Air Tel Specials

At Air Tel we believe in offering only the best in cellular

services to our subscribers. And our commitment to quality

helps us in bringing you some of the most advanced services

listed below.

AirTel Quality Statement

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We will deliver error free "Mobile Communication

Services" through Customer Service Attitude,

EmployeeEmpowerment, Speed,Creativity and

Continuous Improvement

Milestones

AirTel has been the First in :

Being the choice of Corporate Leaders

Launching cell to cell services in Delhi

Putting through Ten million calls

Offering a range of value added sevices

Launching commercial services

Crossing the 1,00,000 Customer Base

Launching the Webmessaging services

Offering Roaming facility

Expanding capacity and installing the 2nd MSC switch

Launching the Mege Millennium Network, EFR Network,

IN Network

Crossing the 2,00,000 Customer

Recent Achievements

AirTel has won the prestigious Techniques Award for Best

Cellular Phone Service in the country - for the third year

in a row!

This award is a tribute to the faith that you repose in us. It

is your expectations that have encouraged us to constantly

improve so that we can deliver the highest standards of

service to you - always.

Value Added Services

Top of Form 1

AirTel offers you a host of Value Added Services. These services are

subdivided into six major categories that are mentioned below:

Web based Services

Group Messaging

SMS Zone

Airtel Messenger

Voice based Services

Voice Mail

Fax Mail

Star Peep

Information services

Text based Services(SMS)

Text Messaging

Star Peep
Information Services

Email-Send & Receive

Email on the go- POP Email

access

m-Banking

m-Ticketing

SMS Chat

Call Management Services

Call Line Identification (CLI)

Call Line Identification

Restrictation (CLIR)

Call waiting

Call Hold

Call divert

Data Services

Tango Internet Mobile Service

Fax & Data services

Others

Smart Roaming

Smart Access

Smart Custody
Mobile Hunting

STD/ ISD

STD/ ISD Dynamic Locking

Connect to AirTel

Choose a tariff plan that fits your budget and meets your

distinct needs. On connecting to AirTel, you will have the

advantage of the Mega Millennium Intelligent Network

that provides customized solutions and incomparable

voice clarity.

AirTel offers two kinds of services Pre Paid and Post Paid.

Our prepaid service is the Magic Ready Cellular Card

which gives ready-to-use, hassle free cellular connection.

It has a pre-activated STD/ISD call facility. It gives

crystal clear communication in Delhi, Ghaziabad, NOIDA,

Gurgaon, Faridabad and Ballabhgarh.

Airtel Postpaid connection is a service recommended for

regular users. This connection allows you to pay for your

usage on a monthly basis and roam throughout India and

Overseas.
Top of Form 2

Activation Calling
Compare Bill plan
Charges Value
Service Admin Security Total
Tax Charges Deposit Cost
Rs.249
Just One Rs.951 Rs.0.00 Rs.48 Rs.0 Rs.1500
9
Rs.249
Sweet 99 Rs.951 Rs.0.00 Rs.48 Rs.0 Rs.1500
9
Magic Rs.471.43 Rs.337.20 Rs.47 Rs.138.99 Rs.0 Rs.995
Rs.249
Dream Plan Rs.951 Rs.0.00 Rs.48 Rs.0 Rs.1500
9
Rs.249
Happy Days Rs.951 Rs.0.00 Rs.48 Rs.0 Rs.1500
9
Rs.249
Standard Rs.951 Rs.0.00 Rs.48 Rs.0 Rs.1500
9

India's 1st Personalised Mobile Internet

AirTel entered into an alliance with phone.com on July 7,

2000, to introduce India's first Personalised Mobile Internet.

The partnership means AirTel will be the first cellular

operator in India to introduce a comprehensive suite of WAP

Applications. AirTel has license from phone.com Wireless

Application Protocol (WAP) platform to bring innovative

wireless-based service to India. The WAP service from AirTel

will be a completely integrated end-to-end solution with

firewalls incorporated to ensure security of applications and

services. AirTel will provide a range of services from content

and transaction-based applications to m-commerce services.

Using Phone.com's up.linkTM server, AirTel's GSM network

mobile customers will be able to access an extensive range

of AirTel's Internet-based services and applications.

 India's first carrier-class WAP network.

 India's first scalable WAP-based infrastructure network.

 Widest array of application and services-based on

UP.LinkTM server.

 Instant Access Connectivity Benefits and offerings.

 Customisable Service Offerings.

  Select WAP applications for non-browser equipped

phones.

"Being able to bring the best of wireless internet

services to our customers and meet their

infocommunication demands while always giving them

the ability to customize the service, is what will

continue to make us India's leading cellular service

provider."

-Mr Sanjay Kapoor, CEO

2,00,000 smiles, one common bond!

The figure 2 before five zees spells magic at AirTel. Yes

folks, AirTel has more than 2,00,000 customers. We are first

in India to reach at this proud figure. Major dailies across

the country carried advertisements thanking our customers

who made it possible.

Congratulations to all of us, we were sure to win with talent

and enthusiasm by our side.

Date Company/Brand Offer Eligibility Applicable In Period of Offer

2001-08-23 00:00:00 AirTel Free incoming and outgoing calls for only Rs. 75 a

month. On subscribing to AirTel. Bangalore NM 2001-08-09 00:00:00 AirTel Rs.

1200 off. On getting AirTel connection. Bangalore Till Aug 17, 2001. 2000-12-

14 00:00:00 AirTel Inaugural offer. Free Diamond Pendent. With every

connection from AirTel. This inaugural offer is valid only at Cunningham Road,

Kumara Park and Vijayanagar Connects (Bangalore). Till stocks last. 2000-05-

15 00:00:00 AirTel A diamond pendant with gold chain free With every

connection from Air Tel. Bangalore Till stocks last 2000-01-08 00:00:00 Magic

Ready cellular card (Airtel) Magic Ka Dilli Dhamaka contest. Prizes include

return tickets for two to Paris, washing machines, mobile phones and more On

recharging or buying Magic Ready Cellular Card. Delhi Jan 3 - Jan 17, 2000

Date Company/Brand Offer Eligibility Applicable In Period of Offer

2000-01-01 00:00:00 Magic Ready cellular card (Airtel) Magic Ka Dilli Dhamaka

contest. Prizes include return tickets for two to Paris, washing machines, mobile

phones and more On recharging or buying Magic Ready Cellular Card. Delhi Jan

3 - Jan 17, 2000

About Us

AirTel comes to you from Bharti Cellular Ltd. A consortium of

giants in the telecommunication business.

AirTel launched it's services in Delhi on November 14,1995.

It has at present over four Lac fifty thousand subscribers. in

it's three years of pursuit of greater customer satisfaction,

AirTel has redefined the business through marketing

innovations, continuous technological upgradation of the

network, introduction of new generation value added

services and the highest standard of customer care.

AirTel has consistently set the benchmarks for the Indian

cellular industry to follow.

First to launch cellular service in Delhi on November 1995.

First operator to revolutionize the concept of retailing with

the inauguration of AirTel Connect (exclusive showrooms)in

1995. Today AirTel has 17 Customer Care Touch Points and

over 300 dealers in Delhi and NCR towns.

First to expand it's network with the installation of second

mobile switching center in April, 1997 and the first in Delhi

to introduce the Intelligent Network Platform First to provide

Roaming to its subscribers by forming an association called

World 1 Network. First to provide roaming facility in USA.

AirTel has the largest automatic roaming service "SMART

ROAM"- National in 350 cities in india and "SMART ROAM" -

International in over 60 countries and 95 networks all over

the world.

AirTel's pre-paid card, Magic has consistently held a

dominant position in the market and has played a major role

in popularizing cellular services.

AWARDS

Consecutively for four years 1997,1998, 1999 and

2000,AirTel has been voted as the Best Cellular Service in

the country and won the coveted Techies award.

The Asia Pacific Award for the Most Innovative HR practices-

2000Telecom services mkt to touch $ 12.6 bn by 2005-6:

Study

PTI

New Delhi, Dec 13

Telecom services market in India would expand 9.4 per cent

annually for the next five years to cross $ 12.6 billion by

2005-2006, with cellular segment as the key growth driver,

a report by JM Morgan Stanley has pointed out.

"We estimate the $ 8.07 billion telecom services market in

India to expand 9.4 per cent (15 per cent in Rupee terms)

annually for the next five years and cross $ 12.6 billion by

Financial year 2006," Morgan Stanley said in a report.

The finding on "Indian telecom Service market" which is a

part of a larger report complied by J M Morgan Stanley for a

private Telecom company, further indicated that on a long

term perspective, the telecom market would grow at eight

per cent (13 per cent in Rupee terms) per annum, crossing $

18.5 billion by 2011-12.

While contribution of wireline revenues is likely to remain

constant, the cellular segment would be the key growth

driver, it said.

"We expect the contribution from the cellular segment to

increase from 14 per cent in 2000-01 to about 27 per cent in

2005-06 and then to 32 per cent in financial year 2012," it

said.

The data market should be the other major contributor, the

Morgan Stanley report added.

In terms of investment, Morgan Stanley estimated that the

overall capex in the telecom sector during 2001-12 would be

about $ 50 billion.

In terms of investment, Morgan Stanley estimated that the

overall capex in the telecom sector during 2001-12 would be

about $ 50 billion.

In a comparison highlighting the market break-up between

various telecom segments in 2000-01 versus 2005-06, the

report said Financial year 2001 saw national long distance

notching a share of 35 per cent, international telephony at

17.9 per cent, data at 0.3 per cent, cellular at 14 per cent

and wireline at 32.7 per cent, even as the share of Wireless

in Local Loop's (WLL) was nil.

For the Financial Year 2006, it estimated that the national

long distance segment would be 22.5 per cent, international

telephony 14.6 per cent, data 1.8 per cent, cellular 27.3 per

cent, WLL 1.3 per cent and wireline revenues 32.4 per cent

of the Indian telecom market.

Other stories

Is Indian telecom policy flawed?

HT Correspondent

(New Delhi, November 17)

-------------------------------------------------------------------

-------------

The Indian government is unlikely to get a good price for its

26 per cent stake in international telephony giant Videsh

Sanchar Nigam Ltd.

It has also apparently missed its chance to make substantial

gains by selling stakes in two other state-owned companies

- Bharat Sanchar Nigam Ltd and Mahanagar Telephone

Nigam Ltd - to foreign investors.

According to a report in the Economist Intelligence Unit

(EIU), the Indian government may not realise a good price

from sale of VSNL equity as its monopoly in overseas

telecom traffic carriage is being dismantled by April 2002.

Comparing the growth of the Indian and Chinese telecom

markets, the report says that by the time India got round to
divesting the state-owned firms, the companies lost their

monopolies and consequently their value.

The report 'Communism versus Chaos' states that although

the Indian telecom market is closest to the Chinese market

on a number of counts like size and population, India lags

far behind. Indeed, China has already overtaken the US to

become the world's largest market for mobile phones.

The reasons for this gap includes the role of privatisation

and foreign direct investment, competition, economies of

scale, voice over Internet protocol and licence fees.

While China has succeeded in raising teledensity without

allowing the entry of private operators or privatising the

incumbents, the Indian experience of allowing private sector

participation in telecom services has been mired by poorly

thought-out and inconsistent policies, corruption and

bureaucratic delays. As a result, the report states, private

operators have made little progress in increasing India's

teledensity.
Not only this, India's laissez-faire FDI policy (49 per cent

foreign equity in cellular, basic, long distance) aimed at

garnering substantial sums, has resulted in a paltry inflow of

just $1.6 billion.

In contrast, China has attracted more overseas funds simply

by making exceptions to its foreign investment policy. For

instance, European telecom giant Vodafone was allowed to

pick up a 2 per cent stake in China Mobile for a whopping

$2.5 billion.

The report states that while China injected competition in a

gradual, carefully engineered and controlled manner, India's

model has led to fragmented operations and slower growth.

AWARDS

Consecutively for four years 1997,1998, 1999 and

2000,AirTel has been voted as the Best Cellular Service in

the country and won the coveted Techies award.

The Asia Pacific Award for the Most Innovative HR practices-

2000

The Golden Peacock Naitonal Training Award for excellence

in Training practices-2000

The Golden Peacock Naitonal Quality Award-2001

Born a leader, the first cellular service in Delhi, AirTel has

maintained leadership through constant innovations which

have redifined standards of cellular services in India.

First to introduce a wide array of value added services like

Smart mail, Fax facility, Call Hold, Call waiting,

Webmessage, Information services etc. to enhance the

convenience of its subscribers.

VISION

To make mobile communications a way of life and be the

customers' first choice

OUR MISSION

We will meet the mobile communication needs of our

customers through:

1) Error- free service delivery

2) Innovative products and services

3) Cost efficiency

VALUES

We will always put our customers first.

We will always trust and respect each other.

We will respect our associates as we respect each other.

We will work together through a process of continuous

improvement

BHARTI ENTERPRISES – A GROUP PROFILE

BHARTI TELECOM
Bharti Telecom, the flagship company of Bharti Enterprises

has continuously introduced world-class telecom products

and services in the country. Be it in equity partnerships or

relationships that bring world technologies to Bharti’s

operations.

It has many firsts to its credit. From the introduction of push

button telephones to answering machines, from cordless

telephones to cellular services. Bharti Telecom has been

breaking new grounds. With a host of winning brands like

AirTel and Beetel, Bharti Telecom has emerged as India’s

finest telecom company. Incorporated in 1985, Bharti

Telecom is one of the largest telecommunication companies

in the country, Having being awarded ‘The Golden Peacock

National Quality Award 1997’ and ISO 9002 accreditation for

its commitment to quality and value in products and

services, Bharti Telecom is poised to play a significant role

in the next millennium. The Flagship Company takes care in

training its people and increasing their productivity. Infused

with the spirit of enterprise and a drive to succeed our

people are trained in a professional environment, in line with

world standards. With a high level of commitment to quality

and attitude of making a positive difference, the Bharti team

explores newer horizons and innovative possibilities every

day.

BHARTI TELECOM (SERVICES)

BHARTI TELEVENTURES
Bharti Televentures is the holding company for Bharti

cellular, the cellular service providers for Delhi under the

brand name AirTel and Bharti Telenet, the basic service

provider in Madhya Pradesh and cellular service provider in

Himachal Pradesh. Bharti owns 64 per cent of Bharti

Televentures, Telecom Italia owns 16 per cent while

Warburg Pincus owns 20 per cent.

BHARTI CELLULAR LTD .

Bharti Cellular Ltd. Launched, cellular services in Delhi under

the brand name AirTel on November 14, 1995. In its single-

minded pursuit of delivering value to the subscribers, AirTel

has consistently introduced concepts that have

revolutionized cellular services in Delhi and across India.

AirTel has at present over two Lac twenty thousand

subscribers. In its three years of pursuit of greater customer

satisfaction. AirTel has redefined the business through

marketing innovations, continuous technological upgradation

of the network, introduction of new generation value added

service and the highest standards of customer care AirTel

has consistently set the benchmarks for the Indian cellular

industry to follow.

First to launch Cellular service in Delhi on November, 1995

First operator to revolutionize the concept of retailing with

the inauguration of AirTel connect in 1995. Today AirTel has

16 Customer Care Touch Points and over 300 dealers in

Delhi and NCR towns

First to expand its network with the installation of second

mobile switching center in April, 1997 and the first in Delhi

to introduce the Intelligent Network Platform.

First to provide roaming to its subscribers by forming an

association called World * Network.

AirTel’s pre-paid card, Magic has consistently held a

dominant position in the market and has played a major role

in popularizing cellular services.

Consecutively for three years 1997, 1998 and 1999 AirTel

had been voted as the Best Cellular Service in the country

and won the coveted Techies award. Today AirTel is poised

to take a leadership position in the next millennia

BHARTI TELENET LTD.

Bharti Telenet, a partnership between Bharti and Telecom

Italia is the cellular service provider for the Himachal

Pradesh circle and the provider of the first private basic

telephone service in the state of Madhya Pradesh.

MADHYA PRADESH – Fixed Line Service

Bharti Telenet created history on June 4, 1998 at Indore

with the launch of AirTel Telephone Service, India’s first

private telephone service. AirTel service was launched by

making the inaugural call to the Prime Minister, Shri Atal

Behari Vajpayee. With the launch of services at Bhopal,

AirTel pioneered long distance telephony in the private

sector. On this occasion, AirTel commissioned 197-km long

transmission network connecting Indore and Bhopal. The

launch of AirTel services at Gwalior marked the

commissioning of 900-km long transmission network

connecting Indore-Bhopal-Gwalior.
 Bharti Telenet created history again by completing the

network roll out in Madhya Pradesh, the largest state of

India in record time. The launch of AirTel services at Raipur

and Jabalpur on August 12, 1999 witnessed the completion

of network roll out and with this Madhya Pradesh became

India’s first state connected by a world-class private

telephone network.

On this occasion, AirTel commissioned 2600-km long world-

class optic fibre transmission network. The launch at Raipur

and Jabalpur also marked the launch of Mantra Online,

India’s first world class Internet service from a private

telephone service.

In a short span, AirTel has connected over 1,00,000

subscribers with its world-class network. It makes AirTel,

the largest private telephone service in the country. Today,

AirTel service is available in 14 cities and towns of Madhya

Pradesh including Indore, Dewas, Pithampur, Bhopal,

Mandideep, Gwalior, Malanpur, Raipur, Jabalpur, Ujjain,

Durg, Bhilai, Rau and Shivpuri.

Himachal Pradesh – Cellular Services

Bharti in association with Telecom Italia, was the first

cellular operator to commence operations in a non-metro

circle with the launch of its services in the picturesque and

hilly state of Himachal Pradesh on February 1997 under the

brand name AirTel. Today it commands 85% of the market

share.

Today, AirTel has the widest coverage area in Himachal

Pradesh and provides the state with a high degree of

connectivity with the world. AirTel’s Mega Millennium

Network spans the entire stretch between Baddi and Kufri.

The service area includes snow clad peaks of Kasauli, the

famous resort of Kufri, Barog, Solan, the queen of hills

Shimla, the tourist favourite Chail, the serene Naldera, and

the industrial belt of Baddi, Barotiwala and Parwanoo. AirTel

has recently extended its coverage to include the scenic

valley of Kullu and Manali. In Kullu region, AirTel’s network

covers Bhuntar, Kullu town, Katrain, Patli Kul, Nagar, Kullu-

Manali Highway and the surrounding areas. With these

expansions, the true leaders of Himachal Pradesh now enjoy

seamless cellular telephony over large parts of Himachal

Pradesh. Tourists to Himachal Pradesh also experience the

power to keep in touch as AirTel’s world-class network now

covers most of the major places of tourist attraction.

BHARTI TELESPATIAL

Bharti Telespatial is the holding company for Bharti-British

Telecom Internet Services under the brand name Mantra

Online and the Bharti-British Telecom V-SAT services.

BHARTI – BT Internet

Bharti Telecom in association with British Telecom launched

Internet services under the brand name Mantra Online

simultaneously in Delhi, Mumbai and Bangalore on May 26,

1999. Mantra Online, India’s first multinational ISP, has

emerged as the fastest growing ISP in the country Mantra

Online offers to its valued subscribers a host of value added

services which range from intranet and extranet solutions

and security service to messaging and e-mail solutions. The

users also get and additional benefits which include web

contents, free e-mail accounts and space, fast and single

number log in and round the clock customer care. Mantra

Online is also taking the lead in being a content provider by

focusing on vertical portals that address individual needs

teenfunda.com targeted at the Indian teenagers is one such

popular portal catering to a particular segment. It is in these

segments that Mantra sees’ growth for the future. With a

wide range of never-before services and tariff packages for

individuals and corporate, Mantra online makes the freedom

of the Internet easy and truly enjoyable.

Bharti – BT VSAT

Bharti – BT combines the expertise and experiences of two

telecom giants, Bharti Enterprises and British Telecom to

deliver effective telecommunication solution to its

customers. Identifying the core relevance of satellite

communications the JV is expanding the VSAT market

through a product innovation and service and DAMA/PAMA

services. The flexibility to integrate these services also

enables the company to Provide hybrid VSAT services to

meet the diverse requirement of customers Today it is

India’s fastest growing V-SAT companies and is all set to

globalise the Indian industry through its services.

BHARTI GLOBAL

Telecom Seychelles

Telecom Seychelles a Bharti Global company under the

brand name AirTel launched cellular services in Seychelles

on December 12, 1998. Telecom (Seychelles) Ltd has the

license to provide comprehensive array of telecom services

including basic telephone services, cellular GSM services,

long distance services, international telecom services, radio

paging, satellite services, marine communications and value

added services. The telecom project in Seychelles involves a

total investment of $25 million, of which $15 million would

be invested in the first phase. In the first phase, the

company will provide basic, cellular and international

services.

AirTel became the second operator in Seychelles’ telecom

sector. Until AirTel’s entry, the only player in the

monopolistic scenario was Cable & Wire of the UK which has

been providing telecom services in Seychelles from last 100

years AirTel with in a short span of two months had

redefined the cellular market in by expanding the market by

over 100% and grabbing 60% of the market share.

Bharti’s partners in the project are Jiwanjee Currimjee of

Mauritius, Mr. Raza Bilgrami, NRI and local Seychellois.

Jiwanjee Currimjee & Co. Ltd, is a leading provider of state-

of-the-art information technology systems and services to

corporations in Mauritius and the Indian Ocean regions.

Since the formation of its information technology division in

1998, the company has consistently been working closely

with a large number of major corporations both in private

and public sectors for reliable information systems solutions.

BHARTI TELECOM (Manufacturing & Marketing)

Bharti Teletech

Bharti Teletech is the country’s largest manufacturer of

state-of-the-art “BEETEL.” Brand of electronic push button

telephones has continuously introduced world-class telecom

products and services in the country. Bharti Telecom the

largest supplier of telephone handsets to DoT is also the first

Indian company to export state-of-the-art push button

telephones to Sprint Corporation and Conair Corporation in

USA, & Nepal Telecom Corporation Bharti Teletech is the

leading manufacturer of electronic push button phones in

India. Its state-of-the-art R&D division – “Centre For

Excellence” at Gurgaon uses the superior Surface Mounting

Technology (SMT) for the production of electronic units. SMT

production of PCB assemblies results in error free and

consistently reliable products providing higher degree of

compactness and sleekness. The center is equipped with

CAD/CAM facilities and employs a team of highly talented

and skilled engineers to meet world-class standards.

Bharti Teletech has been exporting its product to Sprint and

Conair, USA, thus positioning India as a strong sourcing

base for global telecom requirements.

Siemens Telecom Ltd.

A joint venture between global giants Siemens AG and Bharti

Telecom. The alliance has brought to the Indian market the

unmatched technology of Siemens and the manufacturing

strength of Bharti Telecom. Siemens telecom markets its

products under the brand names ‘Siemens’ and ‘Beetel’. The

‘Beetel range of phones include basic corded phones,

cordless phones, world class Sleek, Twinset, Pearl range,

Emerald range and the New Millennium series to name a

few. The New Millennium series has been launched as an

effort to cater to the ever-changing need of the Indian

consumers who are looking for superior products. The

millennium series is a superior product offering incorporating

the SMT technology and has been designed in collaboration

with a leading designer house in U.K.

A joint venture between Bharti Telecom and Duraline

Corporation, USA to manufacture and market Permanently

Lubricated Silicore HDPE ducts. Bharti-Duraline is India’s

only manufacturer of state-of-the-art permanently solid

lubricated silicore HDPE ducts that are used to install and

protect optic fibre cables and co-axial cables.

Silicore lined HDPE ducts once placed underground permit

installation of optic fibre cables inside the duct whenever

required. Due to this Telecom service providers have the

flexibility to upgrade their networks at m

Telecom and Value Added Services Market in India

Analyst: Dinesh Jindal

Order Code: IIM-00/07

Release Date - January 2001

Abstract Table of Contents List of Tables List of Figures

Abstract

This report gives a snapshot of the Telecom scenario in

India. It gives an insight of the status of the telecom

industry in terms of infrastructure and network, government

policies, regulatory environment and latest developments

affecting the telecom segment.

The report covers the market issues related to the telecom

sector. It also presents an overview of the following

services:

- Basic Services
- Cellular services

- VSAT Services

- Paging Services

- Public Mobile Radio Trunk Service

- Internet Services

The report is largely based on extensive secondary research.

Primary research was also used in some cases to

supplement and validate the information.

Table of Contents

Executive Summary

Introduction

- Infrastructure and Network

- Indian Telecom Industry Structure

- Profile of Important Regulatory Bodies

- Legislation Governing the Industry

Legal and Regulatory Issues

- Brief History

- Chronology of Reforms in the Indian Telecom Sector

- The National Telecom Policy 1999

- Regulatory and Policy Changes brought about in Year 2000

Basic Services

Cellular Services

VSAT Services
Paging Services

Public Mobile Radio Trunk Service

Internet Services

Appendix 1: List of Abbreviations Used in the Report

List of Tables

1 Network and Infrastructure Parameters as on 31st August,

2000

2 Circle wise Direct Exchange Lines and Teledensity as on

31st August, 2000

3 Foreign Direct Investment Inflow (till June 2000)

4 Circle-wise Listing of Private Operators in Basic Services

5 Direct Exchange Lines Forecast, 1999 to 2005

6 Subscriber Base of Different Private Operators in Cellular

Services (as on 30th

November, 2000)

7 Cellular Service Subscriber Forecast , 1999 to 2005

8 Extended C Band Transponder Charges

9 VSAT Licensee Details and Installed Base As on 31May,

2000
10 Subscriber Base of Select Private Operators in Paging

Services (as on October 2000)

11 Dial Up Internet Subscribers Forecast , 1999 to 2005

A1 List of Abbreviations Used in the Report

List of Figures

1 Indian Telecom Industry Structure

2 Installed Base of VSATs in India, 1994-2000

3 Paging Industry Scenario in India, Total Subscribers in

Million, 1995-2000

4 ISP Market Dynamics: Three-Phase Activity

5 ISP Current Model of Operation

6 ISP Future Model of Operation

Report on India's cellular mobile services

business

Since the cellular mobile telephony industry was opened to

the private sector in 1992, the industry has gone from initial

euphoria, to subsequent despair, then to hope when the

revenue-sharing policy was introduced, then to consolidation

and growth. Several entrants have done well, and the

industry is quickly moving to maturity, in technology,

marketing and competitiveness.

Stiffer competition, new entrants, and developments in the

limited-mobility industry have posed challenges, and

generated appropriate responses.

At the same time, more is now known about the unique

behaviour of Indian cellular telephony (and data)

consumers.

Our report capitalises on the knowledge and experience of

the past to form a definitive view of the market, its

opportunities, threats and prospects.

The emphasis is on understanding the market and

competitive dynamics, uncovering business opportunities,

and developing insights to help companies develop

appropriate business strategies.

The report is not based on primary surveys, but

comprehensively covers the secondary information and data,

including information not easily available. Corporate

contacts are made to fill data gaps.The report's information

base is regularly updated.

Scope of the report

The report covers the following topics:

 MNC and business attitudes towards India's cellular

mobile telecom industry, as revealed by business

actions

 The regulatory framework and its impact on the private

sector

 Individual vs. corporate demand and call characteristics

 Market demand estimates and projections

 Industry economics, pricing, cost and revenue

structures.

 Market shares. Competitive profiles of the major

players, including strengths and weaknesses,

competitive strategies, marketing strategies, revenue

and profit trends and prospects. Impact of mergers and

acquisitions.
  Impact of the limited mobility industry on the cellular

industry

 Investments in new technologies and networks

 The possible impacts of changing telecom and tariff

policies on profit prospects and competition

 New entrants in each Circle, and competition from the

incumbents. Impact of the new entrants and

competition on overall profit prospects.

Pricing and delivery

The report is priced at $120. It will be e-mailed to the client,

in Microsoft Word or html format. For hard copies an

additional $35 is charged.

Report on India's basic telecom services

business

Since the early 1990s, the Indian Government has been

taking steps to open up the telecom services sector. In

1994, it opened up the basic telecom sector to the private

sector, hoping that this would soon propel the country's

teledensity from about 1 per 100 to the global average of

14. These hopes have so far been belied. By 2001, the

country's teledensity had crawled up to 2.8, and the private

sector had made hardly any dent on the wait list for phones.

Between 1995 and 2000, while China added 80 million new

lines, India added less than 15 million.

This report, however, indicates that India's basic services

sector is not as gloomy as the macro statistics indicate it to

be. Recent regulatory changes have brightened the

prospects for private basic operators. So has the shift to a

convergence environment. The most telling indicator is that

bankers are now more comfortable with basic. The "feel

good" factor, which has been so far missing in this sector, is

now very much in evidence.

This report covers the regulatory, market, economic and

competitive trends in the basic telecom sector. It also

profiles the profitability trends, expansion plans and

strategic moves of the private sector players, as well as the

incumbents, including Bharat Sanchar Nigam Ltd. and

Mahanagar Telephone Nigam Ltd. Market projections and

forecasts are also included, as also our perspective on the

industy's future development.

Our report attempts to capture the opportunities and threats

this sector affords, and the strengths and weaknesses of the

old, new and prospective entrants.

The emphasis is on understanding the market and

competitive dynamics, uncovering business opportunities,

and developing insights to help companies develop

appropriate business strategies.

The report is not based on primary surveys, but

comprehensively covers the secondary information and data,

including information not easily available. Corporate

contacts are made to fill information gaps. The report's

information base is regularly updated.

Scope of the Report

The report is divided into the following sections:

 MNC and business attitudes towards the basic telecom

market, as revealed by business actions

 The regulatory framework and its impact on the private

sector

 Traffic and call characteristics

 Market demand estimates and projections for DOT,

MTNL and the private sector

 Information on corporate demand

 Industry economics, pricing, cost and revenue

structures. Market segments and characteristics of each

segment
  Market shares. Competitive profiles of the major

players, including strengths and weaknesses,

competitive strategies, revenue and profit trends and

prospects. Analysis of mergers and aquisitions.

 The possible impacts of the new telecom policy and the

new tariff policies on profit prospects and competition

 New Circles being opened up to the private sector, the

regulatory framework for these, and the likely new

entrants

Pricing and delivery

The report is priced at $120. It will be e-mailed, in Microsoft

Word or html format. For hard copies an additional $35 is

charged.
Report on India's long-distance telecom services

business

The domestic long-distance telecommunications market in

India was opened in 2000, and the international long distance

market will be fully opened by April 2002. A lot of companies,

domestic and foreign, are keen to enter this market, although

there are questions on whether the current return on capital

can be maintained, especially after Internet telephony

emerges.

Estimates are that the long-distance telecom market will grow

from Rs. 125 billion in 1998-99 to Rs. 240 billion by 2005. This

market is an opportunity for those with the infrastructure for,

or core competence in, long-distance telecom. Private sector

basic operators will need to form link-ups with long-distance

operators.

What you get

Our report analyses trends in the regulatory framework,

demand, economics, competition and competitive strategies in

long-distance telecom. The emphasis throughout is on

understanding the market and competitive dynamics,

uncovering business opportunities, and developing insights to

help companies develop appropriate business strategies.

The report is not based on primary survey data, but

comprehensively covers the secondary information and data

available, including information not easily available. The

report's information base is regularly updated.

The report is divided into the following sections :

 the current and emerging regulatory framework and its

impact on the private sector

 long distance traffic characteristics

 market demand estimates and projections for the long-

distance market, by regional segment

 current pricing structures, revenue-cost structure,

investments and economics. Prospective pricing and

economics in the wake of competition and new services

 like VoIP. Impact of IP networks.

 competitive environment. Impact of competition from

callback operators and resellers

 existing players - public and private - in the intra-circle

and inter-circle long-distance market. Their performance,

strategies, investments, strengths and weaknesses.

 possible entrants into the long-distance market, including

strengths and weaknesses, competitive strategies, and

overall prospects

 the possible impacts of the new tariff policies on the long-

distance sector

Pricing and delivery

The report is priced at $150. It will be e-mailed, in Microsoft

Word or html format. For hard copies an additional $35 is

charged.
 index.html index.html

Get your pick of these in-depth India business

reports and entrepreneur blueprints by

seasoned consultants :

India Bandwidth Report | telecom software | call

centers | cellular telecom | basic telecom | long

distance telecom

Report on India's Internet services

business

The opening up of the Indian Internet services

business in Novenber 1998 created a huge

opportunity for telecom and IT companies, and

even other corporate groups, big and small.

Here was a chance to make it in an industry

that's the face of the future - the vehicle of e-

business.

But not all have actually made it, and even the

better positioned players are finding that it is a

demanding market. The emergence of Internet

via cable and Internet via mobile phones, as

also the coming era of Internet telephony, have

introduced new possibilities - and new threats.

What you get

The report gives an in-depth view of the

regulatory framework, market, industry

economics, competition and competitive

strategies, and impact of new technologies in

Internet services provision. The emphasis is on

understanding the market and competitive

dynamics, uncovering business opportunities,

and developing insights to help companies

develop appropriate business strategies.

The report is not based on primary survey data,

but comprehensively covers the secondary

information and data available, including

information not easily available. The report's

information base is regularly updated.

The report is divided into the following

sections :

 MNC and business attitudes towards the

ISP market, as revealed by their business

actions

 the regulatory framework and its impact on

the ISPs

 regional market demand estimates

 Industry segments and characteristics of

each segment

 industry economics, tariffs and pricing, cost

and revenue structures, investments.

 Major players and their market shares.

Competitive profiles of the major players,

including strengths and weaknesses,

competitive strategies, investments in the

 network, revenue and profit trends and

prospects

 value added services offered, and the

contribution of these services to

profitability

 strategies for the mobile Internet

segment : cost/revenue aspects.

 the possible impacts of new technologies

like cable and Internet telephony

Pricing and delivery

The report is priced at $120. It will be e-mailed,

in Microsoft Word or html format. For hard

copies an additional $35 is charged.

index.html index.html

BSNL cuts STD rates by upto 60%

Hopes to recover revenue loss through 50-70% rise in STD

traffic

From current business press reports, December 28, 2001

The government today announced slashing of STD telephone

rates by more than half, a package that could cost State-

owned Bharat Sanchar Nigam Ltd (BSNL) about Rs 30 billion

in six months.

Announcing the new tariff, communication minister Pramod

Mahajan said that while the new rates, effective from

January 14, could lead to a loss of up to Rs 30 billion in six

months to BSNL, an estimated increase of 50-70 per cent in

long-distance call traffic in six months would help the

Corporation overcome this loss.

There would be only two time slabs, namely the peak period

from 9 am to 8 pm and off peak period from 8 pm to 9 am.

Also there would be only three distance slabs -- between 50

and 200 km, from 200 to 500 km, and 500 km and above.
For the first distance slab of 50-200 km, the rate has been

halved from Rs 4.80 per minute to Rs 2.40 during the peak

hours, while for the 200-500 km slab, it has been slashed to

Rs 4.80 a minute from Rs 11.60 at present.

For distances of 500 km and above the rate cut is even

sharper, falling to Rs 9 a minute from the existing Rs 24 (for

1,000 km and above) and Rs 17.56 (for 500-1,000 km).

For the off peak period, where three slabs have been

merged to one (from 8 pm to 9 am), tariffs for the 50-200

km slab remain unchanged at Rs 1.20 per minute, while for

200-500 km the tariff has been reduced to Rs 2.40 a minute

from Rs 3.

For 500 km and above, the off-peak tariff would be Rs 4.50

as against the prevailing Rs 4.50 (500-1,000 km) and Rs 6

(1,000 km and above).

With the introduction of these rates, calls all over the

country would cost much less. A call from Delhi to Mumbai

will cost Rs 9 per minute compared to Rs 24 per minute at

the prevailing rate.

The slab between 50 and 200 km will be applicable all over

India, in contrast to existing policy which makes it effective

within a circle only.

BSNL's move comes close after private cellular operators

announcing a 50 per cent cut in mobile-to-mobile phone STD

rates with the entry of the Bharti Group into long-distance

communication.

BSNL chairman and managing director D P S Seth

emphasised that the revised STD tariffs were "cost-based"

and the proposal has been sent to the Telecom Regulatory

Authority of India. "The slashing of STD tariffs is in the

interest of customers and so I hope that TRAI will pass the

proposed tariffs," Mr Mahajan added.