National Capital Region

Schools Division Office

HORACIO DE LA COSTA HIGH SCHOOL
Caloocan City

“Service with Pride, Lead with Confidence, Inspire to Impact Lives”

SENIOR HIGH DEPARTMENT

PRINCIPLES OF MARKETING
MODULE
Senior High School
ABM

Joellyn L. Manguera, LPT

SHS Teacher 1
Math Department
Horacio Dela Costa High School
PRINCIPLES OF MARKETING
MODULE
Senior High School
ABM

Joellyn L. Manguera, LPT

SHS Teacher 1
Math Department
Horacio Dela Costa High School
 CONTENT/
CHAPTER LC CODE LEARNING COMPETE
No.
1 1 ABM_PM11-Ia-b-1 Define and understand mark
1 2 ABM_PM11-Ia-b-2 Describe the traditional appr
marketing
1 3 ABM_PM11-Ia-b-3  Discuss the goals of marketi
1 4 ABM_PM11-Ia-b-4   Identify and explain contem
marketing approaches
2 5 ABM_PM 11-1c-D-5 Define “relationship marketi

2 6 ABM_PM 11-1c-D-6   explain the value of custome

2 7 ABM – PM11-Ic-d-7   identify and describe “relatio
development strategies”
2 8 ABM – PM11-Ic-d-8   illustrate successful custome
strategy in the Philippine bu
enterprise
3 9 ABM_PM11-Ie-i-9   distinguish between strategic
marketing planning in terms
objectives and processes
3 10 ABM_PM11-Ie-i-10    analyze the elements of mac
micro-environment and their
to marketing planning
3 11 ABM_PM11-Ie-i-11   define marketing research, it
importance to a business ent
identify the steps in marketin
3 12 ABM_PM11-Ie-i-12 describe the consumer and b
markets
3 13 ABM-PM11-Ie-i13  differentiate the buying beha
decision making of individu
household customer versus t
(organizational) customer
3 14 ABM-PM11-Ie-1-14   identify and segment market
product or service
3 15 ABM_PM11-Ie-i-15  select the appropriate target
segment and its positioning
4 16 ABM_PM11-IIa-e-16 define a product and differen
product, services, and experi
4 17 ABM_PM11-IIa-e-17 identify and describe the fac
consider when setting prices
product pricing and its gener
approaches

Principles of Marketing
Accountancy Business and Management

Table of Content
 4 18 ABM_PM11-IIa-e-18 discuss the structure of dist
channels, its functions, and
supply chain management
4 19 ABM_PM11-IIa-e-19 define and identify relevant
tools, namely, advertising,
promotion, personal selling
relations, and direct market
awareness and persuade the
market to buy the product o
the service
5 20 ABM_PM11-IIf-20 explain the relationship bet
analysis, planning, impleme
control
5 21 ABM_PM11-IIf-21 analyze the company’s situ
markets, and environment (
marketing audit and SWOT
5 22 ABM_PM11-IIf-22 identify target market and p
5 23 ABM_PM11-IIf-23 explain the significance of
marketing mix to motivate
market to buy the product o
marketing plan)
6 24 ABM_PM11-IIg-j-24 integrate the marketing con
techniques learned by prepa
marketing plan
6 25 ABM_PM11-IIg-j-25 present a mini-marketing pl
and in writing

Table of Content