GetFitTM

The Right App

Steps
Elaboration Begin market
research
Decision
2
1 1. How do they price their product (Most international products are very expensive.)
2. How their app looks (Will help us in design)
Step 1.1: Find Market gap and to research
3. What does user say about them (Focus on negative reviews.)
top 10 competitors app on the market.
4. What's their USP (Unique selling point) to know what makes them so popular.
5. Who is their ideal customer?
6. How can our idea be different.
4 -It will be very difficult to say who exactly our ideal customers are until the thorough
3 research is done.
-However, we can assume we are building an app mostly for people at home.
Step 1.2.1: Who's my ideal user. -Old people (people above 50)
-Busy people (Men and women who find it difficult to go to gym)
Note: We will make change-based gaining insights on next stage.

-This will be settled only after a thorough research. At present let’s say it will provide
workout based on user goals.
-Fat loss (Time based cardio)
Step 1.2.2: What is the biggest
-Strength (Reps and sets based strength workout.)
pain point our app will solve.
It’s not an app only. It will have human interaction. Note: It’s a plan to be developed.

-This strategic stage is crucial to better understand our future customer base so we
can target the right group of people.
-Collaborate with trainers and gyms. Ask the potential customers (gym members) for
their opinion and feedback.
Step 1.3.1: Interview potential
-And possibly keep those people in touch (We'll give our best) so we can later ask for
users (50-100).
suggestion based on changes made in later stages.
-Join fitness communities online and ask for members suggestions.
-However local interviews will be our priority.
 People get ready when asked for suggestions or feedback so:
We get little info about the customer background to better understand people we are
interviewing. Ask questions like:
1. What's the best thing about your favorite fitness app?
2. What's your goal in fitness?
(Staying fit, building muscle, Losing fat or Stamina and strength)
3. Based on (Question 2) What's the biggest challenge you face for achieving the result? (Time
constraints, Diet, No proper workout or Motivation)
4. How much time or money it is costing you? (Monthly and yearly).
5. Can the problem you are facing be solved? (Is it worth it?)
6. They find it hard to face the challenge, so confirm that the cost and time they spend?
7. Have you looked for the solution to overcome this (Biggest challenge?)
8. How much time and money have you spent to look for a solution?
9. Have you tried new apps to help you to reach the goal?
10. What's the best thing about that app?
Step 1.3.2: Prepare questions
11. What do they lack?
we want to ask.
12. Is (what they lack) important for you?
13 How do you want an ideal fitness app to be?
14. How do you want an ideal fitness app to be?
15. Have you tried multiple apps that works OK?*Usually people try 2-3 Apps for same purpose*
16. If you can build a fitness app what's the one feature that you definitely need to solve the
problem?
17. So, the ideal solution will help you minimize (time and money spent) unlike the competitors?
18. I have been focusing on solving this problem for a while. Can I be in touch to follow with
progress and updates?
Note: These are only ideas for the questions
-Getting answer for these questions will help you identify the biggest problem and the expected
solution.
-Thoroughly talking with 20-30 people we will get the idea, but to successfully execute we
should interview 50-100 people .

Do 60%+
interviewees have Redefine the idea
No
the same problem? of the app.

Yes

Step 2: Building a clickable prototype.
(Shouldn't take longer than 2 weeks)
-In this stage we can develop an
interactive prototype of our app
(subscription-based website helps us
design that) based on our idea of the
app. The app will have all the feature
from login to all the pages within.
-Designing the 'App idea' and not the app upright because we can't solely
depend on the insights received by the interviewees and to know about our
predictions of the customer needs are understood.
-Here we will create a simple interactive design of our app idea where the
user will be able to click through the pages of the app.
-While the 'Idea design' will not perfectly stimulate the experience of the
app, but will help the interviewee so understand the idea better and they're
great to identify the biggest loopholes in the app and its features.
Note: If we make an 'App idea' design and make changes later as we go
along, will be less expensive and consume less time compared to building
the App itself and making the changes.
-So, to minimize the cost and amount of time spent this step is done so user
can experience the virtual representation of the app.

Step 3.1: Test the App idea with the real
customers. (Still without an App.)
-This is the most important step which is meant to sell App idea even before
building the working model of the App. This will provide us with the
qualitative feedback. And once the design iterations are done based on
customers insights and our requirements, we can use the design later on
while building the app itself. Which will cut down development time to
minimum with no complexity.
Note: Talking to the previously interviewed customers.

Step 3.2: Presell the product without
an App. (Planning is needed)
(Without an app) If we can find
a way to turn our idea into a
tested experiment with
positive response from the
customers then it can also be
used for fundraising from
investors later on for the
development of professional
app and marketing. ITS A
CRUCIAL STEP.
A suggestion.
Note: This stage in under construction, as of now we don't have the exact idea of our App
(i.e. If we will target the offline market like the gyms or the real trainers) we should plan
and understand if we can target some of our customers even without the App.
Example: We should pitch our idea to the trainers if our idea includes real trainers
collaboration (with a monthly fee) and market it online as well. (Just an example)
*Will explain later*
-Most of the successful App business started selling the products even before developing
the App. This stage will make us easier to make the business scalable.
-And developing the app takes a lot of cost, energy and time without guaranteeing the
success of the App. So, it is smarter and less risky to introduce our 'PRODUCT' not the 'APP'
for testing and sales before building the product.
*All we should try to do is to try and make a model to give the customer experience of
our product without even having the app*
*I have a personal view of how we can do that*
THIS STEP NEEDS LOT OF PLANNING (AND POSSIBLY MANPOWER) AND IF THIS
SHOULD BE INCLUIDED OR NO. BUT THERE IS LOT OF SCOPE HERE WHICH THE
CURRENT MARKET IS MISSING.
 Customer bought Redefine the idea
No of the app.
the idea? (10%+)?

Yes

Do we have the Build only the

Can we deliver the
Build only the needed needed Using no-
solution entirely money or skill to No
No features (MVP) code tool to presell
manually without a build the MVP?
more. (MVP)
scalable product?

Step 2: Building a Yes

Yes
clickable prototype.
(Shouldn't take longer Do we have the money
than 2 weeks) Step 3.3: Get the Do we have the money or skill to build the MVP?
customers job done. Do we have the money or skill to build the MVP?
(10 customer)
-By now we are providing customer solutions only with the design and clickable prototype.
No -Here, we have a good amount of customer interview and few interested customers will still
be in contact with us, now we can get another meeting (physically/online whatever is feasible)
Do we
Result achieved with to share our progress with them. 15-20mins of people time in a month will not be a big deal.
manual product? -Now we can show them our envisioned app idea which will help us gather feedback with
more confidence as people can see and try what we have been discussing.
-Now once we have introduced the product and learned what needs to be build, it’s time to
Yes pitch the product.
-Chances are a few percentages of customer will commit to it.
Note: If we can successfully convert some of our interviewee to become our customer. A
successful idea without the product can be better than a product if we are looking for
Do we fundraising because once the product is launched investors will into lot of factors and decide
Step 4.1: Gather feedback
before investing. If we get our hands dirty in all the stages above then the investor criteria
and testimonials.
change and investor will focus more on our ability to continue the journey with the same
commitment we’ve shown in the previous stages. Selling only the vison becomes a lot
easier.
Investors are a completely different subject, mentioned for the sake of it.

Step 4.2.1: Build a beta
version of App with 15%-
20% of the app with most
important feature.
Step 4.2.2: See what
feature of the App is
acquiring more
customers.
Convert 10%+?
-This is where the development process will start, it will seem as if all the listed features
from the interviews and the prototype is a must have. Now it’s our job to filter out through
the garbage of features and connect the dots to find and only build the needed features
that will allow users to solve their problem with a superior solution.
-One strategy we can use to find the core features of the app from the interviews and the
earlier process. And other is to build what the users consider to the best and unique feature
of the app. This feature must directly target the customers problem.
- “Good enough” feature isn’t going to help the customer so it’s smart to have only the core
feature of the app idea. This feature should amaze the customer.
-However, for the final App. We don’t have to be the most unique App on the market but
instead we can follow 80/20 rule where we will have 80% of what the competitors are
offering. Those are the basic features that everyone would expect.
-The 20% part is what will make us standout. We don’t have to be technologically
innovative instead we can focus on underserved features, offering better pricing and with
relying less on technology and more on human interaction (This is what our idea of the
product is)
To be honest there are some really great Apps out there, so the technology is not our main
aspect. We MUST incorporate human interaction and use technology only as a facilitator.
[We will go into details later]

Step 4.2.3: Gather feedback

and testimonials.
Step 4.2.4: Build a beta
version of App with 30%-
50% of the app with most
important feature.
There are 2 very important areas which is not included in the process acquiring required
team and marketing.
Acquiring skilled team can be done in lot of ways which can be discussed and Marketing to
be done simultaneously while in the process of building the business by raising awareness
and having a set of audience which can be done by acquiring the crowd online via blog,
videos etc.
And marketing after the launch can be decided overtime as we build our product.

There are 2 ways we can go about this project:

1. We find what’s missing and build the app right
Step 5: Repeat last 4
away without all the tiring work above and
steps till the App is fully
successfully fail.
fletched.
2. Go slowly with a plan and reduce the risk to
absolute minimum and succeed.

We should always remember; the tortoise won the race.

This is our successful
product launch