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  • CPM CPMM Study Topics Marketing Product Management

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    Shishir Singh
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    The document outlines the study topics for the AIPMM Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) certification exams. It includes general product management and marketing topics like product strategy, branding, portfolio management, and the product lifecycle. It also lists specific topics related to new product development, introduction, and marketing tactics. The document concludes by listing several reference books recommended for studying the topics.

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    AIPMM Cert study plan-adaptive.pdf

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    The document outlines the study topics for the AIPMM Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) certification exams. It includes general product management and marketing topics like product strategy, branding, portfolio management, and the product lifecycle. It also lists specific topics related to new product development, introduction, and marketing tactics. The document concludes by listing several reference books recommended for studying the topics.

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    174 visualizzazioni1 pagina

    CPM CPMM Study Topics Marketing Product Management

    Caricato da

    Shishir Singh
    The document outlines the study topics for the AIPMM Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) certification exams. It includes general product management and marketing topics like product strategy, branding, portfolio management, and the product lifecycle. It also lists specific topics related to new product development, introduction, and marketing tactics. The document concludes by listing several reference books recommended for studying the topics.

    Copyright:

    © All Rights Reserved
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    di 1

    AIPMM Certified Product Manager (CPM) and Certified Product 2010

    Marketing Manager (CPMM) Study Topics

    General Marketing/Product Product Management role


    Management
    Managing Marketing information
    Types of products
    New Product Development Specific
    Marketing and Product Strategy Topic

    Brand Strategy & Management Ideation, Concept validation, Design

    Portfolio Management Development, Testing

    Product Life Cycle Management, New Product Introduction Specific


    Strategy, Models Topics

    Market & Opportunity Market testing


    Analysis/Research
    Launch Planning
    Competitive strategy & Analysis
    Marketing Tactics
    Buying Behaviors
    Marketing Metrics, Controls, Audits
    Segmentation
    Customer Management
    Positioning
    Study Reference Books
    Pricing
    Kotler & Armstrong Principles of
    Promotion Marketing (11th Edition)

    Distribution & Channel Management Kotler, Marketing Management (12th


    Edition)
    Financial Analysis & Forecasting
    Lehmann & Winer, Product
    Logistics/Supply chain Management (4th Edition)

    Maturity/Retirement Crawford & Di Bnedetto, New Products


    Management (6th Edition)
    Services as Products
    Gorchels, Product Manager’s
    Global Products Handbook (3rd Edition)

    Cross-functional teams & Leadership 1. Rober G Cooper, Portfolio


    Management for New Products
    Public Policy/Social Responsibility 2. Michael E Porter, competitive
    Strategy
    Managing the Process 3. Robert G Cooper, Product
    Leadership
    Marketing Plan elements 4. Friedman & Furey, The Channel
    Advantage
    Marketing Organizations

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