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System
Class 7
Super-
Retail Super-
Retail Super-
Retail
Depart- Small Depart- Small Depart- Small
market Drug CVS ment retailers market Drug CVS ment retailers market Drug CVS ment retailers
(hyper- stores stores (hyper- stores stores (hyper- stores stores
markets) markets) markets)
Distribution
type
Wholesaler
Wholesaler Wholesaler
To some
supermarkets
17.218
11.121
13.556
8.428
10.904
Source: Roland Berger analysis (Germany: Wal Mart, Eurospar, Japan: Carrefour, Marusho, US: Meyers, K-Mart, Kroger, Whole Foods Market)
Copyright © 2007 Keio University | 16 Class 7
Import Distribution Alternatives
Producer Producer
Czinkota/Ronkainen,
Import Agent Global Marketing, p.507
Importing
Company
Processing +
Packing Plant
Processing and
Packing Plant
Primary
Wholesaler
Depots
Intermediary Distribution
Wholesaler Wholesalers
Distribution
Small Wholesaler Centers
Retailer Retailer
Retail Price: 170 yen/300g package Retail Price: 128 yen/300 g package Savings: 25 %