FACULTY OF HOTEL AND TOURISM MANAGEMENT

MARCH 2020 – JULY 2020

GROUP PROJECT FOR

HOSPITALITY SERVICES MARKETING
HTH551

PREPARED BY
STUDENT’S NAME (UITM STUDENT’S CARD NUMBER)
STUDENT’S NAME (UITM STUDENT’S CARD NUMBER)
STUDENT’S NAME (UITM STUDENT’S CARD NUMBER)
STUDENT’S NAME (UITM STUDENT’S CARD NUMBER)
STUDENT’S NAME (UITM STUDENT’S CARD NUMBER)
STUDENT’S NAME (UITM STUDENT’S CARD NUMBER)

8 JUNE 2020
 TABLE OF CONTENTS

TABLE OF CONTENTS.............................................................................................................................ii
1.0 Description on the 7Ps of Services Marketing Mix.........................................................................1
1.1 Product....................................................................................................................................1
1.2 Promotion................................................................................................................................1
1.3 Place........................................................................................................................................1
1.4 Process....................................................................................................................................2
1.5 Physical Environment.............................................................................................................2
1.6 People......................................................................................................................................2
2.0 The Implementation of 7Ps of Marketing Mix in Selected Organization........................................3
2.1 Product....................................................................................................................................3
2.2 Promotion................................................................................................................................3
2.3 Place........................................................................................................................................3
2.4 Process....................................................................................................................................4
2.5 Physical Environment.............................................................................................................4
2.6 People......................................................................................................................................4
3.0 The Problem/Issues/Challenges in Implementation the 7Ps of Marketing Mix...............................5
3.1 Product....................................................................................................................................5
3.2 Promotion................................................................................................................................5
3.3 Place........................................................................................................................................5
3.4 Process....................................................................................................................................6
3.5 Physical Environment.............................................................................................................6
3.6 People......................................................................................................................................6
4.0 The Solution to Address the Problem in Implementing the 7Ps of Marketing Mix.........................7
4.1 Product....................................................................................................................................7
4.2 Promotion................................................................................................................................7
4.3 Place........................................................................................................................................7
4.4 Process....................................................................................................................................8
4.5 Physical Environment.............................................................................................................8
4.6 People......................................................................................................................................8
REFERENCES................................................................................................................................................9

ii
iii
1.0 Description on the 7Ps of Services Marketing Mix
1.1 Product

1.2 Promotion

1.3 Place

1
1.4 Process

1.5 Physical Environment

1.6 People

2
2.0 The Implementation of 7Ps of Marketing Mix in Selected Organization
2.1 Product

2.2 Promotion

2.3 Place

3
2.4 Process

2.5 Physical Environment

2.6 People

4
3.0 The Problem/Issues/Challenges in Implementation the 7Ps of Marketing Mix
3.1 Product

3.2 Promotion

3.3 Place

5
3.4 Process

3.5 Physical Environment

3.6 People

6
4.0 The Solution to Address the Problem in Implementing the 7Ps of Marketing Mix
4.1 Product

4.2 Promotion

4.3 Place

7
4.4 Process

4.5 Physical Environment

4.6 People

8
REFERENCES