FORMATO BRIEF - CAMPAÑA PUBLICITARIA EN INGLÉS

DORA ANGIE OCAMPO JIMÉNEZ

SENA CENTRO DE TELE-INFORMÁTICA Y PRODUCCIÓN INDUSTRIAL

REGIONAL CAUCA
GESTIÓN DE MERCADOS
GLORIA CECILIA MARTÍNEZ
Bogotá D, C
2020
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ADVERTISING BY MEANS OF AN ANNOUNCEMENT THROUGH RADIO:

- ANNOUNCER:

CARGAMATICK is the most dreamed and expected product by Colombians,

although it was not provided by anyone, somebody somewhere considered that it
was important to use the goods and resources that our beautiful planet offers us to
make use of the essential elements in our life, CARGAMATICK is synonymous
with life, nature, opportunity, and reinvention. Acquire your matick load to the song
of a bird. If you wish to purchase the product, contact us through our service
channels at number 3332211 or through the website cargamatick.com.co
 3.

Company information  
   
Name of the company CARGAMATICK LTDA
Trade’s name
CARGAMATICK
Company’s activity
MANUFACTURERS AND
MARKETERS
   
The product or service  SOLAR CHARGER
   
Description of the product or service with  Solar charger for mobile
all its features: devices and tablec, with built-
in usb and flashlight, its
system is rechargeable as its
name indicates with sunlight.
   
Physical (if it has)  

Chemical characterization (if it has --------.

Packaging (if it has) --------

Benefits QUALITY, WITH SERVICE
AT HOME.
Trajectory (how long was it released)
 Charge mobile devices,
thanks to sunlight. Does not
require an electrical outlet.
Avoid electricity costs and
short circuits. Contains USB
to store all kinds of files. It
has a rechargeable flashlight,
it does not require the use of
batteries. It is friendly with the
environment.

Lifecycle Legislation The life cycle perspective in

the ISO 14001 standard 2015
   
SWOT matrix (Strengths, Weaknesses,  Strength: Includes 3
Opportunities and Threats) functions in one product, it is
planet friendly.

Weaknesses: Competition.

Opportunities: Enter the

market to replace
conventional chargers.

Threats: Positioning in the

different sectors of the
country.

   
Weaknesses (they are internal to the
company)
Low production level due to
lack of personnel
Opportunities (they are external, what the Sale of a large number of
sale opportunities are) products, since we are
manufacturers and we make
contact with possible
distributors

Strengths (they are internal )

Clear and concise marketing,
sales and budget plan,
approved marketing study.
Threats (they are external )
very strong competition in the
market.
   
Budget  $50.000.000
   
It’s the money assigned to the project.
It is $50, 000,000, includes,
development of the marketing
plan (advertising), payroll,
investment in raw materials.
  For a total of $ 70.000.000
million pesos, which is the
working capital.
Project objectives  
   
Describe the goal to be achieved in your  Implement competent
project. personnel with the expertise
and knowledge to determine
and develop the appropriate
distribution management.

 Identify which are the

beneficial distribution
 channels that represent an
indicator of growth in the
company and provide
customer satisfaction.

 Train the dispatch and

shipping department, so that
these are related to the entire
distribution procedure, and
this is optimal.

   
Schedule  
   
Include the distribution channels for the  ----------
products of your project:
   
Direct customers
Indirect intermediaries

4.