in the creation of understanding of different cultures and future
science fiction futures. identities.
Superflux
 Survival Mode
In an era of natural and man-made disasters, adaptable and solution-based products will be
built for survival, and to offer protection and support
Context
• Rising concerns about climate change, terrorist
attacks and natural disasters will drive consumers
beyond protective cocooning towards a new
survival mode, characterised by resilience, utility
and adaptability.
• Homes and public spaces will evolve from
cocoon to cave, with strong, protective exteriors and
calm, soft and nurturing interiors.
CNBC
Content on the website The Prepared offers advice
on natural disasters and other emergencies,
including top-10 roundups of survival products and
TowerPinkster
how-to guides and resources for dealing with events
such as widespread power outages.
Almost 40% of US adults say they’re “very
concerned” about a shooting at their kid’s school,
and sales of bulletproof backpacks spiked almost
300% in the country following a series of mass
shootings in 2019.
Schools, retail centres and homes have embraced
architectural hardening – an adaptation of a
security industry term – which focuses on making
Buffy
structures more impenetrable through features
such as ballistics-level glass and blast-resistant
sheetrock for walls and doors. Actions & Implications
As FOGO (fear of going out) keeps people indoors, • Recognise the need for 'post-traumatic stress
restorative nesting will be key for interior design, design', where survival fears can influence product
with the bed as a focus. choices.
• Assuage consumer anxiety with built-in safety
features, as security concerns increasingly play a role
in their priorities for products, materials and
architecture.
 De-Materialisation
As mindsets shift to prioritise social and environmental good over economic growth, 2022
will see the rise of limitarianism, and a questioning of what ‘enough’ looks like
Context
• Driven by tech advances and a social shift
towards buying less but better, considered design
will grow in relevance as consumers look to reuse
rather than replace.
• Rental platforms will expand across industries as
consumer interest in access over ownership
continues to grow.
Studio Micat
Reversing the social media unboxing trend, product
'minfluencers' (minimalist influencers) will
increasingly share what they don't buy and why.
Drag personality Kimberly Clark posted her first
anti-haul video in November 2015, sparking a trend
on YouTube. In November 2019, a video by 'eco-
minimalist' influencer Shelbizleee, titled Wasteful
Things to Avoid, racked up 50,000 views within 24
hours of being posted.
Mobile start-up Gibbon, which is one of a number of
rental platforms for consumers looking to de-
materialise, connects travellers with excess
inventory and deadstock from brands and retailers,
so they can leave home with a lighter suitcase – or Gibbon
none at all.
At London Design Festival, the Non-Pavilion by Actions & Implications
Studio Micat, There Project and Proud Studio
• Base design around values as much as
featured four poles representing the outline of a
aesthetics.
pavilion, but with nothing built in between. The idea
was to promote degrowth, and to "engage with the • Limitarianism will increasingly impact global
idea of less as enrichment rather than loss." The consumption. In Asia-Pacific, it is emerging with a
project also included six AR scenarios that could be focus on clothing rental, which is expected to grow
viewed through a smartphone or tablet to show the at a CAGR of 11.4% in the region between now and
empty space take on different virtual forms. 2023, mainly led by India and China.
 The Horror
Horror will shock consumers out of their comfort zones

Context Horror is the fastest growing film genre of the past

• Shock and horror will offer an outlet for pent-up
worries, providing much-needed catharsis and a
space to indulge in full-blown fear for overwhelmed
consumers beset by an undercurrent of anxiety.
• Designers will highlight the effects of
consumption with shocking images that make its
impact feel real, rather than sanitising it.
two decades – increasing five-fold since 2000 –
and it will continue to appeal to audiences as a safe
@ravvebeauty
space to indulge in fear. More than ever, the genre's
classic storylines – confronting darkness and
monstrousness, a post-apocalyptic struggle to
survive, and a lack of agency – will tap into the
zeitgeist in 2022.
Horror-infused fashion and gore aesthetics will also
be celebrated year-round as beauty looks reflect a
darker global mood. The Instagram account, Ravve,
celebrates alternative beauty and underground
looks, which Dazed Beauty calls "disturbing,
disarming and alluring". Clemence Grouin-Rigaux

Using waste from abattoirs – including the blood,

bone, fat, skin, hair, trimmings and urine of pigs –
designer Clemence Grouin-Rigaux has created a
new material which she uses to craft everyday
furniture. "We should start discussing dead stock
with the same intensity that we consider livestock,”
she told Forbes. “Avoiding waste or almost
pretending that it does not exist is increasingly
[having] dangerous consequences [for] us and the
environment.”
Actions & Implications
• Embrace the uncomfortable to change perceptions.
• Uncover the ugly realities of consumption and the
waste it creates, and propose solutions that you can
communicate as talking points. Honesty will be more
important than perfection.

Business Insurance
 The Pleasure Principle
Challenging the notion that goodness is inherently unpleasant, activists, nutritionists and
policymakers will equate living well with living pleasurably
Context
• Pleasure will be become a priority as a backlash
against imposed scarcity, self-deprivation and
restriction grows.
• Against a dark global mood, indulging in
pleasure will increasingly be an act of defiance.
Pony Express
The food app Ate embraces pleasure as a path to
better and more mindful eating, where users record
how foods make them feel, rather than focusing on
calories. Meanwhile, UK charity TastEd offers food
education that encourages children to learn to
enjoy food with all their senses. “Food is a great
source of pleasure. Forget that, and we’re doomed
to eat badly”, writes chair Bee Wilson. "The stomach
knows what it knows and you can’t argue someone
out of their tastes. The real change will come when
'lentils for dinner' stops sounding like a threat and
starts sounding like a promise."
Adrienne Maree Brown's book, Pleasure Activism:
The Politics of Feeling Good, urges readers to tap AK Press
into their emotional and erotic desires to organise
against oppression.
Actions & Implications
Ecosexuality is a movement of environmental
• Get rid of guilt and treat pleasure – from desire to
activism where people treat the earth as a lover
appetite – as part of a solution rather than a
rather than a resource to exploit. Performance art
byproduct.
duo Pony Express touched on this with an element
of humour in their travelling interactive experience, • Shift the focus from abstract and delayed
Ecosexual Bathhouse, which blurred boundaries concepts of health or planetary wellbeing to
between sexuality and ecology. enjoyment, where immediate, sensorial pleasure
plays a starring role.
 Research Matrix
Harvard Business Review: Time for happiness
NPR: Four-day workweek boosted workers'
productivity by 40%, Microsoft Japan says
Market Watch: Why Gen Z spends more money on
food than fashion
The New York Times: Human contact is now a luxury
Good
The New York Times: The digital gap between rich
and poor kids is not what we expected
TechRadar: 5G and the tactile internet
Ericsson: The 5G tactile internet is here. What next?
AARP: Video games - attitudes and habits of adults
aged 50+
Open Cell: Biodesign Here Now
Project Drawdown: Resources for climate solutions
Decolonising Design
Museums Association: Working group on
decolonising museum practice
The Telegraph: Decolonise curriculum movement is
spreading to schools, UK’s first black history professor
says
Fortune: Why this VC is pouring millions into start-ups
building ‘a sci-fi future’
NBC News: Bulletproof backpacks wouldn't have saved
anyone in recent shootings
The Times: Terrorism hits high-street sales as wary
shoppers stay at home
Allied Market Research: Online clothing rental market is
expected to reach $1.856bn globally by 2023
No Future: The world's first ever AR and VR fashion show,
AR facefilters, and why you need to forget fabric
Miquela: Money (official music video)
The Times: Don't look now ... horror is the fastest growing
film genre
Forbes: Blood, bones and bacteria: the next generation of
'smart' and sustainable materials?
The Guardian: Food is a great source of pleasure. Forget
that, and we're doomed to eat badly
 The Bookshelf
Short reading lists to further your research
Time Affluence Creating Intimacy
Niksen: The Dutch Art of Doing The War for Kindness: Building
Nothing Empathy in a Fractured World
- Carolien Janssen - Jamil Zaki
24/7: Late Capitalism and the The Empathy Effect: Seven
Ends of Sleep Neuroscience-Based Keys for
- Jonathan Crary Transforming the Way We Live,
Love, Work, and Connect Across
Pressed for Time: The Differences
Acceleration of Life in Digital - Helen Reiss
Capitalism
- Judy Wajcman This Will Be My Undoing
- Morgan Jerkins
Counterproductive: Time
Management in the Knowledge
Economy Digital Identities
- Melissa Gregg
Dawn of the New Everything:
Encounters with Reality and
Virtual Reality
- Jaron Lanier
Fashionopolis: The Price of Fast
Fashion and the Future of
Clothes
- Dana Thomas
The Tactile Internet Pre-Futures
How to Speak Machine: Sand Talk: How Indigenous
Computational Thinking for the Rest Thinking Can Save the World
of Us - Tyson Yunkaport
- John Maeda
Recovering Lost Species in the
Re-engineering Humanity Modern Age
- Brett Frischmann and Evan Sellinger - Dolly Jorgensen
Superintelligence: Paths, Dangers, Drawdown: The Most
Strategies Comprehensive Plan Ever
- Nick Bostrom Proposed to Reverse Global
Warming
- Edited by Paul Hawkin
Made in Nature
Product Design & Sustainability
- Jane Penty
Food Routes, Tales from the Logistics
of Eating
- Robyn Metcalfe
Design for the Real World: Human
Ecology and Social Change
- Victor Papanek
The Nation of Plants
- Stefano Mancuso
 The Bookshelf
Short reading lists to further your research

Decolonisation Speculative Futures De-Materialisation The Horror

Decolonising the Mind A Larger Reality More from Less: The Surprising The Complete Short Stories of Mike
- Ngũgĩ wa Thiong'o - Edited by Libia Brenda Story of How We Learned to Prosper Carey
Using Fewer Resources – and What
Designs for the Pluriverse Life on Mars Happens Next Rise
- Arturo Escobar - Tracy K Smith - Andrew McAfee - Kim Lakin-Smith

Decolonisation in Universities The Parking Lot Attendant The Limits to Growth Get Out: The Complete Annotated
- Edited by Jonathan D Jansen - Nafkote Tamirat - Donatella Meadows Screenplay
- Jordan Peele
Open Veins of Latin America Children of Blood & Bone Slowdown: The End of the Great
- Eduardo Galeano - Tomi Adeyemi Acceleration – and Why It’s Good for The Uninhabitable Earth
the Planet, the Economy, and Our - David Wallace-Wells
Superior: The Return of Race Binti: The Night Masquerade
Lives
Science - Nnedi Okorafor
- Angela Saini - Danny Dorling The Pleasure Principle
Freedom is a Constant Struggle Survival Mode Making the Modern World: Pleasure Activism: The Politics of
Materials and Dematerialisation Feeling Good
- Angela Davis Not That Bad - Vaclav Smil - Adrienne Maree Brown
- Roxane Gay
Perilous Path: Talking Race,
The Book of Delights
Inequality, and the Law If They Come For Us: Poems - Ross Gay
- Sherrilyn Ifill, Loretta Lynch, Bryan - Fatimah Asghar
Stevenson, and Anthony C. The Way We Eat Now
Thompson Just in Case: How to Be Self-Sufficient When the - Bree Wilson
Unexpected Happens
Wade in the Water - Kathy Harrison
- Tracy K Smith
The Ultimate Survival Medicine Guide:
Emergency Preparedness for Any Disaster
- Joseph Alton
 WGSN Macro Forecast 2022
The report timeline for WGSN's 2022 trends

FUTURE DRIVERS
Annual
November 2019

The global macro- Seasonal A/W 21/22:

Annual
economic drivers that Oct 2019 – Feb 2020

FUTURE INNOVATIONS
November 2019 Annual
will shape 2022, and Seasonal S/S 22:
January 2020

TREND CONCEPTS
strategies for success Apr 2020 – Aug 2020
The 12 areas of innovation
that will lead

BIG IDEAS
Future Drivers and Future
transformation across Innovations Trend Concepts present
industries in 2022, and contextualised for the the seasonal design
their implications for Fashion, Beauty, and directions for each
Annual department, with more
FUTURE CONSUMER

business and culture Lifestyle & Interiors

January 2020 than 40 reports published
industries
twice a year
The key consumer
sentiments and profiles
that will disrupt Fashion / Beauty / Lifestyle &
industries in 2022 Fashion / Beauty / Lifestyle & Interiors only
Insight / Fashion / Lifestyle & Interiors only
Interiors only
Insight only

Business Strategy Product Design

 WGSN Macro Forecast 2022
The trend matrix, from Future Drivers to Trend Concepts

The Fear Factor Climate Urgency Degrowth for Good Balancing Age Mass to Micro Global Power Shift Migratory Patterns

Digital Identities Digital Identities The Pleasure Principle Digital Identities Made in Nature
The Pleasure Principle The Pleasure Principle Creating Intimacy The Tactile Internet Decolonisation
Survival Mode The Tactile Internet Time Affluence Pre-Futures
The Horror De-Materialisation

Tech-Celleration Design Resolution Leverage

the Local
Selling Survival Pleasure With Purpose

Phantasmagoria Conscious Clarity New Mythologies

FUTURE DRIVERS FUTURE INNOVATIONS BIG IDEAS TREND CONCEPTS

Business Strategy Product Design

Powered by TCPDF (www.tcpdf.org)