Phalguni Bhardwaj

PGDM (Marketing) | B.Tech (CSE)

phalgunibhardwaj30@gmail.com | +91 9560715015 | +91 8108003537

Profile Summary
A passionate marketer, currently into Product Management and CLM with India’s largest Telecom Company, looking
for a marketing role in an organisation where I can put my skills and professional experience to best use.

Professional Experience 18+ Months

Assistant Manager- Marketing, Vodafone Idea Ltd. (May 2017 – Till Date)
 Product Management – Conceptualization, Launch and Evaluation of a Product for select segments.
 Customer Value Management - End to end owner of identified segments and Customer Life Cycle (Revenue,
Ageing, Control Decline, Reduce Churn).
Job Responsibilities
 Design and Test micro-segments, segment specific products to engage and increase the usage of a
subscriber.
 Re-Engineering to develop products for simplifying operational complexities.
 Working out the final pricing and benefit of a product by taking into account the Average Revenue Per MB
(ARMB)
 Dividing subscribers into various Segments based on specific attributes, to push segment specific products
for Revenue Enhancement and Churn Reduction.
 Cross Selling, Up Selling, Churn Reduction, Retention and Winbacks by leveraging predictive data analytics.
 Conducting Market Surveys and visits to retailers for consistent update on market reality and competition
insights.
 Planning, Creating, Managing and Executing campaigns through Advanced Analytics Tools; evaluating
performance by calculating relevant KPIs.
 Designing Communication Scripts for different modes of communication (SMS, Dialer, SIVR) and scheduling
communication.
 Cross-Functional coordination for product launches.

Projects Undertaken
 Increased customer engagement for Karnataka by 3% with 28% increase in Data User Net Adds (USNA) by
changing a segmented product for a select segment of subscribers.
 Increased recharges by 12% and tertiary revenue for Orissa by 9% by a comprehensive re-segmentation of
subscribers as per the dynamic telecom trends.
 Configured extra benefit offers for handsets of various brands like One Plus, Panasonic etc ; also cashback
offers on My Idea App and Paytm for brand promotion and also to combat market competition.
 Conducted informal interviews with women in the chawls of Mumbai and Group Discussions with women at
the organization to understand their needs and gain insights in order to develop the unexplored segment of
‘Women’.

Skills
Business Skills: Team management, Motivational skills, Analytical Skills, Observational Skills, Inter-Personal skills.
Technical Skills: SAS(Customer Intelligence and Enterprise Guide), DB2 SQL, MS Excel, Promotion and Loyalty
Management CRM Tools.

Internship 2 Months
Intern- Sales and Marketing, GCMMF Ltd. (AMUL), Mumbai (April 2016 - June 2016)
 Project Title - To establish a proof of concept (POC) for a Home delivery System for Amul Ice Creams.
 Prepared a cost model & provided viable operating prototype for effective home delivery of Amul Ice Cream.
1
 Phalguni Bhardwaj
PGDM (Marketing) | B.Tech (CSE)
phalgunibhardwaj30@gmail.com | +91 9560715015 | +91 8108003537

 Worked with distributor salesman, visited retailers to learn about that season’s tertiary ice cream sales, their
grievances with Amul and suggested ways to reduce them.
 Created awareness about the new product ‘Epic’ and improved the secondary sales by 30%.

Academics
Year Degree CGPA / (%) University/ Institute
2017 PGDM (Marketing) 7.23 (77.84%) Institute of Management Technology, Nagpur
2015 B.Tech (CSE) 69.66% Uttar Pradesh Technical University
2011 Senior Secondary 70.83% Holy Child School, Ghaziabad-ISC
2009 High School 87% Holy Child School, Ghaziabad-ICSE

Certifications
 Advanced Strategic Corporate Management – Marketplace simulations of Innovative Learning Solutions
INC. USA

Management and Leadership Roles

 POC, StrategIT- The Strategy and IT forum of IMT Nagpur.
 Member, Organising Committee, CONCORD- The Annual National Management Fest Of IMT Nagpur
 Event Co-ordinator , Convocation 2013, SDCET.

Personal Details
 Date Of Birth- April 30, 1994
 Permanent Address- KM-175, Kavinagar, Ghaziabad (201002)
 Languages Known – English and Hindi