NSSF® | FIREARM RETAILER SURVEY

FIRST-TIME GUN BUYERS

DURING COVID-19 Online Survey Fielded May 2020
to NSSF Retailer Members

(January - April 2020)

In your opinion, what percent of your What was the average purchase
customers in the first four transaction for these first-time gun
months (January - April 2020) 40.2% buyers during the first four months?
were first-time gun buyers? (January - April 2020) $594.95
n=175 n=159

Shotgun Revolver

Semi-Automatic Modern Traditional Muzzleloader

Handgun Sporting Rifle
Rifle
(MSR)

THE THE
MOST LEAST
PURCHASED 1.20 2.71 2.93 3.71 4.39 5.95 PURCHASED

What type of firearm did these Please rank from 1 to 6

first-time buyers purchase most often? 1 = the most purchased type of firearm
( January - April 2020 ) 6 = the least purchased type of firearm
n=163

Please report the percentages of firearm sales you

In your opinion, what percent
40.1% of all the first-time gun buyers
were female?
(January - April 2020)
think were sold primarily for: hunting, target shooting
and personal protection purposes. 
(First time gun buyers January - April 2020)
Hunting Target Shooting Personal Protection

n=151 5.3%
Handgun 14.4%
80.3%
What percent of the first-time gun n=172
buyers had already taken some form 8.5%
of firearm safety training course? 24.7% Modern Sporting
24.3%
Rifle (MSR)
(January - April 2020) 67.2%
n=157
n=114 46.1%
Traditional
23.6%
Rifle
30.3%
n=141
What percent of first-time gun buyers 16.3%
asked for information about taking a
Shotgun
62.9% firearm safety training course?
9.5%
74.2%
(January - April 2020) n=155

n=137