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Claims that there are no universal rules of good and bad and ethical behaviour depends upon
circumstances and context.
Important activities have an outcome that leads to us achieving our goals whether these are professional
or personal. Urgent activities demand immediate attention, and are usually associated with someone
else’s goal.
These are often the one we concentrate on and they demand attention before the consequences of not
dealing with them are immediate. A quadrant can be used with the urgency being placed along one axis
and importance being placed along another.
Quadrant of necessity
There are two distinct types of urgent and important activities; ones that you could not have foreseen
and others that you have left until the last minute. These could be:
Crisis/Emergency
Pressing problems
The best approach is to save some time in your schedule to handle unexpected issues.
If you have lots of urgent and important activities, identify which of these you could have foreseen and
think about how you could schedule similar activities ahead of time, so that they don’t become urgent.
Quadrant of quality
These are the activities that help you achieve your personal and professional goals and complete
important work. These could include:
System implementation
Relationship building
Make sure you have plenty of time to do these things properly, so that they do not become urgent.
Remember to leave time in your schedule for unforeseen circumstances so that you keep on track.
Quadrant of deception
These are the activities that prevent you from achieving your goals. These could include:
Interruptions
Some meetings
Some reports
You should ask yourself whether you can re-schedule or delegate them.
Quadrant of waste
These are activities that that should be avoided if possible. These could include:
Distractions
Junk mail
Escape activities
You should understand that to manage your time effectively, you should avoid the time-wasters.
The tasks that you place in each quadrant will result in the following:
Urgent important
Stress
Burn-out
Crisis Management
Vision, perspective
Balance
Discipline
Control
Few Crises
Crisis Management
Total irresponsibility
Take a step back every so often to see which activities just don’t get done or are there ones that you only
seem to be concentrating on.
Speak to your manager about this as this may mean delegating activities to another team member.
Build into your schedule the reality that you will have to deal with interruptions. However, if you are
dealing with an urgent task – you should limit these and deal with them at a later time. Put your phone
away and don’t check your emails.
Avoid multi-tasking
Avoid starting more than one job at a time as you will not be able to provide your undivided attention to
all of them. Try to focus on one at a time.
If you are still finding that you are not as productive as you feel you should be – think about keeping a
time log for a week. Note down all tasks and how long they take, all interruptions, how often you refer to
your emails and social media. You can then have a more realistic idea of where your time is being spent.
Then make the necessary changes.
Don’t be overwhelmed
If you feel that a task is too overwhelming, break it down into more manageable tasks and reward
yourself for each milestone achieved. You will feel motivated every step of the way!
Set deadlines
Ten ways to effectively manage your time
Setting deadlines to the task you are concentrating on will focus your mind, but don’t be overoptimistic
as you do not want to be overwhelmed.
Batch items
Think about working on like items at the same time e.g. administration or dealing with your inbox. You
can allocate specific times of the day to these tasks.
If you are working on an urgent task, think about setting your ‘out of office’ message. This will allow
those e-mailing you to know when you will reply, and it will give you the comfort of knowing you are
being professional in your approach. Even if your task is not urgent, do not check your inbox every time a
message arrives. Allocate time in your day to deal with emails. Emails are a huge distraction!
Time spent browsing LinkedIn, Twitter and Snapchat etc. can often take over and can be a huge drain on
productivity. Become more aware of the time you spend on social media, even if it is for work purposes.
You can get drawn in! Limit this time and stick to it.
Talking to others about a task or an issue at work either face to face or on the telephone can be quicker
and more effective than typing an email, particularly if a message is complex or requires interpersonal
sensitivity. Think about what is the most effective form of communication before emailing as a matter of
course.
Email is currently the most popular form of communication used in business. This is because:
It is fast;
The organised accountant should create electronic folders, under various subject headings, for easy
retrieval of emails if necessary. The use of a scanner and appropriate software means that almost any
business document may be attached to an email.
Email retrieval is also made easier by sorting the emails within a folder by sender, date sent or subject
matter. However, emails should be used with caution. Organisations should document protocols and
procedures for use of email. The language used in email should be clear and unambiguous. Emails need
to be carefully composed, in order to avoid confusion or offence to the reader. Email security may also
be an issue.
Not only does computer security and IT systems have an impact on confidentiality, IT systems should be
in place to ensure that emails can be securely stored and retrieved. This section will help you make
efficient and effective use of email. Follow the advice and you will be able to develop good practice for
handling email and avoid many potential pitfalls.
Don’t store emails in your inbox. Move them into folders. Cluttered inbox items can be overlooked.
Please remember to read the content contained within each of these containers. To reveal the content,
simply select the relevant heading.
Folder management
Keep a simple filing system. Large folders can be difficult to manage and slow to open. Regularly delete
messages you no longer need. Use folders such as ‘to read’, ‘action’, ‘to-do’.
Creating Emails
Please remember to read the content contained within each of these containers. To reveal the content,
simply select the relevant heading.
Talk instead of type
It is easy to overuse email. It is often quicker and more effective to walk around and talk to colleagues or
use the phone.
If you need an urgent response, don’t email. Regularly using email as urgent creates an environment in
which people feel they must view each email as it arrives. This can lead to an inefficient work place. It
would be better to communicate in person or on the telephone.
Recipients should have a good indication as to the subject of each email so they can decide which to
read first. It will also be easier for them to find relevant messages at a later date.
When you send a message to someone that requires an action make it very clear within the first few
lines of the email what is expected. If possible, you should also include a due date.
Capital letters can be used sparingly to emphasise a word or phrase. If they are used excessively then this
is the email equivalent of SHOUTING!
Your organisation will have a mailing list. Use these instead of guessing addresses.
Using email in the workplace is different to texting for personal use. It is important to communicate in a
professional manner - poor spelling, grammar and punctuation may give a bad impression of you at work
and will not help you to clearly convey your message. It is a good idea to proof read every email.
Use a short informative email signature
Your email signature should include your name, position, contact details such as brief postal address,
telephone and email details. Your workplace may even have a policy about this.
Checking email
Manage this wisely as this is essential to productive time management. Try to keep specific time aside to
check your emails.
If an email takes longer than 2 minutes to read and action - add it to your to-do list.
For any emails that you are cc’ed in on or it has been sent to you FYI – file these into a ‘To read’ folder.
Ask yourself whether all of the people on the recipient list really need to see your reply. Many times
people are added to an email thread and get included in all of the subsequent discussions, which occur.
This can be a major inconvenience for some of the recipients and increases the risk that others who are
not as close to the issues as you and your immediate colleagues, start involving themselves
unnecessarily.
If you are angry or upset about the message you are replying to, give yourself some time to calm down
before replying. Reading through your reply several times will also help. Sending a quick and angry
response rarely helps and often leads to an increasingly acrimonious exchange of messages.
If you are frequently asked the same questions, then save the text of your responses so you can paste it
into subsequent replies.
When you receive a message from an email list, be very careful to direct your reply to the appropriate
address. A common problem arises when a person should reply to an individual, but instead sends that
reply to the entire list.
When forwarding messages consider including a summary at the beginning. This will allow the new
recipient to determine what has already been discussed. It will also allow you to include the actions or
information specific to that person so that he/she can quickly provide the response you require.
Legal obligations
Never send or forward messages containing libellous, defamatory, offensive, discriminatory or obscene
remarks. Make sure, when forwarding a chain of emails, that there are no confidential or contentious
remarks made earlier that you would not wish the recipient of the forwarded email to read.
Before saving emails you must identify if the email is a record. Use the information below to help:
Before saving emails you must identify if the email is a record. Use the information below to help:
If it shows information to carry out business, such as day to day administrative records or material
potentially relevant to present or future research
If we will need the information to help us deal with similar situations in the future
Delete
Emails which can be deleted as soon as the relevant event has occurred or project has been completed:
Appointments
Personal emails
If so, it should be filed in a secure departmental record keeping system, either in paper or electronic
format. In some cases, you may need to print out the email as it makes it easy for all the corresponding
records to be held in the same place. However please take into account costs associated with printing,
including time. As well as this, if the record is required in court, a paper print out may carry less weight
than an electronic version.
If your email has no corporate value and therefore is not a record, it should be deleted and any paper
copies should be confidentially destroyed.
This includes personal emails, which should be deleted, however, if you do need to keep any personal
emails, keep them in a folder titled ‘personal’ in your inbox.
Anti-virus software is a critical line of defence against malware. If you don't have an anti-virus program
on your computer, you should get one right now.
If you receive emails from someone you don’t know saying you’ve won money or a prize, this is likely to
be a scam. If something sounds too good, it is probably no good! Do not open these kinds of email
messages and delete them straight away.
It may be going to a fake website where the details you use to login to it will be captured; or one that will
infect your computer with a virus.
No legitimate organisation will ask for your personal details by email – and that includes you or your
workplace’s bank account, PIN, passwords, or contact details. If in doubt, do not use the link in the email.
Visit the main homepage of the organisation instead or call them with the phone number that is
advertised on their main website. If the enquiry or issue is genuine there will be information available on
the website.
Don't open attachments from people you don't know or if you're not expecting them
Not even if it seems to be from your bank, the government, or a reputable company. They rarely send
attachments. E-mail attachments infected with viruses are one of the most widely used methods for
infecting PCs.
Wherever possible either include the text in the body of the email, or even better, save the file onto a
shared drive or web space and then send your recipient the web address.
If you receive a message warning you of a virus that will damage your PC, it is almost certainly a hoax.
Sometimes virus hoaxes actually contain viruses themselves! By forwarding hoaxes you will waste
valuable resources and will not be helping any of the recipients.
Let’s see if you can spot the issues in the following example email
Managing meetings, whether in the virtual world or face to face isn’t easy; a well-managed meeting is
invaluable to those attending. Running a virtual meeting has added difficulties due to technology. But it’s
a skill worth practicing, and your teammates will thank you for it. This section will explain what you need
to consider:
If it’s a lengthy meeting with many people attending, your agenda should also list the timing and
outcomes (or objectives) for each agenda item. If you don’t know why you are holding this meeting —
don’t hold it. It’s your job to make sure people don’t waste their time. Your advanced preparation shows
respect to the participants and to the organisation.
Make sure they know the host code to your conference call or virtual meeting software, so they can run
the meeting if you are absent.
Most companies have a preferred software for webinars, online demonstrations and web-based
meetings. Make sure you can navigate confidently and use the features you need for your meeting. And
prepare some contingency plans, because invariably the technology will fail you at a key moment. Best
advice: talk to an experienced web presenter in your office and learn their techniqu
(In the room, on the phone, and online) so you can boot up and test — there’s nothing worse than
watching and listening as someone fumbles with the technology; you can feel the energy dissipate
before the meeting even starts.
As they “beep in” to a phone meeting by asking, “Hi, who just joined the call?” When everyone is
assembled, introduce the attendees and their roles. Make sure everyone knows why they are at this
meeting.
And don’t start again for latecomers. It is unfair to the people who make an effort to arrive on time, and
it stops the meeting progressing smoothly. Add a note to the agenda that latecomers should wait for the
facilitator to check for new attendees (perhaps at the 15-minute mark).
Do not multi-task
You will quickly lose focus and lose control of the meeting. You already have a big job: watch the clock,
take brief notes, and make sure the discussion is moving. Your goal is to help the group reach a specific
objective or outcome. They need to move forward, so keep your eye on the ball.
You don’t have the luxury of visual cues in the way you might with an in-person meeting (cues like
sighing, eye-rolling, doodling, dozing, etc.), so be sensitive to pacing and don’t let energy or focus leak
out of the meeting.
If you are sharing your desktop as a presenter, avoid excessive scrolling, sudden rapid cursor movements
or jumping too quickly between pages; it can be disorienting for viewers.
Keep track of who is not participating and call on them periodically in a gentle way. You can ask: “How
might this apply to your area?” or “What factors would contribute to making this work?” Virtual
meetings can devolve into a conversation between the host and one participant. Try to get all
participants to engage with each other, not you.
This is a particular problem when some participants are in the room face-to-face, who may use body
language to express themselves at times, and where others are online and who may not be able to see
those in the room. As the leader of such meetings try and ensure that those who are in the room speak
slowly and clearly into microphones, and that those connected remotely can hear and are able to
participate actively in the meeting.
Check this by prompting them to do so from time to time, keeping them attentive and involved. Where
people in the room use predominantly body language such as vigorous nodding or shaking of heads at a
point made by someone in the room or online, for transparency try and make that silent
approval/disapproval known to all the online participants so that they are fully aware of feelings and
opinions within the meeting.
Gauge when you can move to the next topic by asking, “Do you have enough information to move the
process forward, or do you need more time?” Enlist the attendees to help keep the meeting on track —
it gets them to take ownership of meeting success. Ask haven't we now explored this point as far as we
can? 'Can we take that offline (especially if it doesn’t involve the whole team)?'
Make clear the next steps or due dates, and ensure people know what tasks they are responsible for.
Follow up
Arranging a meeting
At work, we are often tasked with not only looking after our own diaries but need to understand the best
ways of using our diaries to help us work more effectively. We often share our calendars with our team
so having a well organised diary is important so that it can be organised, and that others perceive you
this way too.
Recurring meetings
Arranging a meeting
If you have a weekly, fortnightly or monthly meeting, or a yearly occurrence, most diaries will
automatically update this for you without you having to go in an enter each individual appointment.
Simply use the recurrence button from within the appointment. This is perfect if you want to make a
note that at a certain time each year you need to raise an invoice, arrange an event etc. and for weekly
meetings/catch-ups.
Arranging a meeting
You can use your diary to record tasks or reminders. For example, if someone is on leave or sick, or if you
need to chase someone up today or start working on a report i.e. things that need to be done today but
at no specific time. It is also useful for recording deadlines.
Arranging a meeting
No one can be in two places at once. Think about what is happening either side of that meeting. Have
you already had two late evenings that week? Do you have a meeting away from the office in the middle
of the day?
If so, will you want to come back to the office afterwards or go straight home. It may look like 16.00 on
Thursday would be a good time for a meeting, but would you want to come all the way back to the office
at that time for an internal meeting if not urgent?
Arranging a meeting
You should always put this in the diary either side of a meeting out of the office just to make sure it’s not
forgotten about. This also helps when other people may be using the scheduling assistant to arrange a
meeting. It shows time when you will be travelling as busy so prevents others from booking a meeting
during that slot, or immediately before it.
Include details
Arranging a meeting
If you are organising a meeting, always include all the necessary details in the calendar invite. This
should include:
Attendees
Agenda/meeting purpose
Supporting papers
Colour code
Arranging a meeting
Colour coding different types of meetings makes it easier to read, and you will be able to establish at a
glance what type of meeting is in your calendar without looking at the details.
The importance of big data doesn't revolve around how much data you have, but what you do with it.
You can take data from any source and analyse it to find answers that enable:
Cost reductions.
Time reductions.
When you combine big data with high-powered analytics, you can accomplish business-related tasks
such as:
Generating coupons at the point of sale based on the customer’s buying habits.
Data Security
The main principles of data security have been embodied in legislation in many countries. Generally, an
organisation needs to consider several broad questions:
What damage or distress could be caused to individuals if there was a security breach?
What effect would a security breach have on the organisation, in terms of cost and reputation?
It is crucial that you understand the need to value and protect information, and that measures are put in
place to protect against malicious insiders. It is perhaps no surprise that most cyber breaches are the
result of human error.
These financial costs, of course, do not include the huge reputational damage caused by your business
hitting the headlines for failing to protect one of its most vital assets, information.
Data Security
If an attacker can gain the trust of their target, just for as long as it takes to click a link, then a huge
amount of information, and money, is at stake.
If a business only holds information that is publicly available, then security measures will merely focus on
protecting the premises and equipment, and having an appropriate disaster recovery plan. In other
words, data security is only important in respect of any interruption of business that a security breach
could cause.
Where sensitive data is being maintained, there will usually be a requirement for documented
procedures to ensure security of the data and access to the data where appropriate. Such procedures
should include staff training.
Physical Security
Many security incidents relate to the loss or theft of laptops, briefcases, storage media, etc. Physical
security is very important, and as an employee you should consider the following questions:
Does your laptop / computer screen lock automatically if it is left unattended for a certain length of
time?
Are you required to dispose of waste paper securely, for example by shredding?
Are you aware of where to find the organisation’s policies and procedures regarding security?
Computer Security
Computer security at work should be appropriate to the system used. For example, a networked system
will need more controls than a stand-alone computer. A stand-alone computer that is connected to the
internet will need more protection than one that is not.
Is there adequate protection against the possible loss of information because the power supply fails?
Is the equipment of the organisation properly maintained to reduce the risk of loss of, or interruption to,
work due to hardware failure?
Does each member of staff have their own user name and password, and are they prompted to change
this periodically?
Are laptops and portable media (such as memory sticks and disks) only allowed to leave the premises if
transported securely and with a manager’s authority?
Are there procedures to securely delete information held on computer when appropriate?
Are computer back-ups taken? If so, how often, and how are they stored? Is there a clear procedure for
taking back-ups and archiving data?
Does the organisation test the recovery of information from back-ups to see if it is effective?
If employees use the internet or email, are there adequate security measures to detect and protect
against malicious software that could be downloaded onto the system? Is the firewall and virus
protection up-to-date?
Cyber Security
Organisations may incorporate the following policies that incorporate the following:
screen new employees, contractors or anyone else who will have access to your business information -
check references, qualifications, identity, etc.
review current practices on email and internet use, remote working and bring your own device standards
ensure staff receive IT security training and know how to use IT systems properly
clearly outline the policies and practices you expect your staff to follow
increase general cyber and corporate security awareness through the workplace
insist on confidentiality agreements for people who are given access to sensitive information - see our
guide on non-disclosure agreements
ensure that security controls compliance is built into employment contracts, including the disciplinary
consequences of breaching
What's my role?
As well as being aware of the dangers you are required to observe the fundamental principle of
confidentiality. In addition, you should ask yourself the following questions:
Are you familiar with the security policy and procedures of your organisation?
Have you received adequate training regarding your responsibilities for the personal information the
organisation holds or processes?
What's my role?
In your personal and professional use of the internet and technology, you need to be aware that this can
open you, and your organisation, up to potential vulnerabilities.
You need to become aware of those vulnerabilities and restrict the following:
Using unsecure mobile devices to share work data or access company information.
Accessing your business' virtual private network via public computers and wireless hotspots.
What legislation exists in the country where you live regarding data protection and security? The
following show the main elements of security policy, procedures and safeguards.
High-level organisational objectives in relation to security and having an overall security policy, including
roles and responsibilities relating to implementing the policy.
Physical Security
Implemented by:
Securing premises.
Implemented by:
Implemented by:
Communicating discretely.
Paper Documents
Implemented by:
Information Storage
Implemented by:
Use of Internet
Implemented by:
Securing premises.
Implemented by:
Implemented by:
Why reflecting on your learning and development and reviewing your professional knowledge and
skills is useful?
Reflecting on your learning and development and reviewing your professional knowledge and skills is
useful as it:
Directs your career and helps you keep your eye on your goals.
Now that you have considered what development you are carrying out, writing a Personal Development
Plan (PDP) is the next step.
Work out what you want to achieve and how to achieve it.
Focus on potential study, career and personal development options and goals.
The time and effort you invest on planning your development will enable to continue developing
effectively throughout your life.
Identify
Personal Development Plan
First identify your strengths, the skills you wish to develop and then set yourself realistic goals for each
area you wish to focus on: careers and employability, study, or personal development.
Are there smaller short-term goals that will lead to your larger goals? Remember that goals need to be
SMART – Specific, Measurable, Achievable, Realistic and Timely.
Plan
Plan what resources you need and when you intend to work on the goals that you’ve set. Think about
how much time you have available each week. Be realistic to ensure your plans are achievable.
Action
Carry out the tasks you’ve set yourself for each goal, and be aware of any new skills that you’re picking
up along the way.
Record
Record how the process is going: the progress you’ve made and the skills you’re gaining. Where might
you need to develop further?
Recording your insights will help to inform your CVs, job applications and developmental reviews. It may
also reveal other aspects involved in achieving your goals.
Review
Take a step back, collate everything you’ve recorded and review what you have learnt. You should be
more aware of your skills and also be able to identify the next area or skill for development.
Review
Unlike an application form, a CV allows you to decide which information is most relevant to each role you
apply for.
It needs to be:
Concise.
Accurate.
Engaging.
Thorough.
The key word here is concise. It's not a place to list all your achievements and experiences as this would
make it long, unwieldy and, in a busy recruitment office, a ‘turn off’.
Make sure you include your email address as its often the most convenient was for recruiters to contact
you. Also, include a mobile number.
A personal statement needs to be strong and punchy, not bland, focusing on your skills & achievements.
Tells an employer who you are and what you can do for them. Steer away from vague skills such as
communication. Focus more on the specific competencies such as persuading and negotiating, lateral
thinking, time management, planning, decision-making, business awareness and the other skills on our
skills pages.
A CV should be in reverse chronological order where the most recent (and usually the most important)
comes first.
When writing about your work experience, use action words such as developed, planned and organised.
Even work in a shop, bar or restaurant will involve working in a team, providing a quality service to
customers, and dealing tactfully with complaints. Don't mention the routine, non-people tasks. Try to
relate the skills to the job. A finance job will involve numeracy, analytical and problem solving skills so
focus on these whereas for a marketing role you would place a bit more emphasis on persuading and
negotiating skills.
Your education should also be reverse chronological order. The results when you were younger can be
summarised.
Spelling and grammar must be checked. This gives a good impression as it gives confidence to the
business that they can trust you with corresponds. It shows you can pay attention to details and quality.
Interests should be short and to the point. As you continue in your professional careers, they will
diminish in impart on your CV.
Here are our other top tips for building the best CV:
Keep it real
Usually a CV should be no more than two pages – and that's two pages of A4 paper. Employers spend, on
average, just 8 seconds looking at any one CV, and a way of landing yourself on the no pile is to send
them your entire life story.
Keep it punchy, to the point, and save those details to expand upon at the interview if the opportunity
arises.
Tailor it
Take the time to change your CV for each role that you apply for. Research the company and use the job
advert to work out EXACTLY what skills you should point out to them. They will appreciate the obvious
effort.
Leaving gaps will only lead your future employer to ask about this and they may not give you the benefit
of the doubt.
Keep it current
You should keep your CV up-to-date whether you’re looking for a job or not. Every time something
significant occurs in your career, record it so you don't later forget something that could be important.
Employers DO look for mistakes on CVs and if they find them this can encourage them to probe further
at a potential interview which could put you under unnecessary pressure. If you're unsure, then use a
spellchecker and ask someone else to double-check what you've written.
Employers DO look for mistakes on CVs and if they find them this can encourage them to probe further
at a potential interview which could put you under unnecessary pressure. If you're unsure, then use a
spellchecker and ask someone else to double-check what you've written.
Like any advert, you should use your CV as an opportunity to sell. You want to sell your skills, your
qualifications, your experience and your ability to do the job.
Advertising is all about attracting attention and appealing to the needs of the buyer so highlight your
strengths and achievements to interest of the recruiter.
The skill is in honing your CV is demonstrating how any experience you have gained can be useful to the
company you are applying to. Every time you complete a training course, volunteer or gain new
responsibilities you should update your CV.
Once you have sent in your CV and the organisation have decided they would like to meet you, you will
need to prepare for your interview. Interviews can take many forms – Skype, Telephone, Face to Face,
Assessment Centres.
There are numerous types of questions that can be asked – competency, strengths-based, hypothetical.
No matter the type, the key to achieving success at interview is in the preparation.
Future employers want to meet you to see if you match the requirements of the job. These will naturally
vary with different jobs but are likely to include:
The recruiters will already have an indication of these from your CV but now the interview will assess
you in person. It is also your chance to meet somebody from the organisation and assess them: are they
offering what you want?
There aren't any right or wrong answers to interview questions: how you come across is as important as
what you say. Be yourself – if you have to put on a completely false act to get through the interview, is
this really the right job for you?
Preparation is the key for interview success. Careful planning and preparation will make sure that your
interview goes smoothly and will also help to calm your nerves!
Your CV
Re-read your CV as if you were the interviewer. Try and anticipate the questions they will ask. Think
about any awkward points that might be picked up on, and how you will handle them.
Job description
Obtain the Job Description. Look at the requirements for the job and think of examples of how you meet
those specifications.
Questions to ask
Getting there
Plan how you will get to the interview. Leave plenty of time in case of traffic jams or delayed trains.
What to wear
Taking notes
Take a small, neat notepad and pen to write down important information the interviewer may tell you,
and after the interview, the questions you were asked, so you can work out better answers to any you
felt you could have answered better at the time.
Here are some things you may be able to find out from the employer’s web site or on the internet:
Think about questions you could ask your interviewer. You will be asked at the end of the interview of
you have any questions. Always ask relevant sensible and professional questions about the organisation
and the role.
The Interview
Not only will this help your nerves, but will also give you an insight into the company. Time spent waiting
in the reception area can be very useful if there are publications about the employer or their field of
work to read. Be polite to everyone you meet.
First impressions count. Not only will the interviewer be assessing your capabilities, but they will also be
assessing how well you will be able to work in the current team.
Use good body language
It is not just what you say, but how you say it. During the interview, do not fold your arms and lean back
or look to the floor! Sit upright and try to maintain good eye contact. Use your hands and lean forward
when making a point. Many people cannot think and control their body language at the same time,
which is why you need to prepare.
Give examples of when you have performed well in the past. Your examples, where possible, should be
work related and should be recent. Use the STAR approach to answering – this will allow you to answer
in a structured concise manner. STAR = Situation, Task, Action and Results.
Following on from the information covered in this Unit and also from self-reflection, you now need to
write an ACTION PLAN. Write 5 action points you would like to do differently, how will be achieve this
and by when.
Remember to make your objectives SMART. This means each objective should be:
Specific
Measurable
Achievable
Realistic
Timely
An effective action plan should give you a concrete timetable and set of clearly defined steps to help you
to reach your objective, rather than aimlessly wondering what to do next. It helps you to focus your
ideas and provides you with an answer to the question ‘‘What do I do to achieve my objective?’’.
Introduction
April is an Accounts Assistant at ABC Accountants LLP and has worked there since leaving University
three years ago. She has recently qualified in her ACCA exams and would like to make that next step in
her career.
Over the last three years she has concentrated on her ACCA studies and has neglected other areas of
development. Her recent performance review did not go as well as she had hoped. The feedback she has
received from her manager suggested that she needs to develop her personal skills in certain areas; she
needs to develop her organisation and time management skills especially. She also hasn’t attended her
in-house training courses designed to keep her up to date with various accounts packages.
Promotion is unlikely over the next 6 months. Given this recent feedback, she is undecided about what
to do next. Should she stay in her current role or leave?
What should April do? As a current ACCA student, April has come to you for advice as she knows you are
undertaking a module in Personal Effectiveness. Using the information contained in this unit and also
your own judgement, you are asked to help April make the right decisions on assisting her to fulfil her
ambition of a prosperous career.