‘Can social networking benefit the individual?

         Social Networking has become a common tend these few years. Due to its popularity
covering a wide range of society, some people have started to raise concerns on whether
social networking is a harmful practice or it could cause greater good for society. It is
undenied there are some consequences that come along with social networking. However,
social networking cause greater good than harm for society as it also brings several benefits
that will cause significant positive changes to society. For instance, social networking can act
as entertainment for individuals, an asset for business and career growth meanwhile it also
enhances relationships.

           In essence, social networking can act as entertainment for individuals. According to
BBC (2018), social networking can provide a liberal platform for individuals to express
themselves. This is because they won’t be facing people while social networking. As
compared to real life social events on a daily basis, they are able to release their
perspectives, emotions and mental stress freely without fearing rejection or embarrassment
while social networking. Thus, this allows them to entertain themselves and enrich their life
after a busy daily routine (BBC, 2018). Besides that, they are also able to gain happiness
while social networking as it allows others to participate in their life by learning their life
stories. Therefore, it is clear that social networking is an important source of entertainment to
people’s life.

In addition, social networking is a valuable business tool. The connectivity provided

by social media encourages contact within peoples. This is illustrated when the users are
able to contact of the businessman without any difficulties (MIKOLUK, 2013). This ease the
process of purchasing goods and services. Due to the convenience provided, many people
prefer buying goods and services online than physically approaching the store. Eventually,
social networking becomes a vital business platform for the entrepreneurs. They make use
of social networking to promote their products and services online. For instance, Facebook
and Twitter assist business owner to market their products and services due to their large
user bases. Besides, social networking displays the interest of their user (MIKOLUK,2013).
This smoothen the task for the businessman while marketing their products. Furthermore,
they can always search up the information of any users from the user's’ profile (MIKOLUK,
2013). In brief, social networking provides a positive impact for the entrepreneur to grow
their business.   

Nevertheless, there are some people who claim that social media can ruin
relationships. In a world of instant messaging, it is easy for people to get jealous when they
find out their significant other is messaging another person, however platonically. However, it
can be said that these situations are not the norm, as social media has been a boon to
relationships. People can contact each other with more ease through social media, which
can make them feel closer to each other. This is especially vital in long distance
relationships, where applications such as FaceTime and instant messaging can help bridge
the physical gap between two people. Therefore, we can say that a few anomalies do not
represent the larger group, and that social networking is in fact very helpful in maintaining
relationships.

To conclude, the benefits of social networking such as provides entertainment for

individuals, act as an asset that assists career and business growth and enhances human
relationship should not be disregarded when it is discussed. Therefore, it is fallacious to
judge that social networking should not be encouraged as it only causes bad implication to
society because, from a broader view, social networking is able to bring more benefits than
harm to the society.