Adamson University

College of Engineering
Civil Engineering Department

CE308-Intellectual Property

Case Study 1- The Importance of Copyright and

Patent Protection & The Poetry of Architecture
Presented by : De Guzman, Mark Rainer
Laus, Glecy
Ramos, Kurt Lester

Presented to : Dr. Tomas U. Ganiron, Jr

Importance of
Copyright and
Patent
Protection
in Start-Up
Businesses
KLEEREX: INTRODUCTION
• Mr. Frank Carroll the founder of
Kleerex Group.
• Kleerex Group is a one-man business in
the shopfitting industry.
• An increasing number of orders from
important customers made him to put
up the Kleerex Group.
KLEEREX: INTRODUCTION
• Mr. Carroll consulted intellectual
property (IP) experts.
• He was advised that his designs
qualified for patent protection aside
from having redress under copyright.
KLEEREX: INTRODUCTION
• Two main display products to be
manufactured and sold by his company
were filed because of the help of the
Irish Institute for Industrial Research
and Standards
KLEEREX : INTELLECTUAL
PROPERTY

• One of the Kleerex product has

become successful and appeared
in marketplace before the patents
were granted.
• A more substantial competitor
commenced manufacture and sale of a
product very similar to the leading
product of Kleerex range.
• Eventually a legal device was agreed by
Kleerex and the alleged infringer so
that the action did not actually go to
court.
• Without patent protection in the start-
up phase, there would have been many
copiers and the company would not
have survived.
 Poetry
of
Architecture
CAL-EARTH : HISTORY
• Founded by Nader Khalili (1936-2008)
• Provides construction method inspired
by Rumi, 13th century mystic poet.
– combined Rumi’s philosophy on
nature of ancient building methods
of modern technology.
NADER KHALILI RUMI
CAL-EARTH: Invention Desciption
• Superadobe/Super Block System
- uses layers of sand filled laps that are
coiled and placed one upon the other
bag.
-bags are securely attached into a
dome-shafted structure using barbed
wire.
Sandbag

Barbed wire
CAL-EARTH: Invention Desciption
- Adobe is held together using cement, lime,
or asphalt emulsion.
- Provides insulation against both heat and
cold.
- Simple in appearance
- Strong and resistant floods, fires,
hurricanes, and earthquakes.
CAL-EARTH: 3 Principles
1. Shelter is a basic human right.
2. Every human being should be able to
build a house for himself.
3. The best way to provide shelter is by
building with Earth
CAL-EARTH: R & D
• Presented the idea to a NASA
Symposium titled as “Magma
Structures”
• Coordinated of NASA Los Alamos
National Laboratory and with the
Space Studies Institute of Princeton
University.
CAL-EARTH: Invention Benefits
• Works under the philosophy that
ecologically sustainable, economically
viable, and durable buildings are possible
and desirable.
• The company believes that shelters and
homes should be easy to construct.
• Seeks to minimize environmental impact
of materials used to construct it’s homes.
CAL-EARTH: Patent
• Patented System (US 5934027A)
• Patent Name: Earthquake resistant
building structure employing
sandbags.
• Application file date: 1998-02-19
• Applicant: Khalili;Ebrahim Nader
CAL-EARTH: Trademark & Copyright

• Filed for trademark Cal-Earth ™ on

2004 at the USPTO and OHIM in 2010.
• Established a comprehensive IP
strategy and had been able to explore
new commercialization opportunities
globally.
REFERENCES:

• https://www.google.com/search?q=nader+khalili&tbm=isch&chips=q:nader+khali
li,g_1:superadobe:y8CtN8tM5eI%3D&hl=en-US&ved=2ahUKEwjn3O-
9wrrnAhUB9pQKHbdfBWcQ4lYoAnoECAEQGA&biw=1519&bih=706#imgrc=vpLuo
AwlGaNEtM&imgdii=hLlpkpZfqunQnM
• https://www.google.com/search?q=nader+khalili&tbm=isch&ved=2ahUKEwixi6jb
wrrnAhUMD6YKHRAoBr8Q2-
cCegQIABAA&oq=nader+khalili&gs_l=img.3...0.0..753037...0.0..0.0.0.......0......gws-
wiz-
img.5mfVZis3AtA&ei=nsM6XrHEIYyemAWQ0Jj4Cw&bih=706&biw=1519&hl=en-
US
• https://www.google.com/search?q=rumi+mystic+poet&tbm=isch&ved=2ahUKEwj
56rbKxbrnAhVIbJQKHW1OBe0Q2-
cCegQIABAA&oq=rumi+mystic+poet&gs_l=img.1.0.0i24.12242.17840..18188...1.0.
.0.200.1162.4j5j1......0....1..gws-wiz-
img.......0i67j0j0i8i30j0i30j0i10i24.OLiASheFapA&ei=oMY6XvmaG8jY0QTtnJXoDg&
bih=706&biw=1519&hl=en-
US#imgrc=wWToTex18G40MM&imgdii=bDwlZHRF8CjMNM
• https://www.wipo.int/ipadvantage/en/articles/article_0006.html
• https://www.google.com/search?q=sandbag&safe=strict&rlz=1C1GCEU_enPH861PH861
&sxsrf=ACYBGNQOiX_G0s7HSypPnhIU1CZzP7_obQ:1580977541398&source=lnms&tbm
=isch&sa=X&ved=2ahUKEwj50IKmwLznAhWxNKYKHYAzA1oQ_AUoAXoECBMQAw&biw=
1920&bih=937#imgrc=Oy_6SsP2JsslWM&imgdii=M7-vNLKJWRR2FM
• http://cordis.europa.eu/documents/documentlibrary/28779851EN19.doc
• http://cordis.europa.eu/itt/itt-en/97-4/dossier.htm
• http://www.kleerex.ie//
• A Short History Of Earthbag Building
• Cal-Earth
• For Architect Khalili, Rumi Inspires 21st Century Housing Solutions “Super
adobe” uses material at hand to build shelters on Earth and in space
• Geltaftan Process
• Interview with Nader Khalili, Cal-Earth
• PCT PORTRAITS: Never mind the acronyms. Meet the innovators.
• Revealing Risk, Redefining Development
• Rumi Houses
• SmugMug: Cal-Earth
• The Earthbag Architecture of Akio Inoue
• The 9th Award Cycle, 2002-2004: Sandbag Shelter Prototypes
• United Nations Office for Disaster Risk Reduction