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Metro Management Back Ground:

Metro Management, Inc. is a full service property management company with over 30 years
experience in residential property management.
We offer the most competitive management fees in the area and provide a discount for multiple
properties.
Our knowledge of the rental market will provide you with the best return for your investment.
Metro Management, Inc. is owned and managed by an Accredited Residential
Manager/Certified Property Manager who has taken extensive classes and seminars in property
management to obtain these prestigious certifications.
We Don't Make Promises We Can't Keep!

Our knowledge of the rental market

will provide you with the best return for your investment

Metro Management, Inc. is a full service property management company with over 30 years experience in
residential property management.
We offer the most competitive management fees in the area and provide a discount for multiple properties.
Our knowledge of the rental market will provide you with the best return for your investment.
Metro Management, Inc. is owned and managed by an Accredited Residential Manager/Certified Property Manager
who has taken extensive classes and seminars in property management to obtain these prestigious certifications.
We Don't Make Promises We Can't Keep!
Achievements:
Geography and history

Content

Asia stretches from the Arctic to the equator. Covering an area of some
44.6 million square kilometres, it is the world's largest continent, bordered by the Arctic Ocean to the
north, the Pacific to the east and the Indian Ocean to the south. The Ural Mountains, the Caucasus
Mountains and the Black Sea form a natural border with Europe to the west. As you might expect,
the continent's topographical features and climate are extremely varied, ranging from the permafrost
tundra of Siberia to Malaysia's tropical archipelagos and the plateaus of Iran and Tibet. The latter are
surrounded by the world's most powerful mountain ranges - the Caucasus, the Kunlun and the
Himalayas.

Superlative landscapes

Not only is Asia a varied continent - it is also one of extremes. Asia's


geography holds numerous world records:

1. Highest mountain: Mount Everest - 8,848 m

2. Largest lake: Caspian Sea, West Asia - 393,898 km²

3. Deepest lake: Lake Baikal, Russia - 1,637 m


Rich cultural diversity

Asia can boast the world's longest cultural history. The first advanced
civilisations emerged as early as 3500 BC with Sumer in Mesopotamia and 2100 BC with the Xia
Dynasty in China. The Europeans travelled to the Far East in the early 16th century, initially to secure
trade routes. Later, in the 18th century, the Western powers began establishing colonies throughout
the continent, until France, Great Britain, the Netherlands and the United States controlled much of
the region - a situation that persisted until the start of the Second World War. The nations of Asia
only achieved independence in the 20th century. Nowadays, Asia is made up of 47 states and city
states.

The cradle of civilisation

Many different faiths and ideologies were born in Asia and they have always shaped the continent's
cultural and religious diversity. Today, Islam (Pakistan and Malaysia), Hinduism (India), Buddhism
(Thailand and Laos) and Christianity (Philippines) along with philosophies such as Confucianism hold
the greatest sway over people's actions and way of thinking. For example, the caste system in India
is based on the Hindu belief that everyone is born into their place in society. In China and Japan, the
focus is on striving for harmony in interpersonal relations as per the teaching of Confucius.

History of the METRO GROUP


Development of the METRO GROUP in an annual overview starting in 1996
1996

Within a period of only ten months, METRO AG is formed through a merger of the retail companies
Asko Deutsche Kaufhaus AG, Kaufhof Holding AG and Deutsche SB-Kauf AG. The group goes on the
stock market in the same year. On July 25, 1996, METRO AG shares are listed for the first time on
the DAX German Stock Index. With a market capitalization of 12.07 billion German marks, METRO AG
ends the year 1996 as one of the 20 largest publicly listed companies in Germany. It also advances
its internationalization process: the company expands into Romania and China.

1997

METRO AG further advances its expansion outside of Germany: international moves include the
opening of the first Makro Cash & Carry wholesale outlet in the Czech Republic and the entry of Real
into the Polish market. Turnover abroad in 1997 accounts for 7.1 percent of total turnover. In
addition, the group begins to concentrate more on its core business: peripheral activities and
unprofitable sales divisions are relinquished. The group structures itself into 13 business areas - from
wholesale to fashion retail.

1998

In the most successful year in company history, earnings before interest and taxes (EBIT) grow 63.5
percent to 1.6 billion German marks. Metro shares outstrip all other DAX 30 stocks. The group
streamlines its portfolio further: At year end, METRO AG has become a clearly structured corporation,
with four business areas and several cross-divisional service companies, which operate on a group-
wide basis. Progress is also made in internationalization: in 1998, business abroad already
contributes 35.2 percent to total turnover. Media Markt expands into Poland.

1999

METRO AG liquidates its retail properties. This gives the company leeway for key investments, which
accelerate its growth in wholesale and retail. Following the reorientation of the group in 1998, its
focus is now on optimizing its sales concepts. Real and Kaufhof join PAYBACK - the largest and most
important customer loyalty program in Germany. In addition, METRO AG continues to consistently
expand its international presence: 16 Metro Cash & Carry wholesale outlets, ten Real hypermarkets
and 47 nonfood specialty centers open abroad. The share of turnover generated outside of Germany
grows to 39.2 percent.

2000

METRO AG has developed into an internationally oriented company with decentralized management
teams. The share of its turnover generated outside of Germany grows to 42.2 percent. The group
employs approximately 220,000 people in 22 countries. In order to support career development
throughout its workforce, METRO AG expands its staff development programs and introduces new
qualification, assessment and remuneration systems. The company is increasingly capital market-
oriented. For the first time, the group releases its financial statement for the year 2000 in accordance
to the International Accounting Standards (IAS), to achieve greater transparency in its accounting. In
addition, the control and management system EVA (Economic Value Added) is introduced in order to
strengthen entrepreneurial thinking throughout the group. In 2000, METRO AG ranks no. 18 among
DAX 30 companies. The Metro share is one of the 20 most traded DAX stocks.

2001

2001 is a year of daunting entrepreneurial challenges. The reasons include continuing stagnation in
German retail, as well as a generally unfavorable economic situation. The terrorist attacks on the
World Trade Center in New York and the Pentagon in Washington have an unsettling effect on
consumers. Despite this market trend, METRO AG finishes the year with positive business results.
The company makes further progress in its international expansion course: 80 new locations are
added in 2001, including the first Metro Cash & Carry wholesale outlets in Russia. An additional key
component in the company’s success is the development of its sales divisions into retail brands -
unmistakable entities in the marketplace.

2002

In November 2002, Metro AG takes a further step in consolidating its position as a modern,
international wholesale and retail company. From this point on, the company presents itself on a
worldwide scale as the METRO GROUP. The move underscores the sense of belonging to a single,
powerful alliance, shared by all of the retail brands and group companies. In addition, the METRO
GROUP hones its profile as an international retail group and successful DAX 30-listed corporation.
This positioning is supported by the brand message, "METRO GROUP - The Spirit of Commerce." It
expresses the key attributes of the corporate identity that has been developed over the past years:
innovation, success-orientation and internationality. The METRO GROUP enters the Japanese and
Vietnamese markets.

2003

The METRO GROUP operates in 28 countries. Business in Eastern Europe and Asia makes an
especially strong contribution to the positive development of its sales. Metro Cash & Carry opens its
first stores in Ukraine and India. As one of the leading companies in its sector, the METRO GROUP
launches the most far-reaching innovation initiative commerce has ever seen. In the context of the
METRO GROUP Future Store Initiative, the company tests forward-looking technologies like Radio
Frequency Identification - RFID for short. The innovative technology facilitates more efficient
warehouse management, while rendering shopping faster, more individual and convenient. As of April
2003, consumers can experience the future of retail firsthand at the METRO GROUP Future Store in
the North Rhine-Westphalian town of Rheinberg.

2004

By the end of the year, the METRO GROUP is active in 30 countries worldwide. It possesses a clear
profile as a modern, high-performance retail and wholesale company. Three sales divisions celebrate
jubilees in 2004: Media Markt and Saturn mark their 25th year in business, Metro Cash & Carry turns
40 and Galeria Kaufhof looks back on a 125-year company history. The METRO GROUP exhibition
"Fascinating Worlds of Retail" attracts public attention with its exciting insights into the sector. The
METRO GROUP further advances technological progress in commerce with the opening of its RFID
Innovation Center in Neuss and the implementation of the forward-looking technology RFID.
2005

As one of the world’s most internationally oriented wholesale and retail companies, the METRO
GROUP continues its expansion course: the first Metro Cash & Carry wholesale outlet in Serbia and
Montenegro opens its doors, Real enters the Russian market and Media Markt establishes a location
in Greece, to name just of few of the company’s international activities. With the stock market listing
of Praktiker in November, the METRO GROUP further concentrates its focus on its core business
areas. The image of the METRO GROUP as an attractive employer is again confirmed in 2005. The
proportion of trainees in its operations throughout Germany reaches an all-time high, at 8.3 percent.
Even the very youngest are looked after: in September, the bilingual company kindergarten "Metro
Sternchen" (Little Metro Stars) opens at the headquarters in Düsseldorf. With this daycare center, the
METRO GROUP supports its staff in creating an ideal balance between family and career.

2006

In its tenth anniversary year, METRO GROUP makes its first appearance at the CeBIT in Hanover.
More than 120,000 trade fair visitors find out about the many possible uses of Radio Frequency
Identification (RFID) at the Future Store Initiative stand. To mark the anniversary, the METRO
GROUP publishes the European Consumption Report – a Europe-wide study of consumer spending. In
addition, the company runs the charity campaign "Koch mit" (Cook and help), to support the German
charity "Die Tafel" (The Table) who provide food for those in need. The internationalization process
also continues: MediaMarkt expands into Sweden and Russia, while Real enters the Romanian
market. The takeovers of Wal-Mart Germany and the stores of French hypermarket chain Géant in
Poland, also strengthen Real’s market position. In addition, the METRO GROUP further develops its
purchasing strategy: the cross-national structure of MGBI (METRO GROUP Buying International),
creates additional group-wide synergies in the area of goods procurement.

2007

The METRO GROUP is continuing its international expansion. Metro Cash & Carry opened the first
wholesale store in Pakistan and Media Markt entered the market in Turkey. The METRO GROUP is
expanding its sales network in other countries as well. In Romania, Real will open its 14th Real
hypermarket at the end of the year. With the comprehensive implementation of the Radio Frequency
Identification (RFID) in Germany, the METRO GROUP ensures an even better supply chain efficiency.
Deliveries are automatically registered at 180 locations of Metro Cash & Carry and Real as well as in
the central warehouses of MGL METRO GROUP Logistics. In order to help customers get a balanced
diet, the METRO GROUP is implementing nutrition facts for its own brands and is the first German
retail company to do so. The company also sets an example regarding the balance between work and
family. At the Düsseldorf location, the METRO GROUP opened its second bilingual company
kindergarten called "Metro-Sternchen". A personnel change took place at the top of the METRO
GROUP. Dr Eckhard Cordes is the new CEO and replaces Dr Hans-Joachim Körber.
2008

METRO GROUP continues to optimise its portfolio in 2008. After selling its 245 Extra supermarkets,
the Group’s focus in food retail services will be on its Real hypermarkets. "The sale of Extra enables
us to concentrate our food retailing operations solely on Real and thereby focus more effectively our
resources on the further successful re-positioning in Germany," says Dr Eckhard Cordes, Chairman of
the Management Board of METRO GROUP.

With its new real,- Future Store in the North Rhine-Westphalian town of Toenisvorst, METRO GROUP
lives up to its reputation as a driving force for the entire retail industry. Here, the Group tests state-
of-the-art technologies and concepts that are set to shape the future of retail. The hypermarket of
tomorrow proves a hit with consumers. Since its opening, sales have grown consistently.

The retailing company also continues to push forward with its expansion at an international level:
Saturn opens its first consumer electronics stores in Greece and Luxembourg in 2008. This means
that METRO GROUP is now present in 32 countries worldwide. In addition, Metro Cash & Carry
announces that in 2009 it will be entering the growth markets of Kazakhstan and Egypt. METRO
GROUP is the first German retailing company to publish its carbon footprint and commit to reducing
its emissions of greenhouse gases by 15 percent by 2015. METRO GROUP also takes its responsibility
as an employer very seriously. Once again, more than 3,000 young people across Germany start
their apprenticeships in the Group’s various companies. This makes METRO GROUP one of the largest
training companies in Germany.

2009

METRO GROUP kicks off 2009 with an efficiency and value enhancement programme. The aim of
"Shape 2012" is to achieve maximum possible growth and customer orientation. The brand message
that the company peresents in May hits the nail on the head: METRO GROUP is "Made to Trade."

On the international stage, METRO GROUP continues its expansion programme. Metro Cash & Carry
realises its market entry in Kazakhstan and lays the groundwork for its wholesale store in Egypt. In
addition, Real opens its first hypermarket in the Ukraine; Media Markt announces that it will expand
into China in 2010.

Two sales brands have anniversaries in 2009. Galeria Kaufhof can look back on a 130-year history;
Media Markt celebrates ist 30th birthday. The opening of the Media-Saturn Group's 800th consumer
electronics store in Thessaloniki is impressive proof of the company's status as Europe's no. 1 in
consumer electronics.

In 2009, METRO GROUP gives more weight to the subject sustainability, making it an integral part of
its corporate strategy by founding a Sustainability Committee.

In December the trading and retailing company announces its collaboration with the United Nations
Industrial Development Organization (UNIDO). The joint programme aims to fight hunger in
developing countries.
There are changes at the top at METRO GROUP. Thomas Unger is named vice-chairman of METRO
AG. The Supervisory Board appoints Olaf G. Koch as CFO; he takes up his post on 14 September.

History of the METRO GROUP (HTML-Version)

METRO GROUP

Awards
The awards for METRO GROUP at a glance

Bottom of Form

Corporate Strategy
METRO GROUP

METRO GROUP is the world’s third-largest trade and retail group in terms of sales. Operational
responsibility lies with the sales divisions Metro Cash & Carry, Real, Media Markt and Saturn as well as
Galeria Kaufhof, all of which command a leading position in their respective market segments. The
Group’s real estate business is managed by METRO Group Asset Management. METRO GROUP’s goal is
to provide for the long-term appreciation of its corporate value through profitable and sustained
growth. Maximum customer orientation, strategic expansion, the sales divisions’ positioning and
efficient processes create the foundation for this. METRO GROUP is characterised by a corporate
management that fosters self-initiative on the part of each individual employee. The guiding principle
is: as decentrally as possible, as centrally as necessary.

Customer orientation

Position and expansion

Efficient processes and structures

Customer orientation

METRO GROUP focuses on its customers’ needs in everything that it does. For the sales divisions, this
means adjusting their concepts flexibly to consumers’ and commercial customers’ living and shopping
habits. This calls for demand-orientated assortments with a compelling range of products, quality and
price. The high level of customer orientation is also mirrored in individual assistance provided to
customers, a comfortable shopping experience and exclusive services. The sales divisions’ strong local
roots enable employees to identify customer demands and location-specific characteristics at an early
stage and respond appropriately. At the same time, the sales divisions profit from the strength of a
global group. METRO GROUP stands for entrepreneurial passion, performance strength and market
knowledge. The brand message "Made to trade.", which was introduced in May 2009, sums up METRO
GROUP’s self-image.

Position and expansion

With its four sales divisions, METRO GROUP is well positioned and internationally successful. The
large-format trade and retail concepts Metro Cash & Carry, Real as well as Media Markt and Saturn
form the core of its business concept. They operate in 34 countries in Europe, Asia and Africa and
individually fuel their international expansion. Sensible acquisitions can support and accelerate this
development.

METRO GROUP operates in markets characterised by different degrees of market maturity. The sales
divisions adapt their product range to country-specific characteristics in order to strengthen customer
loyalty and international expansion – without altering their fundamental sales format.

METRO GROUP’s international positioning strengthens its resistance to economic slowdowns in


individual countries or regions. In its expansion, the Company has a long-term focus on potential
growth markets with growing economic strength and favourable purchasing power trends.

Efficient processes and structures

METRO AG acts as the management holding company of METRO GROUP. Based on a planning and
budgeting process, METRO AG actively manages the sales divisions’ strategic decisions and the
centralised allocation of capital and resources to the sales divisions. The retail and real estate
businesses are consistently separated to account for the distinct differences between these asset
classes.

METRO GROUP aims to improve its process efficiency to be able to tap existing and new markets even
better. This is why Shape 2012 employs the maxim: as decentrally as possible, as centrally as
necessary.

Shape 2010 will markedly reduce the Group’s complexity. The new organisation is characterised by
progressive structures with full operational responsibility at the level of the sales divisions. This
facilitates greater customer orientation, improved cost management and gains in efficiency. The sales
divisions are given the entrepreneurial freedom they need to meet the centrally defined strategic goals
and return targets.
Locations
Global locations of METRO GROUP *

Austria Cash and Carry (12)


Media Markt and Saturn (37)

Belgium Cash & Carry (11)


Media Markt and Saturn (20)
Kaufhof (15)

Bulgaria Cash & Carry (11)

China Cash & Carry (45)

Croatia Cash & Carry (6)

Czech Republic Cash & Carry (13)

Denmark Cash & Carry (5)

Egypt Cash & Carry (1)

France Cash & Carry (91)


Media Markt and Saturn (33)

Germany Cash & Carry (121)


Real (324)
Media Markt and Saturn (379)
Kaufhof (123)
Others (9)

Greece Cash & Carry (9)


Media Markt and Saturn (12)
Hungary Cash & Carry (13)
Media Markt and Saturn (21)

India Cash & Carry (5)

Italy Cash & Carry (48)


Media Markt and Saturn (102)

Japan Cash & Carry (7)

Kazakhstan Cash & Carry (2)

Luxembourg Media Markt and Saturn (2)

Moldova Cash & Carry (3)

Netherlands Cash & Carry (17)


Media Markt and Saturn (34)

Pakistan Cash & Carry (5)

Poland Cash & Carry (29)


Real (54)
Media Markt and Saturn (58)

Portugal Cash & Carry (11)


Media Markt and Saturn (9)

Romania Cash & Carry (25)


Real (25)

Russia Cash & Carry (52)


Real (15)
Media Markt and Saturn (24)

Serbia Cash & Carry (5)

Slovakia Cash & Carry (5)

Spain Cash & Carry (34)


Media Markt and Saturn (62)

Sweden Media Markt and Saturn (19)


Switzerland Media Markt and Saturn (23)

Turkey Cash & Carry (15)


Real (13)
Media Markt and Saturn (16)

Ukraine Cash & Carry (25)


Real (1)

United Kingdom Cash & Carry (30)

Vietnam Cash & Carry (10)


Leading Global Retailer METRO Group Expands MicroStrategy
Deployment
MicroStrategy's Largest European Sale Since 2000
MCLEAN, Va., Oct. 25, 2004 -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of

business intelligence software, today announced that it had won its largest European sale since 2000 by closing a

five-year deal with the world's fourth-largest retailing group, METRO Group.

Approximately 2,500 employees in multiple departments across the METRO Group organization are already utilizing

the MicroStrategy platform as their business intelligence standard to perform reporting and analysis against a 34-

terabyte Teradata(R) data warehouse. MicroStrategy is the anchor of numerous business intelligence applications,

encompassing merchandising, marketing, market-basket analysis, category management, reporting and strategic

business planning and advertising-effectiveness studies.

METRO Group employees, for example, utilize MicroStrategy to run reports to track sales trends and margins as well

as perform ad-hoc analyses to understand the drivers behind product-line performance. The company also uses

MicroStrategy technology for its MetroLink Project to provide its suppliers with scorecards on product performance.

"We're substantially expanding our deployment of MicroStrategy because it uniquely meets METRO Group's rigorous

requirements for sophisticated yet user- friendly business intelligence reporting features and for a highly scalable

platform," said Silvester Macho, Division Manager, METRO Group Information Technology. "MicroStrategy enables

our employees to track the performance of the entire company, optimize product assortment, and make decisions

that help make us more customer-responsive and competitive to increase revenue and profitability."

"We're exceptionally proud of this significant new deal with METRO Group," said MicroStrategy COO Sanju Bansal.

"Our customer footprint in the leading- edge retail business continues to expand, as a large number of the world's top

200 retailers have standardized on MicroStrategy. Our capacity to provide insightful reports on critical data -- drilled

down to the customer- transactional level -- has proved its value to our retail clients."

MicroStrategy now boasts as customers seven of the top ten global retailers; six of the top ten U.S. diversified

financial services companies; seven of the top ten U.S. consumer products companies; each of the top five U.S.

commercial and savings banks; each of the top ten U.S. pharmaceutical companies; and nine of the top ten telecom

companies. For more information on MicroStrategy's customers, please visit:

http://www.microstrategy.com/Customers/Customer_List.asp.

About The METRO Group Leading Process:

METRO Group is the world's fourth-largest retailing group with sales amounting to EUR 53.6 billion in 2003. With its

powerful brands, the METRO Group operates successfully in 28 different countries around the world -- at almost

2,400 locations with more nearly 250,000 employees. The METRO Group's six sales divisions operate independently

on the market with their own specific sales concepts: Metro/Makro Cash & Carry -- the world's market leader in self-
service wholesaling, Real hypermarkets, Extra supermarkets, Media Markt and Saturn -- the leading consumer

electronics centers in Europe, Praktiker home improvement and DIY centers, and the department stores of Galeria

Kaufhof. More information at http://www.metrogroup.de.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software

market. Leading Fortune 2000 companies are integrating MicroStrategy's industrial-strength software into virtually all

facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into

vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation.

MicroStrategy offers exceptional capabilities - excellent scalability, powerful analytics, user-friendly query and

reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-

effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and

extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.

MicroStrategy has over 2,800 enterprise-class customers, including General Motors, Lowe's Home Improvement

Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis.

MicroStrategy also has relationships with over 500 systems integrators and application development and platform

partners, including IBM, PeopleSoft, Sun, HP, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq

under the symbol MSTR. For more information or to purchase or demo MicroStrategy's software, visit MicroStrategy's

Web site at http://www.microstrategy.com.

This press release may include statements that may constitute "forward- looking statements," including its estimates

of future business prospects or financial results and statements containing the words "believe," "estimate," "project,"

"expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could

cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the "Company") to differ

materially from the forward-looking statements. Factors that could contribute to such differences include: the ability of

the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i and MicroStrategy

Report Services software on a timely basis; the Company's ability to recognize deferred revenue through delivery of

products or satisfactory performance of services; continued acceptance of the Company's products in the

marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market

acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks

detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange

Commission. By making these forward-looking statements, the Company undertakes no obligation to update these

statements for revisions or changes after the date of this release.


MicroStrategy, MicroStrategy Report Services, MicroStrategy Business Intelligence Platform, MicroStrategy 7, MicroStrategy
7i, MicroStrategy Office are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States
and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective
owners.

Asset Management
METRO Group Asset Management

METRO Group Asset Management is the real estate company of the group and is
responsible for optimizing the property assets. METRO GROUP owns the most international wholesale
and retail portfolio in the world with more than 700 retailing locations. The real estate segment
achieved an EBIT of more than 551million Euros in 2009. METRO Group Asset Management is
responsible for the active management of the property portfolio in 32 countries in Europe and Asia as
well as for the development and construction of retail properties and management of 70 center
locations in Germany, Poland and Turkey. A broad range of facility services is provided for about 1,700
commercial, administration and storage locations.

Great realty expertise and specific retail know-how

A notable feature of the company is its interlacing of great realty expertise and
specific retail know-how. The main task is to ensure the sustainable commercial success of the
managed objects, to increase their value and to undertake scheduled investments and exploitation as
part of an active portfolio management. METRO Group Asset Management also carries out the
construction, management, operation, maintenance and modernisation of properties as part of its
service management. The service range includes the business units Real Estate Management, Center
International, Facility Services as well as Energy and Resource Management.
International standards for future-orientated retail property

The main objective is to ensure the ongoing development of the properties and
sustainably increase their value. With innovative new-buildings, rebuilding and renovation projects,
standards for future oriented retail properties are set. Amongst other features the properties stand out
because of their remarkable architecture and their use of regenerative energies. In cooperation with
well-known planning offices designs are created which develop into attractions of their respective
region.

Concepts for the future

The long-term maintenance of value and optimized management of a property


depend more than ever on the right energy management. At an increasing number of locations,
therefore, the company makes use of energy-saving building control systems, heating and ventilation
systems. Renewable energies like geothermal energy, solar chilling, photovoltaic and wind energy are
being tested and used successfully.

METRO Group Asset Management received, amongst others, the ICSC Award for Resource, the ULI
Europe Award for Excellence and the Business Award for the Environment from the European
Commission for its ideas on sustainable construction, use of renewable energies and its
groundbreaking energy management.

Bottom of Form
Sustainability and Responsibility
Organisation and Management
Organisation and Management

In order for sustainability to contribute to the long-term increase in


company value, integrated management systems and an organisational structure with clearly defined
responsibilities is needed. With the creation of a Sustainability Board, METRO GROUP has further
systematised and optimised its group-wide sustainability management. .

Further development of sustainability strategy

Chaired by Management Board Chairman, Dr Eckhard Cordes, the Sustainability Board recommends to
the METRO GROUP Management Board binding targets, guidelines, standards and measures, and in
this manner continues to further develop the sustainability strategy. Moreover, it determines the main
themes and the key performance indicators for the performance measurement. The Sustainability
Board represents METRO internally and to the outside world. Dr Michael Inacker, Head of Corporate
Communications, Public Affairs & CSR, assumes as deputy head of the Sustainability Board the
business management coordination..

More about the composition of the

Work groups develop concepts and standards

The Sustainability Board is assisted by four work groups that develop concepts and prepare decisions
for the panel. The work groups focus on the subjects areas of "quality, health and environment,"
"energy and resource management," "employees and social affairs," as well as "social policies and
stakeholder dialogue".

Sales divisions set measures and targets in the core business

The sales divisions of METRO GROUP ensure that the decisions made and the measures adopted are
practically and stringently applied in the day-to-day company business. They comment on the
suggestions of the work groups and offer their own proposals. In addition, they report on the progress
of projects and provide the data necessary for performance measurement.

Sustainability Management coordinates stakeholder dialogue

The Sustainability Management is the interface between the Sustainability Board and the work groups.
Among the responsibilities are the organisation of the Sustainability Board meetings, as well as the
monitoring of adopted measures. Further responsibilities are the coordination of communications with
stakeholders and the creation of the Sustainability Report.

Group Communications & Role of Management:


Press Releases
Press Releases 2009
16 December 2009
EXPO 2010 - METRO Group is partner of Düsseldorf in Shanghai
Agreement on Exclusive Cooperation at the World Exposition

Two strong partners, one common presentation: The City of Düsseldorf and METRO Group will present
themselves jointly at the world exposition EXPO 2010 in Shanghai. The retailing group is the official
exclusive sponsor for the presentation of the capital of the German State of North-Rhine Westphalia in
China. This was announced at the town hall by Mayor Dirk Elbers and the Chairman of the

Management Board of METRO Group, Dr. Eckhard Cordes, on Wednesday, December 16.
9 December 2009
UNIDO and METRO Group to cooperate on combating hunger in developing countries and
economies in transition
- Cooperation agreement signed in Vienna
- Partners bundle competencies to develop suppliers in developing countries and economies in
transition by creating market opportunities through food safety
- First joint project in Egypt is already under way

Promoting social and economic development in developing countries and economies in transition is the
aim of the strategic partnership signed between the United Nations Industrial Development

Organization (UNIDO) and METRO Group, one of the world’s largest retailing companies.
3 November 2009
Shape 2012 is paying off: robust earnings development in the third quarter
- Group sales from January to September reached € 46.1 billion – net of currency effects sales went
up by 0.3%
- Business affected by currency and price effects
- Development in Germany better than the total market – sales nearly at prior-year level reaching €
18.4 billion
- Shape 2012 showing first positive effects on EBIT
- EBIT before special items reached € 748 million and includes negative currency effects
- Q3 EBIT before special items almost stable – trend clearly improved compared to the first half
- Successful expansion course: after market entry into Kazakhstan now operations in 33 countries –

more than 30 new store openings planned until end of the year
14 October 2009
Cooking experience with a heart for children
- METRO Group presents family cookbook at Frankfurt Book Fair
- Book to get families enthused about cooking together
- Proceeds go to charity Bild hilft e.V. "Ein Herz für Kinder"

METRO Group today presented the family cookbook "FamilienKochErlebnis nicht nur für junges
Gemüse" [family cooking experience not only for the young ones] at the Frankfurt Book Fair. The book
aims at getting parents and their children enthused about rediscovering the art of cooking and jointly
concerning themselves with the issue of nutrition. With this activity, METRO Group is also supporting
children in need: The proceeds from the sale of the family cookbook will be donated to the charity Bild

hilft e.V. "Ein Herz für Kinder".


22 September 2009
METRO Group implements sustainability across the whole company
- Retail group establishes Sustainability Board
- Sustainability as an additional strategic focus
- Carbon footprint: targeted savings of 15% until 2015
- Real and Galeria Kaufhof win bronze award in CSR test

METRO Group has established a Sustainability Board to develop and implement Group-wide binding
standards for sustainable business management. Chaired by Dr. Eckhard Cordes, CEO of METRO
Group, the Sustainability Board convened for its first meeting today. The aim of this board is to bundle
and control the numerous sustainability activities already existing within the Group, on the one hand.
Furthermore, METRO Group considers a leading position in this field to be a competitive advantage. On
the other hand, this panel is to firmly implement the subject of sustainability across the whole

company.
14 September 2009
Koch starts as CFO of METRO AG
- Changes in the Group Management Board completed
- Realigned board member responsibilities
Olaf G. Koch has joined METRO AG as its new CFO today, marking the completion of the reconstitution
of the now six-member Group Management Board. At the same time, a newly realigned allocation of

duties within the areas of responsibility has become effective.


3 August 2009
METRO Group continues to focus on expansion – Company braves the crisis
- Group sales in the first half-year reach € 30.5 billion – Adjusted for currency effects sales rose by
0.5%
- Business affected by currency and price effects
- Robust development in Germany – Against the trend in the retail sector sales grew by 0.1% to €
12.4 billion
- EBIT before special items reach € 392 million and include negative currency effects
- Implementation of "Shape 2012" fully on schedule – Decentralized organisational structure
established

- Around 50 new stores to open in the second half-year


31 July 2009
Supervisory Board of METRO AG resolves changes to the Management Board
- Current CFO Thomas Unger appointed Vice Chairman of the Management Board
- Unger in charge of Internal Audit, in addition to assuming responsibility for Media Markt and Saturn
as well as Kaufhof – more significant role in the implementation of "Shape 2012"
- New CFO will be Olaf G. Koch

28 May 2009
The mobile phone as a shopping list
- "Mobile Shopping List" available throughout Germany
- One year real,- Future Store: New retail concepts are rolled out to further stores

- 15 percent sales growth and 20 percent new customers


20 May 2009
METRO Group to divest itself of AXXE Reisegastronomie
Effective from 1 July 2009 on, METRO Group will divest itself of AXXE restaurants and motels. The
operational business of AXXE Reisegastronomie will be transferred to the buyer, the rest-stop operator
Tank und Rast respectively its tenants, no later than 30 September 2009. It has been agreed not to

comment on the financial details of the transaction.


18 May 2009
METRO Group open for talks regarding Karstadt
In light of the current media coverage regarding possible state aid for Arcandor and its department
store subsidiary Karstadt, METRO Group emphasises that currently no merger negotiations with
Arcandor are taking place. In this context we already indicated to the general public and politicians

that METRO Group principally opposes state aid for regulative and competitive reasons.
13 May 2009
METRO Group confident about the future
- Proposed dividend of €1.18 per ordinary share
- "Shape 2012" to make a long-term contribution to profitable growth

METRO Group is confident about the future in spite of the difficult economic times. "With the efficiency
and value-enhancing programme 'Shape 2012,' we are providing the company with a new overarching
structure that will vigorously focus METRO Group on customers again and tap hidden reserves. For this
reason, we believe that we will emerge as a winner from the crisis," Dr. Eckhard Cordes, CEO of

METRO Group, said at the company’s Annual General Meeting in Düsseldorf.


13 May 2009
METRO Group introduces new claim:
- Entrepreneurial spirit, performance and market understanding as brand messages
- Trader with passion – acting by conviction

METRO Group presented a new corporate claim at its Annual General Meeting in Düsseldorf: The new
brand message is "Made to trade". "With it, METRO Group underscores its self-conception as a

natural-born trader," said Dr. Eckhard Cordes, CEO of METRO Group.


5 May 2009
Q1 2009: METRO Group Shows Strength in Economic Crisis
- Group sales at € 15.2 billion – adjusted for calendar and currency effects they rise by 3.6%
- Positive development of business in April
- Due to currency and calendar effects the business development is only conditionally comparable with
prior year – nominal sales at minus 2.5%
- Media Markt and Saturn boost sales in Germany by 11.7%
- METRO Group’s EBIT before special items reaches € 84 million and includes negative currency and
calendar effects
- Implementation of value-enhancing programme "Shape 2012" under way – special items weigh on

results with € 33 million


24 March 2009
Media Markt to partner with Foxconn in China
- METRO Group and Foxconn Technology Group agree to join forces for expansion in China
- First Media Markt branded store targets to open in 2010

- Rapid expansion throughout China with a potential of hundreds of large format Media Markt stores
24 March 2009
Successful Year 2008: METRO Group Reports New Record Sales and Earnings
- EBIT before special items up 7.1 percent to € 2.2 billion
- Sales net of currency effects increase by 6.1 percent
- Dividend of € 1.18 proposed
- 124 new store openings worldwide
- Media Markt: market entry into China in 2010
- Real: restructuring shows success

- Value-enhancing programme "Shape 2012" well on track


13 February 2009
METRO Group divests Adler fashion stores
With effect from 1 January 2009, METRO Group divests the Adler fashion stores. The acquiring party is

the private equity fund BluO. It has been agreed not to disclose any financial details.
20 January 2009
METRO Group statement on 'Shape 2012'

Various press rumours that METRO Group is to make 15,000 employees redundant are wrong.
20 January 2009
METRO Group launches value-enhancing programme 'Shape 2012'
- More growth momentum through profit improvement potential totalling €1.5 billion
- New leadership model promotes market and customer centricity
- Procurement and logistics to be transferred to sales divisions

- Metro Cash & Carry with new management structure


13 January 2009
METRO Group increases sales by 6.1% before currency effects
- Group sales grow after negative currency effects by 5.9% to € 68.0 billion
- Sales in Germany up 2.0%, international sales increase by 8.5%
- Strong expansion: 124 store openings
- 2008 EBIT growth expected to be in line with sales growth
- Christmas business in Germany satisfactory
- 2009 expected to be a challenging year:
- Capex budget reduction to max. € 1.6 billion

- Cost reduction to strengthen competitive position targeted


Key areas of action

The maxim of Shape 2012 is: as decentrally as possible, as centrally as necessary. The changes
implemented as part of this programme are designed, in particular, to simplify the Company's
organisational structures, to transfer full operational responsibility to the sales divisions, and
strengthen the Finance, Controlling and Compliance functions at the holding company level. Shape
2012 enables METRO Group to respond even faster and more flexibly to its customers' needs. The
programme comprises 5 areas of action:

1. Promotion of market and customer centricity


METRO Group is decentralising operational decision-making authorities. To increase local-market
centricity, the sales divisions and national subsidiaries are given greater individual
responsibilities. In future, for example, Metro Cash & Carry, the most international sales division,
will manage its operational activities largely from the 3 regions "Western Europe and Middle East,
North Africa", "Central and Eastern Europe" as well as "Asia".

2. Undivided operational responsibility of the sales divisions


In future, Metro Cash & Carry, Real, Media Markt and Saturn as well as Galeria Kaufhof will be
responsible for the entire supply chain - from procurement and logistics to sales. Functions that
have so far been handled at the Group level are being transferred to the sales division level.

3. Optimised organisational structure for finance and compliance - strengthened human


resources focus
The Finance, Controlling and Compliance functions are managed centrally and directly at the
holding company level. This organisational structure facilitates the Group's financial management
and ensures more effective compliance and risk management for the entire Company. The Board
department Human Resources is being strengthened to account for the growing importance of
executive recruiting and retention. METRO AG takes over the Company-wide recruitment and
support of highly qualified executives.

4. Real estate portfolio as profit centre


To render the value contribution transparent, METRO Group's real estate portfolio is being
managed as a profit centre and shown separately in segment reporting.

5. Strict management through centralised return targets


METRO Group's new management structures enable the Company to focus even more strongly
on cost management and efficiency gains. This applies, in particular, to administrative functions.
Operational units that do not meet return requirements will be systematically restructured or
disposed of.

Reorganisation largely completed

As early as the first half of 2009, METRO Group prepared and implemented its key changes in
corporate structures. One objective was to improve internal cooperation and to provide for simpler and
more transparent core processes within the Company.

Effective 31 December 2009, responsibility for the key functions of procurement logistics and
infrastructure provision was fully transferred to the sales divisions. In countries where METRO Group is
represented with several companies, Supply Chain Councils manage the activities of the METRO Group
companies in charge of logistics.

Meanwhile, business areas that are crucial to the management and oversight of the Company were
centralised further. This concerns, in particular, Finance, Controlling and Compliance, which have been
managed by METRO AG based in Düsseldorf since mid-2009.

Necessary personnel changes implemented


Shape 2012 also calls for personnel adjustments. The programme will affect about 17,000 jobs around
the world by 2012. As far as possible, the adjustments are to be carried out through normal turnover,
which means that not all vacant positions are being refilled. METRO Group has already eliminated
about 8,600 jobs (full-time equivalents) under Shape 2012. This figure corresponds to the balance of
expansion-related personnel increases less personnel adjustments related to Shape 2012 including the
divestment of locations.

Start of transformation phase

On the basis of the new organisational structure, all METRO Group segments are developing their own
measures to achieve the desired sales and earnings improvements. One focus is on projects that allow
METRO Group to bolster and expand its competitive position in countries where METRO Group already
does business.

Since the start of Shape 2012, more than 6,000 measures that can contribute to profit growth have
been developed. They include, among other things:

1. Metro Cash & Carry has introduced a delivery service in several markets, including Germany,
Austria, the Czech Republic, Italy and Russia. Customers can order the desired goods in their chosen
wholesale store. Employees package the products and deliver them on the following day or even the
same day. The service added more than €100 million to sales volume in Germany alone.

2. At Real, the new own brands Real Quality, Real Bio and Real Selection continued their positive
development in 2009. Sales of the new Real own brands and TiP in the food area grew by more than
10 percent year on year in 2009. The Real Quality brand is the key driver of this trend. Its brand
claim, "Brand quality, consistently better prices.", now covers more than 1,500 products.

3. As part of the supply chain optimisation programme in 2009, the Media-Saturn group of
companies adapted the use of warehousing structures to actual demand. In view of the current
market situation and order processes, the stock optimisation resulted in a substantial reduction of
used and rented (external) warehouse space.

4. Galeria Kaufhof has adjusted its marketing structures and redefined processes. The
centralisation of art buying, the use of new materials in visual merchandising and a new creative
concept, for example, produced cost savings. At the same time, the sales division enhanced the
quality of its advertising approach in 2009.

Rigorous implementation
METRO Group generated earnings improvements of about €208 million from Shape 2012 during the
reporting year, although most of the projects that have been launched so far have not yet had an
impact on Group earnings. To record the current status of individual measures, the Company has
defined 5 degrees of implementation which reflect the life cycle of a measure from idea generation to
financial impact on the Company's results.

As part of Shape 2012, METRO Group will from 2010 focus on assessing all existing measures,
implementing promising projects and realising the associated profit improvements as fast as possible.
In addition, new measures must be developed to prepare for changing economic parameters. The
focus will be on:

1. Customer orientation

2. Procurement

3. Own-brand products

4. New business models

5. Processes in stores and locations

6. Administrative processes

7. Logistics and supply chain management

8.

Effective management and Inter Personal Role of management:


All sales divisions and companies of METRO Group operate so-called programme offices. Their task is
to manage their respective Shape 2012 measures, to offer support and help project managers to
implement these measures.

Metro - SWOT Analysis


Datamonitor's Metro AG - SWOT Analysis company profile is the essential source for top-level
company data and information. Metro AG - SWOT Analysis examines the company’s key business
structure and operations, history and products, and provides summary analysis of its key revenue
lines and strategy.

Metro AG (or "the company”) acts as the management holding company for Metro Group (Metro), a
trade and retail company. Metro is recognized for its four sales brands: Metro Cash & Carry, Real,
Media Markt and Saturn and Galeria Kaufhof. Metro is headquartered in Schlueterstrasse,
Dusseldorf and employs approximately 286,091people. The company recorded revenues of E65,529
million (approximately $91,085.3 million) during the financial year ended December 2009 (FY2009),
a decrease of 3.6% compared with 2008. The operating profit of the company was E1,681 million
(approximately $2,336.6 million) in FY2009, a decrease of 15.3% compared with 2008. The net profit
was E383 million (approximately $532.4 million) in FY2009, a decrease of 4.5% compared with
2008.

Scope of the Report

- Provides all the crucial information on Metro AG required for business and competitor intelligence
needs
- Contains a study of the major internal and external factors affecting Metro AG in the form of a
SWOT analysis as well as a breakdown and examination of leading product revenue streams of
Metro AG
-Data is supplemented with details on Metro AG history, key executives, business description,
locations and subsidiaries as well as a list of products and services and the latest available
statement from Metro AG

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better


- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available
Table of Contents:

SWOT COMPANY PROFILE: Metro AG


Key Facts: Metro AG
Company Overview: Metro AG
Business Description: Metro AG
Company History: Metro AG
Key Employees: Metro AG
Key Employee Biographies: Metro AG
Products & Services Listing: Metro AG
Products & Services Analysis: Metro AG
SWOT analysis: Metro AG
*Strengths: Metro AG
*Weaknesses: Metro AG
*Opportunities: Metro AG
*Threats: Metro AG
Company View: Metro AG
Top Competitors: Metro AG
Location and Subsidiary: Metro AG
*Head Office: Metro AG
*Other Locations and Subsidiaries: Metro AG
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