Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
GROW FROM
direct message over at Instagram and I’ll do my best
IG DOMINATION MASTERCLASS
and creatives how to build their brand on Social
Media. I’ve been able to grow my personal page from
0 followers to over 70K in just over 10 months. This
THE FOUNDATION
was all organic, too. I didn’t pay for ads, or buy
shoutouts, or use any automation and bots.
Lets Go!
Steven Mellor / 2020
@thestevenmellor
PICK A NICHE
1.
PICK A NICHE
1. What is your market?
Keep it broad, think Marketing, Science, Fashion, etc.
IG DOMINATION MASTERCLASS
Example: MARKETING
3. Now lets ‘Niche Down’?
COPYWRITING Let’s take it a step further. Within that submarket, who are you
serving? In my example, I chose Marketing > Copywriting >
Copywriting for Instagram
COPYWRITING FOR IG
OPTIMIZE YOUR PROFILE
2.
OPTIMIZE PROFILE
1. What will your name tag be?
For example, ‘Steve - Instagram Copywriter’ using the naming
convention of ‘Name - Niche Tag’
IG DOMINATION MASTERCLASS
4. What’s your Call To Action (CTA)?
NAME - EXPERTISE Steve - Instagram Copywriter What are you telling your users to do when they read your bio? Where
are you sending them?
What you do I help influencers write amazing copy for IG
Your authority statement 10 year copywriting expert
Your call to action Get my IG Copywriting checklist 5. What is your link
Your link stevethecopywriter.com/checklist Ideally this is your own personal landing page or a Link In Bio service.
LIST OUT YOUR COMPETITION
3. Knowing who you’re competing against is vital, list out 10 competitors
COMPETITION
below, who are doing what you want to be doing, in your niche.
You can look up these stats using Instagram and another service like
Socialblade.com or Ninjalitics.com, you’ll want to track what they post,
when they post, how often they post, and how they engage.
Engagement
Username # of followers Rate %
IG DOMINATION MASTERCLASS
Targets: @copywritertay 2900 7%
@ashlynscarter 22.7K 3%
@kelsey.writes 8400 2%
@blairbadenhop 28K 2%
IG DOMINATION MASTERCLASS
Example: Are easy to rank on for new accounts
Hashtag Usage Difficulty
#copywriting 580,000 Hard
#copywriter 418,000 Hard Hashtag Group 3
CONTENT TYPES
content are best.
Instagram Stories
Stories are where you will show up daily and there’s no magic
number of how many. Stories are a great way to share behind
the scenes content or more informal day-to-day stuff. Once
IG DOMINATION MASTERCLASS
Carousels consist of up to 10 images and are ultra effective
your audience. with storytelling, how-to’s, and showing progression. Use 8-10
Carousel
slides to take full advantage of the carousel.
VIDEO
Single Carousel IGTV Video Story Video posts show up in your feed the same way a Single
post does and are good for sharing clips that are under 60
Video seconds in length.
PICK A SCHEDULE AND STICK TO IT
6.
Benefits to posting daily
PICK A SCHEDULE
— You’ll get more exposure
— You’ll fill up your feed faster
— You’ll learn more about what type of content works for your niche
— You’ll learn to create content faster
— You’ll develop the habit of being consistent
IG DOMINATION MASTERCLASS
a proven organic growth method. Instagram values Time on Platform,
of gaining more exposure. the more you’re on this platform, creating, consuming, and engaging
with content, the quicker you will learn the ins and outs of what works
and what doesn’t.
S M T W T F S
But I don’t have time to post everyday?
1 2 3 4 A good way to avoid burnout and post daily is to batch create a number
of posts ahead of time and release on a daily schedule.
5 6 7 8 9 10 11
12 13 14 15 16 17 18 Creator Studio
19 20 21 22 23 24 25 If you can’t log in everyday or are worried that you will miss a day, you
can always schedule all of your posts using Facebook’s Creator Studio
26 27 28 29 30 (business.facebook.com/creatorstudio/). You’ll need to make sure
your profile is setup as a Creator or Business Account.
YOUR FIRST 15 POSTS
7.
When starting out, it’s rare to get a lot of traction on your posts in
terms of likes, comments, and engagement, so disregard these
FIRST 15 POSTS
metrics until you post your first 15 pieces of content.
Also, make sure to plan out what types of content you want to use
and when you want to use them. This will help you not only in your
content strategy but also understand what type of content
resonates with your audience.
IG DOMINATION MASTERCLASS
WHAT NOT TO DO
Don’t create a new account and
immediately blast DM’s to people Example Content #2
asking them to collaborate. People
8 Single posts
need to like, know, and trust you
before they start recommending you 7 Carousels
or sharing your content.
Example Content #3
11 Carousels
3 Single posts
1 Video post
DAILY STORIES
8.
The most engaging story posts are the ones that build upon each other
and walk the user through a mini journey and actually tell a story.
DAILY STORIES
Sketch out a storyboard using the template below.
IG DOMINATION MASTERCLASS
ADD MORE
DETAILS AND QUESTION SHARE
TELL THEM STICKER RESPONSES
thestevenmellor
TO RESPOND TO GATHER TO QUESTIONS
TO YOUR NEXT RESPONSES
SLIDE
The more that you show up on Stories,
the more your profile moves to the front
of the list on your followers feed.
mini-trainings, testimonials, — You can only add stories that you have previously published
reviews, and for pillar content Write down below 5 categories for Story Highlights that your ideal
follower will find the most value from.
that serves your niche.
IG DOMINATION MASTERCLASS
Make sure the story covers are on
brand and relevant. Each time you
add a story to a story highlight, it
moves it to the front of the list, so
be mindful of that.
START YOUR OUTREACH CAMPAIGN
10.
After everything is setup, now you can begin your outreach campaign.
A good rule to follow initially is for Every 1 hour that you put into
START OUTREACH
content creation, you dedicate 2 hours for engagement.
Grab your list of competitors from earlier in this guide and list the ones
out that you wish to target and engage with on a daily basis.
Comment on their posts, stories, and engage with their followers.
IG DOMINATION MASTERCLASS
For every 1 hour of content creation,
put in 2 hours of engagement.
CONTENT
CREATION ENGAGEMENT
1HR 2HR
IG DOMINATION
With Steven Mellor
GROW YOUR AUDIENCE, SALES, AND STATUS IN 90 DAYS
HERE’S WHAT YOU GET WITH THIS COURSE
The complete strategies I used to get 70K
GROW FROM SCRATCH CHEATSHEET
IG DOMINATION MASTERCLASS
How to find winning hashtags
Secrets to kickass engagement
Templates and more!