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QUIZ
1. Southwest Airlines seems to make money even when other airlines don’t.
What are the most important contributors to its financial success? Role of
Leadership to its success?
a) ………………………………………………………………………………………………………………
b) ………………………………………………………………………………………………………………
c) ………………………………………………………………………………………………………………
d) ………………………………………………………………………………………………………………
a)………………………………………………………………………………………………………………….
b)…………………………………………………………………………………………………………………
c)…………………………………………………………………………………………………………………
a)………………………………………………………………………………………………………………….
b)…………………………………………………………………………………………………………………
c)…………………………………………………………………………………………………………………
a)………………………………………………………………………………………………………………….
b)…………………………………………………………………………………………………………………
c)…………………………………………………………………………………………………………………
d)……………………………………………………………………………………………………………….
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SOUTHWEST AIRLINES: AN INDUSTRY UNDER SIEGE
QUIZ
5. Identify the different Network operating strategies of SW and their potential
benefits and consequences
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
k.
l.
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SOUTHWEST AIRLINES: AN INDUSTRY UNDER SIEGE
QUIZ
6. What factors contributed to the success of Southwest Airlines? Give as many
factors that you can.
a) ………………………………………………………………………………………………………
b) ………………………………………………………………………………………………………
c) ………………………………………………………………………………………………………
d) ………………………………………………………………………………………………………
e) ………………………………………………………………………………………………………
f) ………………………………………………………………………………………………………
g) ………………………………………………………………………………………………………
h) ………………………………………………………………………………………………………
i) ………………………………………………………………………………………………………
j) ………………………………………………………………………………………………………
k) ………………………………………………………………………………………………………
l) ………………………………………………………………………………………………………
m) ………………………………………………………………………………………………………
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SOUTHWEST AIRLINES: AN INDUSTRY UNDER SIEGE
QUIZ
7. Analyze the implications of all data and EXHIBITS given in the case
EXHIBIT 1
EXHIBIT 2
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SOUTHWEST AIRLINES: AN INDUSTRY UNDER SIEGE
QUIZ
EXHIBIT 3
EXHIBIT 4
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SOUTHWEST AIRLINES: AN INDUSTRY UNDER SIEGE
QUIZ
EXHIBIT 5
EXHIBIT 6
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SOUTHWEST AIRLINES: AN INDUSTRY UNDER SIEGE
QUIZ
EXHIBIT 7
EXHIBIT 8
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SOUTHWEST AIRLINES: AN INDUSTRY UNDER SIEGE
QUIZ
EXHIBIT 9
EXHIBIT 1 0
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SOUTHWEST AIRLINES: AN INDUSTRY UNDER SIEGE
QUIZ
SOUTHWEST AIRLINE CASE STUDY: ASSIGNED QUESTIONS
1. SW successful?
7. How does SW Airlines makes money even when other airlines do not? What are
the most important contributors to its financial success
9. Would you recommend a growth strategy? How would you go about it?
10. What are the implications for Southwest of the actual or threatened
bankruptcies of other US airlines?
Name:…………………………………………………………………………………………………..
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SOUTHWEST AIRLINES: AN INDUSTRY UNDER SIEGE
QUIZ