PANJAB UNIVERSITY, CHANDIGARH

MASTER OF BUSINESS ADMINISTRATION (EXECUTIVE) - 2010-2011

Note . 1. Examination in each subject will be of 3 hours duration except Strategic

Management (532).

2. The duration of Strategic Management (532) will be 4hours.

3. Maximum marks for external/written examination is 50 marks Internal

Assessment is 50 marks.

Instructions to the Paper Setters : (Expert for MBA 532: Strategic Management)

IF THERE ARE TWO UNITS : Set 10 questions in all. Five questions from each unit. The
students are required to answer five questions in all selecting at least 2 questions from each unit.

IF THERE ARE THREE UNITS : Set 10 questions in all. Three or four questions from each
unit. The students are required to answer five questions in all selecting at least one question and
not more than two from each unit.

IF THERE ARE FOUR UNITS : Set 10 questions in all. Two or Three questions from each unit.
The students are required to answer five questions in all selecting at least one question from each
unit.

IF THERE ARE FOUR UNITS : Set 10 questions in all. Two questions from each unit. The
students are required to attempt five questions in all selecting from each unit.

N.B. Use of non-programmable calculators by the students in the Examination Hall is allowed.
The Calculators will not be provided by the University.

SCHEME OF EXAMINATION
FIRST SEMESTER

M.b.e. 501 Management for Organizations 100

M.b.e. 502 Organisation Behaviour 100

M.b.e. 503 Economics & Quantitative Methods 100

M.b.e. 504 Seminar on Executive Communication 50

Total 350

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 SECOND SEMESTER

M.b.e. 505 Accounting for Decision Making 100

M.b.e. 506 Corporate Macro Environment 100

M.b.e. 507 Operations and Materials Management 100

M.b.e. 508 Seminar on Business Research Methodology 50

M.b.e. 509 Viva Voce 100

Total 450

THIRD SEMESTER

M.b.e. 510 Human Resource Management and Industrial Relations 100

M.b.e. 511 Marketing Management 100

M.b.e. 512 Financial Management 100

M.b.e. 513 Workshop on Computer Data Processing 50

Total 350

FOURTH SEMESTER
ANY ONE GROUP EACH HAVING 3 PAPERS

Group A: MARKETING MANAGEMENT

M.b.e. 514 Advertising and Consumer Behaviour 100

M.b.e. 515 Sales and Distribution Management 100

M.b.e. 516 Marketing Research and Product Management 100

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Group B : HUMAN RESOURCE MANAGEMENT

M.b.e. 517 Organisation Development 100

M.b.e. 518 Labour Legislation 100

M.b.e. 519 Negotiating Skills & Participative Decision Making 100

Group C : FINANCIAL MANAGEMENT

M.b.e. 520 Financial Engineering 100

M.b.e. 521 Management Control System 100

M.b.e. 522 Strategic Financial Management 100

Group D : PRODUCTION AND TECHNOLOGY MANAGEMENT

M.b.e. 523 Total Quality Management 100

M.b.e. 524 Technology Management 100

M.b.e. 525 Advanced Production Management 100

FIFTH SEMESTER
ANY THREE OF THE FOLLOWING
M.b.e. 526 Management Information Systems 100

M.b.e. 527 Small Business Management 100

M.b.e. 528 Management of Environment 100

M.b.e. 529 International Business 100

M.b.e. 530 Management of Rural Development 100

M.b.e. 531 Marketing of Services 100

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 SIXTH SEMESTER

M.b.e. 532 Strategic Management 100

ANY TWO OF THE FOLLOWING

M.b.e. 533 a. Money & Capital Market

b. Project Management
c. Management of change
d. Logistics Management
e. International Marketing
f. Executive Compensation
g. E-Commerce

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Mbe. 501 : MANAGEMENT FOR ORGANIZATIONS

Objective : This course is to introduce the students with the history of organizations. The
foundations of the organization and its working.

Unit-I

Schools of management Thought Forerunners of Scientific Management the era of Scientific

Management ; The human behavior school. The Social system school; Decision theory school.

The Mathematical and quantitative school, The System School; The Contingency Theory of
Management; Contemporary Management thinkers; Contemporary organizational theories.

Unit-II

Organizations and the need for management (why study Organizations and Management.
Efficiency & Effectiveness). Management Process; Organizational Environment, Social
responsibility & Ethics; Planning; Nature and Process, Importance, Types of plans, start policies,
Objectives, Planning Premisses, Principles of Planning; Decision making; Making Planning
effective.

Unit-III

Organizing: Process of Organizing Principles, Organizational Design & Organizational

Structures. Types of Organizational Structures; Downsizing Distribution of Authority
Decentralization, Centralization and Making Organizations Effectives Communication-Process,
Barriers and Breakdown in Communications. Effective Communications.
Controlling : the system and process of controlling. Control Techniques, control of overall
performance; Ensuing Effective Controlling.

References

1. C. Herbert G. Hicks C. Ray Gullet : Organization theory and behaviour

2. Glaud S, George : The History of management thought

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 3. R.N Singh : Management Thought and thinkers

4. Rue and Byns : Management theory and application.

5. D.S. Pugh (etd.) : Organization theory : Selected reading

6. David Silverman : The Theory of organizations

7. Richard H. Hall : Organizations Structure, Process and

Outcomes.

8. David Clutterback and Stuart Cranier : Makers of Management

9. Charles Handy : Understanding Organizations

10. Haczymesk, Andrez : Management Gurus

11. Koontz & Keirich : Essentials of Management

12. Koontz O’ Donnell & Weilrich : Management

13. Peter Drucken : Management in a time of great change

14. Stoner, Freeman & Gilbert : Management

Mbe. 502 : ORGANIZATIONAL BEHAVIOUR

Objective : This course aims to giving a birds eye view of development in organization
Behaviour.

Unit-I

Introduction to organizational behaviour.

Introduction to Individuals-(Causation of Human Behaviour, Personality, Perception, Attitudes,
Job Satisfaction).

Unit-II

Interpersonal Processes – (Interpersonal Communication, Listing, feedback counselling,

Transactional Analysis
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 Unit-III

Group Processes-(Group and Intergroup Behaviour), Team Management, Leadership (Nature,

Style and approaches), Motivation and Morale. Issues of Power and Authority.

Unit-IV

Organizational Dynamics: Organizational Communication, Organizational Change, Conflict

Management, Organizational Health Development, Organizational Effectiveness.

References

1. Stephen. P. Roobins : Organizational Behavior

2. Kieth Davis : Human Behaviour at Work : TMH

3. Harsey and Blanchard : Management of Organizational Behaviour

4. UMA Sekaran : Organizational Behaviour : Text & Cases

TMH

5. Gregory Moor Lead, Ricky V. Griffin : Organizational Behaviour Managing People

& Organizations

6. Norman R.F. Maiar : Psychology in Industry

7. Gary Desslar : Organizational Theory : Integrating

Structure and Behaviour

8. Hicks and Gullant : Organizations : Theory and Behaviour

9. Harry J. Hapner : Psychology Applied to life and work

10. Singh Varrior : Organizational Behaviour

11. Severy Dtzioni : A Contemporary Introduction to Social

Psychology

12. Amital Urwick : Modern Organizations

13. Metcalf & Utwic : Dynamic Administration

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 14. Kost & Rosenwala : Organization & Management

15. Edqar St. Sehcin : Organizational Psychology

16. M.G. Rao, Vagprao & RS Narayana : Organizational Behaviour Text and cases.

17. R.E. Silverman : Essentials of Psychology

18. J.L. Rastogi : Organizational Behaviour

19. James Stoner & R. Edwrds Freeman : Management, PHI

Mbe. 503 : S AND QUANTITATIVE METHODS

Objective : Knowledge of Economics and quantities methods and ability to apply it in

specific business situations is essential for a professional manager concerned
with management. This course seeks to orient the students with tools of
economics : mathematics and statistics relevant for managerial decision making.

Unit-I

1. Model of the Market

2. Utility Theory and Definition of Demand carve, Demand function and Elasticities.

3. Production function. Cost function, Cost concepts, Economy and diseconomy of scale.

Unit-II

4. Theory of firm. Market structure Perfect competition, Monopoly, Oligopoly,

Monopolistic competition.

5. Pricing decision and policy

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 Unit-III

MATHEMATICS
Variables and function - examples of functions in economics.
Simple Differentiation- Maxima and Minima and economics applications.
Simple Integration and economic applications.

Unit-IV

STATISTICS
Frequency distributions. Mean and standard deviation.
Introduction to Probability and Probability Distribution.
Random variables and their independence.
Binomial, Poisson and Normal distributions. Simple correlation and regression methods.
Normal, student’s s t, chi-square sign and run tests of significance.

Books Recommended

1. Mote Paul and Gupta : Managerial Economics

2. IIague : Managerial Economics

3. Rehman : Managerial Economics

4. Dwivedi D.M. : Managerial Economics

5. Baumol : Economics Theory & Operations Analysis

6. A. Koutsoyiannis : Modern Mathematics for Management

7. M. Raghavan : Modern Mathematics for Management

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 8. Dean Sascini & Gupta : Mathematics for Modern Management

9. Groxion, Cowden and Bolch : Practical Business Statistics

10. Richard I. Levin : Statistics for Management

Mbe. 504 : SEMINAR ON EXECUTIVE COMMUNICATION

Objective : The Objective of the course is to expose the students to basic Knowledge of
the concepts and tools as relevant for business decision making.

Unit-I

Executive Communication Perspective : Meaning, Importance, elements of the Communication

Model, Barriers to Communication.

Unit-II

Ethics in Business Communication, Ethics, Audit Communication in a Global Market place.

Business Communication & Legal issues. Business Communication & Technology Contract.

Unit-III

The case Method : Introduction and Brief History Steps in Case Analysis, Case Presentation.

Unit-IV

Principles of Business Communication - Written : The Gunning Fog . The Reasoning Process.
Principles of Business Communication Ora : Making speeches. Conducing meeting : Giving
Dictation

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 Unit-V

Types and Techniques of Business Letters : Basic Qualities of Business letter. Opening
Paragraph, Closing Paragraph.
Mechanis of letter Writing : Specific Types of Letters, inquiries, Solicit and unsolicited Answers
to Inquiry letters, favorable and unfavorable, order acknowledgment. Thank you letters, claims,
answer to claims, bad news letters, sales, letters.

Report Writing

References

Murphy, Hata A. Hildebrandt, Hertbet W, Thomas Jene P., Effective Business Communication.

Louto E. Brone, David L. Kurtz, Effective Business Communication.

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 SEMESTER-II

Mbe. 505 : ACCOUNTING FOR DECISION MAKING

Objective : The objective of this course is to acquaint students with various concepts and
highlight the decision making focus of Management Accounting.

Unit-I

Basic Accounting, concepts and conventions underlying preparation of Financial Statements;

Accounting Equation; Accounting Process and Accounting policies; Revenues and cost,
matching and inventory valuation; Depreciation accounting; intangible assets accounting.

Unit-II

Understanding Published Annual Reports including Fund Flow statement, Analysis of Financial
statement. Accounting for price-level change & Human Resources. Social and Environmental
Accounting.

Unit-III

Basic cost concepts-cost drivers, How and why costs are classified.
Systems of cost determination. Cost Analysis for Decision-making:- Marketing and Production
decisions like Deletion or Addition of products, optimal use of limited resources, pricing, make
or buy, joint product costs etc.

Unit-IV

Cost analysis for control : Standard Costing; Variances : Materials Labour, overheads, sales and
profits, budgeting & control : Budget preparation including Master budget and Zero-Base-
Budgeting.

Unit-V
Contemporary issues in Management Accounting : Value-chain-analysis, Activity-Based-

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Costing, Quality Costing, Target and life cycle costing.

References

Horngren, System and ostration, “ Introduction to Management Accounting”- Prentice- Hall in

India.

Bhattacharyya, Dearder, “Accounting for Management Text and Cases”- Vikas Publishing
House.

Mbe. 506 : CORPORATE MARCO ENVIRONMENT

Objective : One of the most important tasks of manager is to take decision, which in turn is
influenced by numerous factors, which are normally beyond the control of the
management. One such factor is the environment which surrounds the
organization. The success of business depends to a large extant not only in its
macro environment (surrounding)it but how management is able to understand
it and adjust its polices as per changing business environment. The main
objective of this course is to expose the future managers to such environmental
factors like Economics, Socio-cultural, Political legal, technological etc. Also
to understand how they effect the working of the an organization and above all
to scan the environment and to determine how the decision or strategy should
work in the projected environment.

Unit-I

Theoretical Framework of Business Environment

Concept, significance and nature of corporate, Environment, Critical elements of various broad
environment factors, changing dimensions of Corporate Environment.
Emergence of new business houses in India (TIL. HERO, OSWAL etc.)
Technique of Environmental scanning.
Environmental scanning of some industries

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 Unit-II

Economic Environment of Business

The Critical elements of Economic Environment.
The philosophy of growth in India. Evaluation of economic thinking in India
Fiscal policy and Indian business.
Monetary policy an instrument of growth
Union Budget as a tool of effective control & environment and evaluation of last few budgets.
Public Sectors as an environment : its critical appraisal and privatization debate.
Development of banks and their relevance in India business
Economics Reforms, liberalization and structural adjustment programmes.

Unit-III

Political Lega ; Environment of Business

The Critical elements of Political Environment Constitution provisions affecting Business in
India : The Preamble, Directive principles of State Policy and Fundamental Rights.
Economic ideology of major political parties
Subsidies, projection and institutional support to corporate section sector
The economic roles of the Government
Growth and control of Corporate sector in India.
Political dimension of doing Business in India
Changing dimension of legal environment in India
METP, FERA and Licensing policies, Consumer Protection Act.

Unit-IV

International and Technological Environment

Multinational Corporation, foreign collaboration and Indian business
Non Resident India and Corporate Sector
World Bank, IMF, Policies & India.

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Trade barriers and WTO Formation and Indian Business
Foreign trade policies & impact of devaluation of Rupee
The Technological environment in India
Policy for Research and Development
Technology and economic development
Appropriate technology and problems of technology transter.
Problems associated with sophisticated technologies in a Labour
Surplus Economy

Unit-V

The Critical elements of socio-cultural environment

Social Institution and System, Social Values and attitudes
Social groups, Middle class, Share-holder movement
Dualism in Indian Society and problems of uneven income distribution in India

References

1. Steiner : Management Policy and Strategy Marwell,

Ch.2.

2. Glueek, Tauch : Business policy and Strategic management

McGraw Hill, Ch.3.

3. M.R. Dixit : Environmental Factors relevant for

Strategy formulation Indian management
Jan., 1987.

4. Sharad S. MarathaBimal Talan : Regulation and development Seye Pub.

Ch.1-7

5. Bimal Talan : The Indian Economy-Ch.1, 2, 3, 7.

6. I.J. Ahluwalia : Industrial Growth in India, Oxford

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7. V.S. Ramaswamy and Rama Kumar : Strategic Planning for corporate success.

8. Dr. S. Charkravarty : Development Planning Oxford University

9. K. Aswathapa : Legal Environment of Business Himalya

Pub.

10. N.K. Sengupta : Government and Business in India

11. V.K. Puri & S.K. Misra : Indian Economic Ch. 3, 4, 5, 8.

12. M. Adhikary : Economic Environment of Business

13. Govt. of India : Economic Survey Various issue

14. John, Martinunon : Transactional Corporations in a Developing

country.

Mbe. 507 : OPERATIONS AND MATERIALS MANAGEMENT

Objective : The objective of the courses is to acquaint the students with the application of
operation & material management to business and Industry and help them to
grasp the significance to analytical approach to decision making.

Unit-I

Scope Functions of operations management, Plant, location and Facility, Layout, Forecasting of
Demand Delphi Methods.

Unit-II

Production Planning, Aggregate Planning, Scheduling, PERT/CPM, SEQUENCING OF JOBS,

Statistical Quality Control techniques.

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 Unit-III

Workstudy, Work measurement, Job Design, Time and Motion Studies.

Elementary concept of Business Process Reengineering and Maintenance Management

Unit-IV

Materials and Logistics Management; Functions, Scope, Importance of materials management;

Inventory Types, Classification fixed
Mantity & Fixed Period Systems. Material Requirement Planning System.

Unit-V

Purchasing Procedure, Source and Price determination. Value Engineering/Analysis, Enterprise

Resource Planning, Supply Chain Management.

References

1. Burt E.S : Modern Production Management

2. Mor : Operations Management

3. Schodar R.G : Operations Management

4. Amm D.S. : Material Management

5. Dutta, A.K. : Materials Management

6. Gopalkrishana : Purchasing Management

7. Gopalkrishana : Materials Management

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Mbe. 508 : SEMINAR ON BUSINESS RESEARCH METHODOLOGY

Objective : The objective of the courses is to expose the students to the business research
producers and apprise them this the basis laid on business methodology. The
grater stress should be laid on business problems pertaining to marketing
finance, production & personnel areas.

Unit-I

− Research Methodology : An Introduction.

− Defining the Research Problem
− Research Design
− General phases and principles of Research Procedure

Unit-II

− Formulating hypotheses
− Literature review (use of Library)
− Methods of Data Collection
− Assigning Questionnaires and Schedules

Unit-III

− The Interview
− Review of sampling methods
− Measurement and Sealing Techniques

Unit-IV

− Analysis of Research Data

− Use of parametric & non-parametric test
− Analysis of co-variance

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 Unit-V

− Preparation of Report
− Interpretation of Data
− The Computer : its role in Research

References

1. C. R. Kothari : Research Methodology

2. Goode & Att : Methods in Social Research

3. Doolsy, David : Social Research Methodology

4. Dievendra Thakur : Research Methodology in Social Sciences

5. K.V. Rao : Research Methodology in commerce &

Management

M.B.A Executive Third Semester

Mbe. 510 : HUMAN RESOURCE MANAGEMENT & INDUSTRIAL RELATIONS

Objective : The course aims at familiarizing the participants with the human resource
management & Industrial relations with respect to India.

Unit-I

Nature and Scope of HRM : Meaning, Definition, Scope of HRM, Objectives and functions of
HRM.

Role and qualities of HRM Mangers, HRM Policies and Principles of H.R.M. Model.
Evolution of HRM, Organization of HRM Department Environment of HRM. Role of
Government and other external and internal forces, which effect HRM, functions.
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Human Resource Planning and Development of Human Resource Information Systems (HRIS),
Job analysis, Job Description & Job specification.

Human Resource (Procurement): Recruitment Process and its effectiveness, Selection Process &
its effectiveness, Orientation & Placement, Human Resource Training & Development & its
effectiveness.

Unit-II

Human Resource Potential appraisal System, performance Appraisal (meaning and definition,
Appraisal Process, Past Oriented methods, new approaches like 360 degree, Assessment Centre,
MBO)

Compensation Management: (Job evaluation, Employee Remuneration Incentive payments).

(Individual as well as group incentive plans), Employee Benefits and Executive Remuneration)

Employee Welfare

Safety & Health

Internal Mobility (Promotion, Transfer)

Work Redesigning (Job enlargement, Job evaluation, Job relation)

Quality of work like

Separation

New Challenges in front of HRM

Unit-III

Industrial Relation theories, Industrial conflict : Nature, form, cause and effects, labour Policy
and Labour legislation

Changing role of state industrial relations, industrial relations in the international context.

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 Unit-IV

Trade Union : Nature, Organisation and Policy. Employees “Association Machinery for
prevention and settlement of Disputes. Collective bargaining and worker” participation.
Management of discipline and disciplinary Proceedings, Grievance handing.

Reference
1. Gary Dessler : Human Resource Management

2. Eugene Mackenna & M.C. Beech : Essence of Human Resource Management

3. Paul Pigors and Charles A Myers : Personnel Administration

4. Dale Yoder : Personnel Management and Industrial

Relations

5. N.N. Chatterjee : Management of Personnel in India

Enterprises

6. K.Aswathapa : Human Resource and Personnel

Management

7. K.K. Ahuja : Industrial Relations : Theory and Practice

8. Arun Monappa : Industrial Relations

9. John T. Dunlop : Industrial Relations System

10. P.P Arya and B.B. Tandon : Human Resource Development 3rd ed.
1998

11. S.D. Tripathi & P.P. Arya : Trade Union Management Relations India

12. P.P. Arya : Trade Union in India : Growth and

recognition

13. R.S. Dwivedi : Managing Human Resources :Persones

Management in Indian Context

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Mbe. 511 : MARKETING MANAGEMENT

Objective : The objective of this course is to help the participants to understand the
conceptual framework of marketing management. It also intends to expose the
participations to the various decisions the marketing managers in India are
required to take under various environmental conditions.

Topics :

Unit-I

Marketing tasks and Philosophies ; marketing, system and marketing environment; the consumer
markets and buyer behavior ; Strategic Marketing Process : Industrial Markets; Market
Segmentation Market measurement and forecasting. Marketing of Services. Concept of
relationships marketing, Multi level marketing.

Unit-II

Decision relating to product policy including branding and packing; price policies and strategy
channel decisions; Management of Physical distribution.

Unit-III

Promotional decision including management personal selling management of advertising and

sales promotions ; planning and organization marketing; Marketing Control ; International
Marketing Tasks.

Book Recommended

1. Cundiff, Still & Govoni : Fundamentals of Modern Marketing

2. Philip Kotler : Marketing Management : Analysis,

Planning & Control

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3. Hunt, Shelby : Modern Marketing Theory

4. Stanton : Fundamentals of Marketing

5. Philip Kotler : Principles of Marketing

6. Robert Buzell : Marketing Management

7. Taull, S. Kahle L.R. : Marketing Management

8. Kelley & Lazer : Managerial Marketing : Perspectives and

View Point.

9. S.J. Mearthy : Basic Marketing – A Managerial Approach

10. Subhash C. Mehta : Indian Consumers

11. Dholakia, Khurana : Marketing Management, cases & Concepts

12. S. Neelamegham : Marketing Management and the Indian

Economy.

M.B.A. (EXECUTIVE) 3RD SEMESTER

Mbe. 512 : FINANCIAL MANAGEMENT

Objective : 1. Establish a framework for corporate financial decisions.

2. Understand major decisions, objective function of the firm and major
tools available to face the decision making process to achieve objective
function of firm.

COURSE CONTENTS

Unit-I

Corporate Finance Function – Concept, scope, objective and its relationship with other
functional areas.

Understanding Financial Statements – Ratio analysis, Cash Flow Statement, EVA.

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Financial and Profit Planning – Proforma income statement and balance sheet and cash flow
forecasting.

Present Value – Time value of money as basis of financial decision making, mathematics of
finance.

Risk and return – Concept of risk, relationship between expected portfolio return and risk,
models for risk and return – Capital Market Line, CAPM.

Unit-II

Investment Decision Making – Estimating fee cash flows, cost of capital, decisions rules,
budgeting rules to projects when facing capital rationing constraints.

Project choice under risk and uncertainty – Sensitivity and scenario analysis, discounted
break-even analysis, decision tree, Monte-Carlo Simulation and project choice in a CAPM
framework

Organising and Following up on Investment Analysis – Major determinants of project

success, common errors in investment analysis and framework of following up on investment
analysis

Unit-III

Capital Structural Planning – Operating and financial leverage; capital structure theories and
values of firm; capital structure planning and policy; cost of capital.

Dividend Policy – Dividend theories, determinants of dividend policy, share buyback, retention
of profits.

Unit-IV

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Working Capital Estimation of Management – Operating cycle concept, managing cash and
cash equivalents, managing inventory, managing accounts receivables, managing payable.

Working Capital Financing-Trade credit, bank finance, commercial paper, factoring, money
market instruments.

Unit-V

Valuation of M & A Projects – Economics of M & A methods of valuation – NAV, PECV,

MPS, EPS, break-up value and free cash flows.

Innovative Financial Instruments – Hybrid securities namely convertible and non-convertible

debentures, deep discount bounds warrants.

Capital market Efficiency and Indian Capital Markets

Recommended Readings :

1. Brealey, R.A. and Myers, S.C(2003) : Principles of Corporate Finance, Tata

McGraw Hill, 7th edition.

2. Chandra, Prasnna (2005) Financial Management, Tata McGraw

Hill, 6th edition.

3. Gitman, L.J. (2004) Corporate Finance, Pearson Education,

10th edition.

4. Vanhorne (2004) Financial Management, Pearson

th
Education, 12 edition.

5. Pandey, I.M. (2005) Financial Management, Vikas publishing

House, 9th Edition.

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Mbe. 513 : WORKSHOP ON COMPUTER DATA PROCESSING

Objective : The course seeks to prove an understanding of the working of the computer
systems. It aim is to developing skills in handling information technology and
use it as a strategic resource.
Unit-I

Introduction to Electronic Data processing

Computer Systems : Hardware and Software
Fundamentals of Operating Environments.
Information Attributes, Information Economics
Role of Computers in Managerial Decision Making

Unit-II

Office Automation
Business DATA Processing including File Organisation, Batch and Job Processing.
Utilities, Data Base Management
Artificial Intelligence
Flow Charts and Data Flow Diagrams

Unit-III

End User computing using MS-Office package

Word Processing including mail merge, transfer, editing
Spreadsheet Design, Graphics, Macros
Data Base Management Concepts

Unit-IV

Networking Concepts
Netware Basic, Tools and Services on Internet, Browsing, the Net Gophe
File Systems, Netware Menus

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Electronic Mail
Fundamentals of Website Design

Unit-V

Data Communication
Client/Server Technology
Interactive Computer Graphics
Computer Viruses

References

1. Raja Raman : Fundamentals of Computers

2. Hunt and Shelley : Computers and Commonsense

3. MS-Office 97 : Training Manual

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 FORTH SEMESTER

Group : A

Mbe. 514: ADVERTISING AND CONSUMER BEHAVIOUR

Objective : The objective of this course is to help students understanding the various
factors effecting consumer behaviour and to understand the process of
consumer buying. Based on the understanding of Consumer behaviour, the
students are expected to design the advertising, strategy. The course also aims
at high-lighting the advertising Scenario in India.

Unit-I

ADVERTISING

Advertising : As an element in marketing mix, its role and importance.

Importance, Advertising as a means of communication, feeling response to advertising. Setting
advertising objectives and contribution of DAGMAR to setting objectives.

Unit-II

Preparing advertising plan, developing, U.S.A. and Preparation of strategic document.

Developing message, writing copy, advertising appeals and protesting and post-testing copy.
Media decisions, Media Strategy and scheduling decisions. Planning and managing advertising
campaigns. Different types of advertising, consumer of product advertising, public relation
advertising. Industrial advertising, outdoor advertising, transport advertising like Railways and
Bus, panels advertising budget and relevant decisions. Advertising agencies, their role and

28
importance Management problems of agencies. Client-agency relations. Advertising in India,
problem and prospects.

Unit-III
CONSUMER BEHAVIOUR

Understanding of the consumer behaviour decision making process, high involvement and low
involvement decision process. Social and Culture Environment, economic demographics, cross
cultural and sub-cultural influences, social stratification, Reference and family reference, life
style research and marketing strategy.

Psychological foundations : Learning and behaviour modification information processing. High

involvement decision process, problem recognition, search process, non-marketer dominated
information sources, Diffusion of innovation, Alternative evaluation process, changing beliefs
and attitudes, choice and outcome and purchasing behaviour and retail strategy, Brand loyalty,
repeat purchase behaviour.

Unit-IV

Models of consumer decision making Viz, Nicosia model, Howard Sheth Model
Engel Kollet Blackweell model, Seths family decision making model, Bettman information
processing model of consumer choice
Intermediate markets and their behaviour

Books Recommended

1. Aaker, Myers : Advertising Management

2. Wright, Warner, Winter and : Advertising

Zeigier

29
3. James S. Norris : Advertising

4. Long G. Schiffman & Kanuk : Consumer Behaviour 3rd Edition Pretice Hall,
LL New Delhi
5. Engell and Blackwell : Consumer Behaviour 3rd Edition

6. Schiffman and Kanuk : Consumer Behaviour

7. Walters : Consumer Behaviour

8. Holleway, Mattelshaedit and : Consumer Behaviour

Venkatesan

Mbe. 515 : SALES AND DISTRIBUTION MANAGEMENT

Objective : The objective of this course is to acquaint the students with the fundamentals
of sales management to business. The course also deals with the relationship
between sales function and distribution.

Unit-I

Sales Management Environment

Routing and Scheduling
Function and qualities of a sales Executive (Effective Sales Executive)
International sales Management

Sales function and its relationship with other marketing functions sales organization. The
external relationship of the Sales Department e.g. with distributors, Government and Public
salesmanship : Theoretical aspects of salesmanship, the process of selling

Sales forecasting methods. Sales Budget, Sales territories and quotes.

Unit-II

Sales force management : Recruitment, Selection, Training, Motivation and Compensation of the
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Field sales force and sales executive. The evaluation and control of sales force.

Scope of Distribution channels : Marketing channels, various participants of marketing

Channels, Design of Distribution channel, channel Development and Management : Negotiation,
Channel Management and Performance Measurement.

References:

1. Arker Myers : Advertising Management

2. Wright, Warner, Winter and : Advertising

Zeigler
3. James and Morris : Advertising

4. Gundiff, Still and Govind : Sales Management, Decision Policies and

cases
5. Benson P.Shapdiro : Sales Programmee Management

6. Relper E. Anderson J. Beph F. : Professional Sales Management

Hauir, Alex J. Bush, Mcgraw Hill,
Ed.

7. Johnson, Kurtz and Scheving Tata : Sales Management : Concepts and cases
Mcgraw Hill

Mbe. 516 : MARKETING RESEARCH AND PRODUCT MANAGEMENT

Objective : The course is intended to help students planning to become marketing to

develop their thinking about the nature of research in marketing to get
acquainted with various research concepts, techniques and procedures and to
develop their ebility to conduct, evaluate, use and present research findings.
The course will also develop an understanding of the job of the product
manager and of the tools and strategies available to then for dealing with
different stages and contingencies in the life of the brand.

31
 Unit-I

Production to the Marketing Research Process-Scope of Marketing

Research Procedure. Phase in Marketing
Research Procedure including Research Design
Selected Applications of Marketing Research
Project Research : Developing Product, Specifications and Attributes, Product Testing, Test
Marketing
Package Research
Advertising Research : Advertising Objectives and Product Appeals, Copy Testing, Media
Research, Measuring effectiveness of advertising

Marker and sales Analysis Research : Markets Potential Analysis, Sales Analysis , Sales
Forecasting identifying. Market Segmentation, Consumer Panel Shop Auditing, Shop census.

Unit-II

Organising for product management, the product manager’s job planning and control systems for
product management

Product development – processes and challengers, commercializing innovative technology.

Project management and project manager in new product developing, product portfolio planning.

Marketing strategy in the following type of markets-rapidly growing value and satierated

Product recall, product relaunch

Use of the following in product management-differentiation, positioning, advertising, branding,

promotion, pricing and distribution.

Costumer satisfaction, marketing and the world wide web, legal restrictions in management.

References

32
1. Agarwal, S. : Marketing Research

2. Boyd, Westfall and Stasch : Marketing Management

3. Churchill, G.A. : Marketing Research, Methodological Foundation

4. Crouch, S. : Marketing Research for Managers

5. Ferber, R. : Handbook of Marketing Research

6. Gren, Tull and Albauni : Research for Marketing Decision

7. Tull and Hawjkins : Marketing Research – Measurement and Method

8. Luch D.J. : Product Policy and Strategy

9. Majumdar, R. : Product Management in India

10. Wirid, Yoran R : Product Policy, Concepts, Methods and Strategy

Group : B

Mbe. 517: ORGANIZATION DEVELOPMENT

Objective : The course develops and analytical and Operational to planned system wise
organisational change. Organisations today are faced with the dilemma of how
to integrate the organisational objectives with the goals of the individual
working for it. To resolve this dilemma in our rapidly changing environment
and to ensure that competing or confliction groups move towards a
collaborative way of work, several changes in the organization structure,
process and behaviour are necessary. This is sought to be achieved through a
planned management change effort broadly termed as organization
development.

33
 Unit-I

O.P. Concept, Nature, Meaning, Definition and Need Values, Assumptions and Beliefs of O.D.
foundations of O.D. Process of O.D. Planned mange.

Unit-II

Team Interventions, Intergroup and Third Party Peace Marking Interventions.

Unit-III

Comprehensive Interventions – Managerial Grid, Confrontation Meting, Survey Feedback.

Unit-IV

Structural Interventions –Work redesign Quality of work life, Quality Circles, Paralled, Learning
Structures. A brief introduction to T.Q. M. and Business Process Reengineering, M.B.O.O.D.
strategies at work.

Unit-V

Issues in consultant client relationship, Power, Politics and O.D. Conditions and Techniques for
successful O.D. efforts. Future Prospects.

References :

1. Organization Development : Richard Backhand

2. Organisation Development : Warren Bennis

3. O.D. and Change : Edgar and Huse

4. O.D. : French and Bell

34
5. O.D. for Operating Managers : M.E. Mcgill

6. O.D. Theory, Practice and Research : French, Bell and Zawacki

7. O.D. and Change : Meenakshi Malhotra

8. O.D. : Mergulies and Raia

9. O.D. : Warner Burke

10. O.D. and Change : T.G. Cummings and C.G. Worley

11. Managing Change : Philip Sadler

12. Reengineering the Corporation A : M. Hammer and J. Champy

Manifesto for ‘Business
Revolution
13. Process Consultation : Edger Sachein

Journals

1. California Mgt. Review

2. Journal of Applied Behavioural Sciences
3. Harvard Business Review
4. Personnel
5. Hman Capital
6. H.R. Focus

Mbe. 518 : LABOUR LEGISLATION

Objective : The Objective of the courses is to enhence the participants understanding of

Indian Legal environment relating industrial relations. Emoluments and
welfare. Emphasis would be given to the provisions and case of Law of various
acts.

35
 Unit-I

Legal regulation of employment conditions in India. Law of Master and servant. The concept of
social justice. Guiding principles of industrial adjudication, Industrial Dispute Act, 1917.

Unit-II

Trade Union Act, 1926, Industrial Employment (Standing orders) Act, 1946. Contract Labour
(Regulation and Abolition) Act, 1970
Unit-III

Payment of Wages Act, 1936

Minimum Wage Act, 1948
Payment of Bonus Act, 1965

Unit-IV

Factories Act, 1948

Mines Act, 1952
Banded Labour System (Abolition) Act, 1976
Child Labour (Prohibition and Regulation) Act, 1986

Books Recommended :

1. O.P. MALHOTRA : The Law of Industrial Disputes

2. S.C. Srivastva : Industrial Relations and Labour Laws

3. S. N. Misra : Labour and Industrial Law

4. P.L. Malik : Industrial Law

5. H.K. Sanaray : Industrial and Labour Laws of India

36
6. K.P. Chakravarti : Labour Management and Industrial Relation

7. G.M. Kothari : Labour Demands and their Adjudication.

Mbe. 519 : NEGOTIATING SKILLS & PARTICIPATIVE DECISION MAKING

Objective : The Objective of the courses will be to acquaint the participants with the
significance of enhancing negotiating skills in collective bargaining and
appraise them of participative decision making so that they could adjust the
conflicting interests and promotion of common interest of workers and
management. The course is with particular reference to India.

Unit-I

Definition of collective bargaining and related terms, approaches to collective bargaining, the
issue in bargaining, the process of negotiation. Experimental approaches to the study of
negotiation groups intergroup relation and bargaining behaviour. The process of bid and counter
bid. The analysis of states in real life of negotiation. Preparation for negotiation, procedure and
tactics. The nature of collective agreements. The bargaining and factors, forces and trends; The
break down of Collective bargaining. Collective in India, U.S.A., U.K., Japan and South Asian
Countries, Collective bargaining exercises.

Unit-II

Workers Participation in decision making. The philosophical basic; the concept, scope,
significance and pre-requisites, levels of participation, participation and productivity. Forms of
workers participation Workers suggestions scheme, joint consultation, quality, circles-co-
determination, self management and labour directors. Kibbuzim and Kolkhoz, Workers
participation in management in India problems and prospects.

37
 Book Recommended :

1. Harold, W. Davey : Contemporary Collective Bargaining

2. B.K. Tandon : Contemporary Bargaining and the Indian

Scene

3. Allan Flanders, Ed : Collective Bargaining

4. Neil Chamberlain and Kuhn : Collective Bargaining

5. John, T. Dunlop and Neil : Frontiers of Collective Bargaining

N. Chanberlain etc.

6. Paul Blunberg : Industrial Democracy

7. Eric Rhenman : Industrial Democracy and Industrial

Management

8. Thakur C.P. and Senti, K.C. : Industrial Democracy Some Issues and
Experience
9. M.V. Pylee : Work Participation in Management : Myth
and Reality
10. S. M. S. O. : Report of the Committee of Enquiry on
Industrial Democracy, 1977.
11. P. Derrick and J. F. Phipps Co-ownership, Co-operation and Control

Group : C

38
Mbe. 520: FINANCIAL ENGINEERING

Objective : This course aims at enabling the students to understand and analysis financial
problems and developing their skills for the solution of these problems with the
help of innovative financial process, instruments and strategic.

Unit-I

Introduction of financial engineering, factors contributing to the growth of financial engineering,

Knowledge base and skills required for financial engineering.

Unit-II

Determinations of value of financial instruments and products. Time value of money, the
required rate of return. Absolute valuations versus relative valuation. Measuring Return and
Risk. Portfolio Consideration and investment horizons. Speculation arbitrage and market
efficiency.

Unit-III

Physical tools of the financial manager, product development, futures, forwards, swaps and
options, Dept market innovations, Equity and Equity related instruments.

Unit-IV

Financial engineering processes and strategies, asset liability management, hedging and related
risk management techniques, corporate restricting, leveraged buyouts, tax driven deals,
takeovers, synthetic instruments.

Unit-V

Future directions in financial engineering. Effect of globalization and technology on financial

engineering, Legal aspects of innovative financial product.

References :

39
1. Johon F. Marshall and Vipul K. : Financial Engineering, P.H. I.
Bansal

2. P.G. Apte : International Financial Management

3. Terry J. Watsham, Thomson : Future and Options in Risk Management

Business Press

4. Allan C. Shapiro : Multinational Financial Management

Mbe. 521 : MANAGEMENT CONTROL SYSTEM (M. C. S.)

Objective : To develop the abilities of the students to design and evaluate M. C. S.

Unit-I

Nature and scope of M. C. S. – Basic Concepts, Boundaries of Management Control.

Understanding Strategies – Goals, Concept of Strategy, Corporate level, Strategies, Business

Unit Strategies. Behaviour in Organisation- Goal congruence, Informal and Formal Control
System, Types of Organization. Functions of the Controller.

Unit-II

Management Control Structure – Responsibility Centers, Revenue Centers, Expense Centres,

Administrative and Support Centers, Research and Development Centers, Marketing Centers,
Profit Centers.

Transfer Pricing – Objectives, Methods, pricing corporate services, Administration of transfer

prices.

Measuring and Controlling Assents Employed – Structure of the analysis.

Measuring assets employed, EVA Vs ROL, Alternative Approaches.

40
 Unit-III

Strategic Planning – Nature Analysing proposed, New Programs, Analysing on going

Programme. The strategic planning process.

Budget Preparation - Nature, Other Budgets, Budget Preparation Process

Behavioural Aspects, Quantitative Techniques.

Unit-IV

Analyzing Financial Performance – Variance Analysis.

Performance Measurement – Information used in control system
Performance Measurement, The Techniques, Interactive Control
Management Compensation – Characteristics of Incentive Compensation Plans, Stock Option,
Phantom Shares, Performance Shares, Performance Criteria and Agency theory.

UNIT -V

Variation in management control – revolution in management control, emerging management,

system.

Implication on management Accounting, positioning of management

Accounting controls for differentiated strategies – corporate strategy, business unit strategy, too
management style.

Modern Control Methods – just – in – time (LIT), total quality management computer integrated
manufacturing, decision support systems.

Service Organizations and Financial Service Organizations and MCS Multinational Organisation
and MCS.

M.C. of Projects.

41
 References:

1. Usry and Hammer : Cost Accounting : Planning and Control

2. Morse and Roth : Cost Accounting : Processing, Evaluating and

Using Cost Data

3. Robert N. Antony : Management Control System

4. Horgrew and Dater : Cost Accounting – A Managerial Emphasis

5. Edwin H. Caplan : Management Accounting and Behaviour

Sciences.

STRATEGIC FINANCIAL MANAGEMENT

MBA (EXECUTIVE) 4TH SEMESTER (MBE 522)

Mbe. 522 : STRATEGIC FINANCIAL MANAGEMENT

Course Objective : The level of sophistication required from finance mangers has increased
significantly since the 1980s. finance mangers have come to understand
that they can contribute to the enhancement of firms value and reduction of
risk. Our understanding of financial markets has increased and a successful
finance manger must know how to listen to the markets and take advantage
of opportunities in the financial markets. Keeping these things in mind, this
course seeks to integrate corporate financial decisions, corporate strategy
and financial markets.

Unit-I

The theory of corporate finance : a historical overview, A mean-variance synthesis of corporate

finance, The effects of a firms investment and financing decisions on the welfare of its security
holder, Strategy and Financing policy, Financial Goals and Strategic Consequences

42
Agency Costs and theory of the firm, Corporate Governance, Exit and the failure of internal
control systems.

Efficient Markets : Forms, Tests for return predictability, Event Studies and Tests for private
information.

Unit-II

The search for optional capital structure, Debt covenants and their Implications, Designing
Convertibles, Mandatory Convertibles, Warrants and their valuation, Determinates of corporate
Leverage and dividend Polices

Stock Buyback Decisions : Management motivations for share buyback and firm value.

Short Term Financing : Linear Programming Approach (Pogue and Bussard Approach) to Short
Term Financing.

Differences in financing of venture, firm, mature, companies in high growth stage, Deal
structuring and pricing, Firms in financing difficulty : information problems, conflicts of interest
and asset stripping, IPO’s and their under pricing.

Unit-III

Role of cost of capital in linking asset and liability sides of business, Consistent valuation and
cost of capital expressions with corporate and personnel taxes, Differences between discount rate
for all equity financed project and Adjusted Discount Rate.

Unit-IV

Valuation : Valuating Value, Value Based management, putting strategy into shareholder Value
Analysis, Free Cash Flows to the Firm, Free Cash Flows to Equity

APV as a tool for valuation Operations, Relatives Approach to Valuation, Capitalised Earnings
Method of Valuation, Valuation of Intangible Assets, Brands, Cyclical Firms, Firms in Distress
and Private Firms, Values Matrices.

Unit-V

Option Valuation : Risk Neutral, Replication and Bionomial and Black – Scholes approaches to

43
option Valuation.

Project as Real Options, Strategy as a portfolio of real options, Identification and Valuation of
Real Options.

Mergers and Acquisitions, Value Creation through mergers and Acquisition, Accounting for
Mergers and Acquisitions, Leveraged Buyouts, Demergers and Revenue Mergers, Restructuring
and Divestitures, Hostile Takeovers, Defence against takeovers, Slump Sale, Legal Accounting
and Other Issues in M & A.

Texts :
Grinblatt, Mark and Sheridan Titman (2003). Financial Markets and Corporate Strategy, 2nd
edition, New Delhi, Tata McGraw- Hill.

Brealey, Richard A and Stewart C. Myers (2003) Principles of Corporate Finance, 7th Edition,
New Delhi, Tata McGraw- Hill.

Weston, J. Fred; Mark L. Mitchell; and J. Harold Mulherin (2004) Takeovers, Restructuring and
Corporate Governance, New Delhi, Pearson Education

Copeland, Koller and Murrin 2000(Measuring and Managing the value of Companies, 3rd
Edition, John Wiley & Sons.

Damodaran, Aswath (2000), Valuation, 2nd Edition, John Wiley & Sons.

GROUP : D

Mbe. 523: TOTAL QUALITY MANAGEMENT

Objectives : The paper aims at making students appreciate the impact of total quality and
imparting suffering knowledge of the techniques of quality management.

Unit-I

44
Introduction to TOM and ISO9000, Total Quality Control, Costumer Focus and Total Waste
Elimination (TVE), Quality Assurance

Unit-II

Quality of design and Development, Inspection and Measurement Workforce Teams. Beach
Marketing, TQM for Sales Marketing Management.

Unit-III

Business Process Reengineering and Information Technology, Quality Control SOC/SPC,

Technology and Product Quality, Quality of After Sales Services Technology and Product
Quality
Unit-IV

Organizational for Quality, Reliability as quality characteristics, Quality Leadership, Quality

Linked Productivity, Total Quality, Culture and Environment, Cost of Quality

Unit-V

Cost of Quality, Quality Control for Export Units, Quality Maturity and Discipline. Total
commitment for Quality. TOM implementation. ISO 9000 series of standards. ISO 9000-1, 9000-
2, ISO 9000-3.

References

1. TOM and ISO 14000 : K. C. Arora

2. Total Quality Control : Armand V. Feigenbaum

3. Total Quality Management : Josheph A Partick, Diana S.

4. Total Quality Management Text, : Joel E. Ross

Cases and Reading
5. Total Quality Management : Sarv Singh Soin
Essentials

45
Mbe. 524 : TECHNOLOGY MANAGEMENT

Objectives : The paper aims to making students appreciate the importance of total quality
and imparting sufficient knowledge of the techniques of quality management.

Unit-I

Introduction and definition of Technology, Role of Technology Management, Technology

Management in Indian, Life Cycle Transformation of Technology, Policy and Planning, Nature
of Change, Information Technology, Revolution, Micro effects.

Unit-II

Technology Forecast, Classification, Forecast Methods, Pitfalls in Technology Forecast,

Technology Strategies and Development. Technology Transfer Models, Dimensions, Package,
Routers of Transfers Pricing and Agreements and code of conduct of transfer.

Unit-III

Technology Absorption Concepts, Constraints, Efforts and Benefits, Technology Assessment,

Definition, Methodology, Organisation and Management, Concepts of Technology, Diffusion,
Importance. Activities, Strategy and Taking technology to Market.

Unit-IV

Post Independence Policies and Thrusts, R and D Expenditure, Infrastructures, Achievements of

Science and Technology (S&T), Technology Missions and Plan S&T Policy, Industrial Policy
Technology Support, Insentive, Modernization, National, International Agencies, Industry
Association Linkage.

Unit-V

Development Finance Institution, Venture Capital Financial Evolution of R & D Projects,

Technology Information, Content, Sources, Dimensions and Benefits, Technology, Technology
Strategies, Gaps, R&D, Organisation and its Role, Resource Management, Training and
Development of Human Recourses.

46
 References
1. Noori H, and Radford R.W. : Reading and Cases in the Management of
New Technologies (Engle Wood Cliffs N.J.
Prentice Hall, 1990)

2. Bowonder B and Miyake T. : Technological Forecasting, Methodologies

and Case Studies

3. Menon K.S. V. : Technological Transfer, Concepts,

Modalities and New Case Studies (Golden
Publishers, Delhi, 1991.)

4. Twiss, Brain and Mark : Managing Technology for Competion

Advantage Goodride 1989 (Pitman).

5. Johnson, Ron Phillip Gummett and : Directing Technology(1989 London)

Crown Helm

Mbe. 525 : ADVANCED PRODUCTION MANAGEMENT

Objective : The Objective of the course in to acquaints with the application of operation
and material management to business and industry and help them to grasp the
significance to analytical approach to decision making.

Unit-I

Overview, Facility location decision and models of location decisions. Design for product and
process layout, Cellular Layouts.

Unit-II

Capacity Planning the Manufacturing, Technology Management J.I.T., Production System,

Flexible Manufacturing System, Computer Integrating Manufacturing.

47
 Unit-III

Production Planning, Aggregate Planning, Scheduling Techniques, Job design and Time, Motion
Study, Maintain Management and Total Productivity Management.

Unit-IV

Static and Dynamic Inventory Models, Coordinated Replenishment Policy, Work in Process,
Inventory, Coverage analysis E.R.P. Models and Benefits.

Unit-V

Source selection, Price determination, Learning curve make/buy decision caotial equipment
purchasing and replacement and replacement, Value analysis/Engineering.
References

1. Adan, Jr. E.E. and Edert, R.J. : Production and Operation Management,
Prentice Hall of India Private Limited.

2. Buffa E.C. and SArin R.K. : Modern Production /Operations

Management, John Wiley and Sons, New
York.

3. Chary S.N. : Production and Operations Management,

Data McGraw Hill, New Delhi.

4. Oeritsiontis, K. N. : Operation Management, McGraw Hill,

Book Company.

5. Schroder, AR.G. : Operation Management, McGraw Hill,

Book Company

6. Vollman T.E., Berry W.L. and : Manufacturing Planning and Control

Whybard D.C. Systems, Galgotia Publications, Private
Limited.

7. Dean S. Ammer : Materials Management

48
 8. Westing, Fine, Zeriz : Purchasing Management

9. TOM and ISO 14000 : K.C. Arora

10. Total Quality Control : Armand V. Feigenbaum

11. Total Quality Management : Joseph A. Patrick, Diana S. Furr

FIFTH SEMESTER
ANY THREE OF THE FOLLOWING

Mbe. 526 : MANAGEMENT INFORMATION SYSTEM

Objective : The course is designed to develop skills in identifying and analyzing
information needs for managerial decision making. The course aims at
harnessing, information technology in various functional areas so as to equip in
developing prototype systems.

Unit-I

Introduction to information systems.

Information systems for competitive advantage
Systems approach to problem solving
Developing, information system solutions
Management of Information as a resource

Unit-II

49
Technical aspects of Information systems
Managerial overview of telecommunications and database management
Transaction processing and reporting systems
Decision support systems

Unit-III

Project Planning for M.I.S.

System Analysis and Design
Implementation, evaluation and maintenance of M.I.S
Difficulties encountered in M.I.S. Development

Unit-IV
Data Flow Diagrams
Data Dictionaries
Computer Viruses
Computers, Ethics and Society

Unit-V

Information systems in Marketing, Operations, H.R.M. Accounting and Finance

Project Management
Management Information Services
Network Architectures and Protocols

References

1. Murdick and Ross : Information Systems for Management

2. J. Kanter : Management Information Systems

3. O’ Brien : Management Information Systems.

50
Mbe. 527 : SMALL BUSINESS MANAGEMENT

Objective : The course aims at acquitting the students with the nature, significance and
problems of small business with reference of India.

Unit-I

− Small business : Concept and Definition

− Nature and characteristics
− Relationship between small and large business
− Scope and types of small business
− Rationale and objectives of small business
− Role of small business in modern Indian economy
− Organisational structure and ownership pattern of small scale business
− Growth of small business in India
− Small entrepreneur in International business
− Problems of small business
− Industrial sickness in S.S.I. Causes, Consequences and remedial measures.

Unit-II

− Establishing small scale enterprises

− Scanning of opportunities. Choice of enterprise
− Market assessment for S.S. E. –How question of opportunities identification
− Choice of Technology and selection of site – How question of Market entry financing the
new and small enterprise.

− Preparation of the Business Plan.

− Operation the small scale enterprises
− Financial Management Issue in S.S. E.
− Operation Management Issue in S.S. E.

51
 − Marketing Management Issue in S.S. E.
− Organisational Relation in S.S.E.
− Performance appraisal and growth strategies
− Management Performance Assessment and Control.
− Strategies for stabilization and growth
− Managing family enterprises. Viability of Family Business; Family Management
Practices.

Reference

1 Petroj : Small Business Management

2 D. Anderson : Small Industry in developing countries

3 D. Strenloff and J. Burges : Small business management fundamentals,

McGrew Hill, 1980

4 Vijay K. Jain : Marketing Management for Small Units,

Management Publication Company, 1980.

Mbe. 528 : MANAGEMENT OF ENVIRONMENT

Objective : The objective of this course is to acquaint the students with the world of
environment. This subject will teach students as to what are the impacts and
aspects of each business activity in environmental terms and how businessmen
are responsible towards environment.

Unit-I

Environmental Management : Fundamentals – Sustainable Development, Implications of human

population growth, Limits to growth, Environment and Business Schools; Energy Management.
Fundamentals- Fossil Fuels use, Energy production and trade, Energy Balance : Ecosystem
Concepts : Basic Concepts and their application in Business, Industrial Ecology and Recycling
Industry.
52
 Unit-II

Environmental Management System : EMS Standards, ISO 14000, Environmental Auditing.

Clearance/Permissions for establishing industry; Environmental Management & Valuation;
Environmental Accounting, Economics – Environmental Taxes Shifts, Green Funding, Corporate
Mergers, Environmental Ethics; Environmental Management, Trade and Environmental
Management, Debt and Environment.

Unit-III

GATT/WTO Provisions, Environmental Laws; Acts, Patents, IPRS, Role of NGO’s PIL;
Pollution & Waste Management – Air, Water, Land Pollution, Trade in? Wastes; Water, Forest
& Biodiversity Management: Water Resources, Dams and their role; Forest products and trade.
Role of Biodiversity in International Trade; Approaches to Corporate Ethics; Bio-ethics.

Suggested Readings

1 Uberoi, N. K. : Environmental Management, Excel, A - 45,

Naraina Phase-1, New Delhi 2000

2 Pandey, G.N. : Environmental Management, Vikas Publishing

House New Delhi, 1997

3 Gupta, N. Dass : Environmental Accounting, Wheeler Publishing,

19, K. G. Marg, New Delhi, 1997

4 Mohanty, S.K. : Environment & Pollution Law Manual, Universal

Law Publishing, G.T. Karnal Road, New Delhi,
1996.

5 Harley, Nick : Environmental Economics, MacMillan India Ltd.,

Ansari Road, New Delhi, 1997.

53
6 Kolstad Charles D : Environmental Economics, Oxford University
Press, 2000

The list of cases and specific references including recent articles will be announced in the class at
the time of launching of the course.

Mbe. 529 : INTERNATIONAL BUSINESS

Objectives : The objective of this course is to highlight the International environment
including relationships between business, government, economics groupings
and the consumer. The course will also highlight the problems encountered and
issues raised in managing overseas business.

Unit-I

The concept of international business, multinational enterprise and trade theories effects of trade
and trade barriers on exporting and importing firms; Geopolitical and economic environment for
international business; conceptual; framework for international operations of a firm; forms of
international business activity. Regulation of international business – home country, host country
and MNE response to regulations. Technology transfer and code of conduct for MNE’s
developed and developing nations.

Unit-II

Managing an international business firm – Environment variables, country specific advantages

and Entry Method. Ethno centric, poly centric, geocentric and region centric MNE’s Relevance
between strategy and structure in the MNE. Relevance and integration of key functional areas of
the MNE – marketing, finance, production and personnel.

Book Recommended

1 Anant R. Negandhi : International Management

2 Christopher M. Korth : International Business

3 Bugman, Lecraq, Booth : International Business Firm and

Environment
54
4 John Fayerweather : International Business Management

5 Beyond Vernon : Manager in the International Economy

6 B.J. Kolde : International Business Enterprise

7 John Martinussan : Transnational Corporations in a Developing

Economy

Mbe. 530 : MANAGEMENT OF RURAL DEVELOPMENT

Objectives : 1 To familiarize the students the role that they can play in rural
development.

2 To familiarize the students with the conceptual and analytical background

of Rural Development.

3 To acquaint students with the societal necessity for Rural Development.

Topics

Unit-I

Rural Development, Historical Perspective Panchayati Raj, Model College, Area Development,
Inter Area Development, Rural Poverty deviation programmes, Integrated Rural Development
various Rural Development Scheme.

Unit-II

Social and cultural aspects of village life, caste, occupation, education, health, Economics
standards, Village leadership, Functions of panchayats, Gross root level democracy. Potrait of a
village & its problems.

Unit-III

Marketing – Agricultural produce, Developing Goofs and home based industry, Rural
industrialization and its effects, Cooperative Marketing Structures.

55
 Unit-IV

An evaluation of rural Development, Strategies, Quality of life. How can be improved,

Developing rural entrepreneurs, Mass Mobilisation & awakening techniques, Media & its rile in
developing leadership grass root democracy.

Book Recommended
1 Arora R.S. : Rural Development in India

2 A.R. Desai : Rural Development

3 A.K. Srivastava : Rural Development

4 Netra Pal Jain : Rural Reconstruction India & China

5 Rural Development Digest N.I.C.D. Hyderabad (Quarterly)

6 Yogna
7 Agricultural Situation in India (Monthly)

Mbe. 531 : MARKETING OF SERVICES

Objective : To develop the skill of marketing of services, to understand the importance and
role of services at the total marketing concept and to have an understanding
about the conceptual issues in services marketing.

Unit-I

Marketing of Tourism, Travel and Transport Services

Tourism Marketing
Hotel Marketing
Airlines Services Marketing
Travel Services Marketing
Freight Transportation Services Marketing

Marketing of Financial Services

Bank Marketing
56
 Housing and Financial Intermediation
Mutual Fund Marketing

Marketing of Communication and Information Services

Telecom Services Marketing (Telephone, Paging, D, Cellular, Fax and Others)
Computer Network Services including Internet
Courier and Speed post Marketing Services

Unit-II

Marketing of Media Services

Newspaper Marketing
Broadcasting Services Marketing

Marketing Professional Services

Hospital Services
Consultancy Services
Information Technology (I.T.) Marketing
Advertising Services Marketing
Marketing Research Marketing Services

Marketing of Education and Training Services

Education Marketing Services
Training Services Marketing

Reference

1 B.M. ha : Services Marketing

2 Ravi Shanker : Services Marketing

57
 SIXTH SEMESTER

M.B.E. 532 : STRATEGIC MANAGEMENT

Objectives : The objective of this course on corporate strategy is to develop in the students
an ability to analyse the strategic situation facing the organization, to access
the strategic options available to the organization and to implement the
strategic choices made by it. Extensive use of a variety of case studies will help
in meeting the objectives of this course.

Era semester paper : The paper will be of four hours and will carry 50 marks.
Section A will be of 20 marks consisting of five question. 2 questions will be
set from each unit. The students are required to answers two question selecting
one from each unit. Section B will be of 30 marks consisting of a compulsory
case.

58
 Unit-I

Introduction to corporate strategy

An overview of formulation and implementation of strategy (including various models of

strategy formation and implementation).

Mission including various approaches to business model.

Environmental analysis (including various tools of analysis).
Corporate resources and core competencies.
Personal goals and aspirations of top management
Social responsibility and corporate governance
Corporate strategy (including diversification and vertical integration).
Execution of corporate strategy (Including strategic alliance and acquisitions).

Unit-II

Business level strategies (Including various typologies for BLS).

Functional level strategies.

Strategic alternatives (including models for development of strategic alternative).

Strategic and technology.

Evaluation of strategy.

Implementation of strategy.

Organisation structure and strategy.

References

1 Hunger & Wheelen : Essentials of Strategic Management, Prentice

Hall of India, 2006

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2 Hitt & Hoskisson : Strategic Management : Competitiveness and
Globalization, South Western Thomson, 2006.

3 Hill and Jones : Strategic Management, Dreamtech Press

India, Indian Adaptation, 2006.

4 Porter : Competitive Advantage, The Free Press,

New York, 1985.

5 Thompson, Strickland & Gamble : Strategic Management : Concepts and Cases,

Tata McGrew Hill, 2005.

6 Ghosh, P.K. : Strategic Planning and Management, Sultan

Chand and Sons, New Delhi, 2000.

7 McCarthy, Minichiello & Curran : Business Policy and Strategic – Concepts and
Readings, AITBS Publishers & Distributors
(Regd.), Delhi, 2000.

8 Gupta, Gollakota and Srinivasan : Business Policy and Strategic Management –

Concepts and Application, Prentice Hall of
India, 2006.

9 Pettigrew & Fenton (eds.) : Innovating Organisation, Sage, 2000.

10 Pitts : Strategic Management : Building and

Sustaining Competitive Advantage, South
Western Thomson, 2004.

ANY TWO OF THE FOLLOWING:

Mbe. 533 (a) Money and Capital Market

The course aims at an analytical study of the composition, nature and functioning

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of the money and capital markets at London (U.K.) and New York (USA) and in India in general
and investment management in particular.

Unit-I

Functions of money and capital markets – money organizations- economic forces at work in
money and capital markets; the money markets – compositions institution and operations of the
sub-markets. The capital markets-composition, Institutions and operations.

Unit-II

Central banks and the money market- a study of the Federal reserve system bank of England and
Reserve bank of India vis- a –vis their role in regulating the operations of money market and
their monetary policy; the State and the Financial markets; the dynamics of money and capital
markets. New Issue market roll of SEBI in thee capital markets.

Unit-III

Basic concepts and issues of investment management. Source of investment information. Criteria
for selection of Securities from debentures, preference shares equity shares Govt. and Municipal
bonds and securities of foreign companies, assessment of new issues; Transactions and
Mechanics of stock Exchanges. Political risks of investment, effect of monetary and fiscal of
Government on prices of shares.

Book Recommended

1 Plum & Humahry : Investment Analysis and Management

2 William, Charpe : Portfolio Theory and Capital Markets

3 Sauvian Harry : Investment Management

4 R.I. Robinson : Money and Capitals Market

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 5 J.S.G. Lilson : Monetary Policy and the Development of Money
Market

6 Norman Macrac : The London Capital Market

7 Reimann H.E Wiggles Worth : The challenge of international finance

8 Radcliffe Report : Committee on working of the Monetary Systems

9 A.L.N. Sinha : The Capital Market of India

10 Nadoor & Nadler : International Money Markets

Mbe. 533 (b) PROJECT MANAGEMENT

Objective : The course aims at training the students to feasibility study of industrial
projects, apprise the projects from private commercial as well as social
angles and prepare detailed project reports. It also orients the students with
the network analysis for project planning and implementation.

Unit-I

Private Commercial criteria for project choice, Project cycle, Feasibility, Marketing Feasibility,
Financial feasibility.

Unit-II

Brief outline of social cost benefit analysis; rationale, UNIDO and Little Mirrlees approaches,
UNIDO-IDCAS Manual, Shadow prices and conversion factors, Applications in India.

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 Unit-III

Planning and Scheduling Networks, Critical Path, PERT Model, CPM Model, PERT/ COST,
Resource leveling and allocation.

Book Recommended

1 UNIDO : Guidelines for Project Evaluation, United Nations, 1972.

2 Mannual for the preparation of Industrial Feasibility Studies, United Nations, 1978.

3 Manual for the Evaluation of Industrial Projects, United Nations, 1980.

4 IMD little and J.A. Mirrlees : Project Appraisal and Planning in Developing Countries.

5 Prasanna Chandra : Projects ; Preparation, Appraisal Budgeting and Control.

6 D.W Pearce & C A Nash : Social Appraisal of Projects.

7 J.D. Wiest and F.K. Levy : A Management Guide to PERT/CPM, (PH India)

Mbe. 533 (c) MANAGEMENT OF CHANGE

Objective : The change in organization has way of life. The dynamic environments are
not letting the organizations maintain quo for a short span even. Unplanned
change can be harmful for the success of any organization. The objective
this course is to help student learn how to bring about planned change to
meet changing environment.

Unit-I

Need for bringing organizational change. Dimensions of technological change. Social and
behavioral change. Turbulent environment. The nature of organizational change. Affect of
organizational change on work force.

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 Unit-II

Understanding corporate outline-roots of culture, Non adoptive cultures. Preparing the

organization for change.

Unit-III

Holistic Approaches. TQV & Business Process Re-engineering. The learning organization.

Unit-IV

The Process of implementation of change. Models of Management of Change. Few Case

studies pertaining to management of change.

References

1. Philip Sadler : Managing Charge

2. Toffler Alvia : The Adoptive Corporative

3. Gupta Nirma K. and Ahmed Abad : Managing Transitions

4. Beckward Richard & Prithard Wendy : Changing the Essence

5. Kotler J. P and Hekett J.L. : Corporate Culture and Performance

6. Sachetn Edgen : Organizational Cultural & Leadership

7. Malhotra Meenakshi : Organizational Development & Change

Mbe. 533 (d) LOGISTICS MANAGEMET

Objective : This course will deal with the corporate physical distribution activities, as
an integrated system.

The various components of this system would be considered with the help

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 of analytical and quantitative techniques

Unit-I

Logistics concept and Marketing, Physical distribution definition-integrated systems concept,

activity, centers. Integration between marketing elements and distribution. Concept of customer
service.

Unit-II

Transportation and Physical distribution- Elements of a transport system: special transport, pros
and cons of

Arious routing system, non-transportation costs. Some aspects of transportation administration

and transportation costing in relation to the marketing function.

Transportation rates and pricing Inter-State tariffs.

Documentation and carrier liability.

Unit-III

Inventory Control- Economic order quantity under conditions of certainty and uncertainty.
Inventory re-quirement as function of the number of stock locations. Distribution warehousing-
the modern concept Basic considerations for location and location strategy. Location
techniques. Planning and distribution were house, material handling. Utility of company
warehouse versus public warehouse.

Unit-IV

Order processing- Importance to customer service, a model for performance measurement.

Packaging-Cost involved, new ideas in package, package testing. Aspect of International

distribution. Distribution management, organization and control; operational planning; physical
distribution information centers. Organizational set up.

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 References

1. Management International Distribution : Wentworth and Christopher

2. Business Logistics : Smyroy

3. International Distribution : Rookey

4. Indian Shipping : Trivedi

5. Systems Approach to carriage and IIft :

6. Shipment of Expert Cargo freight

tariffs and practices of Shipping
Conferences

Mbe. 533 (e) INTERNATIONAL MARKETING

Objectives : The objective of the course is to acquaint the students with the entire range
of concepts fundamentals and practicalities of International Marketing with
particular emphasis on export marketing.

Unit-I

Meaning and Scope of International Marketing, International marketing tasks, Reasons for
entering export markets.

Unit-II

International Economics Environment – Regional Economics Cooperation World Trade Trends

Tariffs as non- tariff restrictions.

Unit-III

The selection of export markets, planning of export marketing, strategy- product, pricing,
promotion and distribution channels. Preparation of Export Marketing Plan.

Unit-IV

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Indian export and import policy. Export promotions organizations. Export incentives. The
procedures are practices in the context of processing of an export order – producing for exports.
Export quality Control Export finance, Shipment and produces thereof; Export document;
processing of and export order.

References

1 Miracle and Albaum : International Marketing Management

2 John Fayeweather : Management of International Operations

3 Martin T. Sliper : Accessing Export Potential

4 R. Vernon : Manager in the International Economy

5 G.S. Lall : Finance of Foreign Trade and Foreign

Exchange

6 Kriplani V.H. : International Marketing

7 RAthore B.S : Export Marketing

8 S.C. Jain : Export Procedures and Documents

Mbe. 533 (f) COMPENSATION MANAGEMENT

Objective : The objective of this course is to orient the students towards the system of
Corporation Management extensive use of cases shall be made.

Unit-I

Compensation Management : Nature and significance of Compensation Management.

Objectives, Functions, Organizational Life Cycle Elements of Compensation; Principles of
compensation, factors influencing pay. Theories of Compensation – Economics and Behavioral
Compensation Management in a Development Economy. The institutional framework of
Compensation Management. Union Government Laws. Management objectives and Unions
Objectives in Compensation. Compensation and Managing Dissatisfaction, Formulation of
Company Compensation Polices.

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 Unit-II
Compensation Surveys
Meaning and Objectives of job evaluation
How to go about job evaluation
Methods of job evaluation. Problems of evaluation case.
Pay Delivery Systems
Linking Compensation with objectives of organization
Pay and performance issues
Fringe Benefits: Socio-economic and Psychological rationale of fringe benefits.
Communication and administration of fringe benefits
Executive compensation, Significance and recent trends in executive compensations :
Employee Stocks Options
Compensation : Budgeting and Compensation systems in U.S.A. and Japan.

Suggested Readings

1 Michael Armstrong : Principles and Practice of Salary

Administration

2 Milton. I. Henderson : Compensation Management

3 Milton L. Rock (Ed.) : Handbook of Wage and Salary

Administration
4 Angela M. Bowey (Ed.) : Handbook of Salary and Wage Systems

5 Elizabeth Lanhansnnam : Administration of Wage and Salaries

6 I.L.O : Job Evaluation

7 N.P.C. : Job Evaluation – Sharing Gains from

Productivity
8 Rebert E. Sibson : Compensation

9 Gary Bery Managing Compensation

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10 Luxmi Narain Managerial Compensation and Motivation
in Public Enterprises.

**********

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