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GROW YOUR IG FROM SCRATCH

I am STOKED that you signed up to grab my FREE


Grow From Scratch cheatsheet on how to
supercharge your profile and grow your account from
zero followers.

If you have any questions, make sure you drop me a

GROW FROM
direct message over at Instagram and I’ll do my best

KRAE0Y A7NAHOT STSEL0NI


to point you in the right direction.

WHO IS STEVEN MELLOR?

GROW FROM SCRATCH CHEATSHEET


SCRATCH
I’m a designer + marketer that’s been designing and
growing brands, and leading creative teams for the
last 15 years. I’ve been a co-founder of 2 startups, and
have also published a handful of mobile apps. Most
recently, I’ve decided to bring this knowledge to
Instagram and share everything I’ve learned over the
last decade and a half.

Now, I’m teaching business owners, entrepreneurs,

IG DOMINATION MASTERCLASS
and creatives how to build their brand on Social
Media. I’ve been able to grow my personal page from
0 followers to over 70K in just over 10 months. This

THE FOUNDATION
was all organic, too. I didn’t pay for ads, or buy
shoutouts, or use any automation and bots.

@THESTEVENMELLOR No tricks, no gimmicks, just pure organic growth.

In this cheatsheet, I’ll be sharing these 5 Quick Growth


Tactics that you can implement today.

Hope you enjoy this free cheatsheet, and remember, if


you get stuck, don’t hesitate to shoot me a DM.

Lets Go!
Steven Mellor / 2020
@thestevenmellor
PICK A NICHE
1.
PICK A NICHE
1. What is your market?
Keep it broad, think Marketing, Science, Fashion, etc.

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A niche is a specific subcategory
of a market that you want to target
2. What is your sub-market?
with your products or services. In my example, I chose Marketing > Copywriting or Fashion > Sneakers
or Fitness > Yoga. This will define the focus within the market.

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Example: MARKETING
3. Now lets ‘Niche Down’?

COPYWRITING Let’s take it a step further. Within that submarket, who are you
serving? In my example, I chose Marketing > Copywriting >
Copywriting for Instagram

COPYWRITING FOR IG
OPTIMIZE YOUR PROFILE
2.
OPTIMIZE PROFILE
1. What will your name tag be?
For example, ‘Steve - Instagram Copywriter’ using the naming
convention of ‘Name - Niche Tag’

2. What do you do?

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Your profile consists of your picture, Use the first line of your bio to tell your followers exactly what you do

name, username, bio, link, and


contact information.
3. What is your authority statement?
Your followers have to Like, Know, and Trust you. This line will help with
Example: establishing that.

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4. What’s your Call To Action (CTA)?
NAME - EXPERTISE Steve - Instagram Copywriter What are you telling your users to do when they read your bio? Where
are you sending them?
What you do I help influencers write amazing copy for IG
Your authority statement 10 year copywriting expert
Your call to action Get my IG Copywriting checklist 5. What is your link
Your link stevethecopywriter.com/checklist Ideally this is your own personal landing page or a Link In Bio service.
LIST OUT YOUR COMPETITION
3. Knowing who you’re competing against is vital, list out 10 competitors

COMPETITION
below, who are doing what you want to be doing, in your niche.
You can look up these stats using Instagram and another service like
Socialblade.com or Ninjalitics.com, you’ll want to track what they post,
when they post, how often they post, and how they engage.
Engagement
Username # of followers Rate %

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Make a list of your competition
(people doing what you want to be
doing) and track their every move.
Account Followers ER

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Targets: @copywritertay 2900 7%
@ashlynscarter 22.7K 3%
@kelsey.writes 8400 2%
@blairbadenhop 28K 2%

Track how often they post, when they


go live, Analyze Their strategy, etc. This
Will give you clues to what the audience
Likes to see and responds to.
HASHTAGS
BUILD YOUR HASHTAG GROUPS
4. Build 3 groups of hashtags consisting of 30 hashtags (max is 30)
You build 3 groups, because you will need to do a lot of trial and error
with seeing how your posts perform with any given hashtag. You can
keep track of all of this with a service like iqhashtags.com and you can
do research with a tool like ninjalitics.com or hashtastic.eu

Build your hashtag lists in a Hashtag Group 1

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spreadsheet to make them easy to
group. You’ll want to build a few
groups of up to 30 each.

Vary the difficulty and put them in Hashtag Group 2

Buckets by usage. Lower usage HT’s

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Example: Are easy to rank on for new accounts
Hashtag Usage Difficulty
#copywriting 580,000 Hard
#copywriter 418,000 Hard Hashtag Group 3

#copywriterofinstagram 12,700 Easy


#copywritingtips 40,000 Medium
#copywritingforcreatives 5,300 Easy
KNOW YOUR CONTENT TYPES
5.
Knowing how your audience and niche respond to certain types of
content is very important. This will help you define which types of

CONTENT TYPES
content are best.

Instagram Stories
Stories are where you will show up daily and there’s no magic
number of how many. Stories are a great way to share behind
the scenes content or more informal day-to-day stuff. Once

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Story
you get enough traction, they’re extremely effective for selling.

Undestand your content types and Singles


how each of them are used in your Single posts do really well on Hashtags when compared to
Carousels, and they are great for sharing memes, selfies,
industry. Also imagine how you can Single
recipes, quotes, or traditional photos.

implement them to better serve Carousels

IG DOMINATION MASTERCLASS
Carousels consist of up to 10 images and are ultra effective
your audience. with storytelling, how-to’s, and showing progression. Use 8-10
Carousel
slides to take full advantage of the carousel.

Content Types: IGTV


IGTV is Instagram’s take on a video platform. They show up in
your feed and also under a separate tab in your profile and are
IGTV best utilized for showing longer for video content like YouTube.

VIDEO
Single Carousel IGTV Video Story Video posts show up in your feed the same way a Single
post does and are good for sharing clips that are under 60
Video seconds in length.
PICK A SCHEDULE AND STICK TO IT
6.
Benefits to posting daily

PICK A SCHEDULE
— You’ll get more exposure
— You’ll fill up your feed faster
— You’ll learn more about what type of content works for your niche
— You’ll learn to create content faster
— You’ll develop the habit of being consistent

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What time do I post at?
Set a schedule to post every day for Initially, you want have a good read on when your audience will be
online because you won’t have an audience. So my suggestion would
the first 30 days. This is done to be to post at 9AM local time until you get your first 500 followers.

create strong habits for showing up


Is posting everyday necessary?
consistently, with the added benefit This may seem like overkill initially to post for 30 straight days, but it’s

IG DOMINATION MASTERCLASS
a proven organic growth method. Instagram values Time on Platform,
of gaining more exposure. the more you’re on this platform, creating, consuming, and engaging
with content, the quicker you will learn the ins and outs of what works
and what doesn’t.
S M T W T F S
But I don’t have time to post everyday?
1 2 3 4 A good way to avoid burnout and post daily is to batch create a number
of posts ahead of time and release on a daily schedule.
5 6 7 8 9 10 11

12 13 14 15 16 17 18 Creator Studio
19 20 21 22 23 24 25 If you can’t log in everyday or are worried that you will miss a day, you
can always schedule all of your posts using Facebook’s Creator Studio
26 27 28 29 30 (business.facebook.com/creatorstudio/). You’ll need to make sure
your profile is setup as a Creator or Business Account.
YOUR FIRST 15 POSTS
7.
When starting out, it’s rare to get a lot of traction on your posts in
terms of likes, comments, and engagement, so disregard these

FIRST 15 POSTS
metrics until you post your first 15 pieces of content.
Also, make sure to plan out what types of content you want to use
and when you want to use them. This will help you not only in your
content strategy but also understand what type of content
resonates with your audience.

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Make sure your first 15 posts are Example Content #1
5 Single Posts
highly attractive and pack extreme
6 Carousels
value to your ideal follower. 2 Video posts
2 IGTV posts

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WHAT NOT TO DO
Don’t create a new account and
immediately blast DM’s to people Example Content #2
asking them to collaborate. People
8 Single posts
need to like, know, and trust you
before they start recommending you 7 Carousels
or sharing your content.

Example Content #3
11 Carousels
3 Single posts
1 Video post
DAILY STORIES
8.
The most engaging story posts are the ones that build upon each other
and walk the user through a mini journey and actually tell a story.

DAILY STORIES
Sketch out a storyboard using the template below.

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POSE A
Stories are the fastest way to get PRIMER QUESTION ADD THE
OR AN DETAILS
exposure, either through your own EXAMPLE

account or getting other accounts


to share your work.

IG DOMINATION MASTERCLASS
ADD MORE
DETAILS AND QUESTION SHARE
TELL THEM STICKER RESPONSES
thestevenmellor
TO RESPOND TO GATHER TO QUESTIONS
TO YOUR NEXT RESPONSES
SLIDE
The more that you show up on Stories,
the more your profile moves to the front
of the list on your followers feed.

But make sure the stories are intentional


and serve a purpose.
STORY HIGHLIGHTS
9.
STORY HIGHLIGHTS
Write out five story highlight topics
For example, in my Story Highlights, I have “IG Tutorials”, “Design for
IG”, “Free Kits”, “Flocked App”, and “IG Growth”. All topics should be
centered around serving your niche.

Story Highlight ground rules


— You can have up to 100 Stories inside each story highlight

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Story highlights are a great for — There’s no limit to how many Story Highlights you can have

mini-trainings, testimonials, — You can only add stories that you have previously published

reviews, and for pillar content Write down below 5 categories for Story Highlights that your ideal
follower will find the most value from.
that serves your niche.

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Make sure the story covers are on
brand and relevant. Each time you
add a story to a story highlight, it
moves it to the front of the list, so
be mindful of that.
START YOUR OUTREACH CAMPAIGN
10.
After everything is setup, now you can begin your outreach campaign.
A good rule to follow initially is for Every 1 hour that you put into

START OUTREACH
content creation, you dedicate 2 hours for engagement.
Grab your list of competitors from earlier in this guide and list the ones
out that you wish to target and engage with on a daily basis.
Comment on their posts, stories, and engage with their followers.

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You’ve followed the guide and set
everything up. Now, here is where
you begin your outreach campaign.

IG DOMINATION MASTERCLASS
For every 1 hour of content creation,
put in 2 hours of engagement.
CONTENT
CREATION ENGAGEMENT

1HR 2HR
IG DOMINATION
With Steven Mellor
GROW YOUR AUDIENCE, SALES, AND STATUS IN 90 DAYS
HERE’S WHAT YOU GET WITH THIS COURSE
The complete strategies I used to get 70K
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followers in less than 1 year


How to convert followers to Customers
How to find your niche

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How to find winning hashtags
Secrets to kickass engagement
Templates and more!

REGISTER FOR THE COURSE

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