Concept of

Corporate Social
Responsibility
 Introduction
to Corporate
Social
Responsibilit
y

According to Late Prime Minister Lal Bahadur Shastri

“Too often the community views the businessmen’s aim
as selfish gain rather than advancement of the general
welfare.
 'Corporate Social
Responsibility'
Corporate initiative assess and take responsibility for the
company's effects on the environment and impact on social
welfare. The term generally applies to company efforts that go
beyond what may be required by regulators or environmental
protection groups.

Corporate social responsibility may also be referred to as

"corporate citizenship" and can involve incurring short-term
costs that do not provide an immediate financial benefit to the
company, but instead promote positive social and environmental
change.

According to Wood “The basic idea of corporate social

responsibility is that business and society are interwoven rather
 Conti….
“CSR is about how companies manage the business process to
produce an overall positive impact on society”

“”CSR is a form of corporate self regulation integrated into a business

model”

Company’s sense of responsibility towards the community and

environment (both ecological and social) in which it operates.

Companies have a lot of power in the community and in the national

economy. They control a lot of assets, and may have billions in cash at
their disposal for socially conscious investments and programs. Some
companies may engage in "greenwashing", or feigning interest in
corporate responsibility, but many large corporations are devoting real
time and money to environmental sustainability programs, alternative
energy/cleantech, and various social welfare initiatives to benefit
employees, customers, and the community at large.
 5 Key Points found in most CSR
Definition.
1. Corporates have responsibilities that go beyond the
production of goods and services at a profit
2. These responsibilities involve helping to solve important
social problems, especially those they have helped create.
3. Corporations have a broader constituency than stockholders
alone.
4. Corporations have impact that go beyond simple
marketplace transactions.
5. Corporation serve wider range of human values than can be
captured by a sole focus on economic value. VIDEO CLIP
 CSR Initiatives by Indian
Corporation
Aditya Birla CSR Initiative PDF
Cocacola CSR Initiative PDF
SIEMENS India CSR Initiative VIDEO CLIP
Tata Group PDF

And many others Indian Corporation.

 Different Approaches to
CSR

1.Community Based Development

Approach
2.Philanthrophy Approach
3.Incorporate CSR Strategy with Business
Strategy
4.Creating Share Value Approach
5.Benchmarking Approach

Detail Reading….Seth Prakashan pg.171

 Organization

4.Philanthropic
Responsibility

3.Ethical
Responsibility
2.Legal Responsibility

1.Economic Responsibility
Benefits/Merits of CSR
1. Human Resources
2. Risk Management
3. Optimum Utilization of Resources
4. Good Reputation
5. Complements the Government.
6. Protects Consumers:
7. Accountability toward stakeholders.
What do you mean by Value Driven
Approach in CSR????
In an era of intense global competition, companies are
searching for ways to gain a competitive advantage to protect
or improve their market position. Delivering value - high
quality, sustainable, durable and reliable products at low cost
- has become the key to survival in today's global economy.
A number of corporations have adopted value-driven
strategies in implementing quality programmes and pursuing
manufacturing excellence. Businesses that lead the field in
quality and manufacturing excellence are now using the same
strategies to adopt environmentally and socially responsible
solutions.
It is an organisation where different values whether from
Indian Culture or from western thoughts are accepted as
guidelines.Such firms know their accountability. They accept
holistic approach while doing their work.They can maintain
 Diagram for Value Driven
Organization
Managerial
Effectiveness
Value Orientation
Pure mind through which value
emerge
4 Traditional Methods of mind
purification
Path of
Path of mind Path of Path of Action
Knowledge
control devotion Self (Karma) self
Gyan
Samadhi Surrender to play Action &
Knowing self
Meditation God Wisdom
& discriminate
C S R Within the
Organization
 Concept of Health And
Safety at Workplace
A.Introduction
The Health and safety in Employment Act and the
amendment made to it are responsible to make today’s
workplaces as healthy and safe as possible.
B.The Concept of Health and Safety Workplace.
Health and safe workplace are measures of successful
employment relationships that exhibit mutual trust and
confidence and promote sustainable and productive
relationships.
Creating healthy and safe workplace requires employers
and employees to work together systematically to identify
hazards and manage them. It also requires a workplace
with on going and effective communication between the
employer and the employee.
 Providing a Healthy Work is a Shared
Responsibility
Table on page 177…Seth Prakashan
 Keys to provide healthy
workplace
Following factors are useful for both employers and
employees:
1. A balance of effort and rest.
2. A variety of tasks, interest and simulation.
3. A sense of personal control.
4. Workplace collaboration.
5. Healthy personal relationship.
6. Good Communication
7. Use of proper motivational factors.
 Safety and Security
A.Introduction
For smooth functioning of an organization ,the employer
has to ensure safety and security of his employees.
Healthy and safety form an integral part of work
environment. A work environment should enhance the well
being of employees and this should be an accident free.
The term health ,safety and security are closely related to
each other. Health is the general state of well being .It not
only includes physical well-being ,but also emotional and
mental well-being.
 Safety and Security
B.Meaning and definition
“Safety refers to the act of protecting the physical
wellbeing of an employees”
It will include the risk of accidents caused due to
machinery fire or safety.
“Security refers to protecting facilities and equipment's
from unauthorized access and protecting employees while
they are on work”
 Safety and Security
C.Supervisors and departmental heads can take
following measur es for safety and security of
emplyees
1. Monitors health and safety of employees.
2. Coach employees to be safety conscious.
3. Investigate accidents and avoiding the same.
4. Communicating about safety policy to employees.
5. Provide technical training regarding prevention of
accidents.
6. Co-ordinate health and safety programmes.
7. Train employees on handling facility and equipements.
8. Develop safe reporting systems.
 Safety and Security
D.Major Areas to look into for Employee Safety
1. Proper Sign/Indication Board.
2. Education.
3. Proper Equipment.
4. Proper Ventilation and Cleaning.
5. Health Insurance.
Exploitation, Atrocities and
Harassment
A.Introdution:
Exploitation, Atrocities and Harassment are unethical practices which are
observed in many workplaces. Such practices ruin the health work culture
and creak havoc in the organization.
B. Meaning and Definition:
Atrocity:
1.”It is a Act of atrocious cruelty”
2.”Atrocity is the quality of being shockingly cruel and inflame”.
Harassment :
“Harassment is annoying or unpleasant behavior towards someone that
takes place regularly ”
Exploitation:
“Its an act of tormenting by continued persistent attacks and criticism.”
Ex; Bad Treatment, offensive remarks physical attacks
 Concept of Workplace
Harassment
Workplace harassment is any type of unwelcome
action towards an employee that leads to difficulty in
performing assigned tasks or causes the employee
to feel he or she s working in a hostile environment.
The workplace harassment may be based on such
factors as –
a) Race
b) Gender
c) Age
d) Culture
e) Sexual orientation
f) Religious preference
 Ways of Workplace Harassment /
Sexual Harassment
1.Verbal
Sexual innuendoes or other suggestive comments ;racial or
ethical slur: humor, jokes or teasing about sex, race, age,
religion, disability or gender specific traits; repeated requests
for dates, sexual advances proposition comments about a
person’s nature 2.Visual
,abusive or
language or insults or threats
Non-Verbal
Leering or staring in a sexual manner whistling or hooting,
suggestive or insulting looks ,Vulgar sounds or gestures;
ostensive or hateful pictures posters, colanders, cartoons or
obsene e-mail, excessive attention in the form of love letters
or gifts or offensive or derogatory written material
3.Physical
Inappropriate touching of the body, inappropriate display of
body parts; coerced ,physically blocking another individual’s
movement, exclusionary actions based on age, ethnicity sex.
 Questions
Long Answer Questions
1.What are the emerging trend in social
responsibility of business? Give Suitable Examples.
2.What are the CSR initiatives in India
3.Discuss the role and responsibilities of Society in
CSR (Oct 10).
4.Discuss the concept of CSR with the help of TATA
Steels.(April 11)
Short Notes on:
1.Child Labor (Oct 10, April 12)
2.Safety at work.(April 11)