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https://www.ielts-practice.org/some-people-think-that-money-is-the-only-measure-of-the-
success-of-a-business-band-7-5-ielts-essay-sample/

Do you agree or disagree with the following statement?

Businesses should do anything they can to make a profit.

Use specific reasons and examples to support your position.

Model Answer 1:
I do not agree with the statement that businesses should do anything they can to make a profit. I
state my opinion on the following points. First of all, every company must have its moral code. It
means that a company should treat its clients properly and respect their rights.

Of cause a company may lose a part of its profit but the security of its clients must be in the first
place. Otherwise, clients will switch to another company and never be back. For instance, a few
years ago "Jonson & Jonson" produced a new type of painkillers. Unfortunately, this product was
not tested properly. As a result of this, many people died and received injuries. The president of
the company made a crucial decision to call back all painkillers from all distributors and pay to
all injured customers for their treatment. It cost a lot of money for the company but it saved its
image and clients. It was a very difficult decision, but the president of the company understood
that it would cost him even more in the future because he would not be able to return clients'
respect. Losing customers means for a company losing its profit.

Second of all, in order to succeed in the modern world companies have to compete with each
other. Many companies lose their profit decreasing prices on their products. They do not aspire
for extra profit but for clients' satisfaction. Companies do it because they want their products
sold and their customers satisfied. They offer discounts, free delivery, free service, free Internet
access, good return service, etc. All these are done to make their old customers happy and attract
new clients.

To sum up, I think a company, which the only goal is profit will not succeed nowadays.
Otherwise, companies that respect their clients and want to see them satisfied will make a
fortune.

Model Answer 2:
It is believed that businesses people should use any kinds of ways in generating profit. I strongly
disagree with the statement, as there should be some regulations and policies that business
people should follow and the following essay will discuss it in details about it.

To begin with, if business people are allowed to do anything they like in generating profits, then
there would be a serious threat to the environment. Many companies and corporations are
building projects based on their commercial senses, without assessing the impact of them to the
surrounding areas. In many cases, there were a lot of energy companies that had demolished
forest areas, which were the home to various kinds of endangered animals. Should there be no
restrictions on these companies, the world will gradually lose its' biodiversities.

And then, it is obvious that there should be a code of ethics and regulations in doing business.
They are important for protecting customers from any inappropriate acts of business owners. It
has been reported that in order to save production costs and to increase profit margins, a lot of
manufacturing companies have used dangerous ingredients as a part of their production process.
And then, some companies were hiring labours which were below the standard age and
compensated them with minimum salary to reduce labour costs. These unhealthy practices would
be a serious threat to many societies and communities.

In conclusion, I personally disagree if people could do anything to make their business profit.
Without the existences of business restrictions, law and policies, then it would generate a
devastating problem for mankind, such as deforestation and human trafficking.

Some People Think That Money Is The Only


Measure Of The Success Of A Business |
Band 7.5 IELTS Essay Sample
by ielts practice · October 4, 2018

Some people think that the only way to judge someone’s success in business is by the amount of
money they make. Is this a true indicator of the success of a business and in what other ways
could success in a business be measured?

Here is a band 7.5 IELTS essay on this topic submitted by one of our students. Send us your
writing samples for a free band score estimate or get a detailed analysis of your writing for a fee.

Band 7.5 IELTS essay sample


Everyone wants to become successful in life and business. Nowadays, many people believe that
money is the only parameter to measure success in business. I strongly disagree with this view
and believe that the revenue generated cannot be the only indicator of the success of an industry
or organization. There are multiple other factors which must be taken into consideration while
analyzing the success of an industry. In this essay, I shall explain why money cannot be the only
criterion of success and also mention some other indicators of success.
Money is crucial for running a business and it plays a major role in improving the viability of a
business. However, money alone cannot create a strong foundation for a business. The reputation
of an industry or an organization among its consumers is more important than the profit. Profit
may be the number one concern of short term businesses but for a business that is supposed to
last years or decades, goodwill is more important.

For example, the valuation of the e-commerce website Flipkart, which was one of the highest
loss making organizations in the previous financial year is more than that of many profit making
companies. That is because Flipkart has a large customer base and also it is a name that
customers trust. In other words, the net profit is not a measure of the market value or potential of
a business. By contrast, factors such as a strong customer base, good reputation, quality products
and loyal employees and customers are better indicators of the success of a company. For
example, many companies price their products aggressively for grabbing large market share.
Despite suffering loss, these companies have loyal customers and a high global rating.

To conclude, profit cannot be the single deciding factor of the success of an organization. There
are a plethora of other factors for judging the success of a business and they include the customer
base and reputation of the company.

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