The HealthCare Industry in India

Often mistaken as the pharmaceutical industry, the healthcare in India is fairly nascent.
Healthcare, as we define, essentially comprises the medical consumables / disposables
and bio scientific products.

The industry established itself in the early 90’s with most multinationals having a liaison
presence in India and importing and selling products through various distributor
arrangements. The industry was plagued by ethics issues and constantly overshadowed
by the pharma ‘big brother’. In the last few years the industry has worked very hard to
restructure its image. The quality of people joining the industry has had a catalytic
impact on improving the image of the industry. Considered the ‘sunrise’ industry of the
new millennium, healthcare today attracts the best talent from across industry segments.

The Organization: Becton Dickinson

Established over 106 years ago Becton Dickinson is a US$ 5.7 Billion Fortune 500
Company. It operates in 100 Countries across the world with 3 core areas of businesses.

BD is one of the largest suppliers of medical devices and diagnostic systems worldwide.
From fledgling manufacturers of medical tools to a high technology healthcare company,
the common threads of commitment to quality and dedication to helping people live
healthy lives have always remained strong.

In the early eighties the company focused on a tough restructuring and the company
secured it’s long-term competitiveness. It entitled investment in areas of strength, pulling
back from the weak businesses.

In the early 90’s the meaning of quality was expanded within the company to include the
human resource function. Human resources were now managed as a strategic asset
necessary to foster growth. Emphasis on quality, clarity of goals, openness to change
coupled with the concept of leadership teams has enabled the organization to deal more
effectively with emerging challenges at the eve of the new millennium.
Becton Dickinson India

Present in India from 1990 as a liason office Becton Dickinson India was set up as fully
owned subsidiary in 1996. With an investment of 30 million $ the company set up world
class manufacturing in India at Bawal, Haryana. The Indian subsidiary is headquartered
out of Gurgaon with a nationwide presence.

BD India went through a very tough phase of business consolidation and restructuring
during 2001-02 including a complete top management overhaul. Unrealistic and inflated
growth, dumping of goods in the market, ethical issues with front line staff were just
some of the problems the company had to rectify.

In its new avtaar the company has improved productivity and increased operational
excellence with a focus on its people. The top management team comes from a rich mix
of multinationals including HLL, P&G, 3M, Perfetti, Coke, ICI just to name a few
companies. Today the leadership team in BD is working towards building an
organization which will lead the healthcare charter in India, besides building an
organization culture which is fun and yet performance oriented.

BD - India has been named amongst the Top 25 in the Hewitt Best Employers in
India 2007 study – conducted by Hewitt associates in partnership with The Economic
Times. BD has ranked 18th, ahead of Dr. Reddy’s, J & J Medical and GSK Consumer in
the similar industry, as well as many big names in the consumer, financial services, and other
industries.

Its businesses include:

BD Medical Systems
BD Medical - Pharmaceutical Systems is a worldwide leader of high-quality, clinically
proven prefillable parenteral drug delivery systems

BD Medical Systems is comprised of four primary product areas:

⇒ BD "Core" Medical Systems, which includes injection syringes and needles,

infusion therapy devices, anesthesia needles, surgical blades and scrubs and
critical care devices;
⇒ BD Consumer Healthcare, including insulin syringes and pen needles, and
elastic support products;
⇒ BD Pharmaceutical Systems, which sells prefillable injection devices directly to
pharmaceutical companies who then provide them in a prefilled format to
hospitals and physicians;
⇒ BD Ophthalmic Systems, which manufactures ophthalmic surgical blades and
cannulas used for eye surgery procedures, primarily cataract surgery.
Products/Services

• Needles and syringes for medication delivery

• I.V. catheters and other infusion therapy products
• Surgical blades and regional anesthesia products
• Ophthalmic surgical products
• Safety-engineered injection, infusion and surgery devices
• Sharps disposal containers
• Insulin delivery devices and diabetes care accessories
• Home healthcare products

Markets Served

• Hospitals and clinics

• Physicians' office practices
• Consumers and retail pharmacies
• Public health agencies
• Pharmaceutical companies
• Healthcare workers Elastic support and fever measurement products
BD -Diagnostic

BD Clinical Laboratory Solutions is a newly formed segment comprised of two major

product areas—BD Pre Analytical Solutions (PAS) and BD Diagnostic Systems—that
were created to provide system solutions to clinical laboratories' most pressing
problems. This approach enables BD Clinical Laboratory Solutions to benefit from its
well-established presence in the laboratory and to leverage the recognized brand equity
of its products, including the BD Vacutainer™ line of evacuated specimen collection
products; the BD BACTEC™ line of automated blood culture instruments; DNA probes
through BDProbeTec™ ET; and BD Difco™ industrial microbiology products.

Products/Services

• Integrated systems for evacuated blood collection

• Safety-engineered specimen collection and disposal products
• Innovative systems for specimen collection
• Plated media [Diagnostic products, Industrial products]
• Automated blood culturing systems
• Microorganism identification and drug susceptibility systems
• Medication error and specimen management systems
• Healthcare consulting and services

Markets Served

• Hospitals laboratories and clinics

• Reference laboratories
• Blood banks
• Healthcare workers
• Patients
• Physicians' office practices
• Industrial microbiology laboratories

 BD Biosciences
BD Biosciences is a provider of products and services for researchers and laboratorians
around the world, offering integrated solutions for supporting the life sciences and for
accelerating the pace of discovery. BD Biosciences offers integrated, high-value
applications in drug discovery and development, immune function monitoring, and
functional genomics. Customers include academic and government institutions doing
basic research in life sciences; biotech and pharma companies engaged in drug
discovery and development; and hospitals, reference labs and blood banks performing
patient testing and monitoring for quality control. BD Biosciences' research and clinical
diagnostic systems are the standard for studying and monitoring patients with HIV.

Products/Services

• Digital Flow Cytometry

• Fluorescence activated cell sorters and analyzers (FACS Calibur, FACS
Vantage & many more)
• Monoclonal antibodies and kits
• Reagent systems for life sciences research
• Tools to aid in drug discovery and growth of tissue cells
• Molecular biology products for the study of genes
• Diagnostic assays for patient testing and monitoring

Markets Served

• Research and clinical laboratories

• Hospitals and transplant centers
• Blood banks
• Biotechnology and pharmaceutical companies